Social Media on Government
Social Media on Government
Social Media on Government
Membangun Transparansi Anggaran dan Keterbukaan Informasi
Publik
Social Media on Government
Help Government to learn how
Help Government to learn how
the
the
Help Government to learn how
Help Government to learn how
the
the
Help Government to learn how
Help Government to learn how
the
the
mechanics, art and strategies
mechanics, art and strategies
of
of
social media in budget transparency.
social media in budget transparency.
Our goals are to put Government Reputation
Our goals are to put Government Reputation
Help Government to learn how
Help Government to learn how
the
the
mechanics, art and strategies
mechanics, art and strategies
of
of
social media in budget transparency.
social media in budget transparency.
Our goals are to put Government Reputation
Our goals are to put Government Reputation
Our goals are to put Government Reputation
Our goals are to put Government Reputation
in a position to tap into
in a position to tap into
the two
the two--way
way
conversation of information
conversation of information
happening between you and public.
happening between you and public.
Our goals are to put Government Reputation
Our goals are to put Government Reputation
in a position to tap into
in a position to tap into
the two
the two--way
way
conversation of information
conversation of information
AGENDA
PR Branding Trends on
Citizen 3.0
POLITICAL REPUTATION MANAGEMENT
The Digital Age Insight
When The World is Flat; How PR make a role to build
PR Branding Trends on
Citizen 3.0
POLITICAL REPUTATION MANAGEMENT
The Digital Age Insight
When The World is Flat; How PR make a role to build
What We Discuss today?
Social Media Dimention
Reputation Carry Over;
Government, Media &
Netizen
AGENDA
PR make a role to build political & government reputation?
How we create Reputation in 2013-2014
POLITICAL, GOVERNMENT AND THEIR STAKEHOLDER
Mix & Match Community and Netizen
Real time monitoring & engagement
PR make a role to build political & government reputation?
How we create Reputation in 2013-2014
POLITICAL, GOVERNMENT AND THEIR STAKEHOLDER
Mix & Match Community and Netizen
Real time monitoring & engagement
Netizen
How Transparancy
Communication Works?
Super Structuring
Interactive Social Media
How
The Social Media
The Social Media Insight
The Social Media Insight
Targeting based on
PROGRAM ON
GOVERNMENT values
and got off the ground
working with
political/government
campaigns
How
The Social Media
Effects
on Government
Reputation ?
Social media has made the core
competencies of GOVERNMENT
agencies -- speed and nimbleness
-- more alluring to brands
A New kinds of media is
turning ‘public’ into
Cycle
Control/
Monitoring
Recommendation
Action
SEARCH
Where & When
Public Search
information about
Your Program ?
Key Message,
Prominent person to
create public
conversation
- Key Message House
- Media Agenda Setting
- Key Endorser
SEARCH
SEARCH
ENDORSER
ENDORSER
Reputation Management System
How System Works on Social Media?
Reputation Management System
How System Works on Social Media?
information about
Your Program ?
create public
conversation
- Key EndorserPeople
EDUCATE
How We educate people? Do they have systematic approach?
Based on DAIA and 3A, we will evaluate and recommend the
approach.
- Independent
reputation program - Revised Public
Education Program (PED)
- Recall PED.
ENGAGE
What’s kind engagement among
us, people and Key Opinion Leaders?
How to optimize Key Prominent & Opinion Leaders to create engagement
- Mapping, Connecting & Networking
- Engagement Public Program
EDUCATE
EDUCATE
ENDORSER
ENDORSER
LOYAL
LOYAL
Media
Media
External
External
Internal
Internal
Opinion Leaders? engagement
Program
OBTAIN
How We obtain loyalist to increase public trust?
Recommend how to obtain public trust and
loyalty? And maintain them systematic.
- Interactive Goodness Campaign - Seeding &
Spreading The goodness
ENDORSER
How We Create Social Media Engagement?
ENGAGE
Kerangka kerja reputasi dibangun secara independen, berkelanjutan dan saling mendukung antara Reputasi Pemerintah saat ini, Performa Program dan Prestasi Kementerian. Performa Program lebih menekankan pada aspek ‘pertemuan ekpektasi publik’, sedangkan Prestasi condong pada ‘apa kegunaan langsung Kementerian dalam kehidupan sehari-hari’. Dari dimensi Performa dan Prestasi tadi muncullah Reputasi pemerintah secara utuh. Dengan kerangka kerja ini, kita bisa melihat bahwa sesuatu yang dijalankan dengan benar sekalipun, bisa menjadi salah ketika kerangka berpikirnya berbeda dengan yang berkembang di masyarakat. Keunggulan kerangka kerja ini akan muncul saat menyentuh aspek Kesadaran, Sikap dan Perilaku masyarakat dalam tiap pengembangan program.
Kerangka Kerja Reputasi
Reputasi
Reputasi
Reputasi Pemerintah
Performa Program
Performa Program
“Pertemuan dengan
“Pertemuan dengan
Harapan Publik ”
Harapan Publik ”
Prestasi Kementerian
Prestasi Kementerian
“Kegunaan Langsung dalam
“Kegunaan Langsung dalam
Kehidupan Sehari
Kehidupan Sehari--hari”
hari”
Page
Integritas & Kejujuran
Penampilan Program
Tranparansi Anggaran
Keterbukaan Informasi
Reputasi
Reputasi
dalam Benak Publik
dalam Benak Publik
Ekonomi dan Kesejahteraan
Penduduk
Pendidikan
Sosial Politik
Budaya
Bagaimana
Social Media Bisa
Membangun
Reputasi?
Microsite Engagement dengan
Karyawan
Clear
Positioning &
Competency
Experience &
Story Telling
Communication
Serve Netizen
Needs
Social Media Internal Audit Communication
Audit Communication Komunitas Social Media Realtime Engagement
System
Bloggers
Case Study: Integrated
Marketing
Reputasi
(Transparansi
Anggaran dan
Keterbukaan
Informasi Publik
Reputasi
(Transparansi
Anggaran dan
Keterbukaan
Informasi Publik
Secara umum, program
social media pemerintah
akan dibangun
berdasarkan pada 4 hal:
1. Kekuatan Conversation
2. Realtime Engagement
3. Testimoni Interaktif
4. Public Trust
6
Reputation
Reputation
Social Media
Show it, don’t tell it
Show it, don’t tell it
c
A
.
Program alignment
Menciptakan
Creati
ng
Menjadikan program-program kerja pemerintah menjadi
bahan perbincangan publik, melalui pola ‘create solution’
dan ‘what is it for me’
12
Program alignment
Menciptakan
perbincangan program dan kegunaannya bagi masyarakat
secara langsung melalui komunitas sosial media.
Reputation
Reputation
Show it, don’t tell it
Social Media
c
B.
conversation basis
Menciptakan
Activa
te
Show it, don’t tell it
Menjadikan program-program kerja pemerintah menjadi
bahan perbincangan publik, melalui pola ‘create solution’
dan ‘what is it for me’
13
conversation basis
Menciptakan
perbincangan (brand conversation) program-program sukses
pemerintah melalui social network program; twitter, offline
gathering, community alignment
Warm, Friendly, Always
There
Warm, Friendly, Always
There
why
Adorable Program
Subliminal Message to Convey
SEGMENTED
SEGMENTED
PUBLIC
PUBLIC
CONTRIBUTION
CONTRIBUTION
COMPLIANCE
COMPLIANCE
whom
to communicate with
what
to communicate
PUBLIC EXPERIENTIAL
(Leadership, human touch and high tech and
wisdom teach)
how
The Government makes it
happen
to communicate
Public experience inventory:
mekanisme media sosial akan dimulai dari tim konten yang
bertugas untuk menangkap, menganalisa reputasi, kemudian
menyiapkan strategi konten.
Participation Framework for Social Media
Participation
Bertanggung jawab dalam
skema kerja harian media
sosial, serta memberikan
advise sinkronisasi pesan
Bertanggung jawab
melihat peta engagement
publik terhadap pelaksana
program, dan
mengembangkan
rekomendasi taktik untuk
Tactical
Tactical
Strategic
Strategic
How SOCIAL MEDIA platform Work?
advise sinkronisasi pesan
terhadap ‘relawan’ program
di titik-titik kegiatan
Reputation
Reputation
Showing, don’t telling
Superstructuring
c
C.
testimonial interactive
Menciptakan
Activa
te
Showing, don’t telling
Menjadikan program-program kerja politik menjadi bahan
perbincangan publik, melalui pola ‘create solution’ dan
‘what is it for me’
16
testimonial interactive
Menciptakan
efek-efek testimonial dengan mengurangi aspek-aspek
seremonial dalam program-program pemerintah yang
berkaitan langsung dengan kepentingan publik.
Reputation
Reputation
Transformation
Social Media
c
Media Engineering
Membangun Daily Key
Mengembalikan posisi reputasi yang miss perception dengan
menciptakan kejutan-kejutan program berbasis data dan fakta
2.
Transformation
17
Media Engineering
Membangun Daily Key
Message dan distribusi pesan kunci berbasis klustering media
massa. Termasuk eksekusi penempatan pesan, serta
Interactiv
e
Activation
Reputation Activation
A. Eye Level Contact
menciptakan miniatur program untuk
komunitas masyarakat berbasis social media .
B. Social Experiential Learning
3.
Mengaktifkan dimensi-dimensi kepemimpinan program melalui
orang ketiga (key opinion leader, wartawan, dan informal leader).
Experiential
Experiential
Learning
Learning
18
komunitas masyarakat berbasis social media .
B. Social Experiential Learning
Menciptakan
titik-titik sentuhan pengalaman melalui program pembelajaran sosial.
•
Third Party Endorser Leadership
