DEVELOPMENT EASTERN INDONESIA THROUGH AIR BRIDGING. Business Plan Pointers CRJ 200 HESA AIR SERVICES

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Business Plan Pointers

CRJ 200

HESA AIR SERVICES

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• BUSINESS CONCEPT

• AIRCRAFT SPECIFICATIONS

• MARKETING ASPECT

• FINANCIAL ASPECT

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Vision

As leading Aviation Company in Indonesia and well-known worldwide

Mission

Providing complete support in aviation industry by setting the highest standard of quality and personalized

service, we will earn worldwide trust, reliability and reputation for excellence

Goal

Built image to International standard acceptance especially in Aviation industries

Strategy

In order to achieve our mission is by providing complete support/services in aviation industry focusing

initially in Indonesia

HESA AIR SERVICES

has built its reputation on integrity, honesty, forward thinking and

most important of all we keep striving for excellence.

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B U S I N E S S C O N C E P T S

Business Strategy

Strength

New route operations on spokes resulting in

NOT MANY COMPETITORS

Local government supports (tourism development and economic development to remote and isolated area)

Economical, Highly reliable and precise type of aircraft choice will suit the customer needs of operations and

specific geographical conditions as well.

Weakness

New type of aircraft to operate

Current unreliable safety on air transportation

New mode of transportation for developed area

Opportunity

High mobilization (business traveler/tourists and cargo)

No land transportation available in some area (Sea only and time consuming)

Using newer type of aircraft compare to other existing in its class (AOC 121)

Threat

Competitors’ entrance

Travel warning

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Aircraft Specification

General

Flight Crew

2 Cabin Crew

1 Passengers

50 Engines

Number

Two General Electric CF34-3B1 turbofans

Thrust

8,729 pounds (38.83 kN) thrust at take-off

Flat rating

- standard

- optional

9,220 pounds (41.01 kN) thrust APR*

73° F (ISA+8°C)

86° F (ISA+15°C)

* Uninstalled

Avionics

Collins Pro Line 4 six-tube EFIS

Two-screen EICAS

Dual attitude heading reference systems (AHRS)

Traffic alert and collision avoidance system (TCAS)

Collins digital weather radar

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Dimensions

External:

Length overall 87 ft 10 in 26.77 m Wingspan 69 ft 7 in 21.21 m Wing area (net) 520.4 ft2 48.35 m2 Height overall 20 ft 5 in 6.22 m Fuselage maximum diameter 8 ft 10 in 2.69 m Turning Circle 75 ft 22.86 m Internal:

Cabin length (excluding cockpit) 40 ft 6 in 12.34 m Cabin maximum width (centreline) 8 ft 4 in 2.53 m Cabin width (floor level) 7 ft 2 in 2.18 m Maximum height 6 ft 1 in 1.85 m Cabin floor area (excluding cockpit) 290.25 ft2 26.97 m2 Cabin volume 1,687 ft3 47.80 m3 Baggage volume (checked and on-board) 473 ft3 13.39 m3 Doors and exits:

Passenger door (LH, fwd)

Height 5 ft 10 in 1.78 m

Width 3 ft 0.91 m

Height to sill 5 ft 4 in 1.61 m Baggage door (LH, aft)

Height 2 ft 9 in 0.84 m Width 3 ft 7 in 1.09 m Height to sill 5 ft 4 in 1.61 m Service door (RH, fwd) Height 4 ft 1.22 m Width 2 ft 0.61 m Height to sill 5 ft 4 in 1.61 m

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Weights

Maximum ramp weight (CRJ200 ER) 51,250 lb 23,247 kg

Maximum ramp weight (CRJ200 LR) 53,250 lb 24,154 kg

Maximum take-off weight (CRJ200 ER) 51,000 lb 23,134 kg

Maximum take-off weight (CRJ200 LR) 53,000 lb 24,041 kg

Maximum landing weight 47,000 lb 21,319 kg

Maximum zero fuel weight 44,000 lb 19,958 kg

Operating weight empty 30,900 lb 13,835 kg

Maximum fuel load 14,305 lb 6,489 kg

Maximum payload 13,100 lb 5,942 kg

Performance

Range:

Maximum range at LRC, 220 lb. pax (100 kg. pax) NM SM KM

CRJ200 ER FAA 121 (50 pax) 1,345 1,548 2,491

CRJ200 LR FAA 121 (50 pax) 1,700 1,956 3,148

Speeds:

Mach kts. mph km/h

High cruise speed 0.81 464 534 860

Normal cruise speed 0.74 424 488 786

Airfield Performance:

CRJ200 ER

FAR take-off field length (SL, ISA) at MTOW 5,800 ft 1,768 m

FAR 121 landing field length (SL) at MLW 4,850 ft 1,479 m

CRJ200 LR

FAR take-off field length (SL, ISA) at MTOW 6,290 ft 1,918 m

FAR landing field length (SL) at MLW 4,850 ft 1,479 m

Fuel consumption per hour (cruise average) 325 U.S. gal/

271 Imp. gal

1,230 L

Ceiling:

Maximum operating altitude 41,000 ft 12,496 m

Noise Level:

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Aircraft required

:

As initial stage, 3 (Three) units of the proven low cost 50 seater Jets, CRJ 200 offers

more seats at higher frequency for lower risk and lower cost producing greater

profit.

The CRJ 200 was developed to meet the needs of regional airlines.

It uses the best cost-effective technology in structures, avionics and systems.

It offers a competitive balance of performance, comfort and reliability at minimum

cost.

Aircraft Price:

Outright price up to

4,5 million USD

each depending on condition and year of

manufacture for the appropriate aircraft

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Aircraft Import Permit Procedure

Asumsi: Jenis Pesawat yang akan digunakan memiliki TC Validasi Indonesia (DSKU)

Asumsi: Jenis Pesawat yang akan digunakan memiliki TC Validasi Indonesia (DSKU) Mengirimkan surat pengajuan ijin pemasukan - Surat Pengajuan Ijin Pemasukan - Checklist Ijin Pengadaan Pesawat DSKU melakukan proses penilaian teknis Dir Perhub Udara menerima surat pengajuan ijin beserta lampiran Dit Angud untuk proses ijin pemasukan pesawat Dirjen mengeluarkan Ijin Pemasukan Hasil atas proses penilaian teknis

- Mengirim surat alokasi tanda pendaftaran ke DSKU; - Mengirimkan permohonan inspector untuk pendaftaran pesawat Ijin Pemasukan yang dikeluarkan Dirjen Proses Pendaftaran -pemeriksaan dokumen & fisik

1. Form KU-11 2. Form DAC 21-21 3. Bill of Sale 4. Leasing Agreement 5. Export C of A 6. Historical of Ownership 7. Custom Clearance 8. A/C, engine, Propeller Spec

9. Radio Permit 10. A/C Insurance 11. Form KU 21-40

LEGEND

Process Format Outgoing Letter

Dirjen Perhubungan Udara

DSKU Dit Angud - Surat Pengajuan Ijin Pemasukan - Checklist Ijin Pengadaan Pesawat Pre-Purchase Inspection (Buyer's option) 2 3 4 5 6 ₇ 8 1 Attachment B

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POTENTIAL MARKET

Sukarno Hatta 2006 Januari 169 652 1 005 200 329 764 136 457 109 646 Februari 138 623 723 717 257 149 107 825 93 528 Maret 125 954 863 592 280 060 119 168 105 850 April 156 892 867 901 291 600 142 807 108 381 Mei 147 322 864 382 295 221 125 653 111 989 Juni 149 066 879 827 297 728 134 069 119 449 Juli 174 983 1 019 569 337 635 165 858 141 863 agus tus 161 806 938 124 326 158 154 563 133 200 Septem ber 150 232 877 088 284 216 143 650 124 353 Oktober 141 810 828 707 255 118 130 328 107 728 Novem ber 173 411 977 587 284 825 144 359 133 415 Des em ber 158 444 1 034 103 312 713 154 584 123 649 2007 Januari 178 255 866 735 301 274 151 069 119 125 Februari 137 660 635 230 236 082 112 306 93 441 Maret 156 088 830 228 270 626 128 666 110 552 April 162 801 1 134 174 270 891 136 348 111 920 Mei 162 798 994 805 288 669 152 837 124 718 Juni 176 319 1 001 621 288 314 164 609 121 728 Juli 202 323 1 143 997 340 639 203 672 143 273 agus tus 184 786 1 065 390 321 013 191 489 142 540 Septem ber 161 437 892 920 269 195 152 411 143 965 Oktober 188 249 1 118 994 327 779 189 543 172 130 Novem ber 174 431 1 080 602 332 135 168 766 158 002 Des em ber 172 387 1 133 595 324 457 190 508 182 100

Jumlah Penumpang yang Berangkat pada Penerbangan Domestik di Bandara Utama Indonesia (Bandara Polonia, Soekarno Hatta, Juanda, Ngurah Rai, dan Hasanuddin), 2006-2011

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2008

Januari

202 989

1 034 289

328 446

179 548

139 850

Februari

165 375

928 984

282 242

160 440

120 389

Maret

176 427

1 046 821

310 829

176 039

130 313

April

165 088

924 350

275 959

153 204

118 046

Mei

156 609

966 971

281 806

172 161

139 983

Juni

157 456

981 207

281 428

172 523

128 220

Juli

166 174

1 083 393

313 235

200 267

139 306

agus tus

164 588

1 046 971

298 881

200 401

140 024

Septem ber

125 256

806 762

221 823

120 893

100 717

Oktober

168 395

1 002 079

340 406

181 919

144 726

Novem ber

151 261

970 318

294 919

161 790

138 028

Des em ber

155 079

1 098 045

309 608

174 226

138 659

2009

Januari

175 756

980 935

331 528

176 843

140 407

Februari

149 527

895 941

289 383

136 246

127 764

Maret

170 956

1 074 410

319 658

162 372

147 110

April

159 213

966 568

311 808

157 008

135 680

Mei

154 947

1 178 594

337 949

191 972

151 062

Juni

174 902

1 164 179

356 683

193 138

150 541

Juli

190 562

1 249 817

391 103

225 442

163 200

agus tus

140 257

1 127 694

381 083

212 774

157 696

Septem ber

157 384

1 042 837

308 402

183 247

148 946

Oktober

194 955

1 244 928

433 271

202 924

178 119

Novem ber

171 558

1 174 931

427 065

199 246

160 807

Des em ber

186 619

1 293 066

417 994

211 199

115 750

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2010 Januari 208 514 1 176 478 388 819 207 334 174 885 Februari 160 198 1 100 169 349 148 177 417 160 367 Maret 196 749 1 225 671 337 764 189 836 188 925 April 198 087 1 206 909 405 263 203 797 182 210 Mei 207 410 1 292 549 422 810 217 123 187 673 Juni 218 708 1 298 975 441 067 228 471 185 722 Juli 236 892 1 450 214 476 358 264 617 220 400 Agus tus 199 104 1 152 985 367 383 218 281 177 523 Septem ber 226 741 1 309 501 455 251 240 567 207 221 Oktober 229 672 1 393 142 477 450 249 260 211 576 Novem ber 214 522 1 312 017 449 044 229 486 202 386 Des em ber 224 539 1 550 547 474 367 260 061 213 618 2011 Januari 253 516 1 354 230 457 763 266 295 221 048 Februari 217 799 1 259 187 413 489 223 581 191 047 Maret April Mei Juni Juli Agus tus Septem ber Oktober Novem ber Des em ber

http://www.bps.go.id./tab_sub/view.php?tabel=1&daftar=1&id_subyek=17&notab=8

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Sukarno Hatta 2006 Januari 32 757 238 700 31 059 90 043 Februari 33 073 202 747 27 573 87 314 Maret 32 790 237 913 29 564 95 400 April 37 047 238 195 28 052 95 890 Mei 34 629 247 037 28 091 114 824 Juni 40 176 273 810 34 317 122 951 Juli 37 650 279 520 32 046 132 823 Agus tus 67 507 274 241 31 971 14 774 Septem ber 33 308 260 491 39 138 132 929 Oktober 35 356 279 357 32 909 135 740 Novem ber 34 860 237 240 37 145 121 513 Des em ber 46 379 302 819 74 157 118 286 2007 Januari 36 923 251 459 33 536 131 674 Februari 30 123 202 386 27 109 120 774 Maret 34 944 256 929 31 642 136 433 April 35 251 266 956 29 009 135 710 Mei 34 686 275 556 29 959 146 565 Juni 42 823 299 240 36 899 158 250 Juli 38 481 304 040 34 937 180 830 Agus tus 40 117 309 905 41 491 171 967 Septem ber 30 862 271 150 28 267 163 067 Oktober 40 665 288 938 38 342 163 987 Novem ber 40 399 299 326 58 353 153 804 Des em ber 46 175 349 118 74 066 140 517

Jumlah Penumpang yang Berangkat pada Penerbangan Internasional di Bandara (Polonia, Sukarno Hatta, Juanda dan Ngurahrai), 2006-2011 (Orang)

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2008

Januari

44 898

256 378

36 783

162 363

Februari

34 815

257 478

30 831

163 701

Maret

37 576

286 383

36 016

163 421

April

36 158

291 244

33 293

155 440

Mei

34 805

287 303

34 617

172 534

Juni

43 559

320 480

41 212

175 631

Juli

40 416

327 801

40 251

189 607

Agus tus

37 189

328 825

37 648

212 067

Septem ber

37 270

318 103

34 031

192 674

Oktober

38 728

270 738

46 388

204 431

Novem ber

39 659

327 434

42 627

165 207

Des em ber

45 475

310 885

46 024

153 264

2009

Januari

31 242

242 532

37 289

189 096

Februari

28 056

245 640

34 154

153 238

Maret

35 506

299 938

38 497

174 810

April

32 938

289 584

35 404

184 259

Mei

37 016

286 969

37 981

202 755

Juni

45 350

347 772

44 522

201 122

Juli

40 757

334 206

41 238

234 265

Agus tus

36 632

344 401

36 308

262 053

Septem ber

41 066

321 928

41 741

220 070

Oktober

44 230

336 722

52 822

244 039

Novem ber

40 520

373 774

47 911

200 779

Des em ber

51164

392 488

54 584

202 289

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2010 Januari 44 732 317 858 45 980 224 869 Februari 39 230 308 345 36 094 209 228 Maret 45 294 400 223 44 646 207 938 April 44 525 364 689 39 799 215 368 Mei 43 550 381 709 39 363 226 615 Juni 56 186 440 923 48 620 242 782 Juli 48 682 441 844 45 032 268 568 Agus tus 41 294 409 777 38 335 296 000 Septem ber 50 938 418 064 55 997 246 249 Oktober 48 779 404 692 50 353 263 306 Novem ber 43 076 408 783 55 043 222 668 Des em ber 55 225 462 906 61 665 206 227 2011 Januari 47 161 377 811 48 350 250 125 Februari 53 338 377 584 44 405 218 112 Maret April Mei Juni Juli Agus tus Septem ber Oktober Novem ber Des em ber

http://www.bps.go.id./tab_sub/view.php?tabel=1&daftar=1&id_subyek=17&notab=9

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-200.000 400.000 600.000 800.000 1.000.000 1.200.000 1.400.000 1.600.000

January February March April May June July August September October November December

P a s s a n g e r

Airport

Number of Domestic Passanger of Air Transportation

2010

Polonia Sukarn o Hatta Juanda Ngurah rai Hasanu din Others

Source: www.bps.go.id/sector/transpor/air/monthly/table3.shtml

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January '10 February '10 Perubahan Jan-Feb'09 Jan-Feb '10 Perubahan (000 Org) (000 Org) (%) (000 Org) (000 Org) (%) (1) (2) (3) (4) (5) (6) (7) Polonia-Medan 178,3 137,7 -22,77 308,3 316 2,50 Soekarno Hatta-Jakarta 866,7 635,2 -26,71 1728,9 1501,9 -13,13 Juanda-Surabaya 301,3 236,1 -21,64 614,5 537,4 -12,55 Ngurah Rai-Bali 151,1 112,1 -25,81 243,4 263,2 8,13 Hasanudin-Makassar 119,1 93,4 -21,58 203,1 212,5 4,63 Lainnya 532,9 429,7 -19,37 1375,5 962,6 -30,02 Total 2.149,4 1644,2 -23,50 4473,7 3793,6 -15,20

Perkembangan Penumpang Angkutan Udara Domestik Feb-10

Bandara

Jumlah Penumpang Kumulatif Jumlah Penumpang

308,3 1728,9 614,5 243,4 _203,1 1375,5 316 1501,9 537,4 263,2 212,5 962,6 0 500 1000 1500 2000 2500 3000 3500

Polonia-Medan Soekarno Hatta-Jakarta

Juanda-Surabaya

Ngurah Rai-Bali Hasanudin-Makassar Lainnya T o ta l P e n u m p a n g Bandara

Kumulatif Perkembangan Penumpang Angkutan Udara Domestik Januari

2009-Februari 2010

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HLP

=> HALIM PK

MES

=> MEDAN

SIN

=> SINGAPORE

MDC

=> MENADO

KUL

=> KUALA LUMPUR

NTX

=> NATUNA

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MARKETING STRATEGY

–

Public-private partnership

–

develop feeder air transportation

service between “hub” and “spokes”

–

Develop new route

– opening a

remote and isolated area and

economic development and tourism

–

Infrastructure Network

Preparation for air transportation

–

Develop the needs of air

transportation

–

market demand

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F I N A N C I A L A S P E C T

Investment

3 units Aircraft Dry Lease

(Security Deposit 3 Mth/unit &

Edvance Payment 1 mth/unit)

: US$

990,000

Direct pre operation outlay

: US$ 1,894,992

Indirect Pre Operation Outlay

: US$ 3,206,583

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F I N A N C I A L A S P E C T

Operational Revenue

Total Production Hours for 3 aircrafts (yearly) : 8,414 Block Hours

Revenue (1

st

_year)

_{: US$ 40,169,125}

Revenue (2

nd

_year)

_{: US$ 42,980,964}

Revenue (3

rd

_year)

_{: US$ 45,989,631}

Revenue (4

th

_year)

_{: US$ 49,208,905}

Revenue (5

th

_year)

_{: US$ 52,653,528}

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F I N A N C I A L A S P E C T

Operational Cost

Total Production Hours for 3 aircrafts (yearly) : 8,414 Block Hours

Operational Cost (1

st

_year)

_{: US$ 34,929,673}

Operational Cost (2

nd

_year)

_{: US$ 35,972,242}

Operational Cost (3

rd

_year)

_{: US$ 37,056,514}

Operational Cost (4

th

_year)

_{: US$ 38,184,156}

Operational Cos t(5

th

_year)

_{: US$ 39,356,905}

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F I N A N C I A L A S P E C T

Operating Profit

Operating Profit (1st year)

: US$ 5,239,452

Operating Profit (2nd year) : US$ 7,008,721

Operating Profit (3rd year)

: US$ 8,933,117

Operating Profit (4th year)

: US$ 11,024,749

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F I N A N C I A L A S P E C T

Net Income after tax, loan repayment and Interest

Net Income after tax (1

st

_year)

_{: US$ 2,026,282}

Net Income after tax (2

nd

_year)

_{: US$ 3,398,658}

Net Income after tax (3

rd

_year)

_{: US$ 4,876,890}

Net Income after tax (4

th

_year)

_{: US$ 6,472,187}

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F I N A N C I A L A S P E C T

Investment

: US$

6,691,575

Pay back Period

: 2 Years

4 Months

Interest Rate

: 10%

Tax

: 30%

Profitability Index

: 5.78

Internal Rate of return

: 10,6%

Return on Invesment

: 146,2%

Return on Asset

: 23,9%

Return on Equity

: 40,0%

Gross Profit Margin

: 35,9%

Operation Profit Margin

: 33,0%

Net Profit Margin

: 23,1%

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Halim Perdanakusuma International Airport

2nd Floor Terminal Building No. A.48

Jakarta – Indonesia

Telp./Fax. : 021-80873135

THE END

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