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DAFTAR PUSTAKA
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G. Leon, Schifmann dan Lazar L Kanuk. 2008. Perilaku Konsumen. Edisi Ketujuh.
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Lupiyoadi, Rambat., Hamdani, A. (2008). Manajemen Pemasaran Jasa (Edisi 2).
Cetakan Keempat . Jakarta : Salemba Empat.
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Jurnal :
Andre Richelieu & Michel Desbordes. (2013). Sports teams and equipment manufacturers going international: The strategic leverage of co-branding. (sport, business and management: An International Journal Vol. 3 No.1, 2013)
Judy Motion, et al. (2001). Equity in corporate co-branding: The case of Adidas and the All Blacks.
Magdalena Grebosz & Sebastian Bakalarczyk. (2011). Team Management Organization in Co-branding Projects. (factors dan ergonomics manufacturing & service industries).
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Wei-Lun Chang & Kuan-Chi Chang. (2012). Estimating the value of corporate co-branding synergies. (Vol. 41 No.1, 2012).
Website:
www.daumkakao.com [diakses pada Mei 2014]
www.kakao.com/services/8 [diakses pada Mei 2014]
www.the-marketeers.com [diakses pada Mei 2014]
www.flickr.com [diakses pada Mei 2014]
www.slideshare.net/OnDevice/indonesia-the-social-media-capital-of-the-world [diakses pada
Mei 2014]