A B S T R A K
P e g h i j a u a n d i l a h a n t e r b a t a s m e r u p a k a n p e n a n a m a n m e n g g u n a k a n t a n a m a n a t a u
t u m b u h a n y a n g d i l a k u k a n d e n g a n m e m a n f a a t k a n l a h a n y a n g s e a d a n y a ( k e c i l t a p i
s e b i a s a m u n g k i n d i t a t a a t a u d i a t u r a g a r b i s a d i j a d i k a n t e m p a t u n t u k m e n a n a m ) .
M e m a n f a a t k a n l a h a n d e n g a n b e r t a n a m t a n a m a n m e m p u y a i b a n y a k c a r a d i a n t a r n y a
y a i t u d e n g a n m e n a n a m m e n g g u n a k a n p o t l a l u p o t t e r s e b u t b i s a d i s u s u n d e n g a n c a r a
m e n a n a m s e c a r a v e r t i k u l t u r , p a g a r t a n a m a n , t a n a m a n r a m b a t , w a l l g a r d e n , a t a u p u n
g r e e n r o o f .
M e n a n a m t a n a m a n i t u s a n g a n b a n y a k k e u n t u n g a n n y a , s e l a i n m e n g h i n d a r k a n d a r i
d a m p a k g l o b a l w a r m i n g d e n g a n m e n a n a m k i t a j u g a b i s a m e n d a p a t k a n u d a r a y a n g
s e g a r b e b a s p o l u s i , k e i n d a h a n , k e s e h a t a n , j i k a t a n a m a n k o n s u m s i m a k a h a s i l n y a
d a p a t d i n i k m a t i s e n d i r i a t a u p u n b i s a d i j u a l , h a s i l d a r i t a n a m a n s e n d i r i l e b i h t e r j a g a
D A F T A R I S I
C O V E R D A L A M . . . i
L E M B A R P E N G E S A H A N . . . i i L E M B A R P E R N Y A T A A N O R I S I N A L I T A S K A R Y A D A N L A P O R A N . . . i i i P E R N Y A T A A N P U B L I K A S I L A P O R A N P E N E L I T I A N . . . i v A B S T R A K . . . v
K A T A P E N G A N T A R . . . v i D A F T A R I S I . . . v i i D A F T A R G A M B A R . . . v i i i B A B I P E N D A H U L U A N . . . 1
1 . 1 L a t a r B e l a k a n g . . . 1
1 . 2 P e r m a s a l a h a n d a n R u a n g L i n g k u p . . . 3
1 . 2 . 1 P e r m a s a l a h a n . . . 3
1 . 2 . 2 R u a m g L i n g k u p P e r a n c a n g a n . . . 3
1 . 3 T u j u a n P e r a n c a n g a n . . . 4
1 . 4 S u m b e r d a n T e k n i k P e n g u m p u l a n D a t a . . . 4
1 . 5 S k e m a P e r a n c a n g a n . . . 5
B A B I I L A N D A S A N T E O R I . . . 6
2 . 1 K a m p a n y e . . . 6
2 . 2 J e n i s K a m p a n y e . . . 6
2 . 3 T a h a p a n d a l a m K a m p a n y e . . . 7
2 . 4 S t r a t e g i d a n T a k t i k d a l a m K a m p a n y e . . . 8
2 . 5 M e n e n t u k a n I s i d a n P e s a n d a l a m K a m p a n y e . . . 8
2 . 6 S a l u r a n d a l a m K a m p a n y e . . . 9
2 . 8 T e o r i M a s l o w . . . 1 0
4 . 4 . 5 M e d i a A m b i e n t t e n t a n g M a n f a a t T a n a m a n K o n s u m s i . . . 4 9
4 . 4 . 6 B r o s u r . . . 5 0
4 . 4 . 7 M u r a l t e n t a n g P e m e b e l a j a r a n V e r t i k u l t u r a t a u j P o t B e r t i n g k a t . . . 5 1
4 . 4 . 8 M u r a l t e n t a n g H a s i l n y a j i k a M e n a n a m . . . 5 2
4 . 4 . 9 G o o d y B a g . . . 5 3
4 . 4 . 1 0 T - S h i r t . . . 5 3
4 . 4 . 1 1 T o p i . . . 5 4
4 . 4 . 1 2 K a l e n d e r . . . 5 4
4 . 4 . 1 3 B i b i t T a n a m a n . . . 5 5
4 . 4 . 1 4 T i m P e n y u l u h . . . 5 6
4 . 4 . 1 5 P o s t e r E v e n t L o m b a M e n a n a m . . . 5 7
4 . 4 . 1 6 P o s t e r t e n t a n g K e b e r h a s i l a n O r a n g y a n g M e n a n a m T a n a m a n K o n s u m s i . 5 8
4 . 5 B u d g e t i n g . . . 5 9
B A B V K E S I M P U L A N D A N S A R A N . . . 6 0
5 . 1 K e s i m p u l a n . . . 6 0
5 . 2 S a r a n . . . 6 0
D A F T A R P U S T A K A . . . i x
D A F T A R L A M P I R A N . . . x
G a m b a r 4 . 1 5 . . . 5 1
G a m b a r 4 . 1 6 . . . 5 1
G a m b a r 4 . 1 7 . . . 5 2
G a m b a r 4 . 1 8 . . . 5 2
G a m b a r 4 . 1 9 . . . 5 3
G a m b a r 4 . 2 0 . . . 5 3
G a m b a r 4 . 2 1 . . . 5 4
G a m b a r 4 . 2 2 . . . 5 4
G a m b a r 4 . 2 3 . . . 5 5
G a m b a r 4 . 2 4 . . . 5 6
G a m b a r 4 . 2 5 . . . 5 6
G a m b a r 4 . 2 7 . . . 5 7
G a m b a r 4 . 2 8 . . . 5 7
G a m b a r 4 . 2 9 . . . 5 8
G a m b a r 4 . 3 0 . . . 5 8
D A F T A R L A M P I R A N
L a m p i r a n A : W a w a n c a r a d e n g a n T u l u s T . H S i b u e a ( D i s a s t e r M i t i g a t i o n S u b
S e c t i o n ) d a r i B P L H D J a b a r . . . 6 2
L a m p i r a n B : W a w a n c a r a d e n g a n A n d r e F i r m a n I R ( A r s i t e k t u r L a n d s e k a p ) . . . 6 3
L a m p i r a n C : W a w a n c a r a d e n g a n P a R u h i m a t ( P a R T 0 7 R W 0 4 ) . . . 6 4
L a m p i r a n D : K u i s i o n e r D a t a P e n g h i j a u a n . . . 6 6
L a m p i r a n E : K u i s i o n e r L o g o . . . 6 9
3 . S t u d i P u s t a k a
S t u d i p u s t a k a d i l a k u k a n d e n g a n m e n c a r i d a t a l e w a t i n t e r n e t d a n m e n c a r i b u k u y a n g
s e s u a i d e n g a n t o p i k y a n g d i p i l i h d a n d i p e r l u k a n u n t u k m e m e n u h i k e l e n g k a p a n d a t a .
1 . 5 S k e m a P e r a n c a n g a n
G a m b a r 1 . 1 S k e m a P e r a n c a n g a n
t a n a m a n y a n g d a p a t m e n g u r a n g i p o l u s i u d a r a a g a r o r a n g - o r a n g y a n g s u d a h t e r b i a s a
m e n a n a m t a n a m a n k o n s u m s i j a d i t e r t a r i k u n t u k m e n a m b a h j e n i s t a n a m a n n y a .
K a m p a n y e d i s e s u a i k a n d e n g a n t a r g e t n y a y a i t u h a r u s l a h m e n g g u n a k a n k a t a - k a t a y a n g
j e l a s , g a m b a r y a n g m e n a r i k p e r h a t i a n a g a k t a r g e t m u d a h m e n g e r t i d a n t e r t a r i k m a u
m e n a n a m . S e l a i n i t u k a r e n a t a r g e t l e b i h p e r c a y a h a l y a n g n y a t a m a k a g a m b a r h a r u s
m e n g g u n a k a n f o t o . L o g o d a r i k a m p a n y e p u n d i b u a t d e n g a n 2 b e n t u k , y a n g p e r t a m a
k a l a u d i l i h a t d a r i d e k a t s e d a n g m e l a k u k a n p e n a n a m a n d a n b e n t u k y a n g k e d u a j i k a
d i l i h a t d a r i j a u h a d a l a h d a m p a k d a r i o r a n g y a n g s u d a h m e l a k u k a n p e n a n a m a n y a i t u
s e n a n g d a n t e r s e n y u m a k i b a t d a r i h a s i l t a n a m a n y a n g d i t a n a m n y a . H a l i n i
m e n a n d a k a n b a h w a j i k a k i t a m e n a n a m m a k a h a s i l d a r i m e n a n a m a n t e r s e b u t b s i a
m e n d a p a t k a n s u a s a n a h a t i k i t a m e n j a d i s e n a n g .
5 . 2 S a r a n P e n u l i s
S a r a n y a n g d i b e r i k a n p e n u l i s o l e h d o s e n p e n g u j i s a a t s i d a n g a k h i r a d a l a h a g a r l e b i h
m e n g o l a h l a g i p e n e r a p a n v i s u a l n y a k a r e n a d a l a m p e n e r a p a n v i s u a l n y a p e n u l i s t e r l a l u
b a n y a k m e n g g u n a k a n t u l i s a n y a n g s e h a r u s n y a t u l i s a n d i g a n t i k a n l e b i h b a n y a k o b j e k
-o b j e k g a m b a r d a n a d a b e b e r a p a p e s a n y a n g d i r a s a k u r a n g c -o c -o k u n t u k t a r g e t n y a
s e p e r t i m e r c h a n d i s e p i r i n g y a n g d i r a s a t a r g e t m e m a n g l e b i h s e r i n g m a k a n s a y u r a n
j a d i k a t a “ a s i k ” k u r a n g t e p a t ( k e s a n n y a j a r a n g m a k a n s a y u r ) . P e n g g u n a a n b a h a s a p u n
m a s i h t e r l a l u k a k u s e p e r t i b a h a s a d a r i p e m e r i n t a h l e b i h b a i k m e n g g u n a k a n b a h a s a
s e p e r t i p a n t u n y a n g l u c u . D i h a r a p k a n m a h a s i s w a l e b i h b a i k l a g i d a l a m
h t t p : / / w w w . u n i l e v e r . c o m , d i u n d u h t a n g g a l 1 6 O k t o b e r 2 0 1 0 p u k u l 2 3 . 2 5 w i b
P e d o m a n P e m b u a t a n T a n a m a n P e n g h i j a u a n K o t a G e r a k a n N a s i o n a l R e h a b i l i t a s i H u t a n d a n L a h a n , 2 2 J u l i 2 0 0 4 , h t t p : / / w w w . d e p h u t . g o . i d / f i l e s / l 1 _ 6 _ p 0 3 _ 0 4 . p d f , d i u n d u h t a n g g a l 3 0 A g u s t u s 2 0 1 0 p u k u l 0 7 . 3 0 w i b
P e d u l i G l o b a l W a r m i n g , 7 D e s e m b e r 2 0 0 9 , h t t p : / / b a t a v i a s e . c o . i d / c o n t e n t / p e d u l i -g l o b a l - w a r m i n -g , d i u n d u h t a n -g -g a l 2 8 A -g u s t u s 2 0 1 0 p u k u l 1 8 . 2 3 w i b
R u a n g T e r b u k a H i j a u K o t a : D e f i n i s i , F u n g s i , C a k u p a n , d a n M a n f a a t n y a , h t t p : / / s e m a n g a t b e l a j a r . c o m / r u a n g t e r b u k a h i j a u k o t a d e f i n i s i f u n g s i c a k u p a n -m a n f a a t n y a / , d i u n d u h p a d a t a n g g a l 2 9 A g u s t u s 2 0 1 0 p u k u l 0 1 . 1 0 w i b
S u h a r n o , P a g a r T a n a m a n , M u r a h d a n R a m a h L i n g k u n g a n , 1 6 A g u s t u s 2 0 1 0 , h t t p : / / h a r i a n j o g l o s e m a r . c o m / b e r i t a / p a g a r t a n a m a n m u r a h d a n r a m a h l i n g k u n g a n -2 -2 5 3 7 . h t m l , d i u n d u h t a n g g a l -2 9 A g u s t u s -2 0 1 0 w a k t u -2 0 . 1 4 w i b
C a n t i k d e n g a n T a n a m a n R a m b a t , 2 6 A g u s t u s 2 0 0 9 ,
h t t p : / / p r o p e r t i . k o m p a s . c o m / r e a d / 2 0 0 9 / 0 8 / 2 6 / 1 4 1 0 0 7 7 0 / C a n t i k . d e n g a n . T a n a m a n . R a m b a t , d i u n d u h t a n g g a l 3 0 A g u s t u s 2 0 1 0 w a k t u 2 1 . 1 3 w i b
h t t p : / / w w w . r a s e f m . c o m / , d i u n d u h t a n g g a l 2 9 A g u s t u s w a k t u 2 0 . 1 0 w i b
h t t p : / / w w w . g o g r e e n i n d o n e s i a k u . c o m / , d i u n d u h t a n g g a l 3 0 A g u s t u s w a k t u 2 0 . 1 7 w i b
A g i n g H a r p e r a n d O b a m a , A p o l o g i z e f o r C l i m a t e C h a o s , 2 9 N o v e m b e r 2 0 0 9 ,
h t t p : / / w w w . g r e e n p e a c e . o r g / c a n a d a / e n / r e c e n t / h a r p e r - c l i m a t e - c h a n g e / , d i u n d u h t a n g g a l 1 9 S e p t e m b e r w a k t u 1 6 . 4 7 w i b
G r e e n p e a c e A g i n g C a m p a i g n f o r C o p e n h a g e n 2 0 0 9 ,
h t t p : / / g u a n a b e e . c o m / g a l l e r y / g r e e n p e a c e - c o p e n h a g e n - 2 0 0 9 / o b a m a - 2 - 2 / , d i u n d u h t a n g g a l 1 9 S e p t e m b e r w a k t u 1 6 . 3 2 w i b
