DAFTAR PUSTAKA
A. Buku
Ahuja, V.K, 2010 Non-Traditional Trade Marks: New Dimension of Trade Marks Law, Eropa, Sweet & Maxwell Limited and Contributors Anonim, 2000, Intellectual Property Handbook, Edisi Kelima, Washington
DC, Morgan, Lewis & Bockius
Cohen, Jehoram, et.al., 2010, European Trademark Law – Community Trademark Law and Harmonized National Trademark Law, London, Kluwer Law International
Dawson, Norma, dan Firth, Alison, 2000, Perspectives on Intellectual Property Trade Marks in Retrospective, London, Sweet & Maxwell Djumhana, Muhammad dan Djubaedillah, 2003, Hak Milik Intelektual,
Sejarah, Teori, dan Prakteknya di Indonesia, Bandung, Citra Aditya Bakti
George, Christopher, et.al., 2013, 609 The Explosion of Non Traditional Trademarks, Los Angeles, Association of Corporate Counsel, ACC’s Annual Meeting 2013
Hildebrandt, Ulrich, 2008, Harmonized Trademark Law in Europe Case Law of the European Court of Justice, Munich, Wolters Kluver Company
Kailasam, KC dan Vedaraman, Ramu, 2005, Law of Trade Marks &
Geographical Indications, Edisi Kedua, Nagpur, Wadhwa &
Company
Marzuki, Peter Mahmud, 2009, Penelitian Hukum, Jakarta, Kencana Prenada Media Group
Mertokusumo, Sudikno, 2006, Penemuan Hukum Sebuah Pengantar, Yogyakarta, Liberty
Pozen, Robert dan Hirsch, Jordan, 2009, U. S. and EU Trademark Protection, Boston, Harvard Business School Publishing
Purba, Achmad Zen Umar, 2015, Hak Kekayaan Intelektual Pasca TRIPs, Bandung, Alumni
Rahardjo, Satjipto, 2000, Ilmu Hukum, Bandung, Citra Aditya Bakti
Rahmi Jened, 2013, Hukum Merek: Trademark Law, Jakarta, Prenada Media
Saidin, OK, 2010, Aspek Hukum Hak Kekayaan Intelektual, Jakarta, Raja Grafindo Persada
Sandri, Stefano dan Rizzo, Sergio, 2013, Non-Conventional Trade Marks and Community Law, Leicester, Marques (The Association of European Trade Mark Owners)
Soekanto, Soerjono dan Purbacaraka, Purnadi, 1994, Aneka Cara Pembedaan Hukum, Bandung, Citra Aditya Bakti
Soemardi, Dedi, 1997, Pengantar Hukum Indonesia, Jakarta, Indhillco Sugiyono, 2009, Metode Penelitian Kuantitatif, Kualitatif, dan R&D,
Bandung, Alfabeta
Utomo, Tomi Suryo, 2010, Hak Kekayaan Intelektual di Era Global, Yogyakarta, Graha Ilmu
Waluyo, Bambang, 1991, Penelitian Hukum dalam Praktek, Jakarta, Sinar Grafika
B. Peraturan Perundang-undangan Indonesia
Peraturan Menteri Hukum dan Hak Asasi Manusia Nomor 67 Tahun 2016 tentang Pendaftaran Merek (Berita Negara Republik Indonesia Tahun 2016 Nomor 2134)
Undang-Undang Republik Indonesia Nomor 15 Tahun 2001 tentang Merek (Lembaran Negara Repubik Indonesia Tahun 2001 Nomor 110 dan Tambahan Lembaran Negara Republik Indonesia Nomor 4131)
Undang-Undang Republik Indonesia Nomor 20 Tahun 2016 tentang Merek dan Indikasi Geografis (Lembaran Negara Republik Indonesia Tahun 2016 Nomor 252 dan Tambahan Lembaran Negara Republik Indonesia Nomor 5953)
C. Perjanjian Internasional
Agreement on Trade-Related Aspects of Intellectual Property Rights Paris Convention for the Protection of Industrial Property
D. Peraturan Amerika Serikat
Rules of Practice in Trademark Cases (37 C.F.R. Part 2)
Trademark Manual of Examining Procedure of United States Patent and Trademark Office
United States Trademark Act of 1946 (Lanham Act – 15 U.S.C. §§ 1051- 1127 and §1141)
E. Putusan Pengadilan Amerika Serikat
Putusan Mahkamah Agung Amerika Serikat antara Funk melawan Amerik Serikat, diputus tanggal 11 Desember 1933, 290 U.S. 376
Putusan Pengadilan Banding Amerika Serikat untuk Sirkuit Kedua antara Astrud Oliveira melawan Frito-Lay, Inc., diputus tanggal 8 Mei 2001, 251 F.3d 56
Putusan Pengadilan Banding Amerika Serikat untuk Sirkuit Kedua antara Christian Louboutin S.A., melawan Yves Saint Laurent America Holding, Inc., diputus tanggal 8 Maret 2012, 696 F.3d 206
Putusan Pengadilan Banding Amerika Serikat untuk Sirkuit Kedua antara DuPont Cellophane Co. melawan Waxed Products Co., diputus tanggal 17 Juli 1936, 85 F.2d 75
Putusan Pengadilan Banding Amerika Serikat untuk Sirkuit Keenam antara Herman Miller, Inc. melawan Palazzetti Imports and Exports, Inc., diputus tanggal 22 Oktober 2001, 270 F.3d 298
Putusan Pengadilan Banding Amerika Serikat untuk Sirkuit Keenam antara Traffix Devices, Inc. melawan Marketing Displays, Inc., diputus tanggal 20 Maret 2001, 532 U.S. 23
Putusan Pengadilan Banding Amerika Serikat untuk Sirkuit Kelima antara Two Pesos, Inc. melawan Taco Cabana, Inc., diputus tanggal 26 Juni 1992, 505 U.S. 763
Putusan Pengadilan Banding Amerika Serikat untuk Sirkuit Kelima antara Union National Bank of Taxas, Leredo, Texas melawan Union National Bank of Texas, Austin, Texas, diputus tanggal 28 Agustus 1990, 909 F.2d 839
Putusan Pengadilan Banding Amerika Serikat untuk Sirkuit Kesembilan antara Interstellar Starship Services, Ltd. melawan Epix, Inc., diputus tanggal 20 September 2002, 304 F.3d 943
Putusan Pengadilan Banding Amerika Serikat untuk Sirkuit Kesembilan antara Thane International, Inc. melawan Trek Bicycle Corporation, diputus tanggal 6 September 2002, 305 F.3d 894
Putusan Pengadilan Banding Amerika Serikat untuk Sirkuit Kesembilan antara Qualitex Co. melawan Jacobson Products Co., Inc., diputus tanggal 28 Maret 1995, 514 U.S. 159
Putusan Pengadilan Banding Amerika Serikat untuk Sirkuit Ketujuh antara Custom Vehicles, Inc. melawan Forest River, Inc., diputus tanggal 7 Februari 2007, 476 F.3d 481
Putusan Pengadilan Banding Amerika Serikat untuk Sirkuit Ketujuh antara Ty, Inc. melawan Ruth Perryman, diputus tanggal 4 Oktober 2002, 306 F.3d 509
Putusan Pengadilan Banding Amerika Serikat untuk Sirkuit Pertama antara Boston Beer Co. melawan Slesar Bros. Brewing Co., diputus tanggal 16 November 1993, 9 F.3d 175
F. Peraturan Uni Eropa
Directive (EU) 2015/2436 of the European Parliament and of the Council of 16 December 2015 to approximate the laws of the Member States relating to trade marks (entry into force on 15 January 2019)
Regulation (EU) 2015/2424 of the European Parliament and of the Council of 16 December 2015 amending Council Regulation (EC) No 207/2009 on the Community trade mark and Commission Regulation (EC) No 2868/95 implementing Council Regulation (EC) No 40/94 on the Community trade mark, and repealing Commission Regulation (EC) No 2869/95 on the fees payable to the Office for Harmonization in the Internal Market (entry into force 23 Maret 2016)
Regulation (EU) 2017/1001 of the European Parliament and of the Council of 14 June 2017 on the European Union Trade Mark (entry into force on 1 October 2017)
G. Putusan Pengadilan di Uni Eropa
Putusan Banding OHIM terhadap Eli Lilly and Company, diputus tanggal 4 Agustus 2003, R 120/2001-2
Putusan European Court of Justice (Sixth Chamber) antara Shield Mark BV melawan Joost Kist h.o.d.n. Memex, diputus tanggal 27 November 2003, C-283/01
Putusan European Court of Justice antara Koninklijke Philips Electronics NV melawan Remington Consumer Products, Ltd., diputus tanggal 18 Juni 2002, C-299/99
Putusan European Court of Justice antara Ralf Sieckmann melawan Deutsches Patent und Markenamt, diputus tanggal 12 Desember 2002, C-273/00
Putusan General Court (Fifth Chamber) antara Margarete Steiff GmbH melawan OHIM, diputus tanggal 16 Januari 2014, ECLI:EU:T:2014:6
Putusan General Court (Fourth Chamber) antara Novartis AG melawan OHIM, diputus tanggal 23 Januari 2014, ECLI:EU:T:2014:29
Putusan General Court (Second Chamber) antara Danjaq, LLC melawan OHIM, diputus tanggal 30 Juni 2009, ECLI:EU:T:2009:226
H. Artikel Jurnal
Archrol, Ravi dan Kotler, Philip, Frontiers of the Marketing Paradign in the Third Millenium, Journal of the Academy of Marketing Science, Vol.
40, No. 1, Januari 2011
Bartkowski, Megan, New Technologies, New Trademarks: A Review Essay, Journal of Contemporary Legal Issues, Vol. 19, No. 1, 2010 Cohen, Jerry, The Ws of Intellectual Property Practice – Who, What, When,
Where, Why and Web, Rhode Island Bar Journal, Mei/Juni 2002 Cohen, Morris, The Common Law in the American Legal System: The
Challenge of Conceptual Research, Yale Law School Legal Scholarship Repository, 1989
EUIPO, Trademark Guidelines, The Manual Concerning Proceedings Before the Office fort Harmonization in the Internal Market, Part B, Examination, Oktober 2017
Eurand, Sebastian, Trademark Law in the European Union: An Overview of the Case Law of the Court of Justice and Court of First Instance, Columbia Journal of European Law, Vol. 3, 2002
Foo Yeow Yang, Gavin, Seeing Brand in a Flash of Colour and a Trademark in a Red Outsole: Registering Single-Color Marks in the Fashion Industry, Singapore Law Review, Vol. 31, 2013
Gallagher, Thomas, Commentary: Nontraditional Trademarks: Taste/Flavor, Trademark Reporter, Vol. 105, No. 3, Mei-Juni 2015
Goldberg, Suzanne B., Constitutional Tipping Points: Civil Rights, Social change and Fact-Based Adjudication, Columbia Law Review, Desember 2006
Hidayati, Nurul dan Ester S., Naomi Yuli, Urgensi Perlindungan Merek melalui Protokol Madrid (Trademark Protection Urgency through the Madrid Protocol), Jurnal Legilasi Indonesia, Vol. 14, No. 2, Juni 2017 Holbrook, Morris dan Hirschman, Elizabeth, The Experimental Aspects of Consumption: Consumer Fantasies, Feelings, and Fun, Journal of Consumer Research, Vol. 9, No. 2, Seotember 1982
Horwitz, Ethan, World Trademark Law and Practice, United States, Vol. 5,
§ 2.03, 2007
Hulten, Bertil, Branding by the Five Senses: A Sensory Branding Framework, Journal of Brand Strategy, Vol. 6, No. 3, November 2017 Karapapa, Stavroula, Registering Scents as Community Trademarks, The Law Journal of the International Trademark Association, Vol. 100, No. 6, November-Desember 2010
Levine, Sondra, The Origins of the Lanham Act, Journal of Contemporary Legal Issues, Vol. 19, Issue. 1, 2010
Majumdar, Arka, et.al, The Requirement of Graphical Representability for Non-Conventional Trademarks, Journal of Intellectual Property Rights, Vol. 11, September 2006
Maryana, Ranti Fauza, Perlindungan Merek Non Tradisional untuk Produk Ekonomi Kreatif Berdasarkan Undang-Undang Nomor 20 Tahun 2016 tentang Merek, Indikasi Geografis, dan Perspektif Perbandingan Hukum, Jurnal Bina Mulia Hukum, Vol. 2, No. 1, September 2017 McCornick, Kevin K., ‘Ding’ You Are Now Free to Register That Sound,
The Trademark Reporter, September-Oktober 2006
Monteiro, Christina, A Nontraditional Per-Spectrum: The Touch of Trademarks, Inta Bulletin, Vol. 65, No. 11, 15 Juni 2010
Nur, Amirul Mohammad, Impor Paralel dalam Hukum Merek Indonesia, Yuridika, Vol. 30, No. 2, Mei-Agustus 2015
Pisarsky, Nick, Potayto-Potahto – Let’s Call the Whole Thing Off:
Trademark Protection of Product Sounds, Connecticut Law Review, Februari 2008
Puccinelli, Nancy, Store Atmospherics: A Multisensory Perspective, Psycology and Marketing, Vol. 31, No. 7, Oktober 2014
Roth, Melissa E., Something Old, Something New, Something Borrowed, Something Blue: A New Tradition in Non Traditional Trademark Registrations, Cardozo Law Review, Oktober 2005
Soerodjo, Irawan, The Development of Indonesian Civil Law, Scientific Research Journal, Vol. IV, No. 9, September 2016
United States Trademark Association, Trademark Review Commission Report & Recommendation to United States Trademark Association President and Board Director, 77-TMR-375.421, 1987
Vana, James, Color Trademarks, Texas Intellectual Property Journal, Vol.
7, No. 3, 1998
Waters, Melissa A., Creeping Monism: The Judicial Trend Toward Interpretive Incorporation of Human Rights Treaties, Columbia Law Review, April 2007
World Intellectual Property Organization, Area of Convergence, Standing Committee on the Law of Trademarks, Industrial Designs and Geographical Indication (SCT), 20th Session, 1-5 Desember 2008 World Intellectual Property Organization, New Types of Marks, Standing
Committee on the Law of Trademarks, Industrial Designs and Geographical Indication (SCT), 16th Session, 13-17 November 2006 World Intellectual Property Organization, New Types of Marks, Standing
Committee on the Law of Trademarks, Industrial Designs and Geographical Indication (SCT), 17th Session, 7-11 Mei 2007
Zeno-Zencovich, Vincenzo dan Vardi, Noah, European Union Law as a Legal System in a Comparative Perspective, European Business Law Review, Vol. 19, No. 1, 2008
I. Penulisan Hukum dan Tesis
Chaudhry, Muhammad Sarwar, 2007, Scope of Trademark Protection, Tesis, Master of European Affairs Programme Faculty of Law Lund University, Lund
Koskela, Anna, 2017, The Evolution of the Definition of Trade Mark from Directive 2008/95/EC to Current Day, Skripsi, Program Sarjana Tallinn University of Technology, Tallinn
Lumbanraja, Maringan, 2010, Globalisasi HAKI Perdagangan dan Persaingan Pasar Bebas Potensi Intelektual, Industrial, Perdaban Implementasi TRIPS dan International Treaties, Tesis, Program Magister Kenotariatan Ilmu Hukum Universitas Diponegoro, Semarang
Mironchyk, Yuliya, 2015, Prospects for the Registering of Non-Traditional Trademarks in the Republic of Belarus, Tesis, Program Pascasarjana Lund University, Lund
Muchsin, 2003, Perlindungan dan Kepastian Hukum bagi Investor di Indonesia, Program Pascasarjana Universitas Sebelas Maret, Surakarta Santara, Radhy Alfian, 2017, Perlindungan Hukum Asuransi bagi
Penumpang Bus Antar Kota Dalam Provinsi (AKDP) yang Tidak Laik
Jalan Berdasarkan Hukum Positif di Indonesia, Penulisan Hukum, Program Sarjana Universitas Pasundan, Bandung
Setiono, 2004, Rule of Law (Supremasi Hukum), Tesis, Program Pascasarjana Universitas Sebelas Maret, Surakarta
Steven, 2015, Tinjauan Yuridis Mengenai Perlindungan Hak Merek dalam Perspektif Perbandingan Hukum Indonesia dan Amerika Serikat, Skripsi, Program Sarjana Universitas Internasional Batam, Batam Yuroslava, Kudrina, 2018, Non-Traditional Trade Marks and the Abolition
of the Requirement for Graphical Representation, Tesis, Program Pascasarjana Stockholm University, Stockholm
J. Internet
Anonim, 3D Trademarks or Trade Dress,
http://functionasamark.com/3dmarkstradedress.html, diakses pada 8 Januari 2019
Anonim, European Union Trademark System Review, https://www.inta.org/Advocacy/Pages/EuropeanUnionTrademarkSyst em.aspx, diakes pada 8 Januari 2019
Barker, Katharina, The ‘Sieckmann’ Criteria, https://www.lawdit.co.uk/news/365/10/The-Sieckmann-Criteria, diakes pada 9 Januari 2019
Beale, Hugh, The Development of European Private Law and the European Commission’s Action Plan on Contract Law, https://www.juridicainternational.eu/public/pdf/ji_2005_1_4.pdf, diakses pada 10 Januari 2019
Caldarola, M. C., Protection of a Colour under the Law of the US, Germany
and Japan,
http://www.law.washington.edu/casrip/newsletter/Vol6/newsv6i2Cald arola.html, diakses pada 7 Januari 2019
Dehns Patent and Trade Mark Attorneys, Overseas Trade Mark Protection, https://www.dehns.com/cms/document/overseas_trade_mark_protecti on.pdf, diakses pada 20 Oktober 2018
DJKI, Pengenalan Merek, http://www.dgip.go.id/pengenalan-merek, diakses pada 8 Januari 2019
Dooley, Roger, Sensory Branding,
https://www.neurosciencemarketing.com/blog/articles/sensory- branding.htm, diakses pada 20 Oktober 2018
EUIPO, Graphical Representation – Types of Mark, https://euipo.europa.eu/ohimportal/en/elimination-of-graphical-
representation-requirement, diakses pada 20 Oktober 2018
EUIPO, New EU Trade Mark Regulation,
https://euipo.europa.eu/ohimportal/en/eu-trade-mark-regulation, diakses pada 10 Januari 2019
EUIPO, Trade Mark Definition,
https://euipo.europa.eu/ohimportal/en/trade-mark-definition#types, diakses pada 18 Oktober 2018
EUIPO, Trade Marks in the European Union,
https://euipo.europa.eu/ohimportal/en/trade-marks-in-the-european- union, diakses pada 9 Januari 2019
EUIPO, What can be an EU Trade Mark?
https://euipo.europa.eu/ohimportal/en/what-can-be-an-eu-trade-mark, diakses pada 18 Oktober 2018
Gonzalez, Arturo Ishbak, The Protection of Nontraditional Trademarks in the United States, https://www.mipatente.com/the-protection-of- nontraditional-trademarks-in-the-united-states/, diakes pada 27 Oktober 2018
Greene, Nick, The 10 Scent Trademarks Currently Recognized by The US Patent Office, http://mentalfloss.com/article/69760/10-scent- trademarks-currently-recognized-us-patent-office, diakses tanggal 6 Januari 2019
Grell, Mat, Can I Trademark A Book Title?, https://inventorstartkit.com/can-i-trademark-a-book-title/, diakes pada 10 Januari 2019
Gurfinkel, David M., The U. S. Trademark Registers: Supplemental vs.
Principal,
http://www.inta.org/intabulletin/pages/theustrademarkregisterssupple mentalvsprincipal.aspx, diakses pada 10 Januari 2019
Harris, Bill, A History of the NBC Chimes by Bill Harris, https://www.old- time.com/misc/chimes.html, diakses pada 11 Januari 2019
Herbert Smith Freehills, LLP, EU Trade Mark Reforms Come Into Force – Motion, Holoogram, and Multimedia Marks Can Now Be Registered, https://www.lexology.com/library/detail.aspx?g=3afa0934-db61-49ac- afa9-e69aa085da5c, diakses pada 10 Januari 2019
IP Indo, Merek, https://www.ipindo.com/merek, diakses pada 27 Oktober 2018
Jacobson, Justin M., A Look at Non-Traditional Trademarks: Color, Sound
& Scent in the United States,
http://www.intellectualpropertyblawg.com/trademarks/non-traditional- trademarks-color-sound-scent-us, diakses pada 27 Oktober 2018 Kanesarajah, Vasheharan, The Taste of Ripe Strawberries: Representing
Non-Visual Trademarks, www.scientific.thomson.com/newsletter, diakses tanggal 10 Januari 2019
Kementerian Luar Negeri Republik Indonesia, Indonesia Resmi Menjadi Negara Pihak ‘Madrid Protokol’, diakses dari https://www.kemlu.go.id/id/berita/berita-perwakilan/Pages/Indonesia- Resmi-Menjadi-Negara-Pihak-%E2%80%98Madrid-
Protocol%E2%80%99-ke-100.aspx, pada tanggal 27 Agustus 2018 Lawry, Mark dan Dickerson, Jeremy, The Curse of Invisibility,
https://www.i-law.com/ilaw/doc/view.htm?id=3109, diakses pada 3 Januari 2019
Maronese, Nicholas, Design Icon: Nobody Does Doors Quite Like Lamborghini, https://www.ctvnews.ca/autos/design-icon-nobody- does-doors-quite-like-lamborghini-1.1951641, diakses pada 6 Januari 2019
Misterovich, Eric, Trademark law: Parctice Tips for Trademarking Holograms, https://revisionlegal.com/trademarks/trademarking- holograms/, diakses pada 10 Januari 2019
Quinn, Gene, State vs. Federal Trademarks, Which is Right for Your Business?, http://www.ipwatchdog.com/2017/11/25/state-federal- trademarks-right-business/id=90214/ , diakses pada 7 Januari 2019 Strydom, Martin, Jean Maker Levi Wins ‘Red Label’ Trademark Dispute,
https://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/
10005144/Jean-maker-Levi-wins-red-label-trademark-dispute.html, diakes pada 6 Januari 2019
Sullivan, Roxanna, Non-Traditional Trademarks through the Lens of the USPTO, https://www.iam-media.com/non-traditional-trademarks- through-lens-uspto, diakses pada 3 Januari 2019
Sweeney, Deborah, Can You Trademark A Sound?, https://www.huffingtonpost.com/deborah-sweeney/can-you-
trademark-a-sound_b_5635571.html, diakes pada 7 Januari 2019 The Law Dictionary, What is Mark?, https://thelawdictionary.org/mark/,
diakses pada 1 Januari 2019
The Law Dictionary, What is Trademark?, https://thelawdictionary.org/trade-mark/, diakses pada 1 Januari 2019 United States Patent and Trademark Office (USPTO), Smell, Sound and
Taste: Getting a Sense of Non Traditional Marks, http://www.wipo.int/wipo_magazine/en/2009/01/article_0003.html, diakses pada 7 Oktober 2018
Urban Dictionary, Layman’s Terms,
https://www.urbandictionary.com/define.php?term=layman%27s%20t erms, diakses pada 9 Januari 2019
WIPO, Treaties and Contracting Parties – Madrid Protocol – Indonesia, http://www.wipo.int/treaties/en/remarks.jsp?cnty_id=12199C, diakses pada 20 Oktober 2018
WIPO, WIPO Admnistered Treaties – Paris Convention, http://www.wipo.int/treaties/en/ShowResults.jsp?treaty_id=2, diakses pada 20 Oktober 2018