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12030438SHARING OUR
IDEAS
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IJjv-SCIENTIFIC COMMUNICATION FORUM 2010
CONTENTS
PURE AND APPLIED SCIENCES
...1
Salmon: Source of Healthy and Tasty Carotenoid ... .3
Lignocelluloses As Feedstock for Bio-ethanol Production: Their Prospects and Challenges ... 9
Near Infared Spectroscopy Studies of Basic, Applied and Pigment Research ... 15
Dunaliella salina, Mini 6-carotene Factory from Marine Life ... 25
Preventing Oxidative Stress with Natural Pigments ... .31
The Health Benefits of Eating Habits With Culinary Diets Rich in Natural Pigments ... 39
TECHNOLOGY AND ENGINEERING
...47
Open Source Software License ... .49
Not Just Another £-Learning Case Study: MLG ... 55
Microsoft Office Integration on Payroll Application ... 63
Ergonomic Factors for Designing Cell Phones A Case Study: Blackberry Javelin 8900 and Nokia E71 ... 69
Expert-System for Counseling: New Student Candidates at X University 79 Work Analysis and Layout Setting To Minimize The Serving Time at "Qta Canteen", Ma Chung University, Malang ... 87
Process Scheduling Management of Modem Operating System ... 95
More Fashionable with Supply Chain ... 103
Creative Industry: The Impact on Indonesian Manufacturing Industries ... . . . ... . . . .... . . ... ... 109
Open Source and Free software: Opened Source-code and Free-license Software ... ... � ... . ... .. ... 121
SOCIAL SCIENCES ... · . ... 127
The Impact of Global Economics Crisis to the Informal Economics and Informal Workers ... .. ... ... . ... . . . . ... ... 129
Tax Identfication Number (NPWP} for Individual Tax Payers ... 135
How Bank Indonesia Revoke Operating License of a Bank ... 141
Opening the Black Box of Customer Complaint Behavior ( CCB) in Service Setting ... ... . . . ... ... 149
E-marketing Mix ... . . . ... ... ... 155
Financial Distress: Causes and Consequences ... 161
Understanding Employee Behavior ...
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Brand Extensions: Beyond Risk and Benefit ... . . . . ... . . ... . . . ... 173
Qualitative Field in Accounting . ... ... ... . ... 179
Indonesian Competotivenes Index and Its Implication forMa Chung University .... .. ... . .... .. . ... .... .... . ... . ... ... 185
Guan Li Zhe Xue (Management Philosophy) from the Middle Kingdom 193
Changing Formal and Informal Organization Structure to Enhance Knowledege Management and Leaning Organization ... . . ... 197
The Importance of Reputation Capital as Intangible Assets for
Organization ... .. ... .. . ... .. . . ... . . ... ... 203
Stock Investment Basic: How to be a Stock Investor . .. .. ... . .. . .... 211
Market Orientation and Performance: Customer Focus and Managing Customer Loyalty .. .... ... .. ... . ... . ... 219
Green Modern Retailers: Fostering Green Consumer Behaviour Through Green Travel Plan . . ... . . ... 223
Sustainability Management: Toward High Performance Organization
237
Asymmetric Information and Its Impact to the Economic Institution . . .243
CULTURE AND EDUCATIONAL TECHNOLOGY
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Intercultural Communication ....
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Lean English the Fun Way . . . ...
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Sex, Speech and Stereotypes: Why Women Use Prestige Speech More than Men . . ...
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The Linguistics of SA ...: ... 269
Indonesia- Malaysia: Friend or Foe? ... . . .
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Methods of Teaching a Foreign Language: from Drilling to Hypnotism
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Local Wisdom and Moral Decadence in Javanese Campursari ... . . . .
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Adding a Dash of Culture in Language Classroom ...
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International Mathematical Olympiad: A Special and Prestigious
Competition for Students ...
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Chinese Characters ...
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The Ambiguity and Communicative Strategies in the Subject Lines of the Spam Em ails.
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Chinese Tea Culture . ...
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PREFACE
"Sharing Our Ideas" is the second publication of Forum Komunikasi /miah (Scientific Communication Forum), a forum for learned society in Ma Chung University. This forum is a platform for sharing knowledge for the academic staff of the university.
Since the first year of its founding, this forum has become a platform where academics, researchers and other members of sjaf exchange ideas and reveal findings of their studies. At this moment, when Ma Chung University celebrates its third anniversary, this forum contributes its second publication of studies and research which has been presented during the seminars in the university.
This is a book of collection of papers and scientific articles to enrich the academic world and a contribution by the university as a place where wisdom is expected to shape the world.
Malang, July 7, 2010
Presented at Forum Komunikasi llmiah Ma Chung University, Malang, May 4, 2010
Lignocelluloses As Feedstock for Bio-ethanol Production:
Their Prospects and Challenges
Karina Bianca Lewerissa 1
1Lecturer of Industrial Engineering Study �rgram
karina.biancamachung.ac.id
Abstract
The adverse efect of fossil fuel combustions in accumulating green houses gasses had ensured the urgency in searching possible options for fossil fuels substitution. Bio-ethanol is one option for green energy. It can be produced from diferent raw mateials. In this repot focus will be put on the prospect of lignocelluloses as potential feedstock for bio ethanol production.
