STRATEGIC PLANNING FOR DESIGN FIRMS
BY RAYMOND KOGAN, CARA BOBCHEK
STRATEGIC PLANNING FOR DESIGN FIRMS BY RAYMOND
KOGAN, CARA BOBCHEK PDF
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About the Author
Raymond Kogan, AIA is the president of Kogan & Company, specializing in strategic planning and management consulting for design and construction firms. He has more than 30 years of experience in the practice, management, and marketing of architecture, engineering, and construction services. Ray is also a co-founder of A/E Advisors, a national network of specialized consultants serving the design and construction industry.
Cara Bobchek has over 20 years of experience working with and advising design and construction firms on communications, marketing, and strategy. She facilitates planning sessions and conducts original research on the architecture and engineering industries and has addressed numerous professional associations.
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STRATEGIC PLANNING FOR DESIGN FIRMS BY RAYMOND
KOGAN, CARA BOBCHEK PDF
A comprehensive guide to strategic planning for design professionals dedicated to the built environment architects, engineers, environmental consultants, landscape architects, interior designers, and planners. Using real-life examples in a clear, accessible format, Strategic Planning for Design Firms will help leaders and owners understand the concepts of strategic planning and how to use them to complete a strategic planning process in their own firms. The guide is organized into three distinct sections: 1. The Strategic Planning Process: Why does my firm need a strategic plan? 2. How can I ensure its success? The Six Elements of a Strategic Plan: How to prepare a sound strategic 3. The Major Issues of Strategic Planning: What issues are likely to arise in the strategic planning process?
Sales Rank: #689785 in Books
Dimensions: 9.00" h x .54" w x 6.00" l, .67 pounds
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Raymond Kogan, AIA is the president of Kogan & Company, specializing in strategic planning and management consulting for design and construction firms. He has more than 30 years of experience in the practice, management, and marketing of architecture, engineering, and construction services. Ray is also a co-founder of A/E Advisors, a national network of specialized consultants serving the design and construction industry.
Cara Bobchek has over 20 years of experience working with and advising design and construction firms on communications, marketing, and strategy. She facilitates planning sessions and conducts original research on the architecture and engineering industries and has addressed numerous professional associations.
The authors can be reached through the Kogan & Company web site at www.kogancompany.com.
Most helpful customer reviews
2 of 2 people found the following review helpful.
If you are an architect or engineer, buy (and read) this book By K. C. Ramsay
2 of 3 people found the following review helpful. Excellent resource for A/E firms
By JLF
I own a 10 person civil engineering firm and I recently decided it was time to create a strategic plan to chart our path to growth and profitability. I didn't have much to go by, but couldn't resist this book because it's industry specific. Now that I've read it, I can say that it is an excellent resource. Soon I will begin to prepare our strategic plan as outlined in this book - and I'm excited to get started! With confidence I recommend this book to anyone in the A/E industry that is interested in creating or refining a strategic plan!
0 of 1 people found the following review helpful. Five Stars
By Christian GREAT
STRATEGIC PLANNING FOR DESIGN FIRMS BY RAYMOND
KOGAN, CARA BOBCHEK PDF
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About the Author
Raymond Kogan, AIA is the president of Kogan & Company, specializing in strategic planning and management consulting for design and construction firms. He has more than 30 years of experience in the practice, management, and marketing of architecture, engineering, and construction services. Ray is also a co-founder of A/E Advisors, a national network of specialized consultants serving the design and construction industry.
Cara Bobchek has over 20 years of experience working with and advising design and construction firms on communications, marketing, and strategy. She facilitates planning sessions and conducts original research on the architecture and engineering industries and has addressed numerous professional associations.
The authors can be reached through the Kogan & Company web site at www.kogancompany.com.
