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ABSTRAK
Utami Rachmah Choeryah, 210111100091, “Hubungan Antara Sales Promotion ‘Tunjangan Bonus Mekanik’ dengan Minat Beli Outlet Four Wheel (Outlet 4w) Pelumas Fastron PT. Pertamina di Bandung”. Dra. Hj. Kismiyati El Karimah, M.Si. dan H.M. Fakhrudi Akbar, S.Sos, M.Si., sebagai Pembimbing, Fakultas Ilmu Komunikasi Universitas Padjadjaran Bandung.
Penelitian ini bertujuan untuk mengetahui ada atau tidak adanya hubungan yang signifikan antara Sales Promotion ‘Tunjangan Bonus Mekanik’ dengan Minat Beli Outlet Four Wheel (Outlet 4w) Pelumas Fastron PT. Pertamina di Bandung, menggunakan metode kuantitatif dengan pendekatan korelasional. Pengumpulan data dilakukan melalui penyebaran angket, wawancara, dan studi kepustakaan.
Hasil penelitian ini menunjukkan bahwa ada hubungan yang signifikan antara Sales Promotion “ Tunjangan Bonus Mekanik” dengan Minat Beli Outlet 4W pelumas Fastron PT. Pertamina di Bandung. Ada hubungan yang signifikan antara besarnya insentif dengan minat beli Outlet 4W pelumas Fastron PT. Pertamina di Bandung. Ada hubungan yang signifikan antara kondisi berpartisipasi dengan minat beli Outlet 4W pelumas Fastron PT. Pertamina di Bandung. Ada hubungan yang signifikan antara lamanya promosi dengan minat beli Outlet 4W pelumas Fastron PT. Pertamina di Bandung. Ada hubungan yang signifikan antara sarana distribusi dengan minat beli Outlet 4W pelumas Fastron PT. Pertamina di Bandung. Ada hubungan yang signifikan antara Waktu promosi dengan Minat Beli Outlet 4W pelumas Fastron PT. Pertamina di Bandung.
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ABSTRACT
Utami Rachmah Choeryah, 210111100091, "The Relationship between Sales Promotion 'Tunjangan Bonus Mekanik' with proclivity buy Four Wheel Outlet (Outlet 4w) Lubricants Fastron PT. Pertamina in Bandung ". Dra. Hj. Kismiyati El Karimah, M.Si. and HM Fakhrudi Akbar, S.Sos, M.Si., as supervisor, The Faculty of Communication, University of Padjadjaran in Bandung.
The purpose of this research was to know whether a significant relationship
between Sales Promotion 'Tunjangan Bonus Mekanik' with proclivity buy Four Wheel
Outlet (Outlet 4w) Lubricants Fastron PT. Pertamina in Bandung, using quantitative
methods with the correlational approach. Collecting data was done through the dissemination of questionnaire, interview, and literature.
The results of this study that, there was a significant relationship between the Sales Promotion ‘Tunjangan Bonus Mekanik’ with proclivity buy Four Wheel Outlet (Outlet 4w) Lubricants Fastron PT. Pertamina in Bandung. There was a significant relationship between the magnitude of the incentive to purchase interest Outlet 4W lubricant Fastron PT. Pertamina in Bandung. There was a significant relationship between the conditions of participation with buying interest Outlet 4W lubricant Fastron PT. Pertamina in Bandung. There was a significant relationship between the duration of the promotion by buying interest Outlet 4W lubricant Fastron PT. Pertamina in Bandung. There was a significant relationship between the distribution of the means of buying interest Outlet 4W lubricant Fastron PT. Pertamina in Bandung. There was a significant relationship between the time the promotional interest 4W Buy Outlet lubricant Fastron PT. Pertamina in Bandung.
