Strategi dan Kiat Merencanakan dan Menge (1)

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©  Richardus Eko Indrajit, 2000

Strategi dan Kiat Merencanakan dan Mengembangkan

Situs Web untuk Menyebarkan Informasi Hukum

dipresentasikan oleh

Dr. Ir.

Richardus Eko Indrajit

MSc. MBA

Ketua Stimik Perbanas - Jakarta

PERTEMUAN BERKALA PELAKSANAAN JDI HUKUM XI

Hilton Hotel

Surabaya, Indonesia

11 Juli 2001

(2)

Obyektif



 

Informasi hukum apa saja yang harus diketahui oleh

seluruh masyarakat Indonesia? Bagaimana

mengumpulkanan datanya dan mengolahnya menjadi

pengetahuan yang berguna?



 

Bagaimana teknologi informasi (website) dapat

menjadi sarana atau media untuk menyeberluaskan

informasi hukum ke seluruh lapisan masyarakat

Indonesia, terutama mereka yang berkepentingan?



 

Langkah-langkah apa saja yang harus dilakukan agar

perencanaan dan pengembangan website dapat

(3)

Prinsip Dasar Penyebaran Informasi

melalui Media Elektronik dan/atau Digital

Bagian Pertama

Konsep Teknologi Website dan

Aplikasi yang Ditawarkan di Dunia Maya

Bagian Kedua

Strategi dan Kiat Pengembangan

Website di Departemen Kehakiman

Bagian Ketiga

Permasalahan Pokok yang Kerap

Dihadapi dan Penanggulangannya

Bagian Keempat

(4)

Prinsip Dasar Penyebaran Informasi

melalui Media Elektronik dan/atau Digital

(5)

(6)

(7)

(8)

(9)

(10)

(11)

(12)

(13)

(14)

(15)

(16)

(17)

(18)

(19)

(20)

The Creation of Information

(21)

(22)

Value of Website

Gather

Organize

Select

Synthesize

Distribute

Facts

customers and markets

Reduce Costs

transactions and processes

Minimize Risks

market, financial, legal,

operational risks

Create New Realities

(23)

Top-Down Approach

WEBSITE AS ONE OF DISTRIBUTION CHANNELS

Mission

Vision

Value

Objectives

Critical Success Factors

Key Performance Indicators

Business Strategy

I/T Strategy

(24)

The Stakeholders

(25)

Collaboration and Internetworking

Website D

New Services Delivery

(26)

The Digital Economy

10010001

atom

bits

text

image

audio

voice

video

data

information

knowledge

process

real things

abstract things

Bits characteristics:

-

 

easy to duplicate

-

 

cheap to produce

-

 

fast to restructure

-

 

good to represent

(27)

New Economy Characteristics

(28)

New Economy Characteristics

cont.

THEME

ECONOMY

ORGANISATION

Knowledge

Knowledge becomes an important

_{element of products}

Knowledge work becomes the basis of

_{value, revenue, and profit}

Digitization

Products and services

’

forms are

transformed into ones and zeros format

Internal communication shifts from analog

to digital

Virtualization

_{relationship) can become virtual}

Physical things (institution and

The business transformation into virtual

_{corporations type company}

Molecularization

Replacement of the mass media into

molecular media

End of command-and-control hierarchy,

shifting to team-based, molecular

structures

Internetworking

Networked economy with deep and reach

interconnections of economic entities

Integration of modular, independent,

organizational components for network of

services

Disintermediation

Elimination of intermediaries and any

stand between producers and consumers

Elimination of middle managers, internal

agents, etc. who boost the communication

(29)

New Economy Characteristics

cont.

THEME

ECONOMY

ORGANISATION

Convergence

_{communications, and content}

Convergence of computing,

Convergence of organizational structures

_responsible

Innovation

Innovation becomes the key driver of

_{business success}

The only sustainable advantage is

_{organizational learning}

Prosumption

Gap between consumers and producers

blurs in a number of ways

Consumers of information and technology

become producers

Immediacy

It is a real-time economy that occurs at the

_{speed of light}

Required a new real-time enterprise that

_{can adjust to changing business}

conditions

Globalization

Knowledge knows no boundaries, there is

_{only a world of economy}

The new enterprise enables time and

_{space independence}

(30)

Konsep Teknologi Website dan

Aplikasi yang Ditawarkan di Dunia Maya

(31)

Four Types of Website

Corporate Enhancement

Old Hospital plus Internet

DotCom

Start from Scratch in Internet

Extended Supply Chain

Upstream Connection through Internet

(Suppliers)

Customer Relation

Downstream Connection through Internet

(Customers)

1

2

3

4 B

Old economy vs. new economy

B

Better quality vs. survival

B

Common services vs. core competencies

B

Competition vs. collaboration

B

Supply based vs. demand based services

(32)

Value Offered to the Public

ELIMINATE

SIMPLIFY

INTEGRATE

(33)

Website Evolution

Communities

Of Interests

Brochureware

Evolution of

Internet Usage

1

2

3

4

(34)

The Seven Web Watch Words



 

Speed



 

Intimacy



 

Communication



 

Information



 

Interactivity



 

Cost

(35)

Good Site Criteria by Gartner Group



 

Site Design (25%)



 

Navigation



 

Aesthetics



 

Site Functionality (25%)



 

Search



 

Personalization



 

Security



 

Customer Value (50%)



 

Content



 

Products and Service Information



 

Customer Service and Support



 

Contact Information

(36)

Accessing Layers

C U S T O M E R L A Y E R

L O C A T I O N L A Y E R

A P P L I A N C E S L A Y E R

INTEGRATION MANAGEMENT LAYER

IP LAYER

Calling/Conferencing

Browser/User Interface

Search Engine

Messaging & Mail

Document Management Online Support

Retailer Transaction

Electronic Publishing

Content Aggregation

Connectivity

KIOSK FAX TELEPHONE TELEVISION INTELLIGENT MONITOR

PER

CONSUMERS COMMUNITIES

(37)

Website Building Blocks

C

Sprint Link IP Backbone Sprint Private Intranet Backbone Dial Up Access Dedicated Access

Customer Service Account Administration Billing Reporting

Site Security & Maintenance Database Service Storage Management / Capacity Planning

Firewall & Installation Remote Firewall Management DNS Services FTP Email Browser Directory Basic Web Hosting, Cache, Staging Usenet Search Engnie Enhanced Directory Publishing Fax InfoXchange Paging Chat BBS/Forums Agents New Feeds Authentication Encryption IP Voice Realtime Audio/Video Page Generation

Audio/Video Streams URL Controls Call Centre Services MM Players Workflow Tools

Collaboration Too va Plugins Inventory Management Document Archive MM Archive

Transaction Processing Commerce Fulfillment Webcasting

System Integration Legacy Integration Service Customization

(38)

Strategi dan Kiat Pengembangan

Website di Departemen Kehakiman

(39)

Seven Success Steps

1. Getting Started

2. Creating the Website

3. Selecting Business Model

4. Supporting Customers Online

5. Constructing Search Engine

6. Promoting Your Site

(40)

1. Getting Started



 

What you will need



 

Seeking investment



 

Play your objectives



 

Market researdch

(41)

2. Creating the Website



 

Using an agency



 

Working with HTML

code



 

Web design software



 

Setting up shop online



 

Secure server software



 

Web design sites



 

The 10 commandements of

website design:

1. Navigation is everything

2. Planning offline

3. Be familiar

4. Less is more

5. Consider different language

6. Get to the point

7. Avoid to many colours

8. Consider download times

9. Keep it simple

(42)

3. Selecting Business Model



 

Selling your own products online



 

Selling services online



 

Becoming an online merchant



 

Selling advertising space on your site

(43)

4. Supporting Customers Online



 

Fulfilment



 

Getting people to buy online



 

Customer research online



 

Building trust

(44)

5. Constructing Search Engine



 

Keywords



 

Finding the right keywords



 

META tags



 

Adding keywords to the main text



 

Submitting your site



 

Submitting keywords and descirptions



 

Keyword help



 

Beyond keywords



 

Evaluate your success

(45)

6. Promoting Your Site



 

Seek reciprocal links



 

Contact the online media



 

Contribute to newsgroup



 

Adversitising



 

Web rings



 

Promoting at your site

(46)

7. Building Your e-Brand



 

Brand power



 

Information and interactivity



 

Personalisation

(47)

Permasalahan Pokok yang Kerap

Dihadapi dan Penanggulangannya

(48)

Step-by-Step Approach

(49)

Common Mistakes

1. “

“

Field of Dreams

”

Syndrome

2. Inadequate architecture

3. Putting lipstick on a bulldog

4. Islands of webification

5. “

“

Me too

”

strategies

6. One-time-effort mentality

(50)

What to Expect ?

Cost

Center

Profit

Center

Investment

Center

(51)

Project Management

(52)

Things to Watch

Products and Services

Market Access

Solutions

Ideas and Expertise

Attitude and Behaviors

Capabilities and Relationships

The Capacity to Learn

Easy

to Imitate

Harder

to Imitate

(53)

HR Skills and Competencies

B

eCommerce Program Managers

B

Enterprise architects

B

Business and Information architects

B

Infrastructure architects

B

Application architects

B

Solution developers

B

Component developers

(54)

Infrastructure Component

TRANSMISSION MEDIA INFRASTRUCTURE COMMUNICATION AND NETWORK DEVICES COMPUTER SYSTEMS AND PERVASIVE COMPUTING

OPERATING SYSTEM AND PROTOCOLS

DATABASE LANGUAGES OBJECT MODULES

SOFTWARE AND APPLICATIONS DEVELOPMENT AND ANALYSIS TOOLS

USER INTERFACE AND DISTRIBUTION CHANNELS

(55)

Demand vs. Supply

PHYSICAL COMPANY

KNOWLEDGE COMPANY

B Procure

B Inbound Logistics

B Manufacturing

B Transportation

B Distribute

B Delivery

B Customer

B Value-Added Networks

B Internet

B Extranet

B Web TV

B Wide Area Networks

B E-Marketplaces

B Intranet

B Private Network

B Market Strategy

B Product Design

B Marketing

B Customer Management

B Value Network Management

B E-Catalogues

B ERP

B Email

B E-Collaboration

B E-Forms

B WWW

B EDI

B Electronic Funds

B E-Bulleting Boards

(56)

Website Management

IS Strategy

Division/function based

Demand oriented

Business focused

IT Strategy

Activity based

Supply oriented

Technology focused

IM Strategy

Organisation based

Relationship oriented

Management focused

Delivery

Applications

Management

What ?

How ?

(57)

Old Company

+

Information Technology

=

Old and Expensive Company

(58)

Richardus Eko Indrajit

http://www.indrajit.org

eko@indrajit.org

indrajit@post.harvard.edu

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&

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