Perancangan Rebranding Sepatu Bayi Rier Untuk Pasar Ekonomi Kelas Menengah

(1)

**3(5$1&$1*$1**

5(%5$1',1*

6(3$78 %$<, 5,(5

**8178. 3$6$5 (.2120, .(/$6 0(1(1*$+**

5LGR (ND 3XWUD 'HGGL 'XWR +DUWDQWR 0HUU\ 6\OYLD

3URJUDP 6WXGL 'HVDLQ .RPXQLNDVL 9LVXDO )DNXOWDV 6HQL GDQ 'HVDLQ 8QLYHUVLWDV .ULVWHQ 3HWUD 6LZDODQNHUWR 6XUDED\D

(PDLO HNDULGR#JPDLO FRP

$EVWUDN

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

.DWD NXQFL UHEUDQGLQJ VHSDWX ED\L ERQHND GHVDLQ WDKDQ ODPD

$EVWUDFW

7LWOH 5HEUDQGLQJ 'HVLJQ RI 5LHU %DE\ 6KRHV IRU 0LGGOH &ODVV (FRQRP\ 0DUNHW

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

.H\ZRUGV UHEUDQGLQJ EDE\ VKRHV GROO VXVWDLQDEOH GHVLJQ

3HQGDKXOXDQ

8VDKD PLNUR \DQJ WHUGLUL GDUL SHQJXVDKD NHFLO ZLUDVZDVWDZDQ ZLUDXVDKDZDQ GDQ SHGDJDQJ SHGDJDQJ NHFLO PHUXSDNDQ VDODK VDWX EDURPHWHU SHUHNRQRPLDQ ,QGRQHVLD 8VDKD PLNUR EDKNDQ ELVD PHQ\RNRQJ SHUHNRQRPLDQ QHJDUD VHSHUWL \DQJ WHUMDGL VDDW NULVLV HNRQRPL VLODP

1DPXQ VDDW LQL XVDKD PLNUR NHUDS PHQJKDGDSL NHVXOLWDQ WHUXWDPD SDUD SURGXVHQ ORNDO +DO LQL GLVHEDENDQ ROHK SURGXN &LQD \DQJ PDVXN NH ,QGRQHVLD 3URGXN &LQD \DQJ EHUVLIDW PDVDO GDQ EHVDU PHPEXDW KDUJDQ\D PHQMDGL PXUDK VHKLQJJD PHQJDQFDP SURGXN SURGXN GDUL XVDKD NHFLO GDODP QHJHUL

6DODK VDWX SURGXN ORNDO \DQJ EHUVDLQJ ODQJVXQJ GHQJDQ SURGXN &LQD DGDODKKRPH LQGXVWU\VHSDWX ED\L 5LHU +RPH LQGXVWU\ VHSDWX ED\L 5LHU EHUORNDVL GL

(2)

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

6HSDWX ED\L 5LHU KDPSLU WLGDN SHUQDK EHUSURPRVL 3HPEHOL PHQJHWDKXL SURGXN 5LHU KDQ\D GDUL WRNR JURVLU 1DPXQ KDQ\D VHEDWDV SHPEHOLDQ SURGXN VDMD SHPEHOL WLGDN VDGDU EUDQG 5LHU \DQJ PHUXSDNDQ SURGXN ORNDO 3HUQDK DGD SURPRVL EHUXSD KDGLDK EDUDQJ VDDW WRNR JURVLU PHQFDSDL WDUJHW SHQMXDODQ WHUWHQWX VHSHUWL ULFH FRRNHU GDQ NLSDV DQJLQ 6D\DQJQ\D SURPRVL LQL WLGDN EHJLWX EDQ\DN PHPEDQWX VHKLQJJD VHNDUDQJ GLKHQWLNDQ

.HWDWQ\D SHUVDLQJDQ GL SDVDU JURVLU PHPEXDW VHSDWX ED\L 5LHU MXJD WLGDN GDSDW PHPDWRN KDUJD WLQJJL SDGDKDO KDUJD EDKDQ WHUXV QDLN GDUL ZDNWX NH ZDNWX +DO WHUVHEXW EHUWRODN EHODNDQJ GHQJDQ NHQ\DWDDQ EDKZD VHSDWX ED\L 5LHU WHODK ODPD EHUNHFLPSXQJ GL SDVDU WHUVHEXW

8QWXN LWX SHUOX GLODNXNDQ UHEUDQGLQJ DJDU EUDQG VHSDWX ED\L 5LHU GLNHQDO GDQ PHPLOLNL NRQVXPHQ OR\DO VHUWD DJDU SHQGDSDWDQQ\D PHQLQJNDW VHSHUWL VHGLD NDOD

5XPXVDQ 0DVDODK

%DJDLPDQD PHUHEUDQGLQJ VHSDWX ED\L 5LHU XQWXN NRQVXPHQ HNRQRPL NHODV PHQHQJDK"

7XMXDQ 3HUDQFDQJDQ

0HUHEUDQGLQJ VHSDWX ED\L 5LHU XQWXN NRQVXPHQ HNRQRPL NHODV PHQHQJDK

'DWD <DQJ 'LEXWXKNDQ

'DWD 3ULPHU

'DWD SULPHU PHUXSDNDQ GDWD \DQJ GLSHUROHK ODQJVXQJ GDUL ORNDVL REMHN SHUDQFDQJDQ 'DWD SULPHU \DQJ GLEXWXKNDQ DGDODK SURGXFW NQRZOHGJH GDUL VHSDWX ED\L 5LHU GDQ IDNWRU \DQJ PHPEXDW WDUJHW DXGLHQFH LQJLQ PHPEHOL VHSDWX ED\L

'DWD 6HNXQGHU

'DWD VHNXQGHU PHUXSDNDQ GDWD \DQJ GLSHUROHK GDUL OXDU OLQJNXS REMHN SHQHOLWLDQ 'DWD VHNXQGHU \DQJ GLEXWXKNDQ XQWXN SHUDQFDQJDQ DGDODK LQIRUPDVL PHQJHQDL GXQLDIDVKLRQED\L GDQ GHVDLQ \DQJ FRFRN XQWXN ED\L

0HWRGH 3HQJXPSXODQ 'DWD

'DWD GLGDSDW GDUL ZDZDQFDUD NHSDGD SHPLOLN SHUXVDKDDQ REVHUYDVL GL WRNR SHUOHQJNDSDQ ED\L VHUWD PHQJXPSXONDQ GDWD PHODOXL LQWHUQHW

0HWRGH $QDOLVLV 'DWD

6:27

$QDOLVLV GDWD SHUXVDKDDQ WHUKDGDS VDLQJDQ GLRODK PHQJJXQDNDQ PHWRGH 6:27 0HWRGH LQL GDSDW PHQJXQJNDS NHNXDWDQ NHOHPDKDQ NHVHPSDWDQ GDQ DQFDPDQ \DQJ GLPLOLNL SHUXVDKDDQ MLND GLEDQGLQJNDQ GHQJDQ SHUXVDKDDQ VDLQJDQ

:K\ 7HVW

0HWRGH ZK\ WHVW GLJXQDNDQ XQWXN PHQGDSDW LQVLJKW SDUD WDUJHW DXGLHQFH 'L PDQD WDUJHW DXGLHQFH DNDQ WHUXV GLWDQ\D WHQWDQJ PRWLI PHODNXNDQ VXDWX WLQGDNDQ KLQJJD GDSDW GLNHWDKXL PRWLI PXUQLQ\D

'DWD 3HUXVDKDDQ

3URILO 3HUXVDKDDQ

3HUXVDKDDQ \DQJ GLMDGLNDQ REMHN SHUDQFDQJDQ WXJDV DNKLU DGDODK KRPH LQGXVWU\ VHSDWX ED\L 5LHU \DQJ EHUORNDVL GL 3HUXPDKDQ *UL\D )ODPER\DQ .HFDPDWDQ 7XODQJDQ .DEXSDWHQ 6LGRDUMR 3HUXVDKDDQ LQL EHUGLUL SDGD WDKXQ

*DPEDU /RJR 3HUXVDKDDQ 5LHU

3HQJHOROD 3HUXVDKDDQ

+RPH LQGXVWU\ VHSDWX ED\L 5LHU GLNHOROD ROHK SDVDQJDQ %DSDN $JXV 3XUQRPR GDQ ,EX +DQL 6XPDUQL 3HQJHORODDQKRPH LQGXVWU\GLEDQWX ROHK GXD SHQJDWXU DOXU SURGXNVL GDQ GXD SXOXK SHQMDKLW OHSDV \DQJ EHUDVDO GDUL SHQGXGXN ORNDO

(3)

$QDOLVLV 3HUPDVDODKDQ

'DUL VHJL GHVDLQ VHSDWX ED\L 5LHU VDQJDW NXUDQJ 7HUGDSDW NDUDNWHU ³KHOOR NLWW\´ \DQJ PHODQJJDU KDN FLSWD /DOX ORJRW\SHQ\D MXJD WLGDN GDSDW GLEDFD MHODV NDUHQD ZDUQDQ\D EHUWDEUDNDQ GHQJDQ ZDUQD EDFNJURXQG %DFNJURXQGZDGDKQ\D VDQJDW UDPDL GDQ ZDUQDQ\D WLGDN KDUPRQLV GHQJDQ SURGXN

'DUL VHJL SURGXN VHSDWX ED\L 5LHU VDPD VHSHUWL SDUD NRPSHWLWRUQ\D \DLWX WLGDN PHPSXQ\DL YDOXH $NKLUQ\D VHSDWX ED\L 5LHU KDQ\D PHQMDGL SURGXN \DQJ ELDVD ELDVD VDMD 'DQ SURGXN \DQJ ELDVD ELDVD VDMD WLGDN DNDQ PDPSX PHQDULN SHUKDWLDQ NRQVXPHQ $NLEDWQ\D SURGXN LQL WLGDN PHPLOLNL NRQVXPHQ OR\DO 6HODLQ LWX EUDQG 5LHU MXJD MDGL WLGDN GLNHQDOL ROHK NRQVXPHQ

'DUL VHJL KDUJD VHSDWX ED\L 5LHU WHUPDVXN FXNXS NRPSHWLWLI GDSDW EHUVDLQJ GL SDVDUDQ +DQ\D VDMD KDO LWX PHPEXDW NHXQWXQJDQ PHQMDGL PDNLQ WLSLV +DO LQL GLVHEDENDQ NDUHQD VHSDWX ED\L 5LHU PDVLK EHOXP GDSDW SURGXNVL VHFDUD PDVVDO 'HQJDQ KDUJD \DQJ UHODWLI VDPD ELD\D SURGXNVL \DQJ GLNHOXDUNDQ VHSDWX ED\L 5LHU OHELK EHVDU GDUL SHVDLQJ +DO LQL VDQJDW EHUEDKD\D XQWXN SHUNHPEDQJDQ MDQJND SDQMDQJ 'HQJDQ VHPDNLQ NHFLOQ\D NHXQWXQJDQ PDND SHUXVDKDDQ DNDQ PDNLQ VXOLW EHUNHPEDQJ

3HUPDVDODKDQ ODLQ GDWDQJ GDUL VHJL SURPRVL 7LGDN DGD SURPRVL PHQDULN \DQJ ELVD GLEXDW NDUHQD EUDQG 5LHU VHQGLUL WLGDN PHPSXQ\DL YDOXHOHELK \DQJ GDSDW GLWDZDUNDQ NHSDGDWDUJHW DXGLHQFH

-DGL NHVLPSXODQ PDVDODK GDUL VHSDWX ED\L 5LHU DGDODK NXUDQJQ\DYDOXHGDODPEUDQG

'DWD :DZDQFDUD

'DUL KDVLO ZDZDQFDUD GLNHWDKXL EDKZD PD\RULWDV WDUJHW DXGLHQFH PHPLOLK MDOXU RIIOLQH XQWXN PHPEHOL SHUOHQJNDSDQ ED\L WHUPDVXN VHSDWX $ODVDQ XWDPDQ\D DGDODK DJDU PHUHND GDSDW PHQJHFHN NXDOLWDV SURGXN \DQJ LQJLQ GLEHOL

.XDOLWDV WHUVHEXW VHPDNLQ SHQWLQJ NHWLND SHUDODWDQ ED\L GLEHOL XQWXN DQDN PHUHND VHQGLUL DWDX XQWXN NHQDODQ GHNDW 1DPXQ XQWXN SHUDODWDQ ED\L \DQJ GLJXQDNDQ VHEDJDL NDGR NHPDVDQ \DQJ PHQDULN GDQ WHUOLKDW PDKDO OHELK GLXWDPDNDQ GDUL SDGD NXDOLWDV SURGXN LWX VHQGLUL

.RQVXPHQ \DQJ ELDVD EHOL GL WRNR VHSHUWL 6X]DQQD DWDX .LWW\ ELDVDQ\D SDVWL VXGDK SHUQDK PHQFRED XQWXN EHOL VHFDUD RQOLQH HQWDK GDUL LQVWDJUDP IDFHERRN DWDX VLWXV MXDO EHOL RQOLQH OD]DGD WRNRSHGLD GDQ VHEDJDLQ\D 6HGDQJNDQ NRQVXPHQ \DQJ VHODPD LQL EHOL GL WRVHUED DWDX SDVDU ELDVDQ\D WDNXW PHQFRED EHOL VHFDUD RQOLQH

5DWD UDWD VHSDWX ED\L \DQJ GLPLOLNL ED\L XVLD EXODQ DGDODK OLPD SDVDQJ 3DUD QDUDVXPEHU PHQJDNX EDKZD WLGDN DGD MDGZDO NKXVXV XQWXN EHOL %LDVDQ\D PHUHND EHOL MLND LVHQJ PHOLKDW VHSDWX OXFX GL PHGLD VRVLDO DWDX VLWXV RQOLQH DWDX VHGDQJ PHOLKDW VHSDWX OXFX VDDW

MDODQ MDODQ %XGJHW XQWXN PHPEHOL VHSDWX ED\L DGDODK OLPD SXOXK VDPSDL VHUDWXV ULEX UXSLDK

0HGLD VRVLDO \DQJ ELDVD GLSDNDL ROHK QDUDVXPEHU DGDODK LQVWDJUDP IDFHERRN GDQ %%0 %LDVDQ\D PHUHND PHQJXSORDG IRWR ED\L PHUHND GL LQVWDJUDP GDQ IDFHERRN

6HSDWX ED\L MXJD PHUXSDNDQ MHQLV EDUDQJ \DQJ VHULQJ GLEHOL XQWXN NDGR -HQLV EDUDQJ \DQJ ELDVD GLEXDW NDGR VHODLQ VHSDWX ED\L DGDODK SHUDODWDQ PDQGL VDWX VHW SDNDLDQ GDQ ERWRO VXVX $GD SXOD QDUDVXPEHU \DQJ EHUWDQ\D ODQJVXQJ SDGD RUDQJ \DQJ GLNDGR DJDU EDUDQJ \DQJ GLEHOL WLGDN PXED]LU

-DQJND ZDNWX SHPEHOLDQ EHUDJDP %HUNLVDU DQWDUD K KLQJJD KDUL VDDW PHQMHQJXN ED\L 8QWXN UHVSRQGHQ \DQJ PHPEHOL VHEHOXP KDUL GLEHULNDQQ\D NDGR PHUHND ELDVDQ\D PHPEHOL PHODOXL MDOXU RQOLQH DWDX GL WRNR NKXVXV ED\L 6LVDQ\D PHPEHOL WHSDW VHEHOXP PHQMHQJXN ED\L MDGL PDPSLU GXOX NH WRNR SHUDODWDQ ED\L GDQ EDUDQJ ODQJVXQJ

GLEXQJNXV NHUWDV NDGR

GL WRNR \DQJ EHUVDQJNXWDQ

'DUL KDVLO ZDZDQFDUD GLNHWDKXL EDKZD UHVSRQGHQ ODNL ODNL FHQGHUXQJ OHELK PHPLOLK EDUDQJ \DQJ VXGDK EHUXSD SDUVHO DWDX NDGR XQWXN PHPEHUL KDGLDK SDGD NHQDODQQ\D \DQJ PHPSXQ\DL ED\L 6HODLQ LWX UHVSRQGHQ ODNL ODNL MXJD WLGDN WHUODOX SHGXOL GHQJDQ NXDOLWDV EDUDQJ 6HGDQJNDQ UHVSRQGHQ ZDQLWD OHELK SHPLOLK GDQ ZDV ZDV

7RNR SHUOHQJNDSDQ ED\L \DQJ EHUDGD GLPDOO ELDVDQ\D GLNXQMXQJL ROHK UHVSRQGHQ \DQJ VHGDQJ MDODQ MDODQ GDQ NHEHWXODQ LQJLQ PHPEHOL SHUOHQJNDSDQ ED\L DWDX NDGR 6HGDQJNDQ WRNR ED\L GL OXDU PDOO \DQJ ELDVDQ\D GDODP EHQWXN EDQJXQDQ VHQGLUL GLNXQMXQJL ROHK UHVSRQGHQ \DQJ PHPDQJ SHUJL XQWXN PHPEHOL SHUOHQJNDSDQ ED\L

'DWD 2EVHUYDVL

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

'L WRNR VHUED DGD DWDX WRNR NHFLO \DQJ PHQMXDO SHUDODWDQ ED\L SHQJXQMXQJ GDWDQJ GDUL 6(6 % 6HODPD REVHUYDVL WLGDN SHUQDK WHUOLKDW SDVDQJDQ ODQMXW XVLD \DQJ PHPEHOL SURGXN SHUDODWDQ ED\L 6HGDQJNDQ GL WRNR SHUDODWDQ ED\LRQOLQH VHOXUXK DNXQ \DQJ EHUNRPHQWDU GDQ PHPEHUL UHNRPHQGDVL EHUDVDO GDUL NDXP ZDQLWD .RQVXPHQ PHUXSDNDQ ZDQLWD GDUL NHOXDUJD PXGD \DQJ EDUX PHPSXQ\DL DQDN 1DPXQ NHWLND GLZDZDQFDUD PHUHND PHQJDNX EDKZD

(4)

LQWHQVLWDV EHODQMD RIIOLQH OHELK WLQJJL GDUL EHODQMD RQOLQH

$QDOLVLV 'DWD

:K\ 7HVW

,QVLJKW RQH VWRS VKRSSLQJ NRQVXPHQ PDODV VHQJDMD NHOXDU KDQ\D XQWXN EHOL NDGR VXQJNDQ NDODX MHQJXN WDQSD EDZD NDGR

,QVLJKW LQJLQ PHPEHUL NDGR \DQJ EHUJXQD XQWXN LEX ED\L 6:27 7DEHO $QDOLVD 6:27 9DULDEHO 5LHU ,NLGR 6WUHQJKW 0XUDK 3XQ\D EDQ\DN SLOLKDQ PRGHO 'DSDW PHQFRQWRK GDQ PHPRGLILNDVL VXDWX PRGHO GHQJDQ EDLN 0XUDK 0DWHUL NHPDVDQ EDJXV :HDNQHVV .XDOLWDV EDKDQ UHQGDK .HPDVDQ WLGDN PHQDULN 7LGDN GDSDW SURGXNVL VHFDUD PDVVDO 7LGDN PHPLOLNL YDOXH 'HVDLQ NHPDVDQ MHOHN 7LGDN PHPLOLNL YDOXH 2SSRUWXQLW\ 0DV\DUDNDW SXQ\D EXGD\D XQWXN PHPEHUL KDGLDK VDDW DGD ED\L EDUX ODKLU

0HUXSDNDQ NHEXWXKDQ SRNRN EDJL NHOXDUJD PXGD \DQJ EDUX PHPLOLNL ED\L VDQGDQJ 0HUXSDNDQ EHQWXN SHPHQXKDQ NHEXWXKDQ DNDQ IDVKLRQVHEDJDL LPEDV GDUL SHQLQJNDWDQ WDUDI KLGXS WHRUL PRWLYDVL 0DVORZ 0DV\DUDNDW SXQ\D EXGD\D XQWXN PHPEHUL KDGLDK VDDW DGD ED\L EDUX ODKLU

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

.RQVHS

5HEUDQGLQJ

%UDQGVHSDWX ED\L 5LHU VDDW LQL WLGDN GLEDQJXQ GHQJDQ EDLN VHKLQJJD WLGDN PHPSXQ\DL NRQVXPHQ OR\DO 8QWXN LWX SHUOX GLODNXNDQUHEUDQGLQJDJDU SHUXVDKDDQ GDSDW EHUNHPEDQJ

5HEUDQGLQJ GLODNXNDQ GHQJDQ WHRUL XSVFDOLQJ WKH EUDQG\DQJ GLNHPXNDNDQ ROHK 5DQJNXWL 7HRUL LQL EHUWXMXDQ XQWXN PHQDLNNDQ NHODV NRQVXPHQ \DQJ GLWDUJHW ROHKFRUH EUDQGGHQJDQ FDUD PHPEXDWEUDQG EDUX

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

(5)

PHUHND GDSDW VDOLQJ PHQXWXSL MLND WHUMDGL QDLN WXUXQ JHMRODN SDVDU

'DQ VHVXDL GHQJDQ LQVLJKW WDUJHW DXGLHQFH \DQJ PHUDVD VXQJNDQ MLND PHQMHQJXN ED\L WDQSD PHPEDZD NDGR UHEUDQGLQJVHSDWX ED\L 5LHU DNDQ GLEXDW GHQJDQ NRQVHS VHSDWX ED\L \DQJ IRNXV GLEXDW VHEDJDL NDGR ED\L \DQJ EDUX ODKLU

%UDQG EDUX EHUQDPD 3DESHG EHUDVDO GDUL FDUD EDFD SXSSHW \DQJ PHPSXQ\DL DUWL ZD\DQJ DWDX ERQHND GDODP %DKDVD ,QGRQHVLD 3URGXN VHSDWXQ\D VHQGLUL PHPLOLNL VHEXDK NHOHELKDQ \DLWX GDSDW PHQMDGL ERQHND MDUL MLND GLEDOLN GHUDMDW 7XMXDQQ\D DJDU VHSDWX WLGDN ODQJVXQJ GLEXDQJ DWDX WHUJHOHWDN VLD VLD MLND VXGDK WLGDN FXNXS

7XMXDQ

3HUDQFDQJDQ5HEUDQGLQJGLEXDW GHQJDQ WXMXDQ XQWXN PHPEHULYDOXHOHELK SDGD SURGXN PHQGHNDWNDQ GLUL SDGD NRQVXPHQ GDQ PHQFDUL SDVDU EDUX \DQJ OHELK PHQMDQMLNDQ

7DUJHW $XGLHQFH

7DUJHW DXGLHQFHGDULXSVFDOHG EUDQGVHSDWX ED\L 5LHU DGDODK NHOXDUJD PXGD GHQJDQ HNRQRPL PHQHQJDK 3DVDU NHOXDUJD PXGD VDQJDW EHVDU XQWXN SURGXN NDGR ED\L NDUHQD PHUHND GDQ WHPDQ WHPDQ VHED\DQ\D VHGDQJ GDODP PDVD XQWXN PHPSXQ\DL ED\L

3URSRVLVL

3URSRVLVL GLEXWXKNDQ VHEDJDL DFXDQ GDODP PHPEXDW LGH SURPRVL 3URSRVLVL GLGDSDW GDULEUDQG HVVHQFH VHUWDLQVLJKW WDUJHW DXGLHQFH

3URSRVLVLXSVFDOHG EUDQG\DQJ GLUDQFDQJ DGDODK ³NDGR ED\L XQLN \DQJ WDN OHNDQJ ROHK ]DPDQ XQWXN PHQGHNDWNDQ KXEXQJDQ GDQ PHQMDXKNDQ UDVD VXQJNDQ ´

3URSRVLVL GLDPELO GDUL EHEHUDSD HOHPHQEUDQG HVVHQFH \DLWX SURGXNVXVWDLQDEOH KDQJDW GDQ PHPSHUHUDW KXEXQJDQ .HPXGLDQEUDQG HVVHQFHGLJDEXQJ GHQJDQ LQVLJKW WDUJHW DXGLHQFH\DQJ PHUDVD VXQJNDQ MLND WLGDN PHPEHUL NDGR VDDW PHQMHQJXN ED\L

:DUQD

:DUQD \DQJ QDQWL PHQMDGL GDVDU DGDODK ZDUQD SDVWHO :DUQD ZDUQD SDVWHO GDSDW PHQHQDQJNDQ ED\L NDUHQD GDODP NDQGXQJDQ ZDUQD NUHP SDVWHO DGDODK ZDUQD \DQJ SHUWDPD GLOLKDWQ\D SHUXW LEXQ\D \DQJ WHUNHQD VLQDU

*D\D 'HVDLQ

*D\D LOXVWUDVL \DQJ GLSDNDL DGDODK JD\D YHFWRU VHSHUWL ZD\DQJ *D\D WHUVHEXW PHUXSDNDQ VDODK VDWX JD\D \DQJ VHULQJ GLSDNDL GDODP EXNX FHULWD DQDN

7LSRJUDIL

7\SHIDFH\DQJ GLJXQDNDQ PHUXSDNDQW\SHIDFHGHQJDQ VLIDW VHGHUKDQD WXOLVDQ WDQJDQ GDQFXUY\ XQWXN PHQJXDWNDQ NHVDQ ED\L 8QWXN WXOLVDQ VHNXQGHU W\SHIDFH\DQJ GLSLOLK DGDODK VDQ VHULI \DQJ PXGDK GLEDFD

/RJR

*DPEDU /RJR 3DESHG

)XQJVL VHSDWX \DQJ EHUXEDK NHWLND GLSXWDU PHQJLQVSLUDVL SHPEXDWDQ ORJR 3DESHG +DVLOQ\D ORJR GLEXDW VHGHPLNLDQ UXSD VHKLQJJD WHWDS GDSDW GL EDFD ³3DESHG´ PHVNL GLSXWDU GHUDMDW

/RJR EHUMHQLV ORJRW\SH GL PDQD ORJR KDQ\D WHUGLUL GDUL W\SHIDFH 7\SHIDFH \DQJ GLEXDW PHPSXQ\DL HOHPHQ OLQJNDUDQ WDQSD VXGXW \DQJ VHVXDL GHQJDQ VLIDW ED\L 6HGDQJNDQ ZDUQDQ\D PHUDK GDQ KLMDX SDVWHO \DQJ WHWDS GDSDW PHQFRORN GL EDFNJURXQG SXWLK \DQJ PHUXSDNDQ ZDUQD PD\RULWDV GHVDLQ 3DESHG

(6)

*DPEDU 3URGXN 6HSDWX 3DESHG 3DFNDJLQJ

%RQHND MDUL GDSDW PHQMDGL PHGLD EHUFHULWD EDJL SDUD RUDQJWXD +DO LQL EHUJXQD NDUHQD ED\L PHPHUOXNDQ UDQJVDQJDQ HPRVL \DQJ VDODK VDWXQ\D GDSDW GLZXMXGNDQ GHQJDQ FHULWD

.DUWX &HULWD

*DPEDU .DUWX &HULWD

.DUWX FHULWD GLEXDW XQWXN PHPEDQWX SDUD RUDQJ WXD EHUFHULWD PHQJJXQDNDQ ERQHND 3DESHG .DUWX FHULWD \DQJ EHULVL PDVNRW PHPEXDW NRQVXPHQ OHELK GHNDW GHQJDQEUDQG

.DUWX 8FDSDQ

*DPEDU .DUWX 8FDSDQ

.DUWX XFDSDQ GLODPSLUNDQ XQWXN PHQGXNXQJ NRQVHS NDGR \DQJ GLEXDW EUDQG 'HQJDQ DGDQ\D NDUWX LQL SURGXN GDSDW ODQJVXQJ GLEHULNDQ NHSDGD SHQHULPD VSHVLILN WDQSD PHPEXND EXQJNXV

.RQVHS 0HGLD

7DUJHW $XGLHQFH

0HUXSDNDQ LEX PXGD \DQJ EHNHUMD 0DVLK VXND SHUJL GHQJDQ WHPDQ WHPDQ 6XNDXSORDGIRWR ED\L GL PHGLD VRVLDO

6XND EHOL EDUDQJ OXFX ZDODX WLGDN WHUODOX EXWXK 6XND VLEXN VHQGLUL GHQJDQJDGJHW

%LVD EDZD NHQGDUDDQ VHQGLUL

7XMXDQ 0HGLD

$ODW XQWXN PHQJDPELO SHUKDWLDQ PDV\DUDNDW VHKLQJJD PHUHND PHQ\DGDUL NHEHUDGDDQEUDQGEDUX 5LHU

8QWXN PHPSHUFHSDW SHQDQFDSDQSRVLWLRQGL EHQDN PDV\DUDNDW

6HEDJDL ZDMDK GDULXSVFDOHG EUDQG \DQJ VHFDUD WLGDN ODQJVXQJ GDSDW PHQJHQDONDQ NDUDNWHU GDQ VLIDW EUDQGNHWLND PHODNXNDQ NRQWDN GHQJDQ NRQVXPHQ

6WUDWHJL 0HGLD

0HPSHUNHQDONDQEUDQGEDUX NHSDGD NRQVXPHQ 0HODNXNDQ SHPLOLKDQ PHGLD SURPRVL \DQJ SDOLQJ HIHNWLI

6RFLDO 0HGLD

0HGLD VRVLDO DGDODK XMXQJ WRPEDN SURPRVL PHQJLQJDW NHKLGXSDQ VHKDUL KDUL WDUJHW DXGLHQFH VDQJDW GHNDW GHQJDQ PHGLD VRVLDO ,QVWDJUDP GDQ IDFHERRN PHUXSDNDQ PHGLD VRVLDO XWDPD \DQJ GLSDNDL 0HGLD VRVLDO DGDODK PHGLD XWDPD EUDQG 'DUL PHGLD VRVLDO NRQVXPHQ GDSDW GLDUDKNDQ NH WRNRRIIOLQH\DQJ PHQMXDO EUDQG PHQJHWDKXL NDUDNWHU VHUWD YLVL PLVL EUDQG VHUWD PHODNXNDQ SHPEHOLDQ ODQJVXQJ VHFDUD RQOLQH

(7)

0HODOXL NHGXD PHGLD VRVLDO WHUVHEXW DNDQ GLEXDW DNXQ \DQJ EHULVL NRQWHQ IRWR VHSDWX ED\L 6HWLDS KDUL DNDQ DGD NHVHPSDWDQ EDJL IRWR ED\L NRQVXPHQ XQWXN GL UHSRVW GL DNXQ RIILFLDO 6HODLQ LWX DNDQ DGD YLGHR WHQWDQJ DUWL VHEXDK NDGR \DQJ GLYLUDONDQ PHODOXL PHGLD VRVLDO 0HGLD VRVLDO VHQGLUL EHULVL WHQWDQJ NRQWHQ IRWR GDQ YLGHR \DQJ PHPSHUNXDW FLWUD VHSDWX ED\L VHEDJDL NDGR

0HGLD LQL VDQJDW HIHNWLI XQWXN PHQ\DPSDLNDQ SHVDQ SDGD LEX LEX \DQJ PHOHN WHNQRORJL GDQ VQDJDW GHNDW GHQJDQ PHGLD VRVLDO 6HODLQ LWX PHGLD LQL MXJD VDQJDW PXUDK NDUHQD KDQ\D EXWXK MDULQJDQ LQWHUQHW

*DPEDU ,QVWDJUDP 3DESHG

%URVXU

%URVXU GLWDUXK GL NHQGDUDDQ \DQJ SDUNLU SDGD WHPSDW \DQJ ELDVD GLNXQMXQJL NHOXDUJD PLVDOQ\D UHVWRUDQ 7XMXDQQ\D XQWXN PHPEHUL HIHN NHMXWDQ PHQGDSDW NDGR PXQJLO OXFX NHWLND VDPSDL GL WHPSDW SDUNLU 'DQ KDO LWX \DQJ PHQJLQJDWNDQ PHUHND MXJD XQWXN PHPEHUL NHMXWDQ DWDX NDGR NHSDGD NHQDODQ GHNDWQ\D \DQJ PHPLOLNL ED\L %URVXU ELVD MXJD GLEDJLNDQ GHQJDQ FDUD ELDVD GL DUHD SHUEHODQMDDQ

7XMXDQ XWDPD EURVXU DGDODK XQWXN PHQJHQDONDQ WDUJHW GHQJDQ PHGLD VRVLDOXSVFDOHG EUDQG 'DQ GDUL PHGLD VRVLDO WDUJHW DXGLHQFH DNDQ GLELPELQJ XQWXN OHELK PHQJHQDOEUDQG

*DPEDU %URVXU

323 3RLQW 2I 3XUFKDVH

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

(8)

*DPEDU 3RLQW 2I 3XUFKDVH

%URVXU

*DPEDU %URVXU

6WLNHU /DQWDL

6WLNHU ODQWDL GLJXQDNDQ XQWXN PHQXQMXNNDQ OHWDN SURGXN GDODP WRNR

*DPEDU 6WLNHU /DQWDL GL 7RNR %D\L

:REOHU

:REOHU GLJXQDNNDQ XQWXN PHPSHUNHQDONDQ IXQJVL WDPEDKDQ SURGXN \DQJ ELVD GLJXQDNNDQ VHEDJDL ERQHND MDUL NHSDGD NRQVXPHQ DZDP

*DPEDU :REOHU

.DUWX 1DPD

*DPEDU .DUWX 1DPD

3RVWHU

6DPD VHSHUWL ZREOHU SRVWHU EHUJXQD XQWXN PHPSHUNHQDONDQ YDOXH OHELK SURGXN NHSDGD NRQVXPHQ DZDP

(9)

*DPEDU 3RVWHU

6WUDWHJL 3HPDVDUDQ

6WUDWHJL 3HPDVDUDQ -DQJND 3HQGHN

3URGXN

0HQJHQDONDQ SURGXNXSVFDOHG EUDQGVHEDJDL SURGXN NDGR ED\L GHQJDQ FDUD PHQGHVDLQ NHPDVDQ KLQJJD PHPSXQ\DL NHVDQ NDGR 6HGDQJNDQ VHSDWX GLEXDW XQLN VHKLQJJD PHPSXQ\DL YDOXH OHELK ZDODX GLEXDW GDUL PDWHUL \DQJ EHUNXDOLWDV ELDVD

+DUJD

0HPLOLK PDWHUL VHSDWX \DQJ EHUNXDOLWDV ELDVD VHKLQJJD ELD\D SURGXNVLQ\D WLGDN WHUODOX PDKDO 6LVD ELD\D SURGXNVL GLPDNVLPDONDQ XQWXN PHPEXDW SDFNDJLQJ \DQJ PHQXUXW KDVLO ZDZDQFDUD OHELK GLSHUKDWLNDQ NHWLND PHPEHOL NDGR

7HPSDW

/HYHUDJHG EUDQG GLMXDO GL 6XUDED\D GL WRNR WRNR SHUOHQJNDSDQ ED\L VHSHUWL .LWW\ GDQ +RP 3LP 3D 6XUDED\D GLSLOLK NDUHQD PHUXSDNDQ NRWD EHVDU WHUGHNDW GHQJDQ SURGXVHQ +DO LQL EHUWXMXDQ XQWXN PHQJKHPDW ELD\D SHQJLULPDQ VHUWD XQWXN PHQJHWHV EUDQGEDUX

3URPRVL

3URPRVL GLODNXNDQ VHFDUD JHQFDU GL LQVWDJUDP GDQ IDFHERRN GL PDQD NHGXD PHGLD VRVLDO LWX PHUXSDNDQ VDUDQD \DQJ SDOLQJ EDQ\DN GLSDNDL ROHK NHOXDUJD PXGD

6WUDWHJL 3HPDVDUDQ -DQJND 3DQMDQJ

3URGXN

0HQDPEDK MXPODK YDULDQ VHLULQJ GHQJDQ EHUNHPEDQJQ\D SHUXVDKDDQ VHVXDL GHQJDQ NHEXWXKDQ GDQ SHUPLQWDDQ NRQVXPHQ 0HPEXDW YDULDQ WHPDWLN VHVXDL GHQJDQ EHUEDJDL SHUD\DDQ DWDX HYHQW EHVDU GL ,QGRQHVLD

+DUJD

0HQJHYDOXDVL KDUJD DJDU WHWDS UHOHYDQ GHQJDQ YDOXH \DQJ GLGDSDW ROHK NRQVXPHQ 6HODUDVQ\D KDUJD GHQJDQ YDOXH SURGXN PHPEXDW GLIHUHQVLDVL \DQJ GLODNXNDQ ROHKEUDQGPHQMDGL NXDW

7HPSDW

0HPSHUOXDV MDOXU SHPDVDUDQ GHQJDQ PHPDVXNL NRWD NRWD EHVDU ODLQ GL -DZD .HPXGLDQ EDUX PHPDVXNL NRWD NRWD EHVDU GL OXDU -DZD

3URPRVL

0HQJHYDOXDVL XODQJ EHQWXN SURPRVL \DQJ VHODPD LQL GLODNXNDQ -LND VXGDK WLGDN VHVXDL GHQJDQ OLQJNXQJDQ PDND SHUXVDKDDQ SHUOX GLEXDW SURPRVL EDUX \DQJ VHVXDL GHQJDQ NHDGDDQ VDDW LWX

8FDSDQ 7HULPD .DVLK

3XML V\XNXU NHSDGD 7XKDQ <DQJ 0DKD (VD DWDV EHUNDW1\D \DQJ WDN EHUNHVXGDKDQ 'HQJDQ SHQ\HUWDDQQ\D DNKLUQ\D SHQXOLV PDPSX PHQ\HOHVDLNDQ SHUDQFDQJDQ WXJDV DNKLU LQL

3HQXOLV VDGDU EDKZD WLGDN PXQJNLQ SHQXOLV GDSDW PHQ\HOHVDLNDQ SHUDQFDQJDQ LQL VHRUDQJ GLUL $GD EDQ\DN SLKDN \DQJ UHOD PHPEDQWX SHQXOLV EDLN GDUL LGH VHPDQJDW PDXSXQ PDWHUL 8QWXN LWX SHQXOLV PHQJXFDSNDQ WHULPD NDVLK NHSDGD

3DN 'HGGL \DQJ GHQJDQ NHVXQJJXKDQ KDWL PDX PHPELPELQJ GDQ PHPEDJL LOPX

&H 0R\ \DQJ SHGXOL GDQ PHPSXQ\DL KDWL GDODP PHPELPELQJ WXJDV DNKLU 7HWDS VDEDU GDQ WLGDN PHQ\HUDK PHQVXSSRUWDQDN DQDNQ\D

3DN $ULV VHODNX NHWXD SURJUDP VWXGL GDQ SHQJXML 7HULPD NDVLK DWDV NHPXUDKDQ KDWLQ\D

%X $QL DWDV VDUDQ GDQ NULWLNQ\D

3DSD GDQ PDPD \DQJ PHPEDQWX EDLN GDUL VHJL PDWHUL WHQDJD GXNXQJDQ GDQ ZDNWX 7HULPD NDVLK WDQSD NDOLDQ WXJDV DNKLU LQL EHQDU EHQDU WLGDN GDSDW EHUMDODQ

(UQL \DQJ VHULQJ SURPRVL NH WHPDQ WHPDQ

&LFL GDQ 9LFWRU \DQJ PHPEDQWX PHQHPDQL VHVL IRWR 7HPDQ WHPDQ NHORPSRN WLJD $QJLH &OR -XYHQ 'DQLHO 6DVD 'HYLQD GDQ 2VFDU \DQJ VHULQJ GLUHSRWNDQ ROHK SHQXOLV

.R $UGL \DQJ PHPEDQWX ELNLQ LQRYDVL GHVDLQ SDFNDJLQJ

.HVLPSXODQ

8VDKD PLNUR ORNDO GL ,QGRQHVLD ELVD EHUWDKDQ PHODZDQ JHPSXUDQ SURGXN PXUDK $JDU GDSDW PHPHQDQJNDQ SHUVDLQJDQ GL SDVDU VHEXDK XVDKD WLGDN VHODOX KDUXV EHUWDUXQJ OHZDW KDUJD 0DND GDUL LWX GLODNXNDQ5HEUDQGLQJWHUKDGDS VHSDWX ED\L 5LHU \DQJ VHNDUDQJ VHWHODK GL UHEUDQGLQJ PHQMDGL VHSDWX ED\L 3DE3HG

-LND VHEXDK EUDQG PHPSXQ\DL IDNWRU SHPEHGD \DQJ WLGDN GLSXQ\DL SDUD SHVDLQJ GDQ PHPSXQ\DL SDVDU XQWXN NHOHELKDQQ\D LWX PDND SHPEHOL WLGDN

(10)

ODJL DNDQ EHUIRNXV SDGD KDUJDQ\D PHODLQNDQ SDGD IDNWRU SHPEHGDQ\D 0DND GDUL LWX VHSDWX ED\L 3DESHG GLEXDW VHGHPLNLDQ UXSD DJDU GLNHQDO VHEDJDL VHSDWX VHNDOLJXV NDGR \DQJ GDSDW GLEXDW VHEDJDL PHGLD EHUFHULWD \DQJ EHOXP DGD GL SDVDUDQ 'HQJDQ PHPEHUL MLZD DWDX NDUDNWHULVWLN SDGD SHUXVDKDDQ 3DESHG DNDQ GLNHQDO ROHK PDV\DUDNDW OXDV

'LOLKDW GDUL WDUJHW DXGLHQFHQ\D SHPDVDUDQ VHSDWX ED\L 3DESHG SDOLQJ HIHNWLI PHQJJXQDNDQ VRFLDO PHGLD ,QVWDJUDP 3DVDOQ\D LEX LEX PXGD ]DPDQ VHNDUDQJ VDQJDW JHWRO XQWXN SRVWLQJ IRWR ED\LQ\D GL

VRFLDO PHGLDWHUVHEXW 'DQ XQWXN VHPHQWDUD VHSDWX ED\L 3DESHG GLGLVWULEXVLNDQ GL WRNR ED\L 6LGRDUMR WHUOHELK GDKXOX XQWXN PHQJKHPDW ELD\D WUDQVSRUWDVL VHUWD PHOLKDW UHVSRQ SDVDU

'DIWDU 3XVWDND

.DUWDMD\D + <XVZRKDGL 0XVVU\ - 7DXILN 3RVLWLRQLQJ 'LIHUHQVLDVL GDQ %UDQG -DNDUWD *UDPHGLD 3XVWDND 8WDPD

.DVDOL 5 0HPELGLN 3DVDU ,QGRQHVLD 6HJPHQWDVL 7DUJHWLQJ GDQ 3RVLWLRQLQJ -DNDUWD *UDPHGLD 3XVWDND 8WDPD

.DVLOR ' .RPXQLNDVL &LQWD 0HQHPEXV * VSRW .RQVXPHQ ,QGRQHVLD -DNDUWD .HSXVWDNDDQ 3RSXOHU *UDPHGLD

.HULQ 5 +DUWOH\ 6 5XGHOLXV : 0DUNHWLQJ 1HZ <RUN 3DXO 'XQFKDP

5DQJNXWL ) $QDOLVLV VZRW WHNQLN PHPEHGDK NDVXV ELVQLV UHRULHQWDVL NRQVHS SHUDQFDQJDQ VWUDWHJLV XQWXN PHQJKDGDSL DEDG -DNDUWD *UDPHGLD 3XVWDND 8WDPD

5DQJNXWL ) 7KH 3RZHU RI EUDQGV WHNQLN PHQJHOROD EUDQG HTXLW\ GDQ VWUDWHJL SHQJHPEDQJDQ PHUHN DQDOLVLV NDVXV GHQJDQ 6336 -DNDUWD *UDPHGLD 3XVWDND 8WDPD

5XVWDQ 6 )RQW 7LSRJUDIL -DNDUWD *UDPHGLD 3XVWDND 8WDPD

6LPDPRUD % $XUD 0HUN /DQJNDK 0HPEDQJXQ 0HUHN <DQJ .XDW -DNDUWD *UDPHGLD 3XVWDND 8WDPD

6WRQH 3 0DNH 0DUNHWLQJ :RUN )RU <RX %RRVW \RXU SURILWV ZLWK SURYHQ PDUNHWLQJ WHFKQLTXHV 8QLWHG .LQJGRP +RZ 7R %RRNV

6XVDQWR $ :LMDUQRNR + 3RZHU %UDQGLQJ 0HPEDQJXQ 0HUN 8QJJXO GDQ 2UJDQLVDVL 3HQGXNXQJQ\D -DNDUWD 0L]DQ 3XVWDND

6X\DQWR 0 $SOLNDVL 'HVDLQ *UDILV XQWXN 3HULNODQDQ 'LOHQJNDSL 6DPSHO ,NODQ 7HUEDLN .HODV 'XQLD <RJ\DNDUWD $QGL

:KHHOHU $ 'HVLJQLQJ %UDQG ,GHQWLW\ DQ HVVHQWLDO JXLGH IRU WKH ZKROH EUDQGLQJ WHDP 1HZ -HUVH\ -RKQ :LOH\ 6RQV ,QF