HOW TO DESIGN LOGOS SYMBOLS AND
ICONS BY GREGORY THOMAS
HOW TO DESIGN LOGOS SYMBOLS AND ICONS BY
GREGORY THOMAS PDF
Download: HOW TO DESIGN LOGOS SYMBOLS AND ICONS BY GREGORY THOMAS PDF
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HOW TO DESIGN LOGOS SYMBOLS AND ICONS BY
GREGORY THOMAS PDF
This is a different kind of logo book for designers - instead of the typical collection of finished logos, this book steps into the studios of top designers as their ideas happen. Case studies trace the evolution of great logos, symbols and icons, illustrating the process with initial roughs and intermediary sketches that lead up to the final designs. The book is especially valuable in that it expands its boundaries to include symbols and icons, two rarely covered yet increasingly vital areas of design. Designers include top corporate identity firms such as Massimo Vignelli Design and Chermayeff & Geismar.
Sales Rank: #1043587 in Books
Dimensions: .52" h x 8.52" w x 10.98" l,
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10 of 13 people found the following review helpful. Excellent study of how logos are developed. By AJ
Buy this book! This is a terrific resource for any designer, art director or student wanting to learn more about how a logo or brand evolves from the drawing board to the billboard.
I'm making this required reading for my designers!
14 of 16 people found the following review helpful. Inspiriational and Technical
By A Customer
40 of 43 people found the following review helpful. Response to the reader from Manhattan Beach, CA By A Customer
I have to say that I do and don't agree with the reader from Manhattan Beach, CA. I agree that reaching a target audience is very important in any identity system. This book, as stated, is designed not just for the art director or the designer, but for student, the entrepeneur, the marketing manager, the high level executive (i.e. CEO, CMO) Etc. According to the review, this book has achieved that goal with flying colors. I have to disagree with the rest of the review. This book's other goal was to enlighten the reader as to the process behind the final logo. To say that the range of logos in the book is average to excellent misses the whole point. It is not a ranking book like so many other logo books. Each logo was simply supposed to represent the very different processes and solutions possible. They were supposed to inspire the creative process and educate the reader (prospective client maybe) on what the process involves. If you follow the purpose of the book, they each stand on their own as excellent examples of creatively tackling the design process. In reading this book, the Philharmonic example was meant to show that although the computer is heavily used today, some ideas still rely on old solutions. In this case, there is no need to show other concepts. It would be hard to illustrate all the concepts and try to make the same point in four pages. Overall, this is a successful book on branding, identity and design.
HOW TO DESIGN LOGOS SYMBOLS AND ICONS BY
GREGORY THOMAS PDF
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