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Translation and Relevance

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Equivalence is largely text-based.

Translation processes, however, imply cognition.

Cognitive analysis of the translation process has shifted the focus from TEXT to MENTAL PROCESSES.

One of the main features of cognition is INFERENCING. Example from Newsweek, 2001:

Serge Cardin, a Canadian MP, had to apologize to the House for humming the theme song from The

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 Relevance Theory (Sperber and Wilson 1986),

communication stimulus the maze / meaning

speaker’s informative intention.

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 Descriptive: intended to be true of a state affairs in some possible world.

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 Indirect translation : intended to survive on their own, and involve whatever changes the translator deems

necessary to maximize relevance for new audience.

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