The Cognitive Metaphors in 50 Cent's Songs Entitled 'Candy Shop' and 'Amusement Park'.

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ABSTRACT

Dalam skripsi ini, saya akan menganalisis dua lirik lagu 50 Cent, seorang

penyanyi aliran hip-hop, rap dan R „n B. Ia merupakan seorang penyanyi berkulit

hitam yang terkenal akan kontroversi baik dalam riwayat hidupnya maupun lirik

lagunya. Tujuan dari pengkajian dua lagu tersebut terkait dengan pembuktian praktek

„misogyny‟. Misogyny adalah suatu aliran yang merupakan memposisikan wanita

sebagai manusia yang kodratnya lebih rendah daripada pria.

Lirik lagu 50 Cent pada umumnya berkisar tentang seks, politik, kekerasan

dan diskriminasi. Dalam skripsi ini, saya akan memfokuskan diri pada dua lagu 50

Cent yang berjudul “Candy Shop” dan “Amusement Park”. Kedua lagu tersebut

menggambarkan tentang seks, terutama persetubuhan dengan cara yang implisit dan

eksplisit, dan terdapat banyak penerapan misogyny di dalam kedua lagu tersebut.

Lagu ”Candy Shop” menggambarkan seks melalui perantara toko permen beserta

hal-hal di dalamnya. Adapun “Amusement Park” menggambarkan seks melalui

taman bermain dan segala kelengkapan serta permainan yang ditemukan di

dalamnya.

Guna mengkaji kedua lagu tersebut, saya menggunakan teori metafor kognitif

yang dikemukakan oleh George Lakoff dan Mark Johnson. Teori tersebut pada

intinya menyatakan bahwa dalam kehidupan, kita acapkali mengerti atau

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terdapat di dalamnya. Hal ini amatlah sesuai dengan kedua lagu yang saya analisis

karena keduanya berkisar tentang entitas seks yang dimengerti melalui entitas lain.

Selain itu saya juga menggunakan teori Yeshayahu Shen yang mengemukakan

bahwa pengkajian data memerlukan suatu skema sebagai basis domain pembentuk

koherensi metafora.

Salah satu temuan yang saya peroleh dalam skripsi saya ialah bahwa salah

satu cabang dari metafor kognitif yakni metafor struktural, yang di dalamnya suatu

hal distrukturalisasikan melalui hal lain, acapkali ditemukan dalam kedua lagu

tersebut. Hal ini disebabkan karena pada intinya kedua lagu tersebut membentuk

suatu skema yang mengkonsepkan entitas seks melalui entitas lain yang merupakan

bagian dari entitas seks itu sendiri. Oleh karena itu, konseptual metafora tersebut

membentuk suatu koherensi yang saling berhubungan.

Fungsi dari pengkajian kedua lagu tersebut adalah untuk menjabarkan

penerapan misogyny yang tersirat dalam kedua lagu 50 Cent tersebut. Disebutkan di

dalamnya bahwa kebencian pria terhadap wanita dipraktekkan dengan berbagai cara,

seperti merendahkan kodrat wanita, penindasan terhadap wanita, dan juga berbagai

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APPENDICES

I. Candy Shop

By: 50 Cent

[Intro: 50 Cent]

Yeah...

Uh huh

So seductive

[Chorus]

I take you to the candy shop

I'll let you lick the lollypop

Go 'head girl, don't you stop

Keep going 'til you hit the spot (woah)

I'll take you to the candy shop

I'll have you spending all you got

Boy one taste of what I got

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[Verse 1: 50 Cent]

You can have it your way, how do you want it

You gon' back that thing up or should I push up on it

Temperature rising, okay lets go to the next level

Dance floor jam packed, hot as a teakettle

I'll break it down for you now, baby it's simple

If you be a nympho, I'll be a nympho

In the hotel or in the back of the rental

On the beach or in the park, it's whatever you into

Got the magic stick, I'm the love doctor

Have your friends teasin you 'bout how sprung I gotcha

Wanna show me how you work it baby, no problem

Get on top then get to bouncing round like a low rider

I'm a seasons vet when it come to this shit

After you work up a sweat you can play with the stick

I'm tryin to explain baby the best way I can

I melt in your mouth girl, not in your hands (ha ha)

[Chorus]

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[Bridge]

Girl what we do (what we do)

And where we do (and where we do)

The things we do (things we do)

Are just between me and you (oh yeah)

[Verse 2: 50 Cent]

Give it to me baby, nice and slow

Climb on top, ride like you in the rodeo

You ain't never heard a sound like this before

Cause I ain't never put it down like this

Soon as I come through the door she get to pullin on my zipper

It's like it's a race who can get undressed quicker

Isn't it ironic how erotic it is to watch em in thongs

Had me thinking 'bout that ass after I'm gone

I touch the right spot at the right time

Lights on or lights off, she like it from behind

So seductive, you should see the way she wind

Her hips in slow-mo on the floor when we grind

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Drippin wet with sweat man its on and popping

All my champagne campaign, bottle after bottle its on

And we gon' sip til every bubble in the bottle is gone

[Chorus 2x]

I'll take you to the candy shop

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II. Amusement Park

By: 50 Cent

50

Ferrari

F50

[Chorus]

Shawty you don't have to take your pantys off

Just move 'em to the side

If you wanna ride on the roller coaster

Baby come on and ride

It go up and down and round and round

Stand up or get on the floor

Its on tonight I know what you like

I know just how to break ya off

[Verse 1]

Good evening ladies, I'll tell you from the start

I'm hoping you enjoy my amusement park

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And I find my pleasure in pleasing you

Some rides go fast, some rides go slow

If you fear heights when I'm high hell yeah I'll go low

It taste so sweet, that sticky cotton candy

If you get carried away

We'll be starting a family

This is a perfect time for a magic trick

Good humor is no fun without the magic stick

Now watch me as I pull a rabbit out a hat

Then you can use the rabbit all over your cat

Applause now thats the first half of my act

I started out like a pimp

Now I'm more like a mac

I don't need your paper just don't fuck with my stack

Oh its like that

yeah its like that

[Chorus]

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I know just how to break ya off

[Verse 2]

Now you can ride the horse round the carousel

Expolsion, trojans, all in the hotel

Put me to the test girl, I don't fail

I work it out, without a doubt

Theres plenty water rising sure to get you wet in the pop

Have your lustious seductions considered or not

Throw a hoop around the bottle

I'll be your teddy bear

Whatever color you like, you know I don't care

I really wanna thank you for attending this affair

Now go encourage your friends to come have fun here

I smile when I speak

But I'm being sincere

Your pass is valid all summer my dear

So at your convenience you can always return

There're so many tricks to the trade you should learn

Suck that, lick that, swollow that lolly pop

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[Chorus]

Stand up or get on the floor

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CHAPTER ONE

INTRODUCTION

BACKGROUND OF THE STUDY

Nowadays, songs become an important part in our lives. As we know, a song

usually reflects the composer’s condition. Songs are one of the devices to convey

language because they express the thoughts of the singer and the composer as well.

The composer expresses his thoughts and feelings and sometimes describes his

behaviors through his songs. As Hampson says in his article entitled “Thought on

Song of America Project”, “Song is a metaphor of the imagination; it is poetic

thought encapsulated in music, particularly in lyrics” (Hampson 1).

In expressing his thoughts, sometimes the composer uses metaphor. The

metaphor which is usually applied by the composer is actually cognitive metaphor.

Cognitive metaphor is a kind of metaphor which people often use in their daily

conversation. People often use cognitive metaphor within their utterances without

realizing it. We can see it from a very common saying people often say “Time is

money”. “Time is money” can be reflected in an expression such as: “You are

wasting my time.” The speaker tends to say that wasting time is like wasting money.

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are not aware of the fact that it is a cognitive metaphor because it sounds

ordinary, but it shows that “Time is money” is a structural metaphor, a part of

cognitive metaphor, through which time is structured like money in the sense that

time is very valuable.

The cognitive metaphor becomes interesting for me to analyze because it is

always related to the human’s thought. As Lakoff and Johnson say, “We shall argue

that, on the contrary, human thought and processes are largely metaphorical. This is

what we mean when we say the human conceptual system is metaphorically

structured and defined. Metaphors as linguistic expression are possible precisely

because there are metaphors in a person’s conceptual system” (Lakoff and Johnson

6).

My topic belongs to cognitive linguistics, particularly cognitive metaphor. I

choose to analyze two songs that contain metaphors. The songs are 50 Cent’s famous

songs because 50 Cent has his own style in composing his songs. 50 Cent who has a

real name Curtis Jackson, is an orphan and born in South Jamaica but he has lived at

New York City all his life. 50 Cent is a rapper and he spent his hard life in street. 50

Cent’s surroundings makes his lifestyle getting closer to free sex, politics, riots

caused by racism, drugs, etc. 50 Cent’s lifestyle influences his style of compose

music to become distinctive and his choice of words in his songs usually supports the

theme of the songs. Thus, this thing makes 50 Cent different from other singers or

composers. In spite of that, there are a lot of metaphors found in 50 Cent’s songs.

Moreover, the metaphors used by 50 Cent are so uniquely arranged as to distinguish

his songs from other singers’ or composers’. The writing style of 50 Cent becomes a

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to reveal people’s bad habit such as free sex. The topic of this thesis is the cognitive

metaphors in 50 Cent’s songs entitled ”Candy Shop”and “Amusement Park”.

In this thesis, I analyze two songs; they are “Candy Shop” and “Amusement

Park” because these songs obviously contain a lot of metaphors in their lyrics, which

I find to be the most important thing to be contemplated on. As a result, I take The

Cognitive Metaphors in 50 Cent’s Songs Entitled “Candy Shop” and “Amusement

Park” as the topic of my thesis because I want to analyze the metaphorical concept

of those songs. I also find that 50 Cent applies misogyny in both songs. Misogyny is

hostility toward the female gender thus makes women just like toys or objects for

men because men dominate women. It is based on patriarchal system (Johnson 1).

Therefore, the misogyny ideology which I used to analyze is divided into two parts

which have a different assumption in honor women’s dignity. The first is the one

which degrades women by called them as sex maniac, and another which admits that

men are freaks of sex.

The significance of this study is to find out how 50 Cent, whose songs are

very distinctive in terms of his lyrics, uses a great number of metaphors and how he

uses them to reveal the message of his songs and to find out that 50 Cent objectifies

women in those songs and thus he applies misogyny in it with the presence of the

metaphor. Hopefully, after reading this thesis, people will be more aware of their

words, so they can avoid the misunderstanding in interpreting the cognitive metaphor

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STATEMENT OF THE PROBLEM

1. How does 50 Cent use the metaphor to reveal his message in his songs?

2. How is misogyny reflected in 50 Cent’s songs?

3. How is the schema paradigm used as the basis in the analysis of this thesis?

PURPOSE OF THE STUDY

1. This study is to know how 50 Cent uses the metaphor to reveal his message in his

songs.

2. This study is to know how misogyny is reflected in 50 Cent’s songs.

3. This study is to know how the schema paradigm used as the basis in the analysis

of this thesis?

METHODS OF RESEARCH

In the process of writing this analysis, the first step I take is reading the lyrics

of some of 50 Cent’s songs, and then I decide to analyze the lyricsof “Candy Shop”

and “Amusement Park”. The next step is analyzing and making the concept of the

structural metaphors in 50 Cent’s songs. The last step is analyzing the literal meaning

of some lines and the practices of misogyny in these 50 Cent’s lyrics.

ORGANIZATION OF THE THESIS

This thesis starts with the acknowledgements, in which the present

writer acknowledges the work and contributions of other parties. It is followed by the

abstract, a concise summary of the entire paper in Indonesian. The first chapter is the

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the Problem, Purpose of the Study, Method of Research, and Organization of the

Thesis. The second chapter is the basic theory which I use in the analysis. The third

chapter is the analysis of the data consisting of the specifications of cognitive

metaphors which are found in 50 Cent’s songs. The last chapter contains the

conclusion of the thesis, the writer’s comments and suggestions. In the final part, the

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CHAPTER FOUR

CONCLUSION

In both 50 Cent’s songs which are I have analyzed, I conclude 50 Cent

classifies the stages in sex activity between him and his woman. The sex activity is

classified into the time of the foreplay, the occurrence of the sexual intercourse, the

climax, and the afterplay. The foreplay part of both songs is signed by oral sex, and

then the occurrence of sexual intercourse is signed with the hotter situation between

50 Cent and the woman. The climax of the sex activity is signed by the ejaculation of

50 Cent. And finally the end of both songs is signed by the afterplay. In “Candy

Shop”, afterplay is done by playing again with 50 Cent’s penis, while in

“Amusement Park”; afterplay is signed with the invitation for further returning either

for the woman and her friends and the 50 Cent’s reminding about the pleasure in

enjoying oral sex.

I use structural metaphor as a part of cognitive metaphors in making the

concepts of each part of sexual intercourse. Then, I also use schema as the basis

domain as the framework of metaphor coherence. Therefore, all the analysis forms a

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Related to the main ideology which is discussed in this thesis, that is misogyny; it is

found that misogyny practices in “Candy Shop” and “Amusement Park” are quite similar.

The self-pride of 50 Cent as to show the sides of masculinity pride are found in both songs.

Therefore, it is shown by the main metaphorical concept MAN IS THE POWER HOLDER.

In “Candy Shop” it is preceded by other metaphorical concepts 50 CENT IS A DECISION

MAKER, 50 CENT IS AN EXPERT, and 50 CENT IS A SEX POET. However, the main

metaphorical concept MAN IS THE POWER HOLDER in Amusement Park is being

preceded by metaphorical concepts 50 CENT IS A CENTRE OF ATTENTION, 50 CENT IS

AN EXPERT OF SEX, 50 CENT IS A TEASER, and 50 CENT IS AN ATTRACTIVE

MANwhich are supported the main metaphorical concept.

The dominated party in both songs is the woman. The objectification of woman is

found in both songs which are shown by the obedient trait of the woman to 50 Cent as figured

in the original text song. The woman is willing to do anything which 50 Cent wants. The

main metaphorical concept WOMAN IS SUBORDINATE is obviously appropriate in

depicting the circumstances of being the woman in both songs. Thus, in “Candy Shop”, that

main metaphorical concept is supported by some metaphorical concept WOMAN IS A

SEXUAL OBJECT and WOMAN IS A SLAVE while in “Amusement Park”; it is supported

by the metaphorical concepts WOMAN IS A SUFFERER, WOMAN IS A SEXUAL

OBJECT, WOMAN IS A SECOND PARTY, and WOMAN IS A DOMINATED PERSON.

Therefore, it is clearly seen that in terms of sexual intercourse, 50 Cent has power

over the woman. As for the woman, she seems to be helpless and willing to do anything that

50 cent asks her to do and 50 Cent make use of those things in terms of congitive metaphor.

Thus, the two songs clearly shows the practise of misogyny.

The other misogyny aspect found in both songs is penis becomes the symbol of

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thing which is prominent.Besides, favor penis also supports the ideology of “Men are erotic

humans” thus makes women adores men and their penis greatly. What’s more, in “Candy

Shop”, penis is emphasized as the virility symbol of man which explained by the main

metaphorical concept PENIS IS A POWER ATTRACTION FOR WOMEN and supported by

some metaphorical concepts PENIS IS IRRESISTABLE BAIT FOR WOMAN, PENIS IS

VIRILITY OF MAN, PENIS IS A SYMBOL OF VIRILITY, and PENIS IS MAN’S

MASCULINITY. But in “Amusement Park”, the supporting metaphorical concepts are

PENIS IS MAN’S ATTRACTION, PENIS IS A TARGET, and PENIS IS A SEDUCING

PART OF MAN. It is because in misogyny, penis for men is very important as it is the sign

and centre of a man’s masculinity.

The differences between misogyny ideology in “Candy Shop” and “Amusement Park”

is that in “Candy Shop”; the misogyny ideology being used to analyze is having an

assumption that women is a nympho who is very addicted to sex. Therefore, it is used to

degrade the women’s dignity as prostitutes because the women’s fondness of sex. It is related

with what Meredith Renders says in Misogyny, Androgyny, and Sexual Harassment: Sex

Discrimination In a Gender-Deconstructed World which explain women has a tendency

becomes prostitutes because their fondness of sex.

Afterward, the misogyny ideology used to analyze “Amusement Park” points to the

men’s fanatic side of sex. Then, it further elaborates how men degrade the image of women

by using them as their sexual object and not treated by respect. This thing can be seen in the

analysis of “Amusement Park”, how 50 Cent is very fond of sex and want to do sexual

intercourse again and again. Afterwards, in the end of the lyrics mentions that he wants to do

the sex activity with the friends of the woman. In spite of being fanatic of sex, 50 Cent also

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Last, I analyze 50 Cent’s songs entitled“Candy Shop” and “Amusement Park” which have

the theme of sex with clear practice of misogyny, but there are other 50 Cent’s songs, aside

from “Candy Shop” and “Amusement Park”, that have other themes such as politics and

racism, which can also be analyzed in terms of cognitive metaphor and to find out whether

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BIBLIOGRAPHY

References:

Lakoff, George, and Mark Johnson. Metaphor We Live By. Chicago: The University

of Chicago Press, 2003.

Shen, Yeshayahu. Principle of Metaphor Interpretation and the notion of „domain‟: A

proposal of Hybrid Model. Israel:Department of Poetics and Comparative

Literature, 1999.

Kitis, Eliza, and Michalis Milapides. Read it and Believe it: How Metaphor

Constructs Ideology in News Discourse. Greece: Department of English,

1997.

Render, Meredith. Misogyny, Androgyny, and Sexual Harassment. Washington,

D.C.: Georgetown University Law Center, 2006.

Electronic Publications:

Hampson, Thomas. “Thought on Song in America.” Song of America Project 22

September 2009

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Ayanna. “The Exploitation of Women in Hip-hop Culture.” My Sistahs 24 August

2010

<http://www.mysistahs.org/features/hiphop.htm>.

Johnson, Jeff. “Don‟t Blame Hip-hop for Society‟s Sexism.” 8 May 2007. CNN. 23

August 2010

<http://www.cnn.com/2007/US/05/07/commentary.johnson/index.html>.

Elyrics.ne. Faith E.M. Google Indonesia. 15 March 2009

<http://www.elyrics.net/read/0-9/50-cent-lyrics/candy-shop-lyrics.html>.

Azlyrics.com. Google Indonesia. 8 September 2009

The Cognitive Metaphors in 50 Cent's Songs Entitled 'Candy Shop' and 'Amusement Park'.

ABSTRACT

TABLE OF CONTENTS

APPENDICES

I.

Candy Shop

II.

Amusement Park

CHAPTER ONE

INTRODUCTION

CHAPTER FOUR

CONCLUSION

BIBLIOGRAPHY