The Existence of Public Relation in Constructing Image in Dayah MUDI MESRA Samalanga Bireuen, Aceh, Indonesia

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January. 2018

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Paper Type : Research Paper

Title : The Existence of Public Relation in Constructing Image in Dayah MUDI MESRA_{Samalanga Bireuen, Aceh, Indonesia}

Country : Indonesia.

Authors : Prof. Dr. Syukur Kholil, MA || Dr. Iskandar Zulkarnain, M.Si || Saiful Bahri : 10.9790/0837-2301050110

Abstract:There will be a conflict, impact or hostility because of wrong communication. misscommunication may concern the content, tone (intonation) or way. There is often a case of misscommunication in both social and work relations. For example, if someone is talking to someone else, he does not mean to offend his interlocutor, but his interlocutor is offended by his wrong communication. Public relations is not found as part of organizational management. There is information field, but this field functions to information management and the need that relates to internal problem of Dayah MUDI MESRA Samalanga Bireuen, and it is about yet aspect of how to have good relationship to public, so the existance of public relation that is main role to convey information and communicate continually to obtain mutual understanding between Dayah MUDI MESRA Samalanga and society legally. Functionally public relation in MUDI MESRA Samalanga Bireuen is run by 1) Abu as centre figure (personal branding); 2) students, teungku, gure and manager, through intensive process and quality product; 3) alumni, through Rabithah Alumni Dayah MUDI MESRA Samalanga Bireuen.

Keywords: public relation; dayah; communication; society

[1]. Abdurrachman, Oemi, Dasar-Dasar Public Relations, Bandung, Citra Aditya Bakti, 2001. [2]. Abdullah, Taufik, Islam dan Masyarakat, Pantulan Sejarah Indonesi, (Jakarta: LP3ES, 1987.

[3]. Adriaanse, E.Gobee dah C., Nasehat-Nasehat C. Snouck Hurgronje Semasa Kepegawaiaannya Kepada Pemerintah Hindia Belanda 1889-1936, Jilid I Jakarta: INIS, 1990

[4]. Agee, L Wilcox, G.T. Cameron, P.H Ault, W.K, Public Relations, Strategies and Tactics, 7th edition, Allyn and Bacon, 2003. [5]. AK, Baihaki, Latar Belakang Ulama dan Pendidikannya, dalam Taufik Abdullah, Islam dan Masyarakat, Pantulan Sejarah Indonesi, Jakarta: LP3ES, 1987., Ulama dan Madrasah di Aceh, Jakarta: Leknas-LIPI, 1976..

Title :

The Ballad of Journalists in Shariah Land: The Experience of A Journalist Working in Aceh in Implementation of Journalistic Code Ethics after the Implementation of Islamic Shariah

Country : Indonesia

Authors : Prof. Dr. Syukur Kholil, MA || Dr. Iskandar Zulkarnain, M.Si || Samsuar : _{10.9790/0837-2301051117}

Volume 23 - Issue 1

IOSR JOURNALS FOR AUTHORS QUALITY REPORT SPECIAL ISSUE SUBSCRIBE JOURNALS

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Abstract:The following article explores the daily experience of journalists who worked in Aceh in applying the code of journalistic ethics after the implementation of Islamic Shariah. The main argument put forward is that even though Aceh has applied the Shariah law in a kaffah manner, the journalistic activities in the area have not yet shown a process of covering, processing and disseminating events with the content of Islamic values and upholding good journalistic ethics. To prove the argument, the researcher traced the daily experience of 15 journalists who served in Aceh, Indonesia. The data were collected during the second and third semesters of 2017, through semi-structured interviews, daily journalist observations, and tracking of news reports by informant journalists. This research concludes that the journalists who worked in Aceh cannot implement all the principles of the code of journalistic ethics and the Islamic law in the work of gathering facts and writing news because of the welfare factors that are still lacking, the demands of a very high company, meanwhile the journalists in general have the limited knowledge and skills

Keyword: journalist; Islamic shariah, code of ethics journalist, Aceh [1]. Abd Haris, Pengantar Etika Islam. (Sidoarjo: Al-Afkar, 2007

[2]. …………., Etika Hamka Konstruksi Etik Berbasis Rasional Religius, Lkis Printing Cemerlang, Yogyakarta, 2010

[3]. Achmad Roestandi, Etika dan Kesadaran Hukum; Internalisasi Hukum dan Eksternalisasi Etika, (Jelajah Nusa, Tanggerang, 2012 [4]. .Ahmad Y. Samantho, Jurnalistik Islami (Jakarta: Harakah, 2002

[5]. AJI Jakarta, Panduan Jurnalis Meliput Terorisme, (Jakarta,AJI Jakarta 2011.

Title : The Social Role of Ulama Dayah to Aceh Society, Indonesia

Country : Indonesia.

Authors : Muntasir

: _{10.9790/0837-2301051824}

Abstract:Social development is the success of ulama dayah in fighting for society importance in doing reformation self to fair social life and being egalitarian. Through this success, ulama is expected to be figure as aspiration and hope of people to fight their importance. The other side, ulama also becomes the model and guider of what they do. The role of ulama dayah in Aceh in social life structure very good and can be felt by the whole society life aspect that have either world or the hereafter characteristic. Ulama always oversees and guides the community to be better. In this context, ulama dayah has served sincerely in social community life in Aceh since the past till right now.

Keyword: social role; dayah; ulama; Islam [1]. Al-Quran

[2]. Al-Hadits

[3]. A, K. JAKOBI. 2004. Aceh Dalam Perang Mempertahankan Proklamasi Kemerdekaan 1945 – 1949. Jakata : Gramedia Pustaka Utaka [4]. Abdul Gani Isa. 2002. Ulama Dimata Orang Aceh. Lhokseumawe : Forum Silaturrahmi Penyuluh Agama dan Lembaga Dakwah. Lhokseumawe : FOSPA.

[5]. Abdullah Ali. 1985. Sejarah Perjuangan Rakyat Aceh Dalam Perang Kemedekaan (1945-1945). Banda Aceh : Depdikbud.

Title :

Composition of Piano Sonatinekarya by Antonio Diabelli, Op. 168. No. 2 on Middle Piano Subject in The Educational Music Study Program, State University of Medan (Unimed), Medan, Indonesia

Country : Indonesia

Authors : Octaviana Tobing || Pita H.D. Silitonga

: _{10.9790/0837-2301052531}

Abstract:Analyzing musical compositions is an activity to observe and pay attention to deeper compositions. One way to know or understand the beauty of the work well is analyzing the elements of the song music, knowing the history of the composer, and the characteristic of the era of what the song was created. By examining more in a song, it is expected to help in singing or playing, analyzing the song correctly. The analysis is very important in understanding the beauty of classical music in the listening, so that someone better know what the composers mean when creating the work and can enjoy the work of classical music. Likewise, the piano music lesson which is composed by Antonio Diabelli on Sonatines. the composition of Sonatine by Antonio Diabelli Op. 168 No. 2, it consists of three parts/movements, the first part i9s with the tempo of Allegro Moderato (♫ = 116) along with the details of musical elements per bar and consisting of 45 bars played with medium tempo, second part with the tempo Andante Sostenuto (♫ = 84) along with details of music elements per bar and consisting of 29 bars played...

Keyword: sonatinekarya; piano; antonio diabelli; composition [1]. Banoe, Pono. 2003. Kamus Musik. Yogyakarta:Penerbit Kanisius [2]. Carter, Gerard. 2008. The Piano Book. Australia:Wensleydale Press [3]. Edmund P.S.J, Karl. 2004. IlmuBentukMusik. Yogyakarta :PusatMusikLiturgi

[4]. Ferté, Armand. Sonatines Choisies. Selected Sonatinas-Ausgewählte Sonatinen-Sonatinas Selectas 1. Brusseles: Schott Frères [5]. Hardjana, M. 2003. Komunikasi intrapersonal & Komunikasi Interpersonal. Yogyakarta: Penerbit Kanisius

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Title : A Study on Finanacial Analysis of Hero Motocorp Limited

Country : India

Authors : Dr.V. Uma, Head || Dr. Kavitha Asst.Prof. || Dr.A.Ramya.,Asst Prof : _{10.9790/0837-2301053237}

Abstract:"Hero" is the brand name used by the Munjal brothers for their flagship company Hero Cycles Ltd. A joint venture between the Hero Group and Honda Motor Company was established in 1984 as the Hero Honda Motors Limited At Dharuhera India. Munjal family and Honda group both own 26% stake in the Company. In 2010, it was reported that Honda planned to sell its stake in the venture to the Munjal family. Hero MotoCorp Ltd., formally Hero Honda Motor Ltd is the world’s largest manufacturer of two wheeler based in India. In 2001 the company achieved the coveted position of being the largest two wheeler manufacturer in India and also the worlds No.1 two wheeler company in terms of unit volume sales in a calendar year. Company continues to lead the domestic motor cycle market with 54.6% share.

Keyword: Financial analysis, Profitability Ratios, Liquidity ratio

[1]. Pai V.S, Vadivel.V and Kamala K.H. (Dec 1995). Diversified companies and financial performance: A study, Finance India, Vol.IX, No.4, pp. 977-988.

[2]. Vanniarajan T and Samuel Joseph.C (2007) An Applica tion of DuPont control chart in analyzing the financial performance of banks, the management accountant, pp-614-617.

[3]. Dr. Pratibha Jain and Prof. Megha Mehta(2013), an analytical study of profitability position of the selected automobile companies in India, Journal of Finance Vol No 1 No. 1 December 2013 pp. 1-12.

[4]. Tariq Zafar, S. M., & Khalid, S. M. (2012, September). A Comparative Evaluation of Financial Performance And Market Value Of Maruti And Tata Company. Bookman

[5]. International Journal of Accounts, Economics & Business Management, 1(1), 7-16

Title :

Transformational Leadership Model In Ground-Force Army And Its Impact On Soldier Performance (Study at Kodim0911 Nunukan,Korem 091/ASN,Kodam VI Mulawarman)

Country : India

Authors : Valian Wicaksono || Zaenal Fanani || Muhammad Sholeh || Niswatin Hasanah : _{10.9790/0837-2301053841}

Abstract:The objective of research is to analyze the effect of transformational leadership model on soldier performance.More specifically, the impact of transformational leadership model on performance of soldiers atKodim 0911 Nunukan,Korem 091/ASN,Kodam VI Mulawarman, is investigated. Sampling technique is total sampling because the sample entails all members of population or all soldiers at Kodim 0911 Nunukan,Korem 091/ASN,Kodam VI Mulawarman. Research type is explanatory and the analysis technique is Structural Equation Model supported by software WarpPLS 5.0. Result of research indicates that transformational leadership model has an impact on performance of soldiers at Kodim 0911 Nunukan,Korem 091/ASN,Kodam VI Mulawarman. This impact is rated for 72% while the remaining is affected by other variable beyond research. Leadership model applied at...

Keyword: motivation, leadership, performance

[1]. Mosadeghrad and Yarmohammadian, (2006)."A Study of Relationship betweenManager’s Leadership Style and Employees’ Job Satisfaction", Leadership in HealthService, Vol.19, No.2, pp. xi-xxviii.

[2]. Markovich, Y, Davis, A.J, Dick, R.V (2007). "Organizational Commitment Profiles and Job Satisfaction among Greek Private and Public Sector Employees".InternationalJournal of Cross Cultural Management, Vol.7 No 1, 2007, pp. 77 – 99.

[3]. Mosadeghrad and Yarmohammadian, (2006)."A Study of Relationship betweenManager’s Leadership Style and Employees’ Job Satisfaction", Leadership in HealthService, Vol.19, No.2, pp. xi-xxviii.

[4]. Robbins, Stephen P. (2005), Organizational Behavior, Prentice Hall International Edition,Eleventh edition.

[5]. Rad, Ali Mohammad Mosadegh, Yarmohammadian, Mohammad Hossein. (2006). "AStudy of Relationship between Managers Leadership Style and Employees Job

Title : The Evaluation of Sendratasik Lecturers in Compiling Research Proposal in_{Language and Art Faculty in State University of Medan (Unimed), Indonesia}

Country : Indonesia

Authors : Pita H.D Silitonga || Tuti Rahayu || Wiflihani Citation

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: _{10.9790/0837-2301054250}

Abstract:Three pillars of higher education are education and teaching, research and development as well as community service but at the reality many lecturers of SENDRATASIK department do not care of the role and only act as educators without caring the other obligation. Whereas, if lecturers do the research, name of state university of Medan will be well known and quality, it will be influential to educatator’s future in the collage. there are various reasons that cause few proposal that is presented to Languange and Art Faculty in late 3 years, they are: research fund is considered lack, and it should be adjusted to proposal need. The disbursement of fund is considered late, while lecturers need the fund to proposal need, so this case decreases lecturers’ desire to conduct research because it is considered burdensome. Format of research is considered lack of detail and it should be based on type of research.

Keyword: sendratasik; lecturer; proposal

[1]. Banoe, Pono. 2003. Kamus Musik. Yogyakarta:Penerbit Kanisius [2]. Carter, Gerard. 2008. The Piano Book. Australia:Wensleydale Press [3]. Edmund P.S.J, Karl. 2004. IlmuBentukMusik. Yogyakarta :PusatMusikLiturgi

[4]. Ferté, Armand. Sonatines Choisies. Selected Sonatinas-Ausgewählte Sonatinen-Sonatinas Selectas 1. Brusseles: Schott Frères [5]. Hardjana, M. 2003. Komunikasi intrapersonal & Komunikasi Interpersonal.Yogyakarta: Penerbit Kanisius

Title : Smart City: A Case Study of Kohima Town

Country : India

Authors : Dr.M.Sakthivel || Akumnaro Alley || R.Thirunavakkarasu : _{10.9790/0837-2301055156}

Abstract:A Smart City can be, in simple words defined as the city that provides its citizens a high quality of life or a better life style. Smart city elements include physical, economic, governance and social infrastructure. The government of India has announced the list of Smart Cities in each State. They intend to transform the lives and living conditions of the citizens of the country. The concept of sustainability being one of the key components of smart city. With Kohima being selected as one of the 98 cities across the country designated to become a Smart City under the Smart City Mission authorities are working towards implementing the Smart City Plan for the capital town.This paper aims to study the vision / plans that the government of Nagaland has for the smartness of its town. The methodology in this paper has been done by collecting secondary data from various sources. Overall this paper will help us to understand the challenges that Kohima Town faces towards being a smart city and also towards its sustainable environment.

Keyword:City Elements, infrastructure, governance, Sustainability, Smart City

[1]. Hojer,Mattias, Joseph Wangel. "Smart Sustainable Cities: Definition and Challenges".Spriger International Publishing:4 (2014) [2]. https://www.researchgate.net/publication/298703643_Indian_Cities_towards_Smartness_A_Case_Study_of_Guwahati_City (accessed on October 28, 2016)

[3]. DattaGupta, Oindrila. "Global Integration and Developing Indian "smart cities": New Hopes and Challenges. International Journal of Innovative social Science & Humanities Research1, no.2 (2 December, 2014):31

[4]. www.easternmirrornagaland.com/kohima-gears-up-to-become-a-smart-city/, Eastern Mirror, September 10, 2015 (accessed on 28 October 2016)

[5]. www.easternmirrornagaland.com/kohima-gears-up-to-become-a-smart-city/, Eastern Mirror, September 10,2015(accessed on 28 October)

Title : An Agenda of International security and Intelligence Studies: Post 9/11

Country : India

Authors : Amir Abbassi

: _{10.9790/0837-2301055760}

Abstract:The terrorist attacks at New York, London and Madrid have changed the global landscape for international security and intelligence services. More importantly, The deadliest terrorist attack of 9/11 has provided the foundation to convert traditional security measures into transnational dimension. This mega incident has reshaped the perception of international community for threats of terrorism. Thus, after the perceived failure of intelligence services, it was necessitated that both intelligence and security management agencies should integrate their intelligence skills and form co-ordination for establishing effective mechanism on counter terrorism. The current research is aimed at making a review of the international collective efforts on combating terrorism after the mega terrorist attack of 9/11. At has evaluated the overall weaknesses of the system of global security and intelligence sharing.

Keyword: Terrorists, security, intelligence, 9/11

[1]. Adamson, Fiona (2006), "Crossing Borders. International Migration and National Security", International Security, Vol. 31, No. 1, p. 165-199.

[2]. Albert, Mathias, Jacobsen, David, and Lapid, Yosef, (2001), Identities, Borders, Orders. Rethinking International Relations Theory, Minneapolis, University of Minnesota Press

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[3]. Aldrich. J. R, n.d, Transatlantic intelligence and security cooperation, Available at: https://www2.warwick.ac.uk/fac/soc/pais/people /aldrich/publications/inta80_4_08_aldrich.pdf, (Accessed: 14/12/2017)

[4]. Argomaniz J. (2009) When the EU is the "norm-taker‟: the Passenger Name Records agreement and the EU‟s internalisation of U.S.

border security norms, Journal of European Integration, vol. 31, no. 1, pp. 119- 136.

[5]. Behr, H. & Berger, L. (2009) The Challenge of Talking about Terrorism: The EU and the Arab Debate on the Causes of Islamist Terrorism, Terrorism and Political Violence, vol. 21, no. 4, pp. 539-557.

Title : Analysis of Judicial Conditions in Case Discussion: Case Study about Description of Witness in Divorce in Medan Religious Court

Country : Indonesia

Authors : Prof.Dr.H.Asmuni, MA

: _{10.9790/0837-2301056166}

Abstract:According to the provisions of the Religious Courts and the General Courts that the witness is the person who gives testimony in front of the court related to the event experienced, heard and viewed by the witness himself. This provision is explained in the Civil Procedure Code that the witness explained was only what he saw, heard or felt (Article 171 HIR / 308 Rbg). In the case number 597 / Pdt.G / 2015 / PA.Mdn, the witness presented by the plaintiff before the trial did not see, did not hear and did not know that the plaintiff and the defendant had quarreled. Therefore, the witness’s testimony is not in accordance with the applicable provisions, however the judge keeps deciding his case based on the witness’s statement. The research method used in this research is the theory of Maqasid as-Shariah namely; maintaining Religion, Soul, Intellect, Descendant and Treasure. The results...

Keyword: Judges, plaintiffs, defendants, divorces and witnesses

[1] . Anwar, Moch, The Basics of Islamic Law In Decision Making in Religious Courts (Bandung: CV Diponegoro, 1991. [2] . Arto, Mukti, Reform of Islamic Law through Judge’s Decision, Yogyakarta: Student Literature, 2015.

[3] . Arifin, Jaenal, Religious Courts within the Framework of Law Reform In Indonesia, Jakarta: Kencana Prenada Media Group, 2008. [4] . Auda, Jasser, Earth Islamic Law Through Maqasid Syari’ah, terj. Rosidin and Ali Abd el-Mun’im, Bandung: PT Mizan Pustaka, 2015. [5] . Asafri Jaya Bakri, Concept of Maqashid Syari’ah According to al-Syatibi, RajaGrafindo Persada, Jakarta, 1996

Title : The Jinn, Women Vulnerabilities and the Act of Healings in The Hausa Communities_{Of 21st Century}

Country : Nigeria

Authors : Yakubu Aliyu GOBIR (Ph. D.) || Abu-Ubaida SANI : _{10.9790/0837-2301056773}

Abstract:Prior studies indicate the Hausas belief on the existence of jinn as well as their spiritual effects on humanity. Yet, researches on the

relationship between various women‟s vulnerabilities and jinn are lacking. That is, especially, as women are mostly the victims of jinn. Hence, a significant percentage of women‟s vulnerabilities have to do with jinn. These include physical, medical, psychological and,

sometimes, even social tribulations. However, the most prominent acts of healings among the Hausas are the girka cult and the ruqya (exorcism). Of the two, the former is the most primitive and has a history dated to the history of the Hausas. Whereas, the later is regarded as the modern and advanced act of healing, especially when it comes to issues of jinn. However, this paper reviews...

Keyword: Jinn, Women Vulnerabilities, Hausas, Hausa Community, Girka, Exorcism

[1]. Abdullahi, A. R. (ed) (1999). Healing with the Medicine of the Prophet. Pakistan: Darussalam Publishers and Distributors.

[2]. Abdullahi, I. S. S. (2008),"JiyabaYauba: Waiwaye a KanAl‟adunMatakanRayuwarMaguzawanaAure da Haihuwa da Mutuwa." A Ph. D.

thesis submitted to the Department of Nigerian Languages, Usmanu Danfodiyo University, Sokoto.

[3]. Abubakar, U. (2017). Bori: Hausa cultural practice being spirited way. In Daily Trust. Retrieved on 15th June 2017 from: www.dailytrust.com.ng

[4]. Al-Jauziyah, I. I. Q. (1999). Healing with the Medicine of the Prophet. Pakistan: Darussalam Publishers and Distributors.

[5]. Ashawi, M. M. (1998). Al‟ilajulQur‟ani Lis Sihiri Wal MassisShaitan. Lebanon: AlimulKatub

Title : Role of Digital Technology in Teaching-Learning Process

Country : India

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Authors : Kiran Srivastava || Soumen Dey : _{10.9790/0837-2301057479}

Abstract:Digital technology has brought significant changes in the progression of society. The paradigm shift in education requires the modern teacher to play a role of digital networkers to bring creativity within students as change enablers by using smart tools. Real time use of smart classrooms and magnetic induction enabled board can generate technology powered knowledge exchange which can settled long in students’ mind in the upliftment of teaching learning methodology. The availability of newer technology in digital era demands to improve the performances of all stakeholders of knowledge sharing in a seamless way. Teacher educator has to ensure safety, environment protection and sustainable management. The present paper highlights the issues and challenges related to digital use in teaching and learning which can be driving force in overcoming the obstacles and become successful technology users. To analyze the teachers’ perception of the challenges faced in using digital tools in classrooms, a quantitative research...

Keyword:Digital Technology, Learners, Teacher Educator

[1]. Al-Alwani, A. (2005). Barriers to Integrating Information Technology in Saudi Arabia Education. Doctoral dissertation, the University of Kansas, Kansas.

[2]. Burnett, C. (2011). Shifting and Multiple Spaces in Classrooms: An Argument for Investigating Learners’ Boundary-Making around Digital Networked Texts. Journal of Literacy & Technology, 12(3).

[3]. Coccoli, M., Guercio, A., Maresca, P., & Stanganelli, L. (2014). Smarter universities: A vision for the fast changing digital era. Journal of Visual Languages & Computing, 25(6), 1003-1011.

[4]. Ertmer, P. A. (2005). Teacher pedagogical beliefs: The final frontier in our quest for technology integration?. Educational technology research and development, 53(4), 25-39.

[5]. Ghavifekr, S., Kunjappan, T., Ramasamy, L., & Anthony, A. (2016). Teaching and Learning with ICT Tools: Issues and Challenges from Teachers’ Perceptions. Malaysian Online Journal of Educational Technology, 4(2), 38-57.

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e-ISSN: 2279-0837, p-ISSN: 2279-0845.

www.iosrjournals.org

DOI: 10.9790/0837-2301050110 www.iosrjournals.org 1 | Page

The Existence of Public Relation in Constructing Image in Dayah

MUDI MESRA Samalanga Bireuen, Aceh, Indonesia

Prof. Dr. Syukur Kholil, MA

1

, Dr. Iskandar Zulkarnain, M.Si

2

, Saiful Bahri

3‟4 1_{State Islamic University of North Sumatra, (UINSU), Medan, Indonesia}

2_{North Sumatra University (USU), Medan, Indonesia}

3_{Ph.D Student at State Islamic University of North Sumatra, (UINSU), Medan, Indonesia}

4_{Da’wah and Communication Faculty, IAI Al}

-Aziziyah Samalanga Aceh, Indonesia

Abstract

:

There will be a conflict, impact or hostility because of wrong communication. misscommunication may concern the content, tone (intonation) or way. There is often a case of misscommunication in both social and work relations. For example, if someone is talking to someone else, he does not mean to offend his interlocutor, but his interlocutor is offended by his wrong communication. Public relations is not found as part of organizational management. There is information field, but this field functions to information management and the need that relates to internal problem of Dayah MUDI MESRA Samalanga Bireuen, and it is about yet aspect of how to have good relationship to public, so the existance of public relation that is main role to convey information and communicate continually to obtain mutual understanding between Dayah MUDI MESRA Samalanga and society legally. Functionally public relation in MUDI MESRA Samalanga Bireuen is run by 1) Abu as centre figure (personal branding); 2) students, teungku, gure and manager, through intensive process and quality product; 3) alumni, through Rabithah Alumni Dayah MUDI MESRA Samalanga Bireuen.

Keywords:

public relation; dayah; communication; society

--- --- Date of Submission: 14-12-2017 Date of acceptance: 16-01-2018 --- ---

I. INTRODUCTION

The essence of the public relations problem is communication. Communication is a very important component for someone both in social interaction and in human relationships, especially in the dayah environment. Because of the communication, close and harmonious atmosphere can be created,sometimes it can reconcile the two sides that have differ in opinion, but it can be also on contrary, there is conflict, impact or hostility because of wrong communication. misscommunication may concern the content, tone (intonation) or way. There is often a case of misscommunication in both social and work relations. For example, if someone is talking to someone else, he does not mean to offend his interlocutor, but his interlocutor is offended by his wrong communication.

By communicating well to the community, dayah can do promotions that attract the sympathy of the

community to participate to advance dayah or keep the image of society to the dayah. Promotion can be done

not only by oral, but also the most and the most memorable is by deed, for example by visiting mosque in village to give lecture or becoming imam (leader of communal prayer) or khatib (preacher) in mosque or by

organizing safari ramadhan (Islamic activities) or the like. There is a close relationship between dayah and

society, so dayah will be able to play the role as transmitter of Islamic values to society. In communication, the

most frequent form and have a significant and urgent role is speaking orally.

II. LITERATURE REVIEW

2.1 The Definition of Public Relation

Public Relations is one part of management which is a perfect component of an educational organization or Islamic education because of without the components, an organization is able to run, but it run wobbly and is not able to develop well. According to Jefkins that public relations means a form of communication that applies to all types of organizations, both commercial and non-commercial, both in the public (government) and private sectors.

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of an inividual or organization with the public interest and axecutes a program of action to earn public

understanding and acceptance“.

Cutlip defines public relations as a management function that shapes and maintains mutually beneficial relationships between organizations and their publics. The success or failure of public relations depends on how to shape and maintain these mutually beneficial relationships.

2.2 The Elements of A Dayah

Some elements that are inherent in an educational institute of dayah in Aceh, namely teungku dayah

(main teacher as well as the main leader of a dayah), teungku balee (senior teacher), teungku rangkang (teacher

who only teaches junior students), rangkang (cottage), mosque, bale (learning place) home of teungku dayah, murid (the name of students at Islamic boarding school in Java) and yellow books teaching. All these elements are an inherent unity in a dayah, so it can be said that these elements are an identity for a dayah.

Dayah housing is generally surrounded by a wall fence to limit in and out of students. These buildings are established on the donated land (wakaf) and some are built on the land belonging to tengku dayah, but in

development, nowdays generally dayah in Aceh is built in the land that donated by the community, so dayah is owned by the community and does not belong to teungku dayah, although management policy of dayah is

absolutely in the hands of the teungku dayah himself.

Educational institutions Dayah are basically educational institutions that embrace the boarding system. Therefore, the existence of rangkang (cottage) that becomes a place of residence for the students who meudagang (learning in dayah), becomes a necessity. Rangkang is a small stage house that contains two people

per house, or a long house divided into several rooms, which each room is occupied by two or more people. So the rangkang functions as a dormitory for the students who live in a dayah housing where teungku dayah live.

The existence of the house of teungku dayah in dayah housing that functios not only for efficiency for teungku dayahin doing the mobility of his learning but also to facilitate teungku dayah in overseeing students‟ activity

and to close the emotional connection between teungku dayah and the students.

2.3 The Relations of Dayah and Aceh Society

Dayah is a construction arena of teungku dayah image who then through the students and alumn, the image is socialized to the community. Then, through his image, teungku dayah control the community and take them to the religious life they understand. Based on the reality that the teungku dayah transforms that dayah becomes the center of social cohesiveness and has Islamic character of Aceh people.Therefore, dayah is not only important for young people Aceh to gain the knowledge of Islam and change their social position in society, but also it is also important for all Aceh people because the dayah is part of their life. The higher the charisma of a teungku dayah, the greater the influence and magnetic of dayah, so it invites people to come.

The closeness of dayah relation and Aceh society can be reviewed on their various social activities that is always related to dayah. In Aceh, social politic move, social cohesive creating, birth, death, marriage, business, promosing, sick until loosing things that makes dayah and teungku dayah as the leader and reference in realization and process. Previously in Aceh, religion and politic have experienced clear separation, so between tengku dayah as leader and sultan as politic leader cooperate each other in running the government, even when politic leader experience crisis, they (tengku dayah) show in politic room to replace the last role in maintaining the country. According to Dhofier the reality is different in Java, in Dutch colonial government, sultan in Java gives attention especially to politic aspects and in concrete comprehension lets Islamic problems solved by kyai. That is why indirectly sultan‟s policy has strengthened the separation between religion and

politic.

III. RESEARCH METHODOLOGY

3.1 The History of Genesis of Dayah MUDI MESRA Samalanga Bireuen Aceh

As Islamic education institution nowdays, dayah is still exist with tradition of educational system that

is inherited hereditary from one generation to the other generation. The most traditional dayah is still managed

by a head of dayah that if the head of dayah is pass away, he will be replaced by the other, usually he will be

replaced by his children or his son in law and may the other relative. It is because dayah tradition in Aceh belongings personal of the head of dayah or the other people that is managed by a teungkuchik or abu the head

of dayah.

The existance of dayah in Samalanga subdistrict Bireuen Regency is basically caused by demand of

society that want to advance in anything, especially thing that relates aqidah (belief), worship, etc. In this case a

number of dayah in Samalanga subdistrit is Ma„hadal „Ulum Diniyah Islamiyah Mesjid Raya (MUDI MESRA)

Samalanga that has developed long than the other dayah in Samalanga subdistrict. So it is clear that the

existance of dayah especially dayah MUDI MESRA Samalanga is people‟s desire around dayah that want to

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Dayah MUDI MESRA is included category of dayah that has produced priest and ulama cadres. Some

of them continue their study in domain and foreign. Many alumni go to their home to build new dayah in their

village. The branch of Dayah is found by Dayah MUDI MESRA nowdays has achieved 329 Islamic boarding

school and religious building in Aceh region and not. All dayah alumni is shade of institution of Rabithah Alumni dayah MUDI MESRA Samalanga. In the previous about 16th century, Sultan Iskandar Muda (12th

Aceh king, sovereign about 1607 – 1636) in his journey to village, he build a mosque, people there mention it

“Mesjid Raya/Raya Mosque” that function as worship place aand religious meeting/place for society. At that

time it is led by Faqeh Abdul Ghani located in Mideun Jok village that now called Mesjid Raya.

After the head pass away, dayah is led by many ulama by turns while the others have unclear identity

because there are not data or clear document either kept in office or news from interview to society based on researcher who knows history.

About 19th century, dayah educational institution is formed by ulama‟s initiative from Ulee Balang party, Muhammad Ali Basyah that is supported by society. On 1927 this Islamic education institution is believed to be led by Teungku H. Syahabuddin bin Idris that at that time his students consist of 100 male and 50 female, 5 male teacher and 2 female teacher.Based on the condition at that time, the dormitory building and religious building are emergency barrack that is built of bamboo and sago palmstem.

Table 1: Leadership of dayah MUDI MESRA Samalanga

No Names Year Address Tgk. H. Hanafiyah Bin Abbas Tgk. H. Abdul „Aziz Bin Shaleh

Tgk. H. Hasanoel Bashry HG

- Data Source: Sekretariat Dayah MUDI MESRA, on 2017.

3.2 Research Location

This research location is centered in Dayah MUDI Mesjid Raya Samalanga Bireuen Regency Aceh.The

reason of location election is regarded right because the election and decision of location are conducted by some consideration based on typica, interractive, uniqueness, and appropriate to topic in this research. Some significant reason why this research is undertaken in Dayah MUDI Mesjid Raya Samalanga Bireuen regency

Aceh are the reasons that relates to research location and the research substantive reason.

The other reason of research location election is because Dayah MUDI Mesjid Raya Samalanga

Bireuen Regency Aceh has publication such as book, religious activities, website, magazine until foreign country, calender, and alumni association Dayah MUDI Mesjid Raya Samalanga Bireuen Regency Aceh. Those

are the form of publication that conducted by Dayah MUDI Mesjid Raya Samalanga Bireuen Regency Aceh, so Dayah MUDI Mesjid Raya Samalanga Bireuen Regency Aceh is attractive to be researched.

That is the reason that researcher proposes, so Dayah MUDI Mesjid Raya Samalanga Bireuen

Regency Aceh is unique and attractive dayah to be researched.

3.3 Data Source

The data in this research means informtions or fact thas is obtained through observation and research in the field that can be analysed in understanding a phenomenon or to support a theory. In quaitative research data are given in form of description. Data that are collected are the data that are appropriate with research focus. Obtained data in this research by snowball sampling are key informants to point the people that know the

problem that wil be researched to complete the explanation and the people that are pointed and points the others if the explanation is lack and so on.

The types of data in this research can be devided into two they are primary and secondary data. Primary data is obtained in words or oral form and the attitude of subject (informant) that relates to public relations management in Salafiyah boarding school while secndary data is obtained from documents, photoes, and things that can be used as primary data complement. The characteristics of secondary data is in the form of writings, records, pictures or photoes that relates to process or activity with public relations in Dayah MUDI Raya

Mosque Samalanga Bireuen Regency Aceh.

Primary data that relates to public relations managements in Dayah MUDI Raya Mosque Samalanga

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DOI: 10.9790/0837-2301050110 www.iosrjournals.org 4 | Page public relations, the role of Abu Syeh in public relations, and so on. Secondary data that is obtained through

document is data that is considered that there is relation with research focus about: location of Dayah MUDI

Raya Mosque Samalanga Bireuen Regency Aceh, number of students, communication to students‟ parents,

communication to alumni and so on. To get the data, the researcher needs to decide data source well because the data will not be gotten without data source. The selection and determination of the number of data sources is not only based on the number of informants, but also more important in the fulfillment of data needs, so that the data source in the field can vary based on need.

Data source in this research can be divided into two, they are human and not human. Data source functions as subject and key informant and the data that is obtained through informant is soft data while data source that is not human is form of document that in relevantto this research focus, such event or activity that has relation with research focus. Data that is obtained through document is hard data.

IV. DISCUSSION

The existance of public relations in this research, the researcher shows data in the field successively about the existance of public relations formally in institutions of Dayah MUDI MESRA Samalanga Bireuen Aceh, public relations actor and various activities that tends to public relations. The existance of public relations in an educational institution is one of part of communication that is complement component in educational organization or Islamic education. In running its duty, An organization or educational institution is better to involve society. It is inevitability if in weaving relation to society is without public relation. It is like what happend in Dayah institution in Aceh, a Dayah institution can survive in society and globalization era till right now, it needs management public relation function well, although formally it is not looked. This case is proposed by Dr. Tgk. Muhammad Aminullah, MA, he is alumnus of Doctoral program Islamic communication department Islamic State University North Sumatra Medan:

If pubic relation is meant how to weave the good relationship to public, it includes society, government elements, actually the most success is Dayah institution. Although in Dayah institution structurally they do not design public relation field or humanity, actually Dayah institution has run the functions of public relationitself and in fact Dayah institution is able to run ti with government element and get support from society. About the existance of Public relation in dayah institution, Abi Zahrul Fuadi, M. Pd also explains that:

Formally there is no public relation in dayah institution but functionally it is actually conducted by all elements in dayah institution. In getting students, dayah never puts banner or brochure but we act directly to

society. Therefore,we do not publish directly but dayah has run humanity‟s functions.

Further Abi Zahrul Fuadi M,Pd explains:

The priority of dayah is studying hard. During being student in dayah serve to society if they are

needed because the most important in dayah is that the student can recite qur‟an and then they teach and

becomes teungku to be the head of dayah in each region. From the statement above, the existance of public

relations structurally is not found in Dayah MUDI Mesra Samalanga, but public relation is regarded having good relation to society and every party, and dayah has done it. Every element in Dayah MUDI Mesra Samalanga has done public relation. This case is proven because there is good relation between dayah and society, government and non government.

There is providing information in Dayah MUDI Mesra Samalanga that has duty to give infromation about dayah policy and interact in guest service visiting to dayah. This part is dayah internal and does not tend yet to function of public relation in macro. Public relation itself is part of organiztion that becomes communicating connection between institution with the public, so understanding is created that has impact to positve image and the support from public to dayah existance.

From the statment above, the students as part of Dayah, they accentute reciting the Qur‟an, studying,

and never do controversional attitude to Dayah, moroever to Abu as his leader. The students always show that there is good relation among students, organizer, and Abu, that is supported by student‟s gait when they

subserve in society. This case give plus score in society life and it is an unconscious public relationship. Abi Zahrul Fuadi, M. Pd proposes:

There will take care of public relation‟s problem, it is called humas and hamkan, but this providing

informtion has duty giving information either to students or to organizer and Abu relating document, invitation

or information that must be known by students or organizer while the problem that relates to policy about relation of internal or external dayah, it is not dayah‟s duty. the duty in dayah is studying hard, reciting qur‟an,

teaching, discussing and bahtsul masail.

One of alumni Dayah MUDI Mesra Samalanga, Tgk. Yusfriadi, MA, proposes:

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DOI: 10.9790/0837-2301050110 www.iosrjournals.org 5 | Page Tu Bulqaini alumni Dayah MUDI MESRA Samalanga that also becomes leader of Dayah in Aceh, proposes that:

Dayah institution structurally does not design public relation field, but actually dayah institution has run functions of public relation . The functions are usually run by students, alumni, and Abu the head of dayah.

The alumni like me and the other friends bring symbol of Dayah MUDI MESRA Samalanga, so if they serve to society, almamter of MUDI MESRA Samalanga Bireuen Aceh will adhere.

The same thing is also explained by Tgk. Samsul Bahri, SHI organizing Dayah Darul Abrar

Al-Aziziyah proposes:

Public relation in dayah institution formally is not exist but functionally it has been done by all element that is exist in dayah institution. The function is run well by students, alumni and the leader of dayah. They usulally organize preaching in religious activity, and also spread calender, even many alumni has good image in their village, so that case will be public relation function itself.

From the explanation above, Dayah MUDI Samalanga is dayah with salafiyah typical: 1) Dayah institution is famous with yellow book, and 2) dayah institution maintains dayah institution consistently with yellow book although it still respond globalization challenge in form of computer, internet using and so on.

The students of Dayah MUDI Samalanga is not pro active with activities that is exist in society. They in Dayah MUDI Samalanga is taught to be smart first, then after graduation ftom dayah, they will be teungku that serve society or Abu that lead dayah in their region because based on knowledge they have had and society has regarded that the student from Dayah MUDI Samalanga have good quality, can interact to society and have extensive religious knowledge, so society believes in Dayah MUDI Samalanga from quality output result.

Even many students of Dayah MUDI MESRA Samalanga Bireuen Aceh continue to hihger level like university, but yellow book tradition is always held and used as the valid reference to confront problems. Here are institution activities of Dayah that has impacts in running public relations.

Tgk. Abrar azizi, M. Kom that has finished postgraduate in IAIN Malikussaleh continues his explanation that:

I am sure with educational globalization influance they will experince saturation level, so that will be back to nature and it make me as teungku in Dayah MUDI MESRA Samalanga Bireuen Aceh that attract to maintain yellow book. Although I have learnt yellow book, I also learn various western books, thought of west figure when taking postgraduation, I hold my principle that yellow book is the best. Yellow book must be mastered by students, then spreaded, developed based on actual problem but hold on the teaching in yellow book.

Tgk. Abrar Azizi, M. Kom continues his explanation:

I am sure that the students of Dayah MUDI MESRA Samalanga Bireuen Aceh actualizes yellow book and rightnow the students of Dayah MUDI MESRA Samalanga Bireuen Aceh has been trained. Before graduation every alumni must made scientific work and the made in form of book, and sold freely, published by Dayah MUDI MESRA Samalanga Bireuen Aceh itself, Al-Aziziyah press. This is result of Bahtsul Masail.

Their intelectual they shool from beginning till graduation, they are stimulated to observe fact social life, then it is discussed together in bahtsul masail, the result is written in scientific work called risalah that is made in the

form of book. It is like students that do scription or thesis.

So the students of Dayah MUDI MESRA Samalanga Bireuen Aceh is trained to study yellow book holistic and will become functional human. If a dayah has alumni that use and can publish scientific work, dayah institution itself will be believed by sociey as quality educational institution, directly MUDI MESRA Samalanga has conducted public relation even thought formally there is no special organization that does not handle that case. Finally public relation in Dayah Samalanga institution has characteristic of natural or pure,

because all elemets in Dayah MUDI MESRA Samalanga from abu until students even the alumni automatically have run function of public relation while they do main duty and function either internal or extenal of dayah institution.

The role of Abu as the head of Dayah MUDI MESRA Samalanga, has duty as teacher, muballigh, and Mudir (leader). When he is as a teacher, Abu has activity to teach the students and society to have moslem

personality especially. when he is as muballigh, Abu convey islamic teaching to whoever he meet based on

principle to ask goodness and prevent badness, as mudir, Abu ha role to be judiciary to his members.

This case that makes Dayah MUDI MESRA Samalanga accept the honorable position in society. In running his duty, Abu shows the behavior that can be made uswah hasanah and instill cultural values that will

naturally impact on the implementation of public relations functions.