Marketing on TikTok vs Instagram Reels
If you’re looking to increase brand awareness and engagement, TikTok and Instagram Reels are two highly effective options. While both platforms can help you achieve your goals, each has unique strengths and weaknesses. This blog post will explain everything you need to know about TikTok and Reels marketing.
TikTok
If you have a brand, there’s a good chance you already have a social media
presence on Instagram. But there’s still an audience left to reach, and TikTok may be the platform where you can do that.
TikTok is based on a video-first foundation. It was launched in 2016 and is owned by Chinese technology company ByteDance. The platform has more than 1 billion monthly active users, most of whom are between 13 and 24 years old; 90% of TikTok’s audience comes from outside China, primarily from North America and South America.
Instagram Reels
Reels is a relatively new Instagram feature that allows users to create a video of up to 90 seconds, which is longer than Instagram Stories (up to 60 seconds).
Instagram Reels has been around since April 2019. While it’s only available on iOS and Android devices (no web-based access), it’s still an excellent platform for marketing because it offers more flexibility than using TikTok or Instagram Stories alone.
Instagram Reels and TikTok Demographic Audience
If you’re trying to reach a younger audience, TikTok is a better option. Instagram Reels may be a better choice if your target audience is older. This doesn’t mean there’s no overlap between the two audiences—there definitely is! But if your goal is to connect with a like-minded consumer base and not just a broad audience, it’s essential to understand who they are and where they hang out online.
Differences Between TikTok and Instagram Reels
A key difference between Instagram Reels and TikTok is that the latter is a video-first platform. TikTok relies on users making and sharing videos to drive its growth. This makes it an excellent choice for B2C businesses looking to increase brand awareness and engagement with their audiences, especially considering how much time people spend watching these short clips every day.
On the other hand, if you’re hoping to use TikTok as part of your B2B marketing or lead gen strategy, things may not be so straightforward. While there are plenty of opportunities to drive conversions through paid advertising or working directly with influencers, they don’t come cheap. You’ll need some significant funds if you want them done right (i.e., high-quality influencers and affiliate brands).
Benefits of Marketing on TikTok
TikTok is an effective tool for reaching new audiences and building your brand’s presence on social media. TikTok is perfect for B2C brands like beauty companies or clothing retailers who want to appeal to a younger audience like teens and millennials.
It’s a highly visual platform where users are likely to only read the title of your video before pressing play.
Benefits of Instagram Reels Marketing
On the other hand, Instagram Reels is designed to nurture existing followers by providing an immersive experience that keeps them coming back for more.
Instagram Reels can help you build connections with your existing customers by creating unique content that draws them in, then engaging with them on a more personal level. As many brands know all too well, it can be easier said than done when trying to keep older consumers interested in newer technologies like short-form video-sharing apps—but it isn’t impossible!
Content Creation
While creating content on both platforms may seem easy, it’s not. The challenges of posting and promoting videos on TikTok and images on Instagram Reels are very different.
TikTok is a video-first platform, while Instagram Reels is a photo-first platform.
When you upload content to either app, your audience’s expectations differ depending on which social media channel they use most often. You should ensure your brand resonates with audiences who use each app before attempting to market on both platforms simultaneously!
Final Thoughts
While this article focuses specifically on the differences between TikTok and Instagram Reels marketing strategies, there are other factors you should consider when deciding whether these social media channels are right for your business. Some questions to consider are:
Does marketing on these platforms align with your brand?
Is this medium the best way to share your content?
How much time and effort are you willing to invest in consistently creating, posting, and sharing your content?
Agency Partner as Your Social Media Marketing Agency
Video marketing effectively increases your brand awareness, reaches new audiences, and engages with your existing ones. With a compelling social media marketing strategy, you’ll be able to nurture a community of loyal followers and post easily shareable content.
Agency Partner Interactive is a full-service internet marketing agency specializing in social media and content strategy. We’ve helped over 500 brands make data-driven decisions that accelerate growth and drive revenue. While you may have an idea of which platform to use, creating content, managing it, and tracking results are how you’ll be able to take your brand to the next level. Ready to bring your vision to life? Schedule a consultation today!
