120
Bobby Raja Indra, 2015
PENGARUH STRATEGI CO-BRANDING TERHADAP KEPUTUSAN PEMBELIAN Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
DAFTAR PUSTAKA
Armstrong, Garry dan Kotler, Philip. (2005). Marketing An Introduction (Eighth Edition). New Jersey: Pearson Prentice Hall.
Cravens, David and Piercy, Nigel. (2009). Strategic Marketing Ninth Edition. McGraw-Hill Companies, Inc.
G. Leon, Schifmann dan Lazar L Kanuk. 2008. Perilaku Konsumen. Edisi Ketujuh.
Kapferer, Jean-Noel. (2012). The New Strategic Brand Management: Advanced Insights & Strategic Thinking. Kogan Page Publishers.
Keller, Kevin Lane. (2008). Strategic Brand Management Third Edition. New Jersey: Pearson Education International.
Kotler dan Armstrong (2013). Principles Of Marketing, Global Edition, 15th Edition, Pearson Education.
Kotler, Philip. (2002). Marketing Management, Millenium Edition. New Jersey: Pearson Custom Publishing.
Kotler, Philip dan Keller, Kevin Lane. (2012). Marketing Management Edisi 14, Global Edition. Pearson Prentice Hall.
Lupiyoadi, Rambat., Hamdani, A. (2008). Manajemen Pemasaran Jasa (Edisi 2).
Cetakan Keempat . Jakarta : Salemba Empat.
121
Bobby Raja Indra, 2015
PENGARUH STRATEGI CO-BRANDING TERHADAP KEPUTUSAN PEMBELIAN Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
Suharsimi Arikunto. 2010. Prosedur Penelitian Suatu Pendekatan Praktek. Jakarta:
Rineka Cipta.
Tjiptono, Fandy, (2008), Manajemen Pemasaran Jasa, Bayumedia, Malang.
Tjiptono, Lupiyoadi Rahmat, Hamdani A, 2006. Manajemen Pemasaran Jasa, Edisi
Kedua, Penerbit Salemba Empat, Jakarta.
Zickermann, Peter. 2013 . Co-Branding: Fit Factors between Partner Brands. Green Verlag.
Jurnal :
Andre Richelieu & Michel Desbordes. (2013). Sports teams and equipment manufacturers going international: The strategic leverage of co-branding. (sport, business and management: An International Journal Vol. 3 No.1, 2013)
Judy Motion, et al. (2001). Equity in corporate co-branding: The case of Adidas and the All Blacks.
Magdalena Grebosz & Sebastian Bakalarczyk. (2011). Team Management Organization in Co-branding Projects. (factors dan ergonomics manufacturing & service industries).
122
Bobby Raja Indra, 2015
PENGARUH STRATEGI CO-BRANDING TERHADAP KEPUTUSAN PEMBELIAN Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
Wei-Lun Chang & Kuan-Chi Chang. (2012). Estimating the value of corporate co-branding synergies. (Vol. 41 No.1, 2012).
Website:
www.daumkakao.com [diakses pada Mei 2014]
www.kakao.com/services/8 [diakses pada Mei 2014]
www.the-marketeers.com [diakses pada Mei 2014]
www.flickr.com [diakses pada Mei 2014]
www.slideshare.net/OnDevice/indonesia-the-social-media-capital-of-the-world [diakses pada
Mei 2014]
