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Consumer Attitudes Toward Advertisement and Brand, Based on the Number of Endorsers and Product Involvement: An Experimental Study | Handriana | Gadjah Mada International Journal of Business 18338 73857 1 PB

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Figure 1. Research Model
Figure 2. Advertisement Designs for Each Scenario
Table 2. Validity and Reliability Tests on the Variable of Attitudes towards Brand
Table 3.Levene’s Test on Homogeneity of Variance

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Consumer Attitudes Toward Advertisement and Brand, Based on the Number of Endorsers and Product Involvement: An Experimental Study | Handriana | Gadjah Mada International Journal of Business 18338 73857 1 PB

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