21 Permintaan Sayuran Segar dan Faktor yang Mempengaruhi di Supermarket Alpha Semarang (Hans A. Purnama, G. Hartono, Lasmono TS)
1 Alumni Fakultas Pertanian & Bisnis Universitas Kristen Satya Wacana
2 Dosen Fakultas Pertanian & Bisnis Universitas Kristen Satya Wacana, Jl. Diponegoro 52-60 Salatiga
email: [email protected]
PERMINTAAN SAYURAN SEGAR DAN FAKTOR YANG MEMPENGARUHI
DI SUPERMARKET ALPHA SEMARANG
FRESH VEGETABLES DEMANDAND FACTORS
THAT INFLUENCE IN THE ALPHA SUPERMARKET
SEMARANG
Hans Ardian Purnama1, Georgius Hartono2, Lasmono Tri Sunaryanto2
Diterima 10 Mei 2012, disetujui 31 Juli 2012
ABSTRACT
The goal of this research is to know the relationship between price perception, quality percep-tion, family income, and place perception with vegetable deman. The descriptive method was used in this research, while the data was collected using survey method. The 56 respondents were selected among the consumers family wich buy vegetable at Alpha Supermarket, Semarang re-gency.
The results of this research indicated that on the whole there exists relationship between the various variables including price perception, quality perception, place perception, and family income, with vegetable demand gained using the Coob Douglas Deman function model, and individually each variable having regression coefficients of : - 0,137; 0,117; - 0,0292; 0,00008
