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A style of the Coca-Cola advertisements and its persuasive effects toward the readers.

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Academic year: 2017

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Figure II-1. Variety of font sizes (Reddick, 1976: 280)
Figure II-3. Variety of degree of boldness (Reddick, 1976: 280)
Figure II-4. Variety of font races (Reddick, 1976: 280)
Figure II-5. Headlines in up and down style rule
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A style of the Coca-Cola advertisements and its persuasive effects toward the readers.

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