STUDY TOUR REPORT TO JAPAN
JAPAN THE INTERNATIONAL JOINT SEMINAR & VISIT TO CLEAN
AUTHORITY OF TOKYO (Shin-Koto Incineration Plant)
Name : Willy Arief Yudhistira
Student ID : 120820160078
Magister Management (MM)
PART I
MARKETING ANALYSIS REPORT
1.1 Home Industry in Nakamise Dori Area
Nakamise Dori is the path that connects Kaminari-mon Gate with Sensoji Temple. This street is the oldest shopping area in Japan with a length of 250 meters. Based on information from Japan Travel Magazine this place is filled with over 90 shops of various traditional souvenirs and cake sellers on both sides of the road. This place is never quiet visited by the tourists.
Some types of cakes, such as senbei cake, ningyoyaki, and others can be found here. Not only presents a cake that is cooked, how to process the cake was presented here. It appears that the chefs are making, burning and serving cakes of his cookies one by one.
No less interesting, in the place a variety of unique souvenirs displayed in front of the store, including: mini lanterns (mini chochin), Suzutski Omamori, Furin, Kaos Kai Tabi and so forth.
All of these products are produced by home industry in Japan. The Japanese government seems to realize that the potential of home-based industry in the location should be maximized, directed, and protected so that its survival becomes better.
1.2 Marketing Mix for Home Industry at Nakamise Dori
This place is interesting for us to review marketing mix (7 P - Product, Price, Place, Participant, Prosess, and Physical Evidance). But before we discuss about the marketing mix Nakamise Dori, although briefly first should be discussed about segmenting, targeting, and positioning.
Based on the author's analysis during Nakamise Dori, Japan is very smart in dividing customer segments, targeting consumers, and positioning themselves. Japan in general and Nakamise Dori in particular pursued the upper middle class tourists segment. And they are trying to position themselves as top of mind for tourism for middle-class trevelers and above.
Product
In line with Target and positioning, Products sold at Nakamise Dori are products that are unique in Japan and are manufactured with high quality standards. So that buyers will feel the sensation of shopping goods and food quality.
The price offered at Nakamise Dori for souvenir sizes is relatively expensive for backpakers, but is very affordable for middle class entrepreneurs to the top. The very interesting thing here is that the price tag is embedded in every item, so the buyer does not feel lied to
Promotion
If we are browsing a tourist attraction in Japan, then Nakamise Dori will appear at the top of the list as a must-see tourist spot when we travel in Japan. In addition, the sellers realize that the power of word of mouth of the travelers posted in social media is more influential than the promotions made by the tourism department and travel companies, then sell and display quality goods into a separate way of promotion.
Place
Nakamise Dori is in Tokyo city, access to the place is also very much, among them if we depart from Tokyo Station we can use JR Keihin Tohoku Line to Kanda Station followed by Ginza Line to Asakusa Station with ticket price 310 yen and travel time around 17 minutes only. If we are from Shinjuku Station we can use JR Chuo Line down at Kanda Station as well and then proceed with Ginza Line. It takes about 27 minutes with a ticket price of about 340 yen.
People (Participant)
Because targeting the upper middle segment, then the aspect of people becomes one of the main priorities. Waitresses wear interesting clothes and are equipped with excellent knowledge of the products they have. In addition they are very respectful to the tourists and serve the buyers very well.
Physical Evidence
Physical Environment at Nakamise Dori makes the tourists comfortable in shopping and walking down the street. The typical Japanese artistic shop design, the displaying of goods, and the quality of environmental hygiene are the things that they prioritize.
1.3. Suggestions for Government
There are many ways that the Government of Indonsia can make the home industry can survive and be able to grow better, including: provide the psar for home industry. So it is clear for the craftsmen to sell the goods they produce.
Quality of product
Sheltering, protecting and providing markets does not guarantee the viability of home-based industries, if on the one hand they do not offer the quality and uniqueness of the goods they produce.
Price Strategy
Price Strategy is also needed so that the market they have targeted matches the price offered.
Financial management
PART II
CULTURE ANALYSIS REPORT
2.1 Religion in Japan
Based on some information, there are two religions officially recognized by the Government of Japan namely Shinto and Buddha. Practice in the field, Japanese society unite the concept of two religions in their lives. On New Year's day the Japanese went to the Shinto shrine called Jinja and at the time of Obon celebration they also went to a Buddhist temple called Otera, and in their house there was a place of worship of Shinto religion called kamidana and the place of worship of the Buddhist religion called butsudan. (Sasaki.1995: 71).
The above explanation shows that Japan is one of the countries in the world that gives full freedom to its people to exercise a trust without having to be bound to any one particular religion or belief. This shows the uniqueness and characteristic of the belief system in the country of Japan.
As for the thing that distinguishes the religious life between Japanese society and society in other countries is Japanese society is more likely to carry out religious activities by referring to the cultural values and outward values that they consider as unrelated to the concept of religion inwardly. They carry out religious activities just for fun and as a means to socialize.
In Japanese law, the government should not interfere in religious matters. There is a severe prohibition on using state budget for matters relating to religious activities. All religious institutions should not be granted privileges from the state and are not allowed to exercise political power. Japan as a country that considers religion as an individual affair prohibits the government and agencies perform religious activities and certain religious education. For that reason in Japan we will not find any room or building to perform worship or worship even in state institutions including schools, In Japan there is no Ministry of Religion that takes care of religious matters.
Beyond the two traditional religions, many Japanese today turn to popular religious movements commonly grouped under the name "new religion" or in Japanese called shinshukyo. These religions have elements of Shinto, Buddhism and local superstition, and some have evolved to meet the social needs of community groups. One of the most famous is sokka gakkai, a Buddhist school founded in 1930 and has a motto of peace, culture and education. Other new religions include aum shinrikyou, gedatsu kai, mikkyou leftyama, kofuku no kagaku and others.
2.2 The Value of Life in Japan
The Beginning of the Shinto Religion arose in prehistoric times, but whose builders can not be known for certain. Its spread is in Asia but the largest spread is in Japan. Around the 6th century AD Buddhism entered Japan from China through Korea. A century later the religion has grown rapidly. Even over time Buddhism is able to insist Shinto religion. However, because Shinto teaches its adherents to worship and worship the king, the king is trying to protect the Shinto religion. So that in the year 1396 Shinto religion established as the state religion. In further developments, facing a meeting between Buddhism and the original belief of the Japanese (Shinto) that eventually resulted in a considerable competition between the Japanese priest (Shinto) and the Buddhist priests, to maintain the survival of the Shinto religion, the priests accepted and entered Buddhist elements into their religious system. As a result Shinto religion has almost lost most of its original properties. For example, various religious ceremonies and even shrine shrine building forms are heavily influenced by Buddhism.
Belief in "Us" In Shinto religion which is a combination of all-round psychism (animism) with the worship of natural phenomena believe that all the good things that live or the dead are considered to have a spirit or spirit, and sometimes even considered capable of speaking , all the spirits or spirits are considered to have the power of power that affects their lives (Shinto adherents), those power powers are worshiped and called "Kami". The term "Kami" in the Shinto religion can be interpreted as "above" or "superior," so that if it is meant to denote a spiritual power, then the word "Kami" can be translated to "god" (God, God and so on) . The Shinto tradition recognizes some god names that for Shinto can also mean a God who in Japanese is called the term Kami or Kamisama. This Thursdayama resides or lives in various spaces and places, both inanimate and living things. Trees, forests, nature, rivers, boulders, flowers so it is obligatory to be respected. The naming of God in Shinto beliefs can be spelled out very simply namely the word We plus the noun. The God who dwells on the mountain will be our yama no, and then our nooo (Lord of the River), hana no us (God of Flowers) and the highest God / God is the Sun God (Ameterasu Omikami) which must all be respected and celebrated with a certain celebration. So the essence of God's concept of Shinto belief is that "all things in the world, whether lifeless or not, have essentially the spirit, the spirit or power must be respected." This concept has a direct influence in the life of Japanese society.
PART III
COMPANY VISIT
3.1 Shin-Koto Inceneration Plant
The level of environmental pollution in Indonesia is very alarming, the data of the Director General of Waste Management, Waste and Hazardous Toxic Materials from the Ministry of Environment and Forestry states that the total waste in Indonesia reaches 65 million tons in 2016. Increased population density and limited land to accommodate residual consumption to be one factor causing the volume of garbage continues to mount.
In a working visit to the Shin Koto Incenaration plan, we learned many things about how Japan, especially Tokyo manage their garbage. The city is inhabited by about 10 million inhabitants this looks clean and tidy all around the corner. As the center of business, education, and politics in Japan it will be imagined by us how high mountains of garbage in tokyo city? and how much land to accommodate trash in the city? but as a tourist I never see any garbage scattered let alone the smell of garbage in every corner of the city.
Shin-koto incenaration plan is the answer. Here the Japanese government concentrates on waste management to create a green environment and low pollution. The concept of Reduce, Reuse, Recycle began to be introduced in government regulations since 2000 in order to manage waste.
Shin Koto Incineration Factory started to run since 1998. The current production capacity is 1800 tpd (3x600 tpd), making it the largest incineration plant in Tokyo. The plant uses conventional stoker furnace technology. The resulting heat is used to generate electricity through a 50 MW current turbine. In addition heat energy is also supplied to nearby public facilities, including Tatsumi swimming pool, Tokyo Tropical Plant Yumenoshima and Yumenoshima resting place.
The factory at Shin Koto is equipped with advanced air pollution prevention equipment so that the emission levels produced are much lower than the national standards set by the Japanese government.
Shin Koto employs a total of 97 staff, 40 of whom are operating staff for the incinerator unit. Biya issued by the Japanese government to build the plant is about 88 billion yen (HK $ 6.4 billion). The factory's financial performance is not very good, even subsidized by the government because the annual operating cost is about 2.3 billion yen (HK $ 168 million), while revenues generated from electricity and heat sales amount to 1 billion yen (HK $ 73 million) annually .
3.2 Reduce, Reuse, Recycle
Osagari, or hand me-down, a concept that used to start from a state in which the clothing belonging to a sister is inherited to the younger brother. It is not related to austerity, but a reflection of the positive habits of reusing goods that can still be used. As for the waste that can not be used, then processed back into something useful.
The following is a series of flow processes carried out at the Shin - Koto inceneration plant which starts from the process of entering the waste into the waste bunker then further processed further by being burned to produce subsequent useful materials such as materials for reclamation of new islands, heat energy and new energy sources for household.
3.3 Suggestions for the Government
Before we give further advice to the Indonesian government, we first have a description of waste management management based on research conducted by Michikazu Kojima in the 3rd International Brainstorming Workshop on "Sustainable Municipal Solid Waste Management in India" January 29 and 30, 2015.
Making incineration plan in Indonesia needs to be planned early on, because before this technology is used socialization needs to be done to the public regarding the importance of reducing and managing waste further for a better life in the future. Because without it all, incenaration plan built in Indonesia will not be maximal.
It needs to be emphasized that, as good as any garbage program and any sophisticated technology used, it will remain in vain if there is no substantial contribution from the community to change. There are several important things that must be done by the community to support integrated waste management for the creation of a clean environment such as:
Accustomed 3R lifestyle that is Reduce Reuse Recyle (Reduce, Reuse, Recycle)
Sorting garbage starts from our immediate environment like home and workplace. Do the sorting of waste at least 3 types of organic waste, recycled and B3. Divide the kitchen waste and food waste into organic trash. Waste bottles, cans, glass, paper into recycling bin and electronic waste, batteries & lights used to B3 waste bin.
