ANALYZING THE IMPACT OF ECOTOURISM TOWARDS TOURISM SUSTAINABILITY IN BALI: X HOTEL PERSPECTIVE

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SUSTAINABILITY IN BALI: X HOTEL PERSPECTIVE

By Deryl Ferrani

11303087

BACHELOR’S DEGREE in

BUSINESS ADMINISTRATION –

HOTEL AND TOURISM MANAGEMENT CONCENTRATION FACULTY OF BUSINESS ADMINISTRATION AND HUMANITIES

SWISS GERMAN UNIVERSITY The Prominence Tower

Jalan Jalur Sutera Barat No. 15, Alam Sutera Tangerang, Banten 15143 - Indonesia

July 2017

Revision after the Thesis Defense on July 17^th 2017

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Deryl Ferrani STATEMENT BY THE AUTHOR

I hereby declare that this submission is my own work and to the best of my knowledge, it contains no material previously published or written by another person, nor material which to a substantial extent has been accepted for the award of any other degree or diploma at any educational institution, except where due acknowledgement is made in the thesis.

Deryl Ferrani

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Student Date

Approved by:

Mr. Vishnuvardhana. S. Soeprapto B.A, M.A

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Thesis Advisor Date

Dr. Nila K. Hidayat S.E, M.M

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Dean Date

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Tourism Sustainability in Bali: X Hotel perspective Page 3 of 86

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Deryl Ferrani ABSTRACT

ANALYZING THE IMPACT OF ECOTOURISM TOWARDS TOURISM SUSTAINABILITY IN BALI: X HOTEL PERSPECTIVE

By Deryl Ferrani

Mr. Vishnuvardhana. S. Soeprapto B.A, M.A, Advisor

SWISS GERMAN UNIVERSITY

Both tourism and lodging industry are developing rapidly in Bali. In 2015, the total accommodation in Bali reaches 2,079. However, there are several negative impact with their development. In order to maintain the natural environment, lodgings in Bali should find a way to make the environment sustainable. This study is conducted to determine whether hotel ecotourism practices have significant impact towards tourism sustainability in Bali. In this case, ‘X’ Hotel is where this study was conducted as ‘X’

Hotel have ecotourism practices in their establishment. This study uses the quantitative approach. Questionnaires are distributed to the employees for data collection. Various test were conducted to obtain the data. The result of this study shows that ‘X’ Hotel ecotourism practices do have a significant impact on tourism sustainability with an impact of 50.9%. This result can show other hotels in Bali that having ecotourism practices do have significant impact on tourism sustainability, specifically for the environment.

Keywords: Tourism, Ecotourism, Tourism Sustainability, Hotel

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Deryl Ferrani

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Deryl Ferrani DEDICATION

I dedicate this work for my beloved country: Indonesia

This work is also dedicated to the Hotel and Tourism Industry in Indonesia

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Deryl Ferrani ACKNOWLEDGEMENTS

First of all, I would like to express my gratitude to my parents for their endless support from the start of my university until the day I finished my bachelor degree. They need to work very hard in order for me to enter this university. Without them, I would not be able to study in this university and have my bachelor degree. Also, I would like to thank my sister for being a very good sister.

Secondly, I would like to thank my thesis advisor Mr. Vishnuvardhana S. Soeprapto for your guidance throughout the thesis work. Thank you for your time, knowledge and experience that you share with me.

Thirdly, I would like to thank my spiritual leader Mr. Yohanes Kalvin Mofun who always guide me to become a better person. Also, a very big thanks to my best friends Yesica Kristin, Arta Novalia, Gisela Vanessa, Jimmy Setiawan, Alfred and the others who always support me through the good and bad in life, especially when I am doing this thesis work.

Lastly, I would like to thank my friends from Swiss German University Hotel and Tourism Management batch 2013 for sharing knowledge to each other and helping each other to complete this thesis work together.

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Deryl Ferrani

ANALYZING THE IMPACT OF ECOTOURISM TOWARDS TOURISM SUSTAINABILITY IN BALI: X HOTEL PERSPECTIVE

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