ALL-AMERICAN ADS OF THE 40S FROM TASCHEN

ALL-AMERICAN ADS OF THE 40S FROM

TASCHEN

ALL-AMERICAN ADS OF THE 40S FROM TASCHEN PDF

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About the Author

Cultural anthropologist and graphic design historian Jim Heimann is Executive Editor for TASCHEN America, and author of numerous books on architecture, pop culture, and the history of the West Coast, Los Angeles, and Hollywood. His unrivaled private collection of ephemera has been featured in museum exhibitions around the world and in dozens of books.

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ALL-AMERICAN ADS OF THE 40S FROM TASCHEN PDF

Out of the blackout, into the boom years: Tracing 1940s America through ads The aftermath of World War II brought unprecedented pride and prosperity to the American people. From Western Electric communication tools (for “the modern battle”) to Seagram’s whiskey (for “Men Who Plan Beyond Tomorrow”) to the Hoover vacuum (“For every woman who is proud of her home”), the post-war era represented a flood of products and services for every occasion.

Combining social, corporate and graphic history, this new hardcover edition of 40s ads follows America's development through the anxieties of war to the buying-frenzy of peace. These colorful signs of the times feature both blasts from the past and many brand names still going strong today. It’s hard to believe that the company who made your ultra-compact mobile phone was once advertising portable radios with “Motorola: More radio pleasure for less money,” or that Electrolux didn’t have any qualms about using Mandy, the portly black maid, to promote their new silent refrigerators: “Lor-dy, it sure is quiet!”

Through motorcars, cigarettes, lipsticks and cans of Cambell's soup, this is an at once entertaining and eye-opening survey of the fears, fads and dreams that characterized a decisive decade. Text in English, French, and German

Dimensions: 10.96" h x 1.79" w x 8.46" l,

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Cultural anthropologist and graphic design historian Jim Heimann is Executive Editor for TASCHEN America, and author of numerous books on architecture, pop culture, and the history of the West Coast, Los Angeles, and Hollywood. His unrivaled private collection of ephemera has been featured in museum exhibitions around the world and in dozens of books.

W. R. Wilkerson III is a freelance journalist, songwriter and author of The Man Who Invented Las Vegas (Ciro’s Books, 2000). His writing has appeared in the Los Angeles Times, The Hollywood Reporter, and USA Today, among others. Wilkerson currently resides in Southern California with his son.

Most helpful customer reviews

0 of 0 people found the following review helpful.

A Fun Book For Today's Americans Who Were Alive In the 1940s. By Ronald E. Parsons

I have kept this book handy and still enjoy looking into it randomly on evenings. Most of the ads are in color, some small and others large. I enjoy looking at all of them.

3 of 3 people found the following review helpful. Glorious Ads--With a Heavy Dose of Smugness By Backlot Lover

I have owned this book for years and have had a divided opinion of it. It gets 3 stars for simply existing. Who else but Taschen would produce a fat book of (mostly) comment-free ads? It helps that it's part of a series, too. Like this one? Then go back to the 30's or up to the 50's.

Now the things I don't like. Often, four ads are shrunk down and displayed on a single page. You want to revel in the pictures, but there are no pictures to revel in (on these pages). Ads that get their own page are often noticeably cropped--but that's reality.

The worst is that Taschen's editors use the book as a platform to maker smug comments about consumerism, racism, short-sightedness, and capitalism.

In some instances, they even get the facts wrong. In vilifying a Goodyear ad about airships, Taschen mentions how the hydrogen-filled Hindenburg had blown up only 3 years prior. Yet the Goodyear ad clearly states that their airships would be filled with non-combustible helium.

Taschen did a wonderful thing by producing this series. Now if they could just get off of their bully pulpit and let the ads speak for themselves--for better or worse.

1 of 2 people found the following review helpful.

Exceptional piece of history, at an amazingly low price!!! By Amazon Customer

This book is all I thought it would be & more, as it is like going back in time, to see just what the mind-set of that Era was, & how it even filtered down into the popular culture. This book could be used in a clasroom, & even in marketing & business classes, to illustrate what the pre-"mad men" era of advertising was like, & how it helped create the kind of culture that we have, even today. Enjoy this book, as it is truly a gift of exceptional value, & entertainment--& even as a teaching implement!!!

ALL-AMERICAN ADS OF THE 40S FROM TASCHEN PDF

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About the Author

Cultural anthropologist and graphic design historian Jim Heimann is Executive Editor for TASCHEN America, and author of numerous books on architecture, pop culture, and the history of the West Coast, Los Angeles, and Hollywood. His unrivaled private collection of ephemera has been featured in museum exhibitions around the world and in dozens of books.

W. R. Wilkerson III is a freelance journalist, songwriter and author of The Man Who Invented Las Vegas (Ciro’s Books, 2000). His writing has appeared in the Los Angeles Times, The Hollywood Reporter, and USA Today, among others. Wilkerson currently resides in Southern California with his son.