Discover how to get thousands of free
visitors from Instagram
To help you make the most of Instagram, we have put together a detailed guide on how to drive tra c from this platform to your website. In this guide, we will cover proven strategies which can help the brand to grow.
Do More With Your Bio Link
When you originally set up your Instagram pro le, you likely added a link to your site (I’d guess a link to your homepage) – and it’s been there ever since.
But this little bio link can do so much more.
You can update this link as o en as you like to point to any page of your site.
A campaign page.
Twitter Link.
A newly launched collection.
A featured story.
A lead capture page.
“Click our link in bio to nd out more about…”
“Read the full story at the link in our bio.”
“For more insights, check out the link in our bio.”
“Fill the form for more details, link in bio”
But there’s a gotcha with changing the link frequently.
How do you manage old posts?
What if someone goes to your bio to learn more and nds a di erent link or a post from six months ago?
This is where you need a “link in bio” tool, so one link can rule them all.
Di erent tools achieve this in di erent ways.
Many tools simply list links. This is unlikely to add signi cant value.
The better “link in bio” tools allow you to curate a page that looks similar to your Instagram feed but displays your posts as clickable images.
But don’t expect a “link in bio” strategy to deliver its full potential overnight.
You’ll need to commit and be consistent so your audience has time to learn to go and check the link in bio for the details.
To speed up the process, add a call-to-action to your Instagram bio itself.
A quick line of copy before your link in bio, such as: “Click to learn more about a post
” makes your link in bio more actionable.
This can have a signi cant impact when it comes to driving more tra c from Instagram.
Then draw attention to the link by adding strategic call-to-actions in post captions that explain the value of the link. Things such as:
Tag Products with Instagram Shopping
With Instagram Shopping, you can turn your feed into a storefront by tagging products to create shoppable posts:
Up to 5 tags in standard posts or video posts.
Up to 20 with carousel posts, which can act like a lookbook for your brand.
One product sticker in your Instagram Stories.
You’ll also see a Shopping tab appear on your pro le which shows o your tagged product range.
All of these features are opportunities for your audience to click-through to the product on your website.
This is the most organic way to promote shopping on Instagram.
But to use this feature, you must:
criteria
Meet Instagram’s eligibility . Connect to a Facebook catalog.
Sign up in the app with your business pro le.
File format: MP4
Video length: At least 1 minute long
Maximum video length when uploading on mobile: 15 minutes
Maximum video length when uploading on web: 1 hour Vertical aspect ratio: 9:16
Horizontal aspect ratio: 16:9
Minimum frame rate: 30 FPS (frames per second) Minimum resolution: 720 pixels
Maximum le size for videos that are 10 minutes or less:
650MB
Maximum le size for videos up to 60 minutes: 3.6GB.
Cover photo size: 420px by 654px (or 1:1.55 ratio)
Pro tip: You can’t edit your cover photo a er you’ve uploaded it, so make sure it’s perfect before you do.
Here is all the video spec information you need for your IGTV video:
IGTV video specs
To get the most tra c, encourage viewers to open your video descriptions by adding a call-to-action in the IGTV title or tell them about the link during the video itself.
But to see the description, users have to tap on the post title.
IGTV posts can contain clickable links in their descriptions.
Link IGTV Posts
To encourage your followers to visit your website, be sure to keep the base of the frame free so the “See More” text is clearly visible.
You can also add “swipe up” call-to-action stickers.
The caveat?
You must unlock this linkable stories feature by having over 10,000 followers or be a veri ed account.
How to Add Links to Your Stories
Capture or upload content to your story.
Select the sticker tool from the top navigation bar.
Tap the “Link” sticker to add your desired link and tap
“Done”
Place the sticker on your story — like our other stickers — and tap on the sticker to see color variations.
You can add a link to Instagram Stories that will send tra c to your site if a user swipes up or clicks the native “See More” text at the base of a linked story.
Add Links to Your Instagram Stories
Curate Instagram Stories Highlights
To consistently drive tra c from linked Instagram Stories beyond 24 hours, use highlights.
This feature allows you to group stories and permanently feature them on your pro le.
But not every story belongs in a highlight.
Strategically curate a library of evergreen stories you want to shine your spotlight on.
Or keep it simple and use a single story per highlight as navigation to the key categories of your website.
Send Links in Instagram Direct Messages
Encourage your Instagram followers to start up a conversion with you in DMs.
You can also start the conversation yourself, for example by welcoming new followers and asking a relevant question.
It’s not e cient to type out a unique message for every new joinee.
To scale, you can set up quick replies – previously formatted text you insert into a direct message to avoid having to type the same thing over and over to di erent people.
Be sure to monitor your inbox daily.
Not only will you get a deeper understanding of your audience, but you will be able to link them to relevant areas of your website.
If you have nowhere to send them to, you know the next piece of content you should create.
Amplify your reach of all these link methods by having your followers turn on Instagram push noti cations for posts, IGTV, and stories.
This is a somewhat hidden feature but good at the same time if the audience do it.
Your audience must click on the follow button, then to noti cations, and then opt-in.
A erward, they will receive a noti cation on their phone every time you post new content of that type.
Getting that opt-in for even a small section of your audience will certainly spike you Instagram KPIs, including sessions.
Enable Push Noti cations
You could run an elaborate incentive campaign.
Or you can just ask.
You’d be surprised how many people respond to a direct request to opt-in on social media.
But if you do get the opt-in, respect it.
If your posts are noti cation worthy, the opt-out will likely be swi and the relationship with that follower permanently damaged.
Partner with Instagram In uencers
What if:
You don’t have a large Instagram presence?
You get very few views on your post or IGTV?
You can’t link stories?
While you work on it, partner with a brand ambassador who has the reach.
Not only can this amplify your brand message, but in parallel your sessions.
There are thousands of in uencers on Instagram – but a high number of followers isn’t enough.
Consider how their audience aligns with yours and how the endorsement of your brand will be received.
As you’re working out the agreement, ensure you include guidance to the in uencer to use e ective calls to action to send their followers to your website.
Is it for people to contact you by phone, email, or text?
Maybe it is to book an appointment, reserve a table, or buy tickets for an event?
All these actions and more can be taken directly on Instagram with pro le action buttons.
By cutting out the middle man of your website, you could drive more conversions.
Sometimes it’s worth stopping and thinking about why you want to drive tra c.
