the impact of university students green awareness purchasing ongreen marketing in egypt 2332 2594 1000168
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high influence to university students in Jakarta in green purchasing behavior. H 5 : Perceived environmental responsibility have a positive
H1: Green Human Capital Take effect positive on Corporate Social Responsibility Active companies in developing protection to performance environment and innovation green
The current study examined the effect of green marketing awareness and perceived innovation on customer's purchase intention by considering the corporate image, product image,
And the last result shown that environmental knowledge and green brand image has a positive and significant effect on green repurchase intention through attitude towards
The results of this study indicate that the dimensions of marketing strategy that are green product, green price, green place and green promotion have positive effect on purchase
Green product purchase intention: impact of green brands, attitude, and knowledge ABSTRACT Purpose The purpose of this paper is threefold: to assess the impact of green brand
Current marketing efforts, however, enable some firms to offer green products that provide initial product savings, lower energy costs, and access to new technologies.30For example, the
Overall, the interplay between Green Innovation, Green Marketing Orientation, Green Competitive Advantage, and Environmental Marketing Performance underscores the importance of adopting
