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ABSTRACT This research aims to capture the soft skills ability of educated young generation of the Faculty of Economics and Business Universitas Brawijaya academic year 2016 by using
The results of the influence of perceived brand equity on purchasing decisions of Thai community products which this study aims to explore the effects the component of brand equity
The results of the influence of perceived brand equity on purchasing decisions of Thai community products which this study aims to explore the effects the component of brand equity
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12, September 2013 38-46 Faculty of Economics and Business, Brawijaya University of Malang, Indonesia https ://iiste.org/Journals/index.php/RJFA/arricl e/vi ew ll i 51