Ina HEA Congress Yogyakarta, 30 July 2016
Sudibyo Markus PP Muhammadiyah
THE IMPLEMENTATATION
OF PROMOTIVE AND
PREVENTIVE
DEKLARASI ALMA ATA
WHY IT FAILED ?
“There are more things in Heaven and Earth, Horatio,
Than what are dreamt in your philosophy”
Hamlet, Shakespeare
1. Too MEDICALIZATION.
2. Disregarded the social determinant of health.
3. Disregarded / minimizing the role of private health sector.
4. Disregarded community participation (as a pilar in SDG).
IKLAN ROKOK, A PUBLIC LYING
?
“
Cigarette are only for those who are
illiterate”
Suryo, Founder of Gudang Garam
1. Tobacco industries don’t sell cigarette, but lifestyle, “comfort”, culture, which are social products
INTANGIBLE products.
2. TOBACCO CONTROL STRATEGY vs SOCIAL MARKETING strategies
MARKETING MIX
& PROMOTION MIX
1. Industries consider cigarette NOT as a
PHYSICAL but rather as a SOCIAL PRODUCT
a life style, cultural and comfort product (likewise dopamine is named as a comfort hormon).
2. SOCIAL MARKETING STRATEGIES (i) social product, (ii) adoption cost, (iii)
marketing mix and promotion or
MPOWER STRATEGY
“PHANTOM Symptom in Rehabilitation of
the Disabled”
Dr. Wirda Widjojonitisastro RSCM Medical Rehablitation Uni t
1.
Will it follow Alma Ata Declaration failure,
at the absence of FCTC.
2.
Public health is not the policy
mainstream .
Is it a
NETWORK
or
a
CROWD
?
Asosiasi Profesi Kesehatan
Organisasi lokal: Wanita, pemuda
dll
Dinas Kesehatan
PEM KAB
Pemerintah Propinsi
Asosiasi: PKBI, PKK, Pita Putih
NGO lokal
media
Profesi: IDI, IDAI, IBI
media
international NGOs: CTFK, The Union, SEATCA
PEM DESA
Camat
WHO
PMI
Who coordinate at National level?
WFP
Kemdikbud
UNDP DINKES I
PERAN MUHAMMADIYAH
INSTRUMEN MUHAMMADIYAH
1. FATWA HARAM merokok.
2. Framework Convention on Tobacco Control
(FCTC) Muhammadiyah yang didukung oleh
semua Majlis & Lembaga.
3. Surat Edaran PP Muhammadiyah bagi Kawasan Tanpa Rokok (KTR) di semua Forum & Lembaga Amal Usaha.
4. Muhammadiyah Tobacco Control Center
(MTCC) di Universitas Muhammadiyah.
REMARKS
“
Are you here with solution
Or are you part of the problems”
Aranyaprathet, Thai-Cambodia border, Refugee Camp 1987
PROBLEMS
1. The absence of FCTC no national policy.
2. Strong industrial business chains & interferences.
3. Social marketing &
promotion mix strategy.
SOLUTIONS
1. Pursuance of FCTC as a national policy.
2. Promote social
marketing, promotion & public health strategy. 3. Empowerment of sistem
GERAKAN at the
national & local levels. 4. Tobacco control ROAD
MAP
5. Mengacu pada