GOVERNMENTAL PR
Pengantar Public Relations
–
KOM 116
Program Studi Ilmu Komunikasi
Dosen Pengampu
Operatives in pervasive in
political campaigns
, promoting
both public
understanding
of candidates & candidates’ understanding of publics
Seek citizen approval
of government programs, help
explain what
citizens want
from the government, strive
to make government
responsive
to citizens’ wishers & attempt
to understand & affect
public opinion
Scope of Governmental PR
Giving public more information
Provide
wider dissemination
for speeches by government leaders
Where to write
for specific government information materials
What
services
are available
The FUNCTION OF GPR
The Goal of GPR
Requires government
accessibility,
accountability, consistency & integrity
To promote
cooperation & confidence
Serving Both the
Public &
Government
The Most Basic Function of GPR
To provide the public with
sufficient information
to
permit self-government
To enhance
government responsiveness & service
Objectives of GPR
To enable citizens to use government services fully by providing
continuous information
To facilitate voter decision making by providing factual information
To stimulate citizen interest & relieve public confusion about
governmental agencies, processes & programs
To build generalized support for agencies or programs so that conflicts
or negative events can be overcome
To gain voluntary obedience with laws, regulations & rules
To serve officials
by helping interpret citizen attitudes & public
To open channels of communication with government officials
The Practice of GPR
Because GPRs are
paid
with public funds
, their
mission & legitimacy
are questioned
more than
PR in other organizations
GPR Strategies
Strive
to be generalist
in both PR & management skills while
becoming
expert
in language & discipline of particular fields within government
Should practice preventive maintenance,
providing policy guidance
before programs are approved
Develop
service orientation
Should concentrate on
inputs as much as outputs
(feedback)
GPR & POLITICAL CAMPAIGNs
PR facilitate two-way communication between candidates &
constituencies
To get candidate elected so that he or she can become a part of the
governing process
PR in the political campaign is not just a spokesperson to media but also
adviser
who helps formulate campaign strategy & positions on issues
the Impact of GPR
The success of many
government programs
depend on
the
dispensation of adequate
information about them