Pengaruh Persepsi Harga dan Kualitas Layanan terhadap Minat Pembelian Ulang (Survei pada Konsumen Go-ride di Kota Surabaya)

Jurnal Administrasi Bisnis (JAB)|Vol. 50 No. 2 September 2017| 135

PENGARUH PERSEPSI HARGA DAN KUALITAS LAYANAN TERHADAP

MINAT PEMBELIAN ULANG

(Survei pada Konsumen Go-ride di Kota Surabaya)

Fandi Achmad Supriono

Fakultas Ilmu Administrasi 8QLY__{UVLWDV %UDZLMD\D}

Malang

?_{mail: achmadfandy19@gmail.com}

ABSTRACT

The title of conducted research is The Influence of Price Perception and Service Quality to the Interest in Re-Purchasing (Survey toward Go-5LGH &RQVXPHUV LQ 6XUDED\D 7KLV UHVHDUFK¶Vobjectives are Knowing the influence of Price Perception variable to the interest in re-purchasing partially. Knowing the influence of Service Quality variable to interest in re-purchasing. Knowing the influence of Price Perception and Service Quality to the Interest in Re-Purchasing simultaneously. Type of the research is explanatory research with quantitative approach. This research using machin and campbell for the sampling method with unknown population, and 116 respondents for total sample. Collecting data method using descriptive analysis and inferential analysis with multiple linear regression.

.__{\ :RUG Price Perception, Service Quality, Interest in Re-Purchasing.} :_BSTR:_K

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