39324b98aa2c99da02d3dbba1e0709ba

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(2)

Performance Summary

• The Company managed to record sales of Rp 1,37 tn or grew by

9.2% compared to same period in the preceding year.

• Domestic and export sales grew by 9.2% y-o-y respectively.

Export sales has showing a good recovery compared to previous

year. It is expected that this improvement in export sales can be

attained throughout 2017.

• Hair care category still being the darling driven by GATSBY Styling

Pomade which is recently available in mini size and sachet type.

• Cost of goods sold increased by 10.7% y-o-y. Nonetheless, gross

profit still growing by 6.7%.

• Operating expenses increased by 3.4 % y-o-y. The company

successfully maintain its selling expenses at Rp 300 bn or only

increased by 2.2% y-o-y, while G&A Expenses increased by 7.1%

y-o-y

• Several efficiencies on operating expenses had positive impact on

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Business Result

Statements of Income

Rp Billion 1H2017 1H2016 Balance %Growth

Net Sales 1,367,009 1,252,404 114,604 9.2%

COGs 846,845 765,122 81,723 10.7%

Gross Profit 520,163 487,282 32,881 6.7%

Operating Expenses 407,480 394,006 13,474 3.4%

Operating Income 112,683 93,276 19,407 20.8%

Net Income 98,426 77,610 20,816 26.8%

Comprehensive Income 85,933 56,254 29,679 52.8%

Basic Earnings per Share (in Rp) 490 386 104 26.9%

Statements of Financial Position

Rp Billion June 30, 2017 Dec 31, 2016 Balance %Growth

Current Assets 1,211,038 1,174,482 36,556 3.1%

Non-Current Assets 1,032,468 1,010,619 21,849 2.2%

Total Assets 2,243,506 2,185,101 58,405 2.7%

Current Liabilities 241,773 223,305 18,468 8.3%

Non-Current Liability 215,079 178,637 36,442 20.4%

Equity 1,786,654 1,783,158 3,495 0.2%

Total Liabilities & Equity 2,243,506 2,185,101 58,405 2.7%

Net Working Capital 969,265 951,177 18,088 1.9%

Issued Shares (in number of shares) 201,066,667 201,066,667 201,066,667

Statements of Cash Flows

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Net Sales

Net Sales by Geographical Segment

Domestic 1,036,996 950,095 73,810 7.7%

Export 330,013 302,309 27,704 9.2%

Net Sales by Category

Men's 757,234 643,324 113,910 17.7%

Women's 592,027 591,054 974 0.2%

Others 17,748 18,026 -278 -1.5%

Net Sales By Segment

Skin Care & Make Up 448,752 431,389 17,363 4%

Hair Care 621,066 510,861 110,206 21.6%

Fragrance 282,498 294,164 -11,666 -4.0%

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Sales by Region and Segments

510,860 621,066

431,389 448,752

294,164 282,498

1H2016

1H2017

Hair Care

Skin Care & Makeup

Fragrance

27.6%

23.1%

75.9%

24.1%

Domestic

Export

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The year 2017 is the first year of the Stage 5 of the 3-Year Middle Range Management

Planning (MID-5) which will end in 2019. The theme which will be used in MID-5 is Challenge,

Change, Innovation (Continuously Performing). For that purpose, the Company will make

effort to achieve this target by strengthening sales, domestic and international, through

development of new products, expansion of distribution area, productivity improvement, and

identification of new business categories which can support the

Co pa y’s

expansion.

MID-5

Challenge, Change, Innovation

(Continuously Performing)

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Hairstyling

Hair Care

Hair Care category grew by 26.1% driven by

Hairstyling and Hair Color

Until 1H2017 Hairstyling and Hair Color still become the booster of this category. Thanks to GATSBY Styling Pomade which growing double digit both for domestic and export during this period. In addition, Hair Color also showing a positive growth driven by the legendary brand, namely Tancho. As an effort to maintain this achievement, in 2nd_{semester of 2017 the}

Company will come up with new hairstyling products and strengthen its marketing strategy both below the line and above the line.

Activities in 1H2017

GATSBY @ JakCloth Lebaran

GATSBY @ Ennichisai in Bandung, Surabaya, Yogyakarta and Medan

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Skin Care & Makeup

PIXY Lip Cream accepted well by the market

Competition is getting tighter in this category. Thus, during 1H2017 Skin Care & Makeup category only grew by 4% y-o-y. Decorative makeup, especially PIXY Lip Cream has been doing well. While for base makeup recorded a sluggish growth. Going forward PIXY will strengthen A&P activities and launch new products in 2nd_{Semester of 2017.}

Activities in 1H2017

X Jakarta Beauty with Female Daily TVC PIXY lip Cream PIXY & Hijup Ramadhan

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Fragrance

Low consumer purchasing power, lot of competitors and low consumer loyalty has become several challenges in this category. Thus, until 1H2017 this category decreased by 4% y-o-y. However, if we breakdown the sales by gender, e ’s fragrance still managed to record growth driven by GATSBY Urban Cologne. While female fragrance decrease due to stiffer competition. Going forward, the Company will strengthen this category by launching new products and more active in A&P activities especially to boost female fragrance.

Activities in 1H2017

Now Pucelle has its own

Website! www.pucelle.id _{#PucelleNgabuburit}SocMed Campaign

Fragrance decreased by 4 % y-o-y

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Financial Ratios

*stock price : Jun 30

7.8%

30.3%

4.6% 5.5%

1H2014 1H2015 1H2016 1H2017

Return On Equity

5.8%

24.4%

3.7% 4.4%

1H2014 1H2015 1H2016 1H2017

Return On Assets

13.9%

46.4%

12.8% 13.7%

1H2014 1H2015 1H2016 1H2017

EBITDA Margin

470

2,516

386 490

1H2014 1H2015 1H2016 1H2017

Earning Per Share

IDR 5,984

IDR 8,305 IDR 8,397 Rp8,884

1H2014 1H2015 1H2016 1H2017

BVPS

2.3%

2.0%

2.8%

2.3%

1H2014 1H2015 1H2016 1H2017

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DISCLAIMER

This report contains certain statements of future expectations and other forward-looking statements, including those relating to our general business plan and strategy, our future financial condition, and growth prospect. Forward-looking statements involve risk and uncertainty which could cause actual results and development to differ materially from those expressed or implied in these statements. All opinions and estimations included in this report constitute our judgement as of the said period and are subject to changhave been taken in reliance on this report will bring specific result as expectede without prior notice. Mandom Indonesia does not guarantee that any actions, which should

CORPORATE

SECRETARY/

PR-INVESTOR RELATIONS

Alia Dewi/Reza Azianur P: 62-21-2980 9500 F: 62-21-2980 9501