Brand Elements
PENGANTAR
DKV - V
PENGANTAR
The word or words used to identify a compa
-ny, product, service, or concept. LOGO
The visual trademark that identiies the brand. TAGLINE or CATCHPHRASE
V
GRAPHICSThe dynamic ribbon is a trademarked part of Coca-Cola‘s brand.
SHAPES
The distinctive shapes of the Coca-Cola bot-tle and of the Volkswagen Beebot-tle are trade-marked elements of those brands.
COLORS
PENGANTAR
A unique tune or set of notes can denote a
brand. NBC‘s chimes are a famous example.
SCENTS
The rose-jasmine-musk scent of Chanel No. 5 is trademarked.
TASTES
V
Lawson, Bryan. 2005. How Designers Think.Burlington: Architectural Press. ISBN No. 978-0-7506-6077-8.
Berman, David B. 2009. Do Good Design: How Design Can Change Our World.