Insan Fadilah Fulki, 2014
A Semiotic Analysis of Djarum 76 Television Advertisements
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
Vi
Insan Fadilah Fulki, 2014
A Semiotic Analysis of Djarum 76 Television Advertisements
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
CHAPTER III RESEARCH METHOD ……… 23
3.1 Research Method ………... 23
3.2 Research Procedure ……… 23
3.3 Data Collection ……….. 24
3.4 Data Analysis ………. 28
3.5 Data Presentation ………... 29
CHAPTER IV FINDINGS AND DISCUSSION ……….. 31
4.1 Representation of Corruption in Djarum 76 TV Advertisements …. 31
4.1.1 Representation of Corruption in “Kontes Jin” Version ……. 31
4.1.1.1 Signification of “Kontes Jin” Version ………. 47
4.1.2 Representation of Corruption in “Pungli” Version ………… 48
4.1.2.1 Signification of “Pungli” Version ……… 61
4.1.3 The Representation of Corruption in Djarum 76 TV Advertisements “Kontes Jin” and “Pungli” Versions.……… 62
4.2 The Ideology Behind the Advertisements ………. 63
CHAPTER V CONCLUSION AND SUGGESTION ……….. 65
5.1 Conclusion ………. 65
5.2 Suggestion ………. 65
REFERENCES ………. ix
