Democra-sized Fashion to Embed More Sustainable and Personalized Approach: Digital Clothing and Accessories as the Experimental
Design Process for Fashion Students
O. GONDOPUTRANTO
Fashion Product Design and Business Department, Faculty of Creative Industry, Universitas Ciputra, Surabaya East Java 60219, Indonesia
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Democra-sized: brands and consumers say no to ‘normal’
and embrace personalised and inclusive designs that cater to everyone - WGSN Macro
forecast 2024
(Riberti & White, 2022)
Personalised and inclusive designs that personalised and
inclusive designs that cater to everyone
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Plery Plenary
Background
Globally,Fashion ranks second as the source of pollution
MARIANA-CLAUDIA, M. P. (2022). THE FASHION INDUSTRY AND ITS IMPACT ON THE ENVIRONMENT.
Plery Plenary
Background
Imagine the
enormous support
that a digital way of
constructing fashion
can have.
Plery 5
Plenary
Background
Digital fashion offer clothes without
production, pollution or waste, that also
means Less Fuel and Reduced Carbon
emissions
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The limitations caused by the pandemic have triggered the survival instinct of the world community towards technological transformation. This has led to changes in the fashion system, as well as formed an ecosystem order and changes in consumer behavior (McKinsey, 2020).
Background
PlenaryDigital Physical
Consumer shift
Phygital
Fashion System
Paper ID: 7
…..
Keynote Number
01PlenaryPlenary
Background
In Summary, Digitalization through Digital
Fashion has led to a paradigm in Fashion and Economy by
promoting more sustainable
approach.
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Fashion Designers can explore various possible design styles with Digital Prototyping while creating digital fashion collections, and see client reactions before making their products in physical versions as needed.
Keynote Number
01Plenary
Background
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• An experimental process of a design in creating digital fashion and accessories using 3D CAD software.
• 10 Fashion students who are divided into 5 groups of 2 designers, each group paired with a client
• The software used for making clothes is Optitex, and Rhinoceros for making 3D accessories and designs.
• The creation and communication processes are digitally carried out online.
• Explores how collaboration between fashion designers and clients can produce a series of digital fashion and accessories that implement zero-waste digital prototyping.
Keynote Number
01PlenaryPlenary
Research scope and aim
Image Source: Gondoputranto,2022
Plenary
Methodology
Using an experimental process, where the format shows the existence of experimental designs, models, and prototypes until they become the final presentation (Koskinen et al., 2008).
the methodological overview of the digital fashion creation process used in this research (Gondoputranto, 2022)
Plenary 11
Methodology
A Meeting between Fashion design students (fashion designers) with their Client using online platform => DESIGN BRIEF
the methodological overview of the digital fashion creation process used in this research (Gondoputranto, 2022)
Ideate and Brainstorming the design concept
The Making of CAD 2D Design send the design alternatives to clients, and the client chose one design => Transfer to 3D Design
The Digital prototyping process
Final design presentation and gain client feedbacks.
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2.
3.
4.
5.
There will be 5 Phase on this Experimental Design process.
Phase 1 -2 :
• Communication between the designers and their clients to produce a brief
• The designers began to brainstorm, ideate, and create alternative designs using 2D CAD software & send the design to client
• Transfer the selected Design into 3D Form.
Plenary Plenary
Outcome
Phase 1- 2 in the process of creating Digital Fashion
Plenary 13
Plenary
Outcome
Plenary Plenary
Outcome
Plenary 15
Plenary
Outcome
Phase 3 -5 :
• Tranfer. Into 3D Format
• Virtual Prototyping process (Apparel : Optitex 3D, Accessories: Rhinoceros)
• The designers began to brainstorm, ideate, and create alternative designs using 2D
• CAD software & send the design to client
• Final Presentation to gain client’s feedback
Also, realistic and detailed simulation results are applied at this stage for the client to see the real image. In addition, changes or alterations can be made until an agreement with the client is reached.
Plenary
Outcome
Phase 3- 5 in the process of creating Digital Fashion with virtual prototyping
Plenary 17
Outcome
Plenary
Outcome
Plenary 19
Outcome
Plenary
Outcome
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• This Study shows that 3D CAD design technology helps designers to focus on the client's personal needs without producing waste (Zero waste Implementation).
• Based on The methodological process resulted :
• More Efficiency because of the real time communication and alteration of the design.
• The High Quality and realistic rendering display make it easier for clients to see an image of the final result that resembles the product's appearance when physically produced
• This research is expected to be one of the educational recommendations that enrich the application of digital prototyping for personal client in creating fashion and
accessories, with the implementation of sustainable practices.
Plenary
Conclusion
Thank you!
Olivia Gondoputranto
Sponsors / Partners:
Thank you for PT. Pukka Indonusa (Optitex CAD System) & KEERATECH SISTEM INDONESIA (Rhinoceros – Authorized partner )
And all the students that joining the experimental process.