(B. Ekonomi)
Analisis Strategi Diversifikasi Perusahaan di Indonesia: Determinan serta Pengaruhnya pada
Kinerja dan Struktur Industri
Untoro, Wisnu; Rahardian, Reza; Trinugroho, Irwan
Fakultas Ekonomi UNS, Penelitian, BOPTN UNS, Hibah Bersaing, 2012
We do two empirical researches in the first year research project. The first paper (presented in Chapter II) focuses on the impact of firm characteristics on firm diversification strategy that is divided into two: business diversification andinternational diversification. Using a novel dataset, we study 294 Indonesian publiclytraded firms in a cross-section research. Controlling for past performance, firm age and industry dummies, we do find, as we expect, that large firms tend to diversify their business as well as their geographic segments. We also extend this study by looking at the moderating role of labor intensity in the impact of firm size on diversificationstrategies. Our results show that large firms could broaden their geographic area of salesmore easily when they do not face labor constraint. Less labor intensive firms could bemore flexible to bring their business into a wider coverage.
