Critical SUCCESS FACTOR for Business
GAME CHANGER for your Career
PGP-BABI
Post Graduate Program in
Business Analytics & Business Intelligence
To grow by 300%
To grow to $1.2 BN USD by 2020
Indian Risk Analytics Industry is expected to grow to $2.5 billion by 2020 up from $700 million in 2013 at a CAGR of 20%.
Indian Marketing Analytics Industry is projected to grow from 200 million USD to 1.2 billion USD in 2020 at a CAGR of 25%.
Supply in 2013
50,000
Demand by 2015
2,50,000
RISK ANALYTICS
INDUSTRY (India)
5x INCREASE IN JOBS
MARKETING ANALYTICS
INDUSTRY (INDIA)
INDUSTRY WISE EMPLOYMENT
OF ANALYTICS PROFESSIONALS
IN INDIA
Sources: NASSCOM, Mckinsey, Heidrick and Struggles
BIG DATA.
BIGGER
Great Lakes Institute of Management is delighted to offer a one year Blended Program (Classroom and Online) for working executives to help them build managerial competencies in the emerging critical area of Business Analytics and Business Intelligence. This program blends Academic Elegance with Business Relevance and paves the way for decision making in the midst of “big data” that bewilders business managers by its sheer size and complexity.
This program embraces a variety of techniques that can be used by companies to make effective strategic decisions apart from significantly improving performance in key dimensions.
The art of modeling a business problem, then finding the solution using analytics, and finally successfully implementing the solution are the hallmarks of this program.
The candidates pursuing this program can expect to gain an overview of business foundation and a comprehensive knowledge of analytical techniques, with an applied industry orientation designed for professionals interested in a career in analytics.
Exhaustive coverage, Hands-on application, Multi-domain industry exposure are the features that make the Great Lakes’ Business Analytics program your gateway to a successful analytics career.
DEAN’S
MESSAGE
“It is becoming imperative for
businesses to draw insights and
tangible actions from data. Business
Analytics and Business Intelligence
are indispensable for today’s
managers and business leaders.”
Padma Shri
Dr. Bala V. Balachandran
J L Kellogg Distinguished Professor (Emeritus in Service) of Accounting and Information Management, Northwestern University, Illinois, USA
Industry Relevant Curriculum
The curriculum combines Academic Elegance and Business Relevance to facilitate the participants learn basics of management, followed by analytical techniques and weaves them with applications for data based decision making.
Innovative Pedagogy
The program creates a blended learning environment that causes minimal disruption to work schedule. The classroom sessions are followed up by online learning that keep your learning continuous, self-paced and cumulative.
Hands On Exposure
An integral part of the learning experience is the use of Analytics tools wherein the candidates get hands-on exposure to SAS, Tableau and R.
Corporate Partners
The program is designed, delivered and endorsed by leading analytical, technology and consulting organizations. Our corporate partners are involved in curriculum design, facilitating projects, industry lectures and also suggesting pedagogical improvements.
International Collaboration
The program is internationally recognized and is a dual certificate program. The participants will get certification from Illinois Institute of Technology, Chicago (USA) and also Great Lakes Institute of Management.
PROGRAM
BENEFITS
India's No. 1 Analytics Program
Great Lakes is one of the premier business schools in the country and has been ranked within the top ten in the country by Outlook, Business Today and Business India.
PROGRAM
PEDAGOGY
Online - Learning Management System
Classroom Learning
All candidates have access to the online LMS that hosts content (classroom recordings, discussion forums, assignments, reading material) and live webinars to enable the candidates continue their learning during off campus. The LMS provides an innovative learning environment that encourages collaborative approach between the candidates thus paving the way for maximizing learning effectiveness.
Experiential Learning
This program is designed to transform candidates to business ready analytics professionals through hands on experiential learning on relevant tools. This is achieved through an experiential learning format wherein participants practise exercises and assignments on software packages such as SAS, R and Tableau.
Industry Perspective Lectures
This is an important component of the program that complements and substantiates the learning with an applied orientation. The participants get the opportunity to listen to eminent speakers from leading analytics companies and assimilate the best practices discussed by them in their lectures.
Capstone Project
All candidates would be pursuing an application oriented capstone project in the field of Business Analytics. The project shall be mentored and evaluated by faculty from Great Lakes or Industry. The project will be presented to the faculty board as part of the requirement for successful completion of the program.
Program Format
This program has about 340 hours of learning comprising 240 hours of classroom learning and 100 hours of online/ off classroom. The calendar is designed such that most classes are conducted on weekends and public holidays, thereby causing minimal disruption to work schedule.
Market segmentation, targeting and positioning
RFM Analysis
Customer lifetime value Marketing metrics for CRM
PROGRAM
CURRICULUM
*This is an indicative course list and may be revised from time to time.
Marketing & CRM
Data collection, presentation and visuals, measures of central tendency, dispersion and correlation
Introduction to probability and distributions Hypothesis testing and estimation
Goodness of Fit, Test of independence
Statistical Methods
for Decision Making
Basics of ANOVA, ANOVA with interaction effects
Regression Analysis Factor analysis
Principal Component Analysis
Advanced Statistics
Predictive Modeling 1
Introduction to AnalyticsIntroduction to SAS Introduction to R
Introduction to
Analytics
Understanding and analyzing financial statements
Ratio analysis as a tool to evaluate performance
Profit planning and budgeting Cash and receivables management
Pricing Analytics
Market Basket Analysis
Customer analytics and churn models
Marketing & Retail
Analytics
Supply Chain Management Overview Procurement Analytics
Logistics Analytics
Supply Chain &
Logistics Analytics
Big Data Analytics
Data visualization using Tableau
Data Visualization
Big Data Analytics
Web & Social
Media Analytics
Google Analytics Campaign Analytics
Text Mining and Sentiment Analysis
Linear programming and applications
Integer and mixed integer programming and applications
Goal programming Non-linear programming
Optimization
Techniques
*This is an indicative course list and may be revised from time to time.
Finance & Risk
Analytics
Capstone Project
Market RiskCredit risk
Prediction and Prevention of Fraud
Time Series Forecasting, Moving Averages, Smothing
End to end problem solving
Tools to be Covered
SAS | Tableau | R
Experiential Learning
Capstone Project | Case Studies | Assignments
Financial & Social Media
Telecom
Financial Risk Analytics
Policy Evaluation
Energy Analytics
Financial Risk Analytics
Public Policy Analytics
Health Care
Machine Learning
*This is an indicative list and mentions only some of the projects pursued by PGP-BABI candidates. Please note that the list of the projects may vary from batch to batch.
Understand household consumption patterns for electricity and water in Qatar to estimate future energy needs of each household
Lead generation using text analytics on social data for a Healthcare insurance company
Machine Data Analytics/ Analytics on Data Produce by Internet of things
Micro Blog Sentiment Analysis in forecasting Stock Prices in NSE
Analysis of Social Media Campaign by AamAadmi Party using RapidMiner
Evaluating the impact of ASHA program in delivering health services to women in rural areas
Developing Least Cost effective intervention in primary schools
RFM & Market Basket Analysis for female clientele for improving customer response rates on cross-sell or up-sell campaigns
Assess the revenue impact of a proposed change in pricing plan
Program Co-Director
Founder, Dean & Professor Great Lakes
Ph.D, M.S (Carnegie Mellon)
Co-Director, Chennai
Professor – Analytics & Operations, Great Lakes
Ph.D (Madras University), MBA (FMS Delhi)
Co-Director, Gurgaon
Professor – Analytics & Statistics, Great Lakes
Ph.D (Indian Statistical Institute)
Professor – Supply Chain management, Great Lakes
Ph.D (Ohio State University, USA)
Professor - Marketing, Great Lakes
Ph.D (Vikram University),
MBA (Banaras Hindu University)
Professor – Business Intelligence, Great Lakes
Ph.D (University of Virginia USA), MBA (IIT Delhi)
Professor - Marketing,Great Lakes
Ph.D (University of Maryland,USA)
Professor - Finance & Accounting, Great Lakes
Ph.D (University of Burdwan)
Professor - Finance & Accounting, Great Lakes
Ph.D (Temple University)
Assistant Professor - Marketing, Great Lakes
Pursuing FPM (XLRI, Jamshedpur), MMS (BITS, Pilani), M Sc (BITS, Pilani)
Professor - Finance, Great Lakes
Ph.D ( EDHEC, Singapore), MS (Carnegie Mellon University, Pittsburg), B.Tech (IIT, Madras)
Dr. Bala V. Balachandran
Dr. P. K. Viswanathan
Dr. Bappaditya Mukhopadhyay
Dr. Vaidy Jayaraman
Dr. Umashankar Venkatesh
Dr. Himadri Das
Dr. S. Bharadwaj
Dr. Ahindra Chakrabarti
Dr. Sanjoy Sircar
Prof. D. Sriram
Dr. R. L. Shankar
...
Laxmi Narayan
Vice Chairman
Cognizant Technology Solutions
Manish Chandra
Senior Director, Product & Operations
Shopclues
Vineet Baid
Director, Operations & IT
Jabong
Shirish Singh
Marketing Planning & Analytics Founder & CEO, Frmr.
Head Business, Century Link
Kunal Jain
Analytics & Intelligence
Analytics Vidhya
Suresh Krishna Swamy
Director, Analytics
Cognizant Technology Solutions
Mayur Datar
Principal Data Scientist
Flipkart
Manu Chandra
Co-Founder & Director
FN MathLogic Consulting
Dr. V. Subramanian
Vice President
Accenture
Sonjoy Roy Choudhury
Vice President
Evalueserve
Jaytu Sen Chaudhury
Vice President
American Express
Damanpreet Kaur
Sr. Business Analyst
Evalueserve
Shailesh Ranjan
Director
Essex Lakes Group
Titir Pal
Director, Research & Analytics
Absolut Data
Muthu Ramanujam
Head, Retail Bank Finance Analytics
HSBC
Venkat Viswanathan
Chairman & Co-founder
Latent View
INDUSTRY
GUESTS
“
The Structure of the PGP-BABI program is very interesting, in which learning happens both inside and outside the classroom.- Mr. Lakshmi Narayan
MEET THE
CLASS
The PGP-BABI class consists of professionals across various industries, with a wide range of experience across roles in technology, consulting, analytics and marketing.The PGP-BABI class comes from some of the leading organizations. Some of their current employees include:
Industry Diversity
59%
IT & Technology
19%
BFSI, Consulting & Telecom
6%
Energy, E-commerce, Retail & Hospitality
6%
Others
10%
Analytics, Automobile, Healthcare & Manufacturing
Work Experience Distribution
2 -5 5 - 10
36
29
35
10+ 35
30 25 20 15 10 5 0
“
“Capstone project during the program was a great learning experience and helped me immensely during my statistical modeling projects.”
- Vishranth
Senior Business Analyst, Fractal Analytics
STUDENTS’
SPEAK
“
“I finally chose GL, being a blend of industry expertise and highly experienced teaching faculty. It’s a reputed brand in the management space with a focus on practical and tie-ups with many analytical firms. I did a compact yet quite powerful one-year course in Data Analytics. Of course, placement assistance during and after course completion helped many candidates.”
- Vilas Wakale
Independent Consultant Ministry of Home Affairs (Analytics Project)
“The choice of Great Learning program over several others was a simple decision as this program allowed a blend of practical industry exposure and real life capstone project interspersed with domain knowledge through eminent faculty members and industry guests alike. Moreover, assignment led assessment approach and a very robust LMS provided was thoroughly a rewarding experience.”
- Amit Madan
Country Manager, Trans Technology India
“Thoroughly impressed with the PGP-BABI faculty of Great Lakes. Their extensive domain knowledge, interpretation skills and eagerness to teach students with patience made the learning altogether more fruitful.”
- Praveen Kumar V
ADMISSION
DETAILS
Eligibility
Program Fees
Process
Applicants should have Bachelor’s Degree in any discipline with a minimum of 50% aggregate marks in graduation or equivalent and a minimum of two years full-time post qualification work experience.
Preference will be given to candidates with Engineering, Mathematics, Statistics, and Economics background. For applicants with exceptional qualification and/or industry experience, a relaxation in the minimum eligibility criteria may be considered.
Boarding +
Material Tuition Fee LMS Access
GURGAON
`
3,95,000
+ Service Tax LunchLearning
Material Tuition Fee LMS Access
BENGALURU
`
3,95,000
+ Service Tax LunchLearning
Material Tuition Fee LMS Access
HYDERABAD
`
3,95,000
+ Service Tax LunchLearning
Material Tuition Fee LMS Access
MUMBAI
`
3,95,000
+ Service TaxLunch Learning
Material Tuition Fee LMS Access
PUNE
`
3,95,000
+ Service TaxLunch Learning
Material Tuition Fee LMS Access
The shortlisted candidates will then be going through an automated telephonic interview round which will then be reviewed by a faculty panel. The faculty panel will review
all the applications and shortlist candidates based on their profiles.
The admissions will be conducted on a rolling basis and the admission process shall be closed once the requisite number of candidates have taken admission into the program.
Academic Partner
Technology & Administration Partner
Great Lakes is one of India’s leading business schools with campuses in Chennai and Gurgaon. Led by exceptional faculty, steered by an outstanding advisory council, Great Lakes has been ranked within top 10 business schools by Outlook, Business Today and Business India.
Great Learning is a technology enabled learning services platform that offers a variety of online and blended learning programs in partnership with Great Lakes Institute of Management, one of India’s leading business schools. It undertakes all operations and technology related aspects of these programs and has developed technology solutions to ensure high quality learning outcomes to learners across India and abroad.
PROGRAM
PARTNERS
As Chicago’s only business school within a technological university, the
