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Telkom Kandatel Solo menerapkan lima strategi promosi, antara lain advertising (periklanan), Personal selling (penjualan personal), sales promotion (promosi penjualan),
Based on the test results showed that there are four variables that have a significant influence on the Career Maturity student of FIA UB namely Orientation Services,
This is proven by the probability of <0.05, which means there is a significant effect, product, price, promotion, distribution channel variables have positive and significant
Based on the results of the t-test showed that the promotion has a highest t value, Promotion reasons has significant and most dominant influence on brand
Based on F Test, the results show that the independent variables, social marketing campaign (X) that consist of Create Awareness and Interest (X1), Change
promosi penjualan (sales promotion), periklanan (advertising), humas (public relation), penjualan langsung (personal selling), promosi pembicaraan dari mulut ke mulut
Menurut Kotler (2004), ada empat (4) komponen bauran promosi, yakni iklan ( advertising ), penjualan personal ( personal selling), promosi penjualan ( sales promotion) ,
9 10 promotion 430 promotion mix 430 integrated marketing communications 431 advertising 432 personal selling 432 sales promotion 433 public relations 433 primary-demand
