FIRM Journal of Management Studies Vol. 3 No. 2 167
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Social-Marketing Media Effort, Brand Awareness, Brand Image simultaneously influence the Millennial Customer Response of Bank BTN The arguments in this study is in
Berdasarkan hasil penelitian yang telah dilakukan tentang Pengaruh Sosial Media Marketing Melalui Instagram Terhadap Brand Awareness Di Courtyard By
Social Media Marketing Activities (SMMA) berpengaruh positif langsung, dan signifikan terhadap Brand Image (BIM), dalam artian pengguna e-wallet dapat berpresepsi bahwa
The results of this study indicate that brand awareness partially has a significant effect on purchasing decisions, social media marketing variables partially have a significant effect
xv ABSTRACT This research aims to study the relationship between brand association, brand loyalty, brand awareness and social media marketing towards brand equity of hair care
The result of this research shown that there is positively significant influence of Corporate Social Responsibility CSR towards brand image, there is no a significant influence of
Analysis results have shown that social media marketing activities have a significant effect on consumers' brand awareness, brand image and brand loyalty.. This result has been complied
H2: Effect of Social Media Marketing on Brand Awareness The social media marketing variables in the research also have a positive significant relationship with Muslim Creator Class
