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ISBN No: 978-602-60017-2-6

PROCEEDINGS OF

THE 5TH INTERNATIONAL JOINT SEMINAR AND

COMPANY VISIT TO FP CORPORATION, TOKYO -

JAPAN

Held by

College of Business

RIKKYO UNIVERSITY

Master of Management Program

Faculty of Economics & Business

UNIVERSITAS PADJADJARAN

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Proceeding of The 5th International Joint Seminar & Company Visit to FP Corporation

Ltd. Humanizing Collaboration Between Indonesia & Japan

Chief Editor : Popy Rufaidah, SE., MBA., Ph.D Managing Editor : Yudi Azis, SE., S.Si., S.Sos., MT., PhD

ISBN : 978-602-60017-2-6

Layout Editor : Joniar Fani Widodo, ST Technical Editor : Intan Siti Amaliyah, S.Si

Publisher : Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Padjadjaran

Contact:

Jl. Dipati Ukur No. 46 Bandung 40132 Phone: +62-22-2509585

Fax: 022-2509585

Email: informasi@mm.fe.unpad.ac.id

Online version can be accessed at: http://mm.fe.unpad.ac.id/en/proceedings

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iii

Table of Contents

Descriptions Page

Table of Contents i

Welcome Speeches 1

Participant List 8

Abstract 26

Full Paper 91

1. Tourism Development in West Java Popy Rufaidah, SE., MBA., Ph.D.

92

2. Bank Performance On Stock Price: Evidence From Commercial Banks In Indonesia Before And After The 2008 Crisis

Robby Falah Firdaus, Muhammad Hilmy Habibie

101

3. The Influence Of Inovative Packaging Design Of Local Fruit In Bandung On Consumer Purchase Decision

Aquinaldo Sistanto Putra, Muhammad Fanny Fajrin Pratama

112

4. Marketing Strategy Using Business Model Canvas Innovation 3.0 Approach: Service Quality Management and Customer Relationship Management to Customer Loyalty Increase (Case Study of Auto2000) Tresia Ekawati, Maghfirah

119

5. The Analysis of Marketing Strategy toward Online Consumer Trust Affecting Purchase Decision in E-Commerce in Indonesia

Fadhilah, Btari Mariska Purwaamijaya

132

6. The Influence of The Quality on Honda CB 150 R Motorcycle Purchase Decision

Mario, Febriannisa Azrah

144

7. Analysis Of Impulse Buying Affected From In-Store Stimuli, Hedonic Shopping Value And Fashion Involvement On Fashion Products Helmi Setiawan Muhammad, Bintoro Bagus Purmono

151

8. A Brief Description Of Current E-Commerce Market Landscape In India Kevin Allan Maha, Sikandar Hasib

161

9. The Influence Of Hospital Staff Performance And Interpersonal Communication Skill On Patient Satisfaction (Case Study In Emergency Department Of Hasan Sadikin General Hospital)

Melani Shintya Andiani, Puspita Candrasari

170

10. The Effect of Tax Amnesty on the Improvement of Tax Revenue and Database

Aditya Bagus Pribadi, Rendy Rosady

182

11. Macroeconomic and Bank-Specific Determinants of Non-Performing Loans: Evidence from Conventional Commercial Banks in Indonesia that Provided SME Loan in the period 2007-2013

Regina Yuliani, Septianti Chairunnisa

(4)

12. The Influence Of Organizational Change And Job Stress On Job Performance In Pt ‘X’ Bandung

Vanisa Assadiah, Rezki Dimetti Tirana

200

13. Competitive Strategy Analysis To Increase Competitiveness In Exporting Seaweed From Indonesia To Japan

Kenny Doenanke Aulia, Rizky Mustika Hati

214

14. The influence of Hashtag on Instagram and Value Creation to the visitors Case Study of visitors of Bandung City

Neni Suryani, Dhea Ryane Yanuar

225

15. Analysis of The Impact Fertilizer Subsidy by The Government on Financial Performance (Case Study at PT Pupuk Kujang) Firman Ariangga, Noery Mutiarahim

231

16. The Association of Working Environment and Job Satisfaction Among Nurses at Rumah Sakit Umum Daerah Kota Bandung

dr. Riza Putri Aulia Hernowo, Sonia Rama, S.KG

240

17. Influence Of Marketing Capability & Innovation Capability To Marketing Perfomance In Bandung City

Priambodo Pratignyo, Wishnu Bhatara

253

18. The Role of Knowledge Creation and Innovation Capital Toward Employee Commitment

Fanfan Rizky Oktavian, Ridwan Bagus Syahputra

265

19. Comprehension Of Relationship Quality In The Retail Environment. (Case Study of PT Pupuk Kujang Sales on Nitrea’s Product) Hikmat Rachmatullah, Mohamad Gani

281

20. The Mapping Of Competitive Analysis Using Bcg Matrix In Formulating Corporate And Business Strategy In Pharmaceutical Industries Muhammad Haris, Tri Mahar Lazuard

296

21. The Influence of Government Regulation and Services Quality to the Peformance Services at Transportation Sector

Debby Muliadin, Prapto Utomo

305

22. Which CAMEL’s Analysis Variables, Have The Strongest Influences To Profit Growth on BPR in West Java

Muhammad Iqbal Ramdani, Muhammad Shendy Rachman

312

23. Analysis of Critical Success Factors for Balanced Scorecard Implementation: Case Study in PT Hexpharm Jaya Laboratories, a Pharmaceutical Company

Irvan Rivani, Rocky Diardi

321

24. The Influence Of Corporate Culture And Competitive Advantage On The Company’s Business Performance (Case Study In PT Bank OCBC NISP Tbk.)

Yulia Isana Pratiwi, Valiensi Utia

334

25. The Influence Of Talent Management And Innovation Capability To Employee Satisfaction In Micro Credit Unit Bank Mandiri

(5)

v Anugerah Mufti Putra, Arif Madya Armanto

26. Developing Performance Measurement And Setting Their Targets For A Small Start-Up Manufacturing Company In Indonesia Using Balanced Scorecard: A Case Study Of Pt. Multi Sarana Silicaindo

Supiansyah, Deri Kurniawan

371

27. Burnout, Job Satisfaction, and Intention to Leave among Nursing Staff Working in Sari Asih Ar-Rahmah Islamic Hospital Tangerang

Pradipta Suarsyaf

389

28. The Effect of Brand Trust and Relationship Quality to Customer Loyalty in EMKL Saputra Trans Abadi

Rika Permatasari Effendi, Virza Yuniar

397

29. The Influence of Systematic Risk, Interest Rates, Change in Tax Rates to the Stock Return of Indonesian Property Companies Listed in IDX Karla Okta Mianda, Ratika Puspita Sari

415

30. The Influence of Knowledge Creation & Innovative Behaviour towards Work Efficiency In PT. Indofood CBP Sukses Makmur Tbk. Noodle Division

Hermawan Cahyadi Priyo, Santi Nurma Sari

432

31. Analizing Effect Of Shift Work Systems On Job Satisfaction In PT. Charoen Pokphand Indonesia

Mici Annisa Soraya

445

32. The Effect Of Banking Intermediation, Credit Risk And Operational Efficiency On Profitability Study In Bank Tabungan Negara (Persero), Tbk. (Period 2010 – 2015)

Selvi Lusiana

456

33. The Influence Of Corporate Culture, Motivation And Leadership On Employee Performance In Sharia Bank In Indonesia

Adisya Anggistya, Ferdi Abas

474

34. The Influence of Job Satisfaction and Leadership Style on Employee Performance (Study at Hasan Sadikin Hospital, Bandung)

Nita Nursita

492

35. The Highest And Best Use Analysis To Determine The Type Of Aset Utilization (Case Study on land at Jakarta Street, Bandung West Java) Nurul Atikoh, Suriyanti Gaffar

502

36. Why Does Policy Fail? Understanding The Problems Of Policy

Implementation About Retribution Of Local Wealth Usage: A Case Study In Central Maluku District

Sut Mutiah, Dina Anggraeni

512

Past Events Photos: The 4th International Joint Seminar & Company Visit To Ricoh Company Ltd

525

Itenary 527

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Session Chairs of the 5th International Joint Seminar 529

Outline of the Marketing Analysis Report 531

Outline of the Cross-Cultural Analysis Report 532

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1

(8)

Welcome Speech

Prof. Dr. dr.med. Tri Hanggoro.

Email: rektor@unpad.ac.id

Rector of Universitas Padjadjaran

(9)

3

Welcome Speech

Prof. Noriyoshi Shiraishi

Email: siraisi@rikkyo.ac.jp

Senior Vice President of Rikkyo University

(10)

Welcome Speech

Dr. Nury Effendi, SE., MA

Email: nury.effendi@fe.unpad.ac.id

Dean, Faculty of Economics & Business, Universitas

Padjadjaran

(11)

5

Welcome Speech

Prof. Akita Takahiro

Email: akita@rikko.ac.jp

Specially Appointed Professor, College of Business, Rikkyo

University

(12)

Welcome Speech

Popy Rufaidah, SE., MBA., Ph.D

Email: popy.rufaidah@fe.unpad.ac.id

Head, Master of Management Program, Faculty of Economics

& Business, Universitas Padjadjaran

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7

PERSON IN CHARGED

RIKKYO UNIVERSITY

Prof. Noriyoshi Shiraishi

siraisi@rikkyo.ac.jp

Prof. Akita Takahiro

5056146@rikkyo.ac.jp, akita@rikkyo.ac.jp

UNIVERSITAS PADJADJARAN

Popy Rufaidah, Ph.D.

popy.rufaidah@fe.unpad.ac.id

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PARTICIPANT LIST MASTER OF MANAGEMENT PROGRAM

FEB UNIVERSITAS PADJADJARAN

Popy Rufaidah, Ph.D.

HEAD, MASTER OF MANAGEMENT PROGRAM FACULTY OF ECONOMICS AND BUSINESS UNIVERSITAS PADJADJARAN

Egi Arvian, SE., M.Si.

LECTURER

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9

LIST OF PARTICIPANTS OF THE 5TH INTERNATIONAL JOINT SEMINAR AND COMPANY VISIT TO JAPAN CORPORATION

HELD BY RIKKYO UNIVERSITY, TOKYO, JAPAN AND MASTER OF MANAGEMENT PROGRAM, UNIVERSITAS PADJADJARAN 29 JANUARY – 02 FEBRUARY 2017 (REGULAR PROGRAM)

No Photo Identity

1.

Name: Robby Falah Firdaus

Student ID: 120820160001

Phone: 081910051046

Email: robbyfastpitch@gmail.com

Titled of the paper:

Bank’s Performance On Stock Price: Evidence From Commercial Banks In Indonesia Period 2011 - 2015

2.

Name: Aquinaldo Sistanto Putra

Student ID: 120820160002

Phone: 081214932262

Email: aquinaldosistanto@gmail.com

Titled of the paper:

The Influence Of Inovative Packaging Design Of Local Fruit In Bandung On Consumer’s Purchasing Decision

3.

Name: Tresia Ekawati

Student ID: 120820160004

Phone: 081275637075

Email: tresiaeka@gmail.com

Titled of the paper:

Marketing Strategy Using Business Model Canvas Innovation 3.0

Approach: Service Quality Management And Customer Relationship

Management To Increase Customer Loyalty (Case Study Of Auto 2000)

4.

Name: Btari Mariska Purwaamijaya

Student ID: 120820160005

Phone: 085722237114

Email: btarimariska@yahoo.com

Titled of the paper:

(16)

No Photo Identity

5.

Name: Febriannisa Azrah

Student ID: 120820160010

Phone: 081378133717

Email: febrian.nisa@ymail.com

Titled of the paper:

Influence The Quality on Honda CB 150 R Motorcycle Purchase Decision in Bandung

6.

Name: Muhammad Fanny Fajrin Pratama

Student ID: 120820160012

Phone: 081323626050

Email: fajrin.pratama.fp@gmail.com

Titled of the paper:

The Influence Of Inovative Packaging Design Of Local Fruit In Bandung On Consumer’s Purchasing Decision

7.

Name: Helmi Setiawan Muhammad

Student ID: 120820160013

Phone: 082219196597

Email: helmiw26@gmail.com

Titled of the paper:

Analysis Of Impulse Buying That Affected From In-Store Stimuli, Hedonic Shopping Value And Fashion

Involvement On Fashion Products

8.

Name: Fadhilah

Student ID: 120820160014

Phone: 087774623763

Email: fadhilah4292@gmail.com

Titled of the paper:

(17)

11

No Photo Identity

9.

Name: Mario

Student ID: 120820160015

Phone: 081222544755

Email: mariokrqd@gmail.com

Titled of the paper:

Influence The Quality on Honda CB 150 R Motorcycle Purchase Decision in Bandung

10.

Name: Kevin Allan Maha

Student ID: 120820160016

Phone: 081361342904

Email: kevinallan.maha@yahoo.co.uk

Titled of the paper:

Building Trust In E-Commerce Websites: An Indian Perspective

11.

Name: Muhammad Hilmy Habibie

Student ID: 120820160018

Phone: 089656097578

Email: mhilmyyyyhabibie@gmail.com

Titled of the paper:

Bank’s Performance On Stock Price: Evidence From Commercial Banks In Indonesia Period 2011 - 2015

12.

Name: Melani Shintya Andiani

Student ID: 120820160021

Phone: 081320446687

Email: dr.melanisa@gmail.com

Titled of the paper:

(18)

No Photo Identity

13.

Name: Puspita Candrasari

Student ID: 120820160023

Phone: 081321304362

Email: puspitacandrasari@yahoo.com

Titled of the paper:

The Influence Of Hospital Staff Performance And Interpersonal Communication Skill On Patient Satisfaction (Case Study In Emergency Department Of Hasan Sadikin General Hospital)

14.

Name: Rendy Rosady

Student ID: 120820160024

Phone: 082120633636

Email: rendyrosady.pk57@gmail.com

Titled of the paper:

The Effect of Tax Amnesty to The Improvement of Tax Revenue and Data Base

15.

Name: Aditya Bagus Pribadi

Student ID: 120820160026

Phone: 085722721423

Email: myiesazafira.pribadi@gmail.com

Titled of the paper:

The Effect of Tax Amnesty to The Improvement of Tax Revenue and Data Base

16.

Name: Septianti Chairunnisa

Student ID: 120820160044

Phone: 085722586099

Email: septianti.chairunnisa@hotmail.com

Titled of the paper:

Macroeconomics and Bank Specific Determinants of Non-Performing Loan: Evidence from Conventional

(19)

13

No Photo Identity

17.

Name: Bintoro Bagus Purmono

Student ID: 120820160047

Phone: 085750111594

Email: fatihtravel92@gmail.com

Titled of the paper:

Analysis Of Impulse Buying That Affected From In-Store Stimuli, Hedonic Shopping Value And Fashion

Involvement On Fashion Products

18.

Name: Vanisa Assadiah

Student ID: 120820160053

Phone: 08129408773

Email: vanisa.diah@gmail.com

Titled of the paper:

The Influence of Organizational Change and Job Stress on Job Performance in PT “X” Bandung

19.

Name: Maghfirah

Student ID: 120820160054

Phone: 081341132656

Email: Maghfirah1992@gmail.com

Titled of the paper:

Marketing Strategy Using Business Model Canvas Innovation 3.0 Approach: Service Quality Management And Customer

Relationship Management To Increase Customer Loyalty (Case Study Of Auto 2000)

20.

Name: Regina Yuliani

Student ID: 120820160055

Phone: 081394346534

Email: reginaayuliani@gmail.com

Titled of the paper:

Macroeconomics and Bank Specific Determinants of Non-Performing Loan: Evidence from Conventional

(20)

No Photo Identity

21.

Name: Rezki Dimetti Tirana

Student ID: 120820160057

Phone: 081221851702

Email: rezkidtirana@gmail.com

Titled of the paper:

The Influence of Organizational Change and Job Stress on Job Performance in PT “X” Bandung

22.

Name: Rizky Mustika Hati

Student ID: 120820160058

Phone: 081224080291

Email: rizky.mustika@yahoo.com

Titled of the paper:

Competitive Strategy Analysis To Increase Competitiveness In Exporting Seaweed From Indonesia To Japan

23.

Name: Kenny Doenanke Aulia

Student ID: 120820160059

Phone: 082117171836

Email: kennydoenanke@gmail.com

Titled of the paper:

(21)

15

LIST OF PARTICIPANTS OF THE 5TH INTERNATIONAL JOINT SEMINAR AND COMPANY VISIT TO JAPAN CORPORATION

HELD BY RIKKYO UNIVERSITY, TOKYO, JAPAN AND MASTER OF MANAGEMENT PROGRAM, UNIVERSITAS PADJADJARAN 29 JANUARY – 02 FEBRUARY 2017 (EXECUTIVE PROGRAM)

No Photo Identity

1

Name: Neni Suryani

Student ID: 120820150502

Phone: 085720015771

Email: nenisuryani@hotmail.co.id

Occupation: CV Ravels Trans Pratama

Titled of the paper:

The Influence of Hashtag on Instagram and Value Creation to The Visitors Case Study of Visitors of Bandung City

2

Name: Firman Ariangga

Student ID: 120820150506

Phone: 08568514248

Email: firmanpkc@gmail.com

Occupation: PT Pupuk Kujang

Titled of the paper:

Analysis of The Impact Fertilizer Subsidy by The Government on Financial Performance (Case Study at PT Pupuk Kujang)

3

Name: Riza Putri Aulia Hernowo

Student ID: 120820150507

Phone: 081282800900

Email: rizahernowo2@yahoo.com

Occupation: RSUD Kota Bandung

Titled of the paper:

The Association of Working Environment and Job Satisfaction Among Nurses at Rumah Sakit Umum Daerah Kota Bandung

4

Name: Noery Mutiarahim

Student ID: 120820150508

Phone: 085624422460

Email: noerymutiarahim@gmail.com

Occupation: PT. Adverta Nata Usaha Jaya

Titled of the paper:

(22)

No Photo Identity

5

Name: Wishnu Bhatara

Student ID: 120820150510

Phone: 087722264342

Email: wishnu.bhatara@gmail.com

Occupation: PT Bank Pembangunan Daerah Jawa Barat & BantenTbk (Junior Staff Divisi Dana Jasa Konsumer)

Titled of the paper:

Influence Of Marketing Capability & Innovation Capability To Marketing Perfomance In Bandung City

6

Name: Fanfan Rizky Oktavian

Student ID: 120820150516

Phone: 081222497515

Email: fun_fantasi@yahoo.co.id

Occupation: Titled of the paper:

The Role of Knowledge Creation and Innovation Capital Toward Employee Commitment

7

Name: Hikmat Rachmatullah

Student ID: 120820150517

Phone: 08112204113

Email: h_rachmatullah@yahoo.com

Occupation: PT Pupuk Kujang

Titled of the paper:

Comprehension Of Relationship Quality In The Retail Environment. (Case Study of PT Pupuk Kujang Sales on Nitrea’s Product)

8

Name: Mohamad Gani

Student ID: 120820150518

Phone: 082137333376;08159999976

Email: sleepyorca@gmail.com

Occupation: PT Pupuk Kujang

Titled of the paper:

(23)

17

No Photo Identity

9

Name: Tri Mahar Lazuardi

Student ID: 120820150519

Phone: 082120182094

Email: trimaharlazuardi@gmail.com

Occupation: Kementerian Perdagangan

Titled of the paper:

The Mapping Of Competitive Analysis Using BCG Matrix In Formulating Corporate And Business Strategy In Pharmaceutical Industries

10

Name: Debby Muliadin

Student ID: 120820150523

Phone: 08567099998

Email: debby.deboll@gmail.com

Occupation: Titled of the paper:

The Influence of Government Regulation and Services Quality to the Peformance Services at Transportation Sector

11

Name: Muhamad Iqbal Ramdani

Student ID: 120820150526

Phone: 082130898929

Email: iqbal.ramdani28@ymail.com

Occupation: PT Bank Pembangunan Daerah Jawa Barat & BantenTbk (Junior Staff Divisi BPRLKM)

Titled of the paper:

Which CAMEL’s Analysis Variables, Have The Strongest Influences To Profit Growth on BPR in West Java

12

Name: Rocky Diardi

Student ID: 120820150529

Phone: 082166828235

Email: rocky.diardi@gmail.com

Occupation: PT. Eltran Indonesia

Titled of the paper:

(24)

No Photo Identity

13

Name: Sonia Rama

Student ID: 120820150530

Phone: 082174676007

Email: soniarama82@gmail.com

Occupation: Titled of the paper:

The Association of Working Environment and Job Satisfaction Among Nurses at Rumah Sakit Umum Daerah Kota Bandung

14

Name: Yulia Isana Pratiwi

Student ID: 120820150531

Phone: 081320005198

Email: yuliaisana@yahoo.com

Occupation: PT Bank OCBC NISP Tbk.

Titled of the paper:

The Influence Of Corporate Culture And Competitive Advantage On The Company’s Business Performance (Case Study In PT Bank OCBC Nisp Tbk.)

15

Name: Priambodo Pratignyo

Student ID: 120820150532

Phone: 08562305633

Email: ppratignyo@yahoo.com

Occupation: Anton Sulthon IF, SH. & Rekan

Titled of the paper:

Influence Of Marketing Capability & Innovation Capability To Marketing Perfomance In Bandung City

16

Name: Ridwan Bagus Syahputra

Student ID: 120820150534

Phone: 085222002001

Email: ridwanbs37@gmail.com

Occupation: Konsultan

Titled of the paper:

(25)

19

No Photo Identity

17

Name: Anugerah Mufti Putra

Student ID: 120820150535

Phone: 085223935555;087770780877

Email: anugerahmuftiputra@yahoo.com

Occupation: Home Industry Sepatu Agnia di Tasikmalaya

Titled of the paper:

The Influence Of Talent Management And Innovation Capability To Employee Satisfaction In Micro Credit Unit Bank Mandiri

18

Name: Muhammad Haris

Student ID: 120820150536

Phone: 082216273451

Email: mharis040307@gmail.com

Occupation: PT. Sanbe Farma

Titled of the paper:

The Mapping Of Competitive Analysis Using BCG Matrix In Formulating Corporate And Business Strategy In Pharmaceutical Industries

19

Name: Dhea Ryane Yanuar

Student ID: 120820150539

Phone: 085723604017

Email: dhearyane@yahoo.com

Occupation: Infomedia Solusi Humanika

Titled of the paper:

The Influence of Hashtag on Instagram and Value Creation to The Visitors Case Study of Visitors of Bandung City

20

Name: Arif Madya Armanto

Student ID: 120820150540

Phone: 085659928400

Email: ARIF.MADYA@GMAIL.COM

Occupation: PT. Tricada Intronic

Titled of the paper:

(26)

No Photo Identity

21

Name: Deri Kurniawan

Student ID: 120820150541

Phone: 0811248842

Email: derikurnia80@gmail.com

Occupation: Pusat Survei Geologi

Titled of the paper:

Developing Performance Measurement And Setting Their Targets For A Small Start-Up Manufacturing Company In Indonesia Using Balanced Scorecard: A Case Study Of Pt. Multi Sarana Silicaindo

22

Name: Irvan Rivani

Student ID: 120820150542

Phone: 08122182403

Email: irvan_rivani@yahoo.com

Occupation: PT Hexpharm Jaya Labs.

Titled of the paper:

Analysis of Critical Succes Factor on Balance Score Card Effective Implementation, Case Study in PT Hexpharm Laboratories. a Pharmaceutical Company

23

Name: Pradipta Suarsyaf

Student ID: 120820150544

Phone: 085782340567

Email: stronguardian@gmail.com

Occupation: Medical Doctor/General Practitioner at Rumah Sakit Islam Sari Asih Ar-Rahmah & Puskesmas Cipondoh

Titled of the paper:

Burnout, Job Satisfaction, and Intention to Leave among Nursing Staff Working in Sari Asih Ar-Rahmah Islamic Hospital Tangerang

24

Name: Valiensi Utia

Student ID: 120820150545

Phone: 081315924761

Email: Valiensi_utia@yahoo.com

Occupation: PT Astra Nippon Gasket Indonesia (Finance & Accounting Section Hed)

Titled of the paper:

(27)

21

No Photo Identity

25

Name: Supiansyah

Student ID: 120820150546

Phone: 081372241499

Email: supiansyah@gmail.com

Occupation: PT. Multi Sarana Silicaindo

Titled of the paper:

Developing Performance Measurement And Setting Their Targets For A Small Start-Up Manufacturing Company In Indonesia Using Balanced Scorecard: A Case Study Of Pt. Multi Sarana Silicaindo

26

Name: Rika Permatasari Effendi

Student ID: 120820150547

Phone: 085794184505

Email: rk_permata@ymail.com

Occupation: Twin Tulipware Indonesia

Titled of the paper:

REVIEW JOURNAL

“The Effect of Brand Trust and

Relationship Quality to Customer Loyalty in EMKL Saputra Trans Abadi"

27

Name: Ratika Puspita Sari

Student ID: 120820150549

Phone: 08157171624

Email: iniemailnyatika@yahoo.com

Occupation: PT LEN Industri (Accounting Staff)

Titled of the paper:

The Influence of Systematic Risk, Interest Rates, Change in Tax Rates to the Stock Return of Indonesian Property Companies Listed in IDX

28

Name: Hermawan Cahyadi Priyo

Student ID: 120820150550

Phone: 081278941444

Email: hermawancahyadipriyo@yahoo.co.id

Occupation: PT. Sumber Alfaria Trijaya, Tbk

Titled of the paper:

(28)

No Photo Identity

29

Name: Muhammad Shendy Rachman

Student ID: 120820150554

Phone: 08567935398

Email: shendyrachman@gmail.com

Occupation: PT Bank Pembangunan Daerah Jawa Barat & BantenTbk ( Junior Staff Cabang Purwakarta)

Titled of the paper:

Which CAMEL’s Analysis Variables, Have The Strongest Influences To Profit Growth on BPR in West Java

30

Name: Virza Yuniar

Student ID: 120820150557

Phone: 081217177157

Email: virzayuniar@yahoo.com

Occupation: D'Value Wedding Decoration

Titled of the paper:

REVIEW JOURNAL

“The Effect of Brand Trust and

Relationship Quality to Customer Loyalty in EMKL Saputra Trans Abadi"

31

Name: Prapto Utomo

Student ID: 120820150559

Phone: 081321363900

Email: utomo.hw@gmail.com

Occupation: PT. Kereta Api Indonesia (Persero)

Titled of the paper:

The Influence of Government Regulation and Services Quality to the Peformance Services at Transportation Sector

32

Name: Karla Okta Mianda

Student ID: 120820150560

Phone: 085221213786

Email: carlamianda@yahoo.com

Occupation: Astra International – Property (Staff Accounting & Tax Analyst)

Titled of the paper:

(29)

23

No Photo Identity

33

Name: Santi Nurma Sari

Student ID: 120820150561

Phone: 081284193737

Email: nurmasanti86@gmail.com

Occupation: PERUM BULOG

Titled of the paper:

“The Influence of Knowledge Creation & Innovative Behaviour towards Work Efficiency In PT. Indofood CBP Sukses Makmur Tbk. Noodle Division”

34

Name: Mici Annisa Soraya

Student ID: 120820150014

Phone: 08156174417

Email: mici.annisa@gmail.com

Occupation: Wiraswasta

Titled of the paper:

Analizing Effect of Shift Work Systems on Job satisfaction In PT. Charoen Pokphand Indonesia

35

Name: Selvi Lusiana

Student ID: 120820150030

Phone: 0817610920

Email: selvi.lusiana@yahoo.com

Occupation: Karyawan Bank BTN

Titled of the paper:

The Effect of Banking Intermediation, Credit Risk and Operational Efficiency to Profitability (Study in Bank Tabungan Negara (Persero), TBK ((Periode 2010-2015))

36

Name: Adisya Anggistya

Student ID: 120820150040

Phone: 082117000687

Email: aanggistya0787@gmail.com

Occupation: Marketing at PT. Bank Syariah Mandiri

Titled of the paper:

(30)

No Photo Identity

37

Name: Ferdi Abas

Student ID: 120820150054

Phone: 081323287200

Email: ferdi.abas10@gmail.com

Occupation: Wiraswsata

Titled of the paper:

The Influence Of Corporate Culture, Motivation And Leadership On Employee Performance In Sharia Bank In Indonesia

38

Name: Nita Nursita, Se

Student ID: 120820150060

Phone: 081321512390,081313313536

Email: nitanursita9@gmail.com

Occupation: Pegawai Negeri Sipil

Titled of the paper:

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25

LIST OF PARTICIPANTS OF THE 5TH INTERNATIONAL JOINT SEMINAR AND COMPANY VISIT TO JAPAN CORPORATION

HELD BY RIKKYO UNIVERSITY, TOKYO, JAPAN AND MASTER OF MANAGEMENT PROGRAM, UNIVERSITAS PADJADJARAN 29 JANUARY – 02 FEBRUARY 2017 (SCHOLARSHIP PROGRAM)

No Photo Identity

1

Name: Nurul Atikoh

Student ID: 120820160007

Phone: +6285227141444

Email: nurul.atiko@yahoo.com

Occupation: Planner at Center for Trade Education and Training, Ministry of Trade

Titled of the paper:

The Principles Of Highest And Best Use Analysis To Determine The Type Of Aset Utilization (Case Study on land at Jakarta Street, Bandung West Java)

2

Name: Suriyanti Gaffar

Student ID: 120820160042

Phone: 08124218439

Email: suriyantigaffar@gmail.com

Occupation: Directorate General of State Assets Management, Ministry of Finance

Titled of the paper:

The Principles Of Highest And Best Use Analysis To Determine The Type Of Aset Utilization (Case Study on land at Jakarta Street, Bandung West Java)

3

Name: Sut Mutiah

Student ID: 120820160033

Phone: 085215282243

Email: mutiahsangadji@gmail.com

Occupation: Auditor at Indonesian Finance and Development Supervisory Agency (BPKP)

Titled of the paper:

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27

Tourism Development in West Java

Popy Rufaidah, SE., MBA., Ph.D. (popy.rufaidah@unpad.ac.id)

Head, Master Of Management Program Faculty Of Economics And Business Universitas Padjadjaran

ABSTRACT

Purpose

Design/Methodology/Approach

Expected Finding

Managerial/Practical Implication

Originality/Value

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29

Bank Performance On Stock Price: Evidence From Commercial Banks In Indonesia Before And After The 2008 Crisis

Robby Falah Firdaus(robbyfastpitch@gmail.com)1 & Muhammad Hilmy Habibie (mhilmyyyyhabibie@gmail.com)2

1,2

Full Time Students, Master of Management Program, Faculty of Economics, and Business, Universitas Padjadjaran (MM FEB UNPAD)

ABSTRACT

Purpose

The main purpose of this study is to make sure that stock price evaluates bank performance indicators in the time before and after the 2008 crisis, regarding perceptions related to bank performace and stock price in case of choosing stock as an invesment.

Design/Methodology/Approach

The research methodology used in this research is descriptive method. This research uses regression method and comparative analysis. The population in this research are all Commercial Banking Companies listed on the Indonesia Stock Exchange (IDX).

Expected Finding

From this research, we expect that there is some performance improvement from the banks after the 2008 crisis, so their stock price will slightly increase along with the improvement of performance.

Managerial/Practical Implication

This study will benefit people as a consideration in choosing the right stocks to invest, and for the Banking Companies, it contributes to the management of their performance, so they can maintain or increase their stock price in critical situations.

Originality/Value

This paper is the only study that is done on the Commercial Banks in Indonesia that have been affected by the 2008 crisis, and measures the impact of bank performance on stock price.

(36)

The Influence Of Inovative Packaging Design Of Local Fruit In Bandung On Consumer Purchase Decision

Aquinaldo Sistanto Putra (aquinaldosistanto@gmail.com)1 & Muhammad Fanny Fajrin Pratama (fajrin.pratama.fp@gmail.com)2

1,2

Full Time Students, Master of Management Program, Faculty of Economics and Business, Universitas Padjadjaran (MM FEB UNPAD)

Abstract

Purpose

The purpose of this study is to discuss the influence of innovative packaging design of fruit in Bandung City on consumer purchase perception.

Design

The research will use survey questionaire method, where data are gathered using questionairres distributed to random respondents. Respondents will be given three diferrent designs of fruit packaging, and they will decide which packaging material, design and information that have the greatest influence on purchase decision.

Expected finding

The expected results are to find how the packaged fruit gives more influence than the unpackaged one, and to find which kind of packaging gives the greatest influence on purchase decision.

Practical implication

The result of this research can be used as recomendation for fruit growers to create a new value for their product.

Originality

This paper can provide innovation on fruit packaging design to create a new value for local fruit in Indonesia.

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31

Marketing Strategy Using Business Model Canvas Innovation 3.0 Approach: Service Quality Management and Customer Relationship Management to Customer Loyalty Increase (Case Study of Auto2000)

Tresia Ekawati(tresiaeka@gmail.com)1 & Maghfirah (maghfirah1992@gmail.com)2

1,2

Full Time Students, Master of Management Program, Faculty of Economics, and Business, Universitas Padjadjaran (MM FEB UNPAD)

Abstract

Purpose:

This paper aims to focus on the relationship between service quality and customer relationship management to customer loyalty increase in AUTO2000, Bandung. Business Model Canvas is used to desribe “how” and “why” activities and choices are made by the company in order to achieve a sustainable position in its industry.

Design/methodology/approach:

This study applies quantitative method which is enriched by interviewing the top management. The independent variables are Service Quality Management (X1) and Customer Relationship Management (X2) while the dependent variable is Customer Loyalty (Y). The use of business model canvas focuses on the implementation of “Focus on Customer” value through Delivery Explanation to Customer.

Expected Findings:

This paper is expected to provide a comprehensive analysis of service quality management and customer relationship management to customer loyalty increase in AUTO2000.

Research Limitation and Practical Implication:

This paper is limited in terms of research coverage, using data collected through structured questionnaires administered to 100 customers of AUTO2000 in Bandung with purposive sampling method. There is a managerial advice by reviewing the current business model using Business Model Canvas Theory.

Originality:

(38)

propositions, customers segment, customer relationships, channel, revenue streams, key partners, key resources, key activities, and cost structures. The paper uses Business Model Canvas to frame and analyse the actual condition of business model in AUTO2000 after the implementation of “Focus on Customer” value through Delivery Explanation to Customer

Keywords: Business Model Canvas, Service Quality, Customer Relationship Management, Customer Loyalty, Auto2000.

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33

The Analysis of Marketing Strategy toward Online Consumer Trust Affecting Purchase Decision in E-Commerce in Indonesia

Fadhilah (fadhilah4292@gmail.com)1 & Btari Mariska Purwaamijaya (btarimariska@yahoo.com)2

1,2

Full Time Students, Master of Management Program, Faculty of Economics and Business, Universitas Padjadjaran (MM FEB UNPAD)

Abstract

Purpose

The purpose of this study is to explain about the effective marketing strategy in e-commerce in Indonesia, regarding perceptions related to how the best marketing strategy can create online consumer trust to e-commerces in Indonesia and make a purchase decision to their products.

Design/Methodology/Approach

This study applies quantitative and casual explanatory method. It explains the relationship between indepedent and dependent variables. Purchase decision becomes the dependent variable while online costumer trust factors (Vendor Capacity, Percieved – familiarity, percieived reputation, and percieived technology) act as independent variables.

Expected Finding

The hypothesis developed in this study is that better perception towards marketing strategy will create online customer trust affecting purchase decision in e-commerce in Indonesia. So this study expects that there will be a significant relationship between each of independent variables and the sdependent variable.

Managerial/Practical Implication

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Originality/Value

This paper is the only study done in E-Commerce in Indonesia that measures the perceptions of marketing strategy provided by E-Commerce with the intention to seek effective marketing strategy in E-Commerce in Indonesia.

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35

The Influence of The Quality on Honda CB 150 R Motorcycle Purchase Decision

Mario(mariokrqd@gmail.com)1 & Febriannisa Azrah(febrian.nisa@ymail.com)2

1,2

Full Time Students, Master of Management Program, Faculty of Economics and Business, Padjadjaran University, Bandung, Indonesia

ABSTRACT

Purpose:

This study discusses the research design to study the influence of the quality of the product on a Honda motorcycle CB150R in Bandung, Indonesia, as well as knowing how the quality of Honda CB 150 R, thus affecting the consumer's decision to buy.

Design/ methodology/ approach:

The research will use descriptive and causal research method. Descriptive study aims to present information in a structured, factual, and accurate information on the factor product quality affect the purchase decision on CB150R motorcycle in Bandung. Population of this study is directed to who has bought Honda CB150R.

Expected Finding:

Expected outcome of this research is that the quality of the Honda CB 150 R specifies the significant influence to the consumer in buying a motorcycle Honda CB 150 R.

Practical implication:

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Originality/Value:

This paper is the only study that is done in Bandung, Indonesia which measures the quality of the products supplied by Honda CB 150 R against the purchase decisions of the consumers Honda CB 150 R.

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37

Analysis Of Impulse Buying Affected From In-Store Stimuli, Hedonic Shopping Value And Fashion Involvement On Fashion Products

Helmi Setiawan Muhammad (helmi_setiawan.muhammad@yahoo.com)1 & Bintoro Bagus Purmono (fatihtravel92@gmail.com)2

1,2

Full Time Students, Master of Management Program, Faculty of Economics, and Business, Universitas Padjadjaran (MM FEB UNPAD)

Abstract

Purpose

This paper aims to discuss the study about impulse buying influenced by hedonic shopping value, in-store stimuli, and fashion involvement in fashion product among high-income society in Bandung without planning before buying fashion products.

Methodology

The research will use descriptive and causal research method. The descriptive study aims to present information in a structured, factual, and accurate information of each variable . The causal research method is used to examine the influence of independent variables (hedonic shopping value, in-store stimuli, & fashion involvement) on impulse buying. The sample in this study derived from the high-income societies in Bandung who had bought fashion products without planning.

Expected Findings

The results of this study are to make better comprehension. in terms of impulse buying which influenced by hedonic shopping value, in-store stimuli, and fashion involvement, and this study expected that there will be a positive correlation between each variable of independent variables and dependent variable as well.

Managerial Implication

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Origanility

This study is would only conduct towards high-income society in Bandung, among big cities in Indonesia. Bandung is one of three cities that has growing impulsive on buying fashion products in fashion mall.

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39

A Brief Description Of Current E-Commerce Market Landscape In India

Kevin Allan Maha (kevinallanmaha@gmail.com)1

& Sikandar Hasib (sikandar.hasib@gmail.com)2

1,2

Full Time Students, Master of Management Program, Faculty of Economics and Business, Universitas Padjadjaran (MM FEB UNPAD)

ABSTRACT

Purpose

E-commerce stands for electronic commerce. E-commerce is doing business online and electronically. The present study has been carried out to make a better understanding about the E-Commerce industry in India.

Design/Methodology/Approach

The research will apply descriptive and causal research method. The primary objective of this descriptive study is to present the contemporary picture of E-Commerce in India. The method which has been used is casual in nature to create a better understanding of E-Commerce in India.

Expected Finding

To describe the Current E-Commerce Market Landscape in India

Managerial/Practical Implication

The present development would be a valuable addition to researchers and academicians; and useful theory for practitioners, advertisers, and entrepreneurs. It will also assist strategic managers to develop a more appropriate strategy regarding E-Commerce sector in India.

Originality/Value

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The Influence Of Hospital Staff Performance And Interpersonal Communication Skill On Patient Satisfaction (Case Study In Emergency

Department Of Hasan Sadikin General Hospital)

Melani Shintya Andiani (dr.melanisa@gmail.com)1 & Puspita Candrasari (puspitacandrasari@yahoo.com)2

1,2

Full Time Students, Master of Management Program, Faculty of Economics, and Business, Universitas Padjadjaran (MM FEB UNPAD)

Abstract

Purpose:

The purpose of this research is to study the influence of staff performance and interpersonal communication skill on patient satisfaction, in emergency department of Hasan Sadikin General Hospital in Bandung, West Java

Design/methodology/approach:

Independent variables in this research are staff performance and interpersonal communication skill. While the dependent variable is patient satisfaction. The research will be using cross sectional design. Patients or caregivers will fill a standardized questionnaire to measure their satisfaction level. Multiple logistic regression will be used to analyze the data. The population of this research is the patients who had received treatment at Emergency Department of Hasan Sadikin General Hospital and were still waiting to be discharged.

Expected findings:

The expected result is that there is a positive relationship between independent variables and the dependent variable.

Practical implication:

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41

Originality / value:

This research is the only research that has ever been done in Emergency Department of Hasan Sadikin General Hospital regarding patient satisfaction from interpersonal communication and staff performance aspects. Moreover, the study relies on emergency department of Hasan Sadikin General Hospital to explain and understand results

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The Effect of Tax Amnesty on the Improvement of Tax Revenue and Database

Aditya Bagus Pribadi(myiesazafira.pribadi@gmail.com)1 & Rendy Rosady (rendyrosady.pk57@gmail.com)2

1,2

Full Time Students, Master of Management Program, Faculty of Economics, and Business, Universitas Padjadjaran (MM FEB UNPAD)

Abstract

Purpose

The purpose of this paper is to determine the success of Tax Amnesty program which began in July 2016 and will end in March 2017 and to know the influence of tax amnesty on tax revenue and tax database in Indonesia.

Design/methodology/approach

The method used in this research is descriptive research method with independent sample T test. Descriptive study aims to present structured information, factual, and accurate information on the number of taxpayers, whether it be personal or business entities that follow the tax amnesty program. Independent sample T test is used to know the influence of tax amnesty (before and after) on tax revenue and tax database.

Expected Finding

The finding that we expect from this research is information of to what extent the amnesty influences the Indonesia’s tax database and how much redemption obtained from tax amnesty contributes to the fulfillment of targeted tax revenue.

Practical implication

This study can be used to analyze one of the main factors of why the realization of the State Budget has never been achieved so far.

Originality/Value

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43

revenues from taxes as well as how big the influence of tax amnesty on Indonesia's tax database where the target of the tax is charged to the Directorate General of Taxation, Ministry of Finance of the Republic of Indonesia.

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Macroeconomic and Bank-Specific Determinants of Non-Performing Loans: Evidence from Conventional Commercial Banks in Indonesia that

Provided SME Loan in the period 2007-2013

Regina Yuliani (reginaayuliani@gmail.com)1 & Septianti Chairunnisa (septianti.chairunnisa@hotmail.com)2

1,2

Full Time Students, Master of Management Program, Faculty of Economics, and Business, Universitas Padjadjaran (MM FEB UNPAD)

Abstract

Purpose:

This study aims to analyze determinants of NPL from macroeconomic perspective, as the representation of national economic condition and microeconomic or bank specific perspective, as the representation of bank (SME loan provider).

Design/Methodology/Approach:

This study applies quantitative approach with causal explanatory. The analytical method used in this research is multiple regression. NPL acts as dependent variable (Y), while independent variables consist of macro-economic factors, such as GDP growth rate (X1), inflation rate (X2), exchange rate (X3) and unemployment rate (X4) as well as bank-specific factors, such as lending interest rate (X5), bank size (X6) and bank risk appetite (X7). The sample of this study is a group of selected banks that meet the spesific criteria in the period 2007 – 2013.

Expected Findings:

This study is expected to provide a result of comprehensive analysis of NPL determinants from macro and micro perspectives. Macro factors as the indicators of national economic condition suggest that macro factors signaling stable or growing economics will have lower NPL than the other ones signaling economic stress. Bank-specific factors as micro perspective also suggest that character of bank and its policy will have significant effects on NPL.

Research Limitation and Practical Implication:

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bank financial institutions and other microcredit schemes in Indonesia. This study aims to get a better understanding regarding the management of NPL as an indicator of bank performance from external (macro factors) and internal (micro factors) analysis.

Originality/Value:

Research on NPL from microeconomic and macroeconomic scales is very limited. The originality of this research is reached by providing new insight from new perspective of NPL determinants in Indonesia.

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The Influence Of Organizational Change And Job Stress On Job Performance In Pt ‘X’ Bandung

Vanisa Assadiah(vanisa.diah@gmail.com)1 & Rezki Dimetti Tirana(rezkidtirana@gmail.com)2

1,2

Full Time Students, Master of Management Program, Faculty of Economics, and Business, Universitas Padjadjaran (MM FEB UNPAD)

Abstract

Purpose:

The aim of this paper is to examine the effect of organizational change, mainly acquisition, on job performance and the mediating effect of job stress on this relationship in PT ‘X’ Bandung.

Design / Methodology / Approach:

Survey data, analyzed using path analysis, will be used to measure the direct effects of organizational change on job stress and job stress on job performance, and the indirect effects between organizational change and job performance. The authors will utilize the employees in PT ‘X’ Bandung as sample.

Expected Findings:

The authors expect that the results will show negative correlations between organizational change and job stress and that job stress, in turn, can significantly influence job performance.

Research Limitation and Practical Implication:

The authors may misinterpret the respondent’s responses to various questions on the questionnaire. Another potential limitation to the study is a lack of truthfulness, skills, or bias in the answers to the questions asked. Further research with different scope of organizational change, job stress, job performance, and locations may be necessary to confirm the results of this paper. This study will be valuable forPT ‘X’ and all parties who may be interested in the influence of organizational change and job stress on job performance in Indonesia and also can provide PT ‘X’ with recommendations of how they should manage this situation.

Originality / Value:

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47

performance but only few that examine the effect of organizational change, mainly acquisition, on job performance and the mediating effect of job stress on this relationship.

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COMPETITIVE STRATEGY ANALYSIS TO INCREASE COMPETITIVENESS IN EXPORTING SEAWEED FROM INDONESIA TO JAPAN

Kenny Doenanke Aulia (kennydoenanke@gmail.com)1 & Rizky Mustika Hati (rizky.mustika@yahoo.com)2

1,2

Full Time Students, Master of Management Program, Faculty of Economics, and Business, Universitas Padjadjaran (MM FEB UNPAD)

Abstract

Purpose:

This research is aimed to formulate business strategies of Indonesian companies that produce seaweed to achieve export targets. In addition, this study measures the Indonesian seaweed competitive advantages in export destination countries to determine the competitiveness of Indonesian seaweed in Japan. The competitiveness of Indonesian seaweed is also analyzed to see the strengths and weaknesses of seaweed exports from Indonesia.

Design/methodology/approach:

In this study, the data used are primary data and secondary data. This research is qualitatively descriptive, using Porter’s five forces model analysis and SWOT analysis. The samples are two companies that produce seaweed and successfully export it to Japan. The collection of data is obtained from the Department of Marine and Fisheries in West Java, Central Bureau of Statistics, and studies of related literature.

Expected findings:

This research is expected to be useful for industries that produce seaweed in order to implement competitive strategies that can penetrate export markets in Japan and the seaweed industry to sustain the company for the long term by implementing appropriate competitive strategies.

Practical implication:

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49

Originality / value:

This research will help companies in Indonesia export seaweed to Japan by using a competitive strategy that is able to be implemented by companies that have successfully exported seaweed to Japan. This study provides knowledge regarding the solution in improving the competitiveness of enterprises to promote and sustain the activities of seaweed exports for companies that produce seaweed in Indonesia.

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51

The influence of Hashtag on Instagram and Value Creation to the visitors Case Study of visitors of Bandung City

Neni Suryani (nenisuryani@hotmail.co.id)1,3 & Dhea Ryane Yanuar (dhearyane@yahoo.com)2,3

1

Administrators at Pacific Capital Investment; 2Caroline Officer Telkomsel Infomedia; 3Student of Master of Management Program, Faculty of Economics, and Business, Universitas

Padjadjaran

ABSTRACT

Purpose

This research is about well internal factors of Bandung city, including all components of Bandung and others especially for the tourism to make tourists visit Bandung. All information in this research is from social media on a Hashtag to improve value creation of Bandung.

Method

The method of this research is quantitative method. Quantitative research is to provide structural, factual and accurate information on marketing the tourism of Bandung city that influences the coming of tourists to Bandung. The population of the research is addressed in social media on Instagram using hashtag and getting satisfied.

Hope

Hypothesis that’s expanded in this research is the better perception on the qualities of places, services, features and public facilities in Bandung City, for maintaining the values of Bandung City as one of the destinations on tourisms either for locals or for tourists. By observing the result of which could be found by all people in media social, Instagram using hashtag will give visitors all information about Bandung, bad or good.

Practice Implications

This research will guide us to know about other factors influencing tourists to come over to Bandung. Whether it is about the services or the beauty of Bandung City containing the prices, places and concepts or even the aesthetics influences this but the societies need to get attention because we know that the people of Bandung is “someah”.

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Originality

This writing is a study that has been done in Bandung City, Indonesia for calculating the quality of marketing, one of which is justified by perception of the use of hash tag in Instagram to increase value creation on tourism of Bandung City.

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53

Analysis of The Impact Fertilizer Subsidy by The Government on Financial Performance (Case Study at PT Pupuk Kujang)

Firman Ariangga (firmanpkc@gmail.com)1,3 & Noery Mutiarahim (noerymutiarahim@gmail.com)2,3

1

Accounting Manager at PT. Pupuk Kujang; 2Finance Staff at PT. Adverta Nata Usaha Jaya,

3

Master of Management Program, Faculty of Economics, and Business, Universitas Padjadjaran (MM FEB UNPAD)

Abstract

Purpose

This study aims to analyze the impact of fertilizer subsidy by the government on financial performance in PT Pupuk Kujang, related to subsidies income by the government subsidies, especially in the production of fertilizers.

Design/ methodology/approach

The research will use regression analysis and independent sample t-test. The analysis data technique and hypothesis testing using SPSS software. Object of this research is PT. Pupuk Kujang. Financial performance is measured using data statement of cash flow of PT. Pupuk Kujang in the year 2007-2015.

Expected Finding

This study is expected to find positive impact towards subsidy policy of fertilizer, subsidies income on financial performance. So the expected results of this study is perception that positive impact towards towards subsidy policy of fertilizers, subsidies income on financial performance.

Practical implication

This case study will give an information in knowing the impact of subsidy policy of fertilizers, sales income of subsidies fertilizer on financial performance PT. Pupuk Kujang.

Originality/Value

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55

The Association of Working Environment and Job Satisfaction Among Nurses at Rumah Sakit Umum Daerah Kota Bandung

dr. Riza Putri Aulia Hernowo (rizahernowo2@yahoo.com)1,3 & Sonia Rama, S.KG (soniarama82@gmail.com)2,3

1

General Practitioner at Bandung General Hospital, 2Dental Co Assistant at Padjadjaran University; 3Students of Master of Management Program, Faculty of Economics and Business,

Universitas Padjadjaran

Abstract

Purpose

The purpose of this study is to analyze the proportion of satisfaction among nurses working at Bandung General Hospital and to find the association between four factors of work environment including autonomy, control over practice, nurse-doctor relationship, and organizational support with the satisfaction level.

Design/ methodology/ approach

This study uses cross sectional method to describe the proportion of job satisfaction as well as its association with four factors or working environments among working nurses at Bandung General Hospital. A questionnaire used is Revised Nursing Work Index (NWI-R) which consists of 57 items comprising four main subscales of autonomy, control over practice, nurse-doctor relationship, and organizational support with the satisfaction level. Multivariate analyses are performed to investigate the independent risk of each factor all together by using logistic regression. The sample used is all working nurses who have been working for six months.

Expected Finding

This study expects to see that working environment factors such as autonomy, control over practice, nurse-doctor relationship, and organizational support are associated and can be used as predictors for nursing job satisfaction among nurses at Bandung General Hospital.

Managerial/Practical implication

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practical implication by improving patient care and health services through increasing the workers’ satisfaction.

Originality/Value

This paper is the only study that is done in Bandung General Hospital which measures the level of job satisfaction and how working environments’ factors are associated with it.

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57

Influence Of Marketing Capability & Innovation Capability To Marketing Perfomance In Bandung City

Priambodo Pratignyo (ppratignyo@yahoo.com)1,3 & Wishnu Bhatara (wishnu.bhatara@gmail.com)2,3

1

Consultant at Anton Sulthon IF, SH. & Rekan; 2Junior Staff at PT. Bank Pembangunan Daerah Jawa Barat & Banten Tbk.; 3Master of Management Program, Faculty of Economics, and

Business, Universitas Padjajaran

Abstract

Purpose

Marketing capabilities and innovation capabilities is essential to survive in the competitive business world, particularly business travel and restaurant in Bandung. Marketing is not just making the company afloat, but innovation is also as important as marketing. Marketing capabilities and innovation capabilities potentially creating valuable relationships especially for sustantibility company. This paper aims to determine the strength of the relationship between marketing capabilities and innovation capabilities with marketing performance.

Methodology

The study is a qualitative descriptive study, which included qualitative research. The purpose of this study is to reveal the facts, circumstances, phenomena, variables and circumstances that occurred while running the research and presenting what it is. To test the hypothesis in this study conducted a few tools and statistical techniques with Validity Analysis, Reliability Analysis, Correlation analysis, Regression analysis.

Expected Finding

This paper is expected to provide the result of a comprehensive analysis of Marketing Capability and Innovation Capabality in the form of effect on business competition. Base on this finding, this paper can analyze the correlation between Marketing Capability and Innovation Capability toward Business Competition.

Originality/Value

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Bandung City. The result of this paper can be used as recommendations for restaurant.

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59

The Role of Knowledge Creation and Innovation Capital Toward Employee Commitment

Fanfan Rizky Oktavian (f.rizkyoktavian@gmail.com)1,3

& Ridwan Bagus Syahputra (ridwanbs37@gmail.com)2,3

1

Credit Officer at Microfinance Institutions, Bandung, West Java, 2GA Consultant; 3Students of Master of Management Program, FEB UNPAD

Abstract

Purpose

The purpose of this research to examine the impact the role of knowledge creation and innovation capital toward employee commitment in public sector organization.

Design/ methodology/ approach

The research will use the quantitative research. The central focus of this study is to implementing the role of knowledge creation and innovation capital toward employee commitment in public sector organization.

Expected Finding

The expected result of this research is to know the impact the role of knowledge creation and innovation capital toward employee commitment in public sector organization.

Managerial/Practical implication

This research will find out the factors that is also influence knowledge measurement base on 4 (four) dimension (such as sosialization, externalization, combination, and internalization), innovation base 5 (five) dimension (relative advantage, compatibility, complexity, triability, observability) and employee commitment (affective commitment, continuous commitment, normative commitment).

Originality/Value

This paper is the only study that is done in the public sector organization in Bandung, Indonesia that measures the impact of knowledge management to employee commitment.

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Comprehension Of Relationship Quality In The Retail Environment. (Case Study of PT Pupuk Kujang Sales on Nitrea’s Product)

Hikmat Rachmatullah(h_rachamatullah@yahoo.com)1,3 & Mohamad Gani (sleepyorca@gmail.com)2,3

1

Sales Manager at PT. Pupuk Kujang; 2Sales Superintendent at PT. Pupuk Kujang, 3Students of Master of Management Program, Faculty of Economics, and Business, Universitas Padjadjaran

Abstract

Purpose

The purpose of this study to find an interactions between relationship quality and intermediary management to buying decision process on farmers. The correlation would be an indication that the buying decision process is influenced not only because of the kiosk's factor but also because of the quality relations with consumers.

Design/ methodology/ approach

This research method by giving questionnaires to 320 farmers in Karawang district in 32 sub-districts. Karawang selected as research sites because that area has been one of the center of the national granary in Indonesia, as well as a district of the PT Pupuk Kujang factories was builded. Based on primary data from the questionnaires, will look for a correlation between Quality and Intermediary Relationship Management on the Buying Decision Process.

Expected Finding

From the results of this study are expected correlation between Relationship Quality with the Buying Decision Process, there is a correlation between the Intermediary with the Buying Decision Process Management, an interaction between the Intermediary Relationship and Quality Management to the Buying Decision Process.

Managerial/Practical implication

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61

relationships with farmers, which will ultimately increase sales on Nitrea's product for PT Pupuk Kujang.

Originality/Value

This paper will also be useful for any retailer in order to build quality relationships with their customers. This writing is also will be needed by the distributors to specify the minimum standards that must be owned by kiosks how the products gets the attention by prospective customers, or consumers who already feel the benefit product will not switch to another kiosks.

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The Mapping Of Competitive Analysis Using Bcg Matrix In Formulating Corporate And Business Strategy In Pharmaceutical Industries

Muhammad Haris (mharis040307@gmail.com)1,3 & Tri Mahar Lazuardi (trimaharlazuardi@gmail.com)2,3

1

Production Supervisor at PT. Sanbe Farma; 2Program Planner at Ministr

Gambar

Table  2.1 Indicator Product Quality
Figure 1 - Framework
Table 1. The History of Tax Amnesty,
FIGURE I.  Hans Selye’s General Adaptation Syndrome
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Referensi

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