THE CRISIS MANAGEMENT OF PROVINCE COMMITTEEBOARD (DPW)JUSTICE PROSPEROUS PARTY (PKS) EAST JAVA
(Descriptive Qualitative Study Of Crisis Management Of Public Relations DPW PKS East Java To Defensed Electability Party On General Election 2014)
UNDERGRADUATE THESIS
Submitted To Fulfill The Partial Requirement In Undergraduete Degree of Communication Science
By:
BURHANUDDIN AUZA'I L100102008
COMMUNICATION SCIENCE STUDIES PROGRAM FACULTY OF COMMUNICATION AND INFORMATION
MUHAMMADIYAH UNIVERSITY OF SURAKARTA 2014
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APPROVAL PAGE
THE CRISIS MANAGEMENT OF PROVINCE COMMITTEE BOARD (DPW)
PROSPEROUS JUSTICE PARTY (PKS) EAST JAVA
(Descriptive Qualitative Study Of Crisis Management Of Public Relations DPW PKS East
Java To Defensed Electability Party On General Election 2014)
Prepared and Written by:
BURHANUDDIN AUZA’I
L100102008
Has been agreed of Adviser to be tested in front of Thesis Examiner Board
Faculty of Communication and Information
YALIDATION
PAGETHE
CRISISMANAGEMENT
OFPROVINCE COMMITTEE BOARI}
(DPW)PROSPEROUS
JUSTICE PARTY
(PKS) EASTJAVA
(Descriptive Qualitative Study Of Crisis Management Of Public Relations DPW PKS East
Java T'o Defensed Electability Party On General Election 2014)
Prepared and Written by:
BUR}IANUDDIN
AUZA'I
L100r02008
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Muhammadiyah University Of Surakarta
Faculty Of Communication And Information
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STATEMENT
By this
statementI
declare that the thesisis not
the containedwith
theother thesis that had done as the requiretments
of
a degree at University. So far,there is no other statement ra{rich have been written or published by others, except
stated
in
the reference.V/ith
this,I
declare that this thesis is not containedin
theworks
that
have been askedto
obtain
a
degreeat
a
university and
to
my knowledge there is also no work or opinion ever written or published by anotherperson, except that in writing referrence.
If
in
the future, there is proven untruthin my
statement above,I
will
befully
responsible and accept the saction.20t4
v
MOTTO
vi
DEDICATION
I dedicate this work for: Both of my parents For my beloved mother,
who always pray for me to make easier for everything My beloved father,
Who always remains me to reading Al-Qur’an and Night praying. My brother and sister
That have given me the spirit and advice
And the last, I gratefully thank to all of board for PKS DPWEast Java Who has given permission, opportunity and access assistance in completing
vii
FOREWORD
Praise be to Allah, the lord of the world and for God’s mercy in completing this thesis. This thesis can be completed by several contributed. Because of that, very important for writter to say thank you very much for the following:
1. Mr. Husni Thamrin Ph.D as Dean Muhammadiyah University of Surakarta, Faculty of Communication and Information.
2. Mrs. Palupi, MA as chief of Communication Science Program,Muhammadiyah University of Surakarta, Faculty of Communication and Information.
1. Mr. M. Toharuddin, MA as the first Adviser has give time for guidance, support, suggestion, given motivation and shared knowledge for completing this thesis.
2. Mrs. Nieldya Nofandrilla, MA as the second Adviser by calm,who have give time for guidance, support, suggestion and given motivation for completing this thesis.
3. Mr. Agus Triyono, M.S.i as Examiner who has give time for axaminer this thesis.
4. All of the lecture Muhammadiyah Universityof Surakarta, Communication Program, has share knowledge and educate till fulfill The partial requirementof bachelor degree
5. My beloved mother and father, who always pray for me to make easier for everything. So can completing this thesis. And for brother and sister that have given me the spirit and advice.
6. Brother’s Ahmad Hudaifah who has check grammar, structere and vocabularu this thesis.
7. All of board PKS DPW East Java who have given permission,oppurtunity and access assistance in completing this thesis specially Mr. Shiddiq baihaqi, Mr. Averus, Mr. Dino and Mr. Yudhi.
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10. And all of friends have contributed for completing this thesis and writter can’t to called one by one.
The writter realize this thesis is far from perfect. Writter expect supporting critic and suggestion. Hope this thesis benefit for thr readers. Thank you.
Surakarta, September 2014
Burhanuddin Auzai Writter
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CONTENTS
Page
TITLE PAGE ... i
Agreement Page ... ii
Validation Page ... iii
Statement Page ... iv
Motto Page ... v
Dedication Page ... vi
Foreword ... vii
[image:9.612.132.488.131.504.2]Contents ... ix
Table List ... xi
Pictures List ... xii
Attachments List ... xiii
Abstract ... xv
CHAPTER I INTRODUCTION ... 1
A. Background ... 1
B. Reseach Problem ... 6
C. Purpose Of Reseach ... 6
D. Benefit Of Reseach ... 6
E. Literature Review ... 6
1. Previous Reseach ... 6
2. Communication ... 10
3. Politic Communication ... 13
4. Crisis Definition ... 16
E. Framework of Reseach ... 28
F. Reseach Methods ... 29
CHAPTER IIDESCRIPTION OF STUDY LOCATION ... 34
A. History Of the PKS . ... 34
B. Mars OfPKS ... 35
C. . Organization Structure Of Central Comitte Board PKS ... 37
D. Logo Of The Organization ... 38
F. Vision and Mision ... 39
G. Profile Of Province Comitte Board PKS East Java .... 41
H. Organization Structure Of Province Comitte Board PKS EastJava ... 42
x
CHAPTER IIIRESULT AND DISCUSSION ... 47
A. Presentation Of data ... 47
B. Data Analysis ... 54
CHAPTER IVCLOSING ... 62
A. Conclusing ... 62
B. Suggestion ... 63
BIBLIOGRAPHY ATTACHMENTS
xi
Table List
xii
PicturesList
Picture 1 Crisis cicle... ... 23
Picture 2 Framework of Reseach... 28
Picture 3 Structure DPP PKS... 37
Picture 4 PKS Logo... 48
xiii
List Attachments Attachment 1 Banner in DPW PKS East Java Office
Attachment 2 Cadre of party increasing active participant at social media Attachment 3 Anis Matta Presiden of PKS together with Gus Ipul as vice of
East Java Guvernor Silaturahim to Lirboyo islamic boarding school Kediri-East Java
Attachment 4 Anis Matta President of PKS Joined
HAUL Lirboyo Islamic Boarding School Kediri-East Java Attachment 5 Cadre of party increasing active participant at social media
By hastag #AYTKTM
Attachment 6 PKS cadre shared picture of activity social service on Kelud Volcano disaster
Attachment 7 Activity of PKS Photo Volunteer and official twitter PKS DPW East Java on Twitter to give colour in PKS campaign 2009 In East Java
Attachment 8 Activity PKS Photo Volunteer and PKS DPW East Java on Twitter to give colour PKS campaign 2009 in East Java Attachment 9 Activity PKS Photo Volunteer and PKS DPW East Java on
Twitter to give colour PKS campaign 2009 in East Java Attachment 10 Answer letter of PKS DPW East Java
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Attachment 14 Judgment letter PKS DPP Attachment 15 Sheet of guidance
Attachment 16 DPT in East Java
Attachment 17 Comparation data vote of PKS
Attachment 18 Recapitulation of vote party in East Java Attachment 19
Attachment 20
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THE CRISIS MANAGEMENT OF PROVINCE COMMITTEE BOARD(DPW) PROSPEROUS JUSTICE PARTY (PKS) EAST JAVA (Descriptive Qualitative Study OfCrisis Management Of Public Relations DPW
PKS East Java To Defensed Electability Party On General Election 2014) Burhanuddin Auza’i L100102008 (burhan.auzai@gmail.com)
Study Program of Communication Science Faculty of Communication and Information
Muhamadiyah University of Surakarta 2014
Abstract
PKSDPWEast Java isthepoliticalaspirationsof citizenswho agree with the party platform. BriberycaseinvolvingPresident of PKSmakespublic relations(PR) as the frontliner in dealing withthe crisismanagement. The purposeof this studyisdetermine crisis management of publicrelations DPW PKS East Java to defensed electability party on general election 2014,the researchmethodused isdescriptivequalitativeexplainingPRcrisismanagementactions. Datawas collected usingin-depthinterviewsandnonparticipant observationusing threeinformantsby purposivesampling. PRtraining program isempowerment, creating the moresolidinternalcommunication. Political communicationin theregion of Matraman is accomplised usingnational symbols so PKS is nationalis,whilein
thetapalkudaarea PKS is described not as the Islam extrimist so PKS same with majority santri. AYTKTMprogram(no matter what happens we arestillserving) and active in twittermanaged toimprove the image ofPKSin East Java.