INTRODUCTION
TO
DESIGN THINKING
Friday
BELO
CAMPUS
AGENDA
09:00 Welcome
09:10 Warmup: Marshmallow challenge
09:40 New brief
09:50 Empathize
10:30 Break
10:50 Define
11:30 Ideate
12:00 Prototype
12:30 Lunch
13:30 Test & improve prototype
14:30 Final solution report and Pitch preparation
15:30 Pitch
16:10 Selection of the best project by classroom (votes) 16:20 Post on platform "best project pitch"
The
IMPROVE
the Belo winner welcome gift for new Skema
students
NEW BRIEF
Road Trip Bag: a power bank, a scratch map, 50% discount on the numerical Guide du Routard and candies.
5
EMPATHIZE
Interview guide
• Analyze your previous research. Watch SKEMA Experts
videos.
• Redesign your interview guide.
• New ethnographic interviews: observe, take notes!
ASK
WHY
!
DEFINE
Rewrite your POV: short, specific and sexy.
Your unique statement of the problem as informed by empathy for the user.
Debrief: Insights analysis
Definition of a Point
Of View
Whatdo theyTHINKand FEEL?
(worries& aspirations, major preoccupations, underlying thoughs and fears…)
Whatdo theyHEAR?
(what friends, colleagues say, what influencers, boss, guidelines say, what independent media say …)
Major PAINS
(fears, frustrations, obstacles …)
Major GAINS
(wants & needs, measures of success, goals …)
Whatdo theySEE?
(environment (physical / digital), behaviours of others, market offer/ competition …)
Whatdo theySAYand DO?
(attitude in public /appearance, behaviour towards others, products, brands & services they use …)
40
MIN
7
IDEATE
Is the Belo winner project compatible with your findings and your new empathy map? Ideate improvements!
If you wanna have a good idea, have lots of ideas!
Scratch! Be visual!
Brainstormi ng
Selection of one solution
30
MIN
Rank the solutions and pick the best one
PROTOTYPE
Be visual, be creative, use your inner child!
Learning tool – meant for interaction and
feedback.
Prototyping
9
TEST
Test your prototype.
Seek learning not validation!
Ask WHY, observe reactions.
Be an anthropologist, not a salesman.
Tests guide preparatio
n
Testing
Prototype improveme
nt
60
MIN
FINAL REPORT AND PITCH
Fill out your deliverable: Final Solution Report.
Describe your group’s progress throughout the Design Thinking process.
60
MIN
Final solution
report
Prepare a pitch for your new solution.
2 minutes – presentation
