Ronny Goestaf Filbert

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By

Ronny Goestaf Filbert 1-3206-014

A thesis submitted to the Faculty of

BUSINESS ADMINISTRATION AND HUMANITIES

in partial fulfillment of the requirements for the

BACHELOR‟S DEGREE in

HOTEL AND TOURISM MANAGEMENT

SWISS GERMAN UNIVERSITY EduTown BSD City

Tangerang 15339 Indonesia

July 2013

Revision after the Thesis Defense on July 19^th 2013

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Ronny Goestaf Filbert STATEMENT BY THE AUTHOR

I hereby declare that this submission is my own work and to the best of my knowledge, it contains no material previously published or written by another person, nor material which to a substantial extent has been accepted for the award of any other degree or diploma at any educational institution, except where due acknowledgement is made in the thesis.

Ronny Goestaf Filbert

_____________________________________________

Student

Date

Approved by:

Munawaroh, MM.

_____________________________________________

Thesis Advisor Date

Parhimpunan Simatupang, MBA

_____________________________________________

Dean Date

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Ronny Goestaf Filbert EXPECTATION OF SGU GRADUATES TOWARD WORK REALITY

By

Ronny Goestaf Filbert Munawaroh, MM., Advisor SWISS GERMAN UNIVERISTY

This study is intended to examines the undergraduates expectation to their working future career. has taken three steps to identify, career expectations, assumptions differ between graduate hospitality management students and work reality in the hospitality industry; The working histories of the employees and their perceptions of the industry‟s needs; found the perceived value of hospitality management degrees amongst hospitality management graduate students at the hospitality industry. To comply with all of that, a inclusive literature review was carry out, and questionnaires were collected from 96 graduates enrolled in an undergraduate of Hotel and Tourism Management at Swiss German University. After that, data analysis compared the results of data with relation to the findings of the literature review.

The following key points appear from the research: most students expected that they would work in the hospitality industry after completing their course and supposed that their first work field would be in a Food and Beverage. The results of the survey show a match between students‟ mid-term career expectations and the working history of employees. Students also seem to understand the environment of the hospitality industry well. These results show that students organize well, planning for their future careers, and these results were similar with those of some previous studies (Brien, 2004; Harkison, 2004b; Jenkins, 2001).

Keywords: career expectation, assumption differ between student and work reality

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Ronny Goestaf Filbert DEDICATION

I dedicate this thesis to my family, especially my beloved parent. Thank you for always believing on me and keep my faith alive. For my brother and sister, thank you for simply everything.

To all my fellow classmates and lectures of Hotel and Tourism Management Faculty who took parts in these past four years. Thank you for the good times we had and countless support all the way.

Most of all, I would like to thank you to the Lord, for all His continuous blessing unconditional love and strength that were given to me through various ways. There are no enough words to describe Your greatness. Thank You.

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Ronny Goestaf Filbert ACKNOWLEDGEMENTS

First of all, I would like to thank God for this guidance. Because you help me from the start to the end of this thesis process. Thank you God.

A special thank you for my advisor, Mrs. Munawaroh for his guidance, support, encouragement and patience.

I would like to thank the participants who contribute data because without their participation I would not be able to complete this thesis.

Last but not least, to all my friends, classmates and lectures that have always supported and directly or indirectly helping me. I am grateful for having wonderful people around me that care so much for me as I to them.

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Ronny Goestaf Filbert TABLE OF CONTENTS

Page

STATEMENT BY THE AUTHOR ... 2

ABSTRACT ... 3

DEDICATION ... 5

ACKNOWLEDGEMENTS ... 6

TABLE OF CONTENTS ... 7

LIST OF FIGURES ... 9

LIST OF TABLES ... 10

CHAPTER 1 - INTRODUCTION ... 11

1.1 Background ... 11

1.2 Research Problem ... 12

1.3 Research Purpose ... 12

1.4 Significance of Study ... 12

1.5 Scope and Limitation ... 13

1.6 Thesis Structure ... 13

CHAPTER 2 - LITERATUR REVIEW ... 15

2.1 Framework of Thinking ... 15

2.2 Introduction ... 15

2.3 Expectancy Theory ... 16

2.3.1Customer Expectation ... 18

2.4 Expectation of Graduates Student ... 21

2.4.1Career ... 21

2.5 Hospitality Management Education ... 26

2.6 Employee Vs. Employer ... 27

CHAPTER 3 - METHODOLOGY ... 30

3.1 Research Process ... 30

3.2 Type of Study ... 31

3.3 Type of Data ... 31

3.4 Data Collection ... 31

3.5 Question Design ... 32

3.5.1Questionnaires ... 32

3.6 Research Question ... 35

3.7 Population and Sample ... 36

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3.8 Data Analysis ... 37

3.8.1Validity ... 37

3.8.2Reliability ... 39

3.8.3Cross Tabulation ... 39

3.8.4Frequency ... 40

CHAPTER 4 – RESULT AND DISCUSSION ... 41

4.1 Introduction ... 41

4.2 Result and Discussion ... 41

4.2.1Students‟ Career Expectation For The Future Working Career ... 41

4.2.2Students‟ Awareness of The Hospitality Industry Working Environment .. 46

4.2.3Value of a Hospitality Degree to Student ... 49

CHAPTER 5 – CONCLUSION AND RECOMMENDATION ... 55

5.1 Conclusion ... 55

5.2 Recommendation ... 56

5.2.1Students‟ Expectation of Future Working Career ... 56

5.2.2Awareness of The Working Environment in Hospitality ... 56

5.2.3Value of Hospitality Management Degree ... 57

APPENDICES ... 64

APPENDIX 1 – QUESTIONER ... 65

APPENDIX 2 – QUESTIONER RESPONSES ... 70

CURRICULUM VITAE ... 76