Dhaifina Ramadita Ghaisani, 2015
PENGARUH PERSONAL SELLING TERHADAP KEPUTUSAN MENGGUNAKAN LAYANAN @WIFI.ID PT TELKOM INDONESIA
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
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Dhaifina Ramadita Ghaisani, 2015
PENGARUH PERSONAL SELLING TERHADAP KEPUTUSAN MENGGUNAKAN LAYANAN @WIFI.ID PT TELKOM INDONESIA
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu Sugiyono. 2011. Memahami Penelitian Kualitatif. Bandung: Alfabeta
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Sumber Jurnal:
Kim Shyan Fam (2009) Cultural values and personal selling A comparison of
Australian and Hong Kong retailers’promotion preferences. [online]. Tersedia :
O.C. Ferrell, Mark W, Johnston and Linda Ferrel (2007) A Framework for Personal
Selling and Sales Management Ethical Decision Making ( Journal of Personal
Selling & Sales Management). [online]. Tersedia:
Arijit Banerjee (2010) The Role of Personal Selling In Home Insurance in Indian
Market. [online] . Tersedia:
Sanna-Mari Renfors (2013) Buyer’s Perceptions of Personal Selling Quality in Services
Selling [online] . Tersedia:
Ananda Fortunisa & Andrew Arief Agassi (2013) Pesan Iklan Televisi dan Personal
Selling : Alat Promosi untuk Meningkatkan Keputusan Pembelian. [online].
Tersedia:
Mohammad Rizan & Yogha Anjarestu (2013) Pengaruh Kualitas Produk dan Personal
Selling Terhadap Kepuasan Pelanggan pada Majalah Info Bekasi. [online].
Tersedia:
Mega Fareza Dellamita, Achmad Fauzi DH, & Edy Yulianto (2011) Penerapan
Personal Selling (Penjualan Pribadi) untuk Meningkatkan Penjualan (Studi pada
PT Adira Quantum Multifinance Point of Sales Dieng Computer Square
Malang). [online]. Tersedia:
Aftab Alam, Dr.Mohamad Almotairi, Dr.Kamisan Gaadar The Role of Promotion
Dhaifina Ramadita Ghaisani, 2015
PENGARUH PERSONAL SELLING TERHADAP KEPUTUSAN MENGGUNAKAN LAYANAN @WIFI.ID PT TELKOM INDONESIA
Universitas Pendidikan Indonesia | repository.upi.edu | perpustakaan.upi.edu
Barton A. Weitz and Kevin D. Bradford Personal Selling and Sales Management: A
Relationship Marketing Perspective
Elyria Kemp, Aberdeen Leila Borders, and Joe M. Ricks Managing Emotions in
Personal Selling: Examining the Role of Emotion Regulation Strategy in
Salespeople
Sumber Internet:
www.telkom.co.id
www.akamai.com/stateoftheinternet
