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ENGLISH

PRESS RELEASE:

Sampoerna Announces Leadership Succession Plan

JAKARTA, September 5, 2016 – PT HM Sampoerna Tbk. ( Sampoerna /IDX: HMSP), an affiliate of PT Philip Morris Indonesia and part of Philip Morris International Inc. ( PMI /NYSE and Euronext Paris: PM), announced today that Mr. Paul Nor a Ja elle ill step do as “a poer a’s Preside t Director and be replaced by Mr. Mindaugas Trumpaitis, currently Managing Director of PMI’s Canadian affiliate Rothmans, Benson & Hedges Inc. This change in leadership will be effective and ratified through an Extraordinary General Meeting on November 18, 2016, which will be announced separately. Mr. Janelle will retur to PMI’s Operatio s Center in Lausanne, Switzerland.

Paul’s i redi le isio a d leadership has driven Sampoerna to new heights. He has made countless o tri utio s to “a poer a’s su ess, but his legacy will be that, under his direction, we completed not only one of the biggest stock offerings in Indonesia, but also in the whole of Southeast Asia. This as a i porta t e e t i “a poer a’s history a d it ould not have happened without Paul, said Mr. John Gledhill, President of the Board of Commissioners for Sampoerna.

We have full confidence that Mindaugas is the absolute best choice to lead Sampoerna going forward. He is a dynamic leader with a track record of success over his 18 years in the industry. Businesses led by Mr. Trumpaitis have consistently achieved positive results, even in difficult operating and economic environments. He has also always enhanced the caliber and depth of organizational talent.His vast experience positions him as the perfect replacement for Paul, added Mr. Gledhill.

Mr. Trumpaitis has led Rothmans, Benson & Hedges Inc. for the past three years after serving as Managing Director of PMI’s operatio s i Me i o for three years. He has also managed PMI’s business in the Baltic States and Finland.

***

About PT HM Sampoerna Tbk. (Sampoerna)

Founded in 1913, Sampoerna -- a subsidiary of PT Philip Morris Indonesia and an affiliate Philip Morris International -- is the leading Indonesian tobacco company, focusing primarily on the production and sale of

lo e igarettes. The Co pa ’s ra d portfolio i ludes Dji “a “oe a d “a poer a A i the pre iu pri e segment and Sampoerna Kretek and U Mild in the below premium price segment. The Company also distributes

Marl oro, the orld’s est-selling international brand.

Sampoerna operates seven production facilities in Java and partners with 38 Third Party Operators, employing -- directly and indirectly -- a total of approximately 70,000 employees in 2015, mostly in the production of hand-rolled clove cigarettes. Sampoerna distributes its products via more than 100 sales and distribution area offices across Indonesia.

Sampoerna was I do esia’s largest ta pa er i 5, ith total ta pa e ts to the Go er e t of approximately Rp 67.2 trillion. Sampoerna is the largest company by market capitalization on the Indonesian

“to k E ha ge, here it trades u der the ti ker s ol HM“P.

For further information, please visit: www.sampoerna.com

Media Contact:

Michael Reza Say

Communications Manager PT HM Sampoerna Tbk. Ph. +62 21 515 1234 Fax. +62 21 515 2234

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