Proceedings International Seminar Language Maintenance and Shift IV. November 18, xviii+488 hlm. 21 x 29,7 cm ISSN:

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Balai Bahasa Provinsi Jawa Tengah

Jalan Imam Bardjo, S.H. No.5 Semarang

Telp/Fax +62-24-8448717

Email: seminarlinguistics@gmail.com

Website: www.mli.undip.ac.id/lamas

Proceedings

International Seminar

Language Maintenance and Shift IV

November 18, 2014

xviii+488 hlm. 21 x 29,7 cm

ISSN: 2088-6799

Editors:

Zane Goebel

J. Herudjati Purwoko

Suharno

M. Suryadi

Yusuf Al Arief

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International Seminar “Language Maintenance and Shift” IV November 18, 2014

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EDITORS’ NOTE

This international seminar on Language Maintenance and Shift IV (LAMAS IV for short) is a

continuation of the previous international seminar with the same theme conducted by the

Master Program in Linguistics, Diponegoro University on 18 November 2014.

We would like to extend our deepest gratitude to the seminar committee for putting together

the seminar that gave rise to this collection of papers. Thanks also go to the Head and the

Secretary of the Master Program in Linguistics Diponegoro University, without whom the

seminar would not have been possible.

The table of contents lists all the papers presented at the seminar: The first four papers are

those presented by invited keynote speakers. They are Dr. Sugiyono (Badan Pengembangan

dan Pembinaan Bahasa, Jakarta, Indonesia), Dr. Zane Goebel (La Trobe University,

Melbourne, Australia), Prof. Yudha Thianto, Ph.D. (Trinity Christian College, Illinois, USA),

Dr. Deli Nirmala, M.Hum (Diponegoro University, Semarang, Indonesia).

In terms of the topic areas, there are 21 papers in applied linguistics, 20 papers in

sociolinguistics, 14 papers in theoretical linguistics, 18 papers in discourse/pragmatics, and 13

papers (miscellaneous).

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Int er na tion a l S em in a r “ La ngua g e Ma in ten a nc e a nd S hi ft” IV N o ve m b er 1 8 , 2 01 4

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SC HEDULE OF THE IN TE RN AT ION AL S EM IN AR LA N G U AG E MAI N TE N A N C E A N D S HI FT IV TIM E NA M E TIT LE PAG E ROOM CH AIR PE RS ON 07.30 - 08.15 Reg ist rat io n Lobby Com m ett ee 08.15 - 08.30 Op en in g Kr ypto n Dean of F IB Undip 08.30 - 09.00 Keyn ot e Spe ak er s Kr ypto n Com m ett ee Dr. S ug iyono 09.00 - 10.30 Plen ar ry Kr ypto n Dr. Nur ha yati, M .Hum . Dr. Deli Ni rm ala, M .Hum . RE PRE SE NT AT ION OF JA VA N ES E LA NGU AGE M AINT EN ANC E IN LO C AL NE W SP AP ERS IN CE NT RA L JA VA 1-17 Pr of. Y ud ha T hian to, P h.D. PRON OUN S IN SE VE NT EE NT H -CE NT UR Y M AL AY : A HIS TORI CA L L ING UIS TIC S ST UD Y OF E D UC AT IONA L T EX TS P U BLIS HE D B Y T HE V O C F OR CH ILD RE N IN THE E AS T IN DIE S 18 -28 Dr. Z an e G oe be l UN D ERS TA ND ING S HIF TING L ANGU AG ES ON IND ON ES IA N T ELE VIS ION: UN D ERS TA ND ING S OCI AL V AL UE IN L AT E C AP IT ALI SM 29 -42 10.30 - 10.4 5 Co ffee Br ea k Resto 10:45 – 11:45 Par all el Ses sio n 1 A Kr ypto n I M od er ato r be rga ntia n a nta r Pem aka lah da lam satu rua ng

Hepy Sri Rah

ayu Puj iastut i & Nia K ur niawat i TE AC HE R S’ COMP ET EN CE S IN T EA C HING ENGLI SH T O YOUN G L EA RN ERS IN ELE M ENT ARY S CH OOL 43 -49 I Nyom an A ryawiba wa THE A CQUI SIT ION OF UNI VE R SA L Q UA NT IF IE R S IN IN DON ES IA N ( IS O 6 39 -3: IND): A PRE LIM INA RY RE PORT 50 -55 Jur iant o LE XIC AL ERR O RS IN T HE A RG UMEN TA TI VE E SS AY S W RIT TE N B Y EN GLI SH DE PA RT M ENT S TU DE NT S OF A IRLA NGG A UNI VE RS IT Y 56 -61 10:4 5 – 11:45 Par all el Ses sio n 1 B Kr ypto n I I M od er ato r be rga ntia n a nta r Pem aka lah da lam satu rua ng Ahm ad M ub ar ok KON SE P B ER KE HIDU PA N D AL AM P AP AD AH BA NJA R 157 -162 Feb rina Nade lia M ENGU NGK AP NILAI KE ARIF AN LOK AL D AN E KS IS TE NS I NA M A-NA M A M AK AN AN T R ADIS ION AL SU N DA B ER BA HA N D AS AR SING KONG: K AJI AN ANT RO POLI NG UIS TI K DI KOT A B AN DU N G 169 -173 I Nen ga h Sudipa M AINT AINI NG BA LIN ES E L ANG UA G E T HR O UGH WR IT ING SH ORT S TORI ES IN BA LI O RT I 174 -176 10:45 – 11:45 Par all el Ses sio n 1 C Kr ypto n I II M od er ato r be rga ntia n an tar Pem aka lah da lam satu rua ng Age ng S utr isno & Cind y In tan Aud ya Putr i RE EX AM INING L EX ICA L VA RI AT ION IN DA TA R VILL AG E: T H E CA SE OF V ER B 260 -264 Ahd i Ri yon o LE KS IK ON P ERT ANI AN D ALA M B AH AS A J AW A DI KA BU PA TE N K U DU S: KA JIA N ET NOLING UIS TI K 265 -269 Em ilia N inik Ayda wati THE K NOW LE DG E OF P RO SO DY IN HE LP ING ST UD ENT S RE SP O NS E UT TE RA NC ES A PP RO PRI AT EL Y 270 -273

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TIM E NA M E TIT LE PAG E ROOM CH AIR PE RS ON 11:45 – 12:45 Par all el Ses sio n 2 A Kr ypto n I M od er ato r be rga ntia n a nta r Pem aka lah da lam satu rua ng Agu s S ur yan a WA C AN A D EM OK RA SI D ALA M P ER SF EK TIF T AB LOID M EDIA UMAT 331 -335 Akm al & M ar ia Yose ph in Wl & Sr i W ah yun i THE CH AR ACT ERIS TIC S OF E NGLIS H AD VE RT IS EM ENT S CR EA TE D B Y ST UD ENT S OF B U SIN ES S E NG LISH CL AS S AT P GRI UN IV ERS IT Y S EM AR ANG. LE M BA GA P ENE LIT IA N D AN PE NGA BDI AN P AD A M AS YA R AK AT , UNIV ERS IT AS PGRI SE M AR ANG 336 -340 Ch. Ev y T ri W idyah en ing DICTI ON IN A DR AM A E NT IT LE D ‘R OM EO A ND JULI ET ’ B Y WIL LIAM SHA KE SP EA R E 341 -344 11:45 – 12:45 Par all el Ses sio n 2 B Kr ypto n I I M od er ato r be rga ntia n a nta r Pem aka lah da lam satu rua ng Koe swand i DE VE LO PING AN ENGLI SH I NS TRU CT ION AL M OD EL O F RE AD ING COMPR EH EN SION US IN G QT M F OR JHS 62 -67 Agu s S ub iyanto DE TE RMI NE R P HR AS ES IN NIN ET EE NT H -C ENT UR Y M AL AY 471 -475 Nyom an K ar ina We dh an ti M ULT ICULT UR AL F OLKTAL ES IN E NGLI SH L ANG UA G E T EA C H ING: PROMO TING COMM ON ALIT Y I N DIV ER SIT Y 68 -7 1 11:45 – 12:45 Par all el Ses sio n 2 C Kr ypto n III M od er ato r be rga ntia n a nta r Pem aka lah da lam satu rua ng I Nyom an M uliana M AINT AINI NG BA LIN ES E L ANG UA G E T HR O UGH SCH O OL PR OGRA M S IN BA LI 177 -180 Iqb al Nur ul A zha r PE TA S O SIODI ALE KT OLOG IS M ADU R A 181 -186 Ken fitr ia Diah Wi jayan ti BE NT UK D AN F U NG SI P IS UH AN B AHA SA JA WA : S U AT U K AJI AN SOS IOP R AGM AT IK 187 -190 12.45 - 13.45 BR EAK Resto 13:45 – 14:45 Par all el Ses sio n 3 A Kr ypto n I M od er ato r be rga nt ian an tar Pem aka lah da lam satu rua ng Ged e Prim ah ad i-Wi ja ya -R. VIS U ALI SA TION OF DIA CH RO N IC CON ST RU CT IO NA L CH ANG E US ING M OT ION CH ART 274 -277 I Nyom an Udaya na INCH O AT IV E V ER BS IN IND O N ES IA N 278 -282 Tom Conn er s & Jozina V an de r Klok LA NGU AG E DO CU M ENT AT ION ON JA VA NE SE : A S HIF T T OWA RD S RE CO GNIZ ING AND CE LE BRA TING COLL OQUI AL VA RIE TIE S 283 -288 13:45 – 14:45 Par all el Ses sio n 3 B Kr ypto n II M od er ato r be rga ntia n a nta r Pem aka lah da lam satu rua ng M oh d. Rasdi S aa m ah & A bu Hassan A bd ul M ET ROLOGI D AL AM P ERI BA H AS A S UK U K AUM SE M AI: S AT U K AJI AN SE M ANT IK 345 -349 P. A ri Sub ag yo PE M AH AM AN DA N P ENGG UN AA N C ANG KRIM AN OL EH M AS YA RA KA T JA WA SE KA RA NG 356 -361 Sug en g I riant o "C RIT IC AL DIS COU RS E A NA LY SIS O N ID EOLOG Y OF N EGA R A IS LA M INDON ES IA (NII) GRO UP , I ND O NE SI AN GO VE R NMEN T, AND T HE J AK ART A POS T R EP RE SE NT ED T HR OU GH E DIT O RIA LS A ND H EA DLIN ES OF T H E JA KA RT A P O ST " 362 -366

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TIM E NA M E TIT LE PAG E ROOM CH AIR PE RS ON 13:45 – 14:45 Par all el Ses sio n 3 C Kr ypto n I II M od er ato r be rga ntia n a nta r Pem aka lah da lam satu rua ng Sum ar lam & S ri P am un gka s KA R AK TE RI ST IK B AHA SA A N AK -A N AK DOW N S YN DR OM E DI KA M PUN G DOW N SY N DR OM E K AB UP AT EN P O N OROGO ( SUA TU T IN JA UA N PS IK OLI NG UIS TI K) 72 -77 Wening S ah ay u KON ST RU KS I NA M A DIRI J AW A DA N J ERMA N: K AJI AN C ROS S CULT U RE UN D ERS TA ND ING 78 -8 2 Yen ny H ar tan to FORE IGN ER S’ PE R CE PT ION S T OWA RD S I ND O NE SIA N CU LT U RE : A P IE C E OF ST UD Y ON C CU 83 -87 14.45 - 15.30 Ses sio n A M atr ix Com m ett ee M au lana T eg uh P er da na ANA LI SI S M ET OD E PE N ER JE M AHA N D ALA M M EN ERJ EM AHK AN NO VE L T HE HU NG ER G AM ES 88 -92 M oh . A niq Kh. B. FROM LIT ERA CY T O I DE OL OG Y: S EM ANT IC S HIF T ON T HE R EP R ES ENT AT ION OF “T UH AN ” M EA NIN G 93 -96 Nafisa Gh an ima S ha nty SHA PIN G COM PUT ER M EDI AT ED COMM UN IC AT ION ( CMC) O N Y OUT U BE VIDE O COM M ENT S T O WA RD J AV AN ES E B OS SA NOV A AS T H E M EDI A T O PRE SE R VE J AV AN ES E C OLL O QUIA L L ANG UA G E 97 -102 Nur vita Anjar sar i ST RA TE GI P EN ERJ EM AHA N IS TILAH B UD AY A D ALA M K OM IK ‘K IS AH PE TU ALA NGA N T INT IN: C ERU TU S ANG F ARA O H’ 103 -108 Resti Wahyun i & F .X . P au la Er alina Hado m i UT ILI ZING E XP ERI ENT IA L M EA NING F OR AN ALY ZING T EA CH ERS ’ LE SS ON PLA N S: A M ET AF UN CT ION S O F S YS TE M IC F UN CT ION AL G R AM M AR 109 -113 Retno Wuland ar i & S iti Fau liyah WA YS T O T R AN SLA TE A DD R ES S T ERMS F R OM INDO NE SIA N INT O E NGLI SH: A CA SE S TUD Y IN KE TIK A CI NT A B ERT AS BIH II M O VI E 114 -117 Ric a S. Wur yan ingr um INT EGR AT ING C ULT UR E, S O N G L YRIC S AN D T ECH NOLOG Y I N T RA N SLA TIO N CLA SS 118 -124 Rukni S etya wati PE N AN AM AN NIL AI -NILA I P EN DIDIK AN KA RA KT ER M ELA LUI M EDIA GA M BA R SE BA G AI U PA YA UNTU K M EN UMBU H KA N M IN AT M EN ULIS S IS W A 125 -129 Sum ar wati SOA L CE RIT A M AT EM AT IK A U NT UK S IS WA K EL AS RE ND AH SE KOLA H D AS AR DI KA W AS AN PE DE SA AN: AN ALISIS S TRU KT UR S EM ANT IK 130 -135

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TIM E NA M E TIT LE PAG E ROOM CH AIR PE RS ON 14.45 - 15.30 Ses sio n B M atr ix Com m ett ee Suta rsih PE M BE LA JA RA N B AH AS A IN D ONE SIA B ID ANG POLI TIK DI M EDIA M AS SA 136 -139 Syaifur Rochm an RE SE ARC HING T H E U SE OF DI CT IONA R Y BY S TUD ENT S OF E NGLI SH LIT ERA TU RE DE PA RT M ENT A T JE ND ER AL S OE DIRMA N UN IV ERS IT Y 140 -144 Titin Le star i COMM ODIT Y F ET IS HI SM S I N C OS M ET IC AD VE RT IS EM ENT S I N IND ON ES IA 145 -149 Cic ik T ri Jayan ti HU BUN G AN SIM BOL -S IM BOL “K ES UC IA N ” D AL AM P ENA M AA N T EM PA T DI KA BU PA TE N LUM AJA NG: ST U DI E TNOG RA FI S T ER HA D AP L EGE ND A PE N AM AA N WIL AY AH KA BU PA TE N LUM AJA NG 204 -209 Er fan Ga zali ALIH A KS ARA ‘C’ D ALA M NA M A INDON ES IA K E BA HA SA A R AB 210 -2 13 Er na S un ar ti CODE S WIT CH ING AN D COD E M IX ING IN M ULT ILAN G UA GE C OM M UN IT Y C AS E ST UD Y IN B AL AI L PP U -UN DIP S EM AR ANG 214 -219 Ihd a Rosd iana & E kfinda r Dil iana TE GA LN ES E YOUT H AT TIT UD E T OWA R DS B AHA SA JA WA NG OK O R EF LE CT ED IN S OCI AL M EDIA US AG E A ND CLOT HING IN DU ST RY A S AN EF FORT OF LA NGU AG E M AI NT EN ANC E 220 -224 La Ino KE KE RA BA TA N BA H AS A WA W ONII, M ORON EN E, D AN KULI SUS U ( KA JI AN LINGUS TI K HI ST ORIS K OM PA R AT IF ) 225 -230 M . S ur yad i KE H EB AT AN D AN KE UN IK AN BA SA S EM ARA NGA N 231 -236 14.45 - 15.30 Ses sio n C M atr ix Com m ett ee M uh am m ad Rayha n Bustam ALIH D AN C AM PUR K OD E M AH AS IS W A P EM BE LA JA R B AH AS A INGG RIS DI M EDIA S O SIA L F AC EB O OK : T R EN A TA U KE BUT U HA N? ( ST UD I K AS U S K AJI AN SOS IOLI NGUI ST IK P ADA GRO UP M AHA SIS W A S AS TR A ING G RIS U NIV ER SIT AS KOM PUT ER I ND ON ES IA (U NIK OM ) B AN DU NG DI F AC EB OO K) 237 -242 Saida tun Nafis ah CH OIC E OF LA NGU AGE IN JO B T IT LE S A T VA C AN CY A D VE RT IS EM ENT S 243 -246 Udin K am iludd in GROUN DING IN F AC E-TO -F AC E CON VE RS AT ION: AN ET HN O GRA PH Y S TU DY 247 -252 Ajar P rad ika Ana nta T ur M BOK : IT S DI ST RIB UT IO N, M EA NING, AN D F UN CT IO N 287 -292 Asr i W ijayan ti LE KS IK ON B US AN A M U SLIM AH INDON ES IA (K AJ AN LING UIS TI K ANT RO POLOG IS ) 293 -298 Ida B ag us Putr aya sa PE N YU SU NA N KA M US HOMO N IM UNTUK P EL AJ AR 299 -302 La lu E rwan Hu sna n & Dam hu jin KA LIM AT B AHA SA S AM AWA -M AT EM EGA : CA TA TA N PE NE LIT IA N D AE RA H TE RP ENC IL SE BA G AI UP AY A PE M ERT AH AN AN B AH AS A I BU 303 -307 Ningr um T resn asa ri GOROA W AS E D ALA M B AHA SA JE PA NG 308 -313 Pr ihan tor o KOR ES PON DE NS I P ERU BA H AN LINGK UN G AN D AN CA RE GI VE R T ERH ADA P KOM PE TE N SI L IN GUIS TI K D AN K OM UN IK AS I A N AK (S TUD I K AS US P AD A A P) 314 -318

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TIM E NA M E TIT LE PAG E ROOM CH AIR PE RS ON 14.45 - 15.30 Ses sio n D M atr ix Com m ett ee Sulis T riyono SUB ST AN TIV WÖR TE R IN G ER M AN 319 -323 Achm ad Dic ky Rom ad ha n FUN GS I T IN DA K T UT UR WA CA NA R UB RI K KON SULT AS I S EK S P AD A M EDI A ONLINE K OM PA S.COM 364 -367 Asih Pr ihan dini d an Jua nd a BRIDGI NG S EB AG AI ALA T P AG AR K ES ANT UN AN B ER BA HA SA DA LA M M EDI A SM S 368 -372 Far ikah ANA LY SIS OF T H E S CH EM AT IC S TRU CT UR ES OF T H E S TU D ENT S’ WR IT TE N RE PORT T EX TS 373 -376 Fida Pan ge sti FE NOME NA S ENY AP AN: ST UD I K ONT R AS TIF T ER HA DA P T UT UR AN TE RE NC ANA DA N T UT UR AN SP ONT AN 377 -382 Lisdian a Anita THE E XIS TE NC E OF CI NE M A T ERMS I N T AR AK AN T EE NA G ER S’ D AILY COM M UN IC AT ION 383 -387 M ar tver na d & A dh a Ritna sih Gr iyani M ET AF OR A D ALA M K OM UN IK AS I B U DA YA M AS YA R AK AT DA YA K KA YA N G A’A I 388 -393 Nugr ah en i E ko War da ni A S TY LI ST IC AN ALY SIS OF T HE P O EM S OF WIJI T HU KUL 394 -399 Nuken T ad zkiro h L ekso ANA LI SI S W AC AN A P ELA NGG ARA N PR IN SI P K ERJ A S AM A DA LA M A C AR A DIS KUS I I ND O NE SIA L AW AK K LUB (ILK) EP IS OD E 4 JU NI 20 14 DI S TA SIUN TE LE VI SI T R AN S7 400 -405 14.45 - 15.30 Ses sio n E M atr ix Com m ett ee Sab ila Rosd iana NE G AT IV E P OLI TE N ES S E M PL OY ED B Y N AJW A SHIH AB IN M AT A N AJW A ‘HA BIB IE H ARI INI ’ 406 -411 Sur on o PE N ER AP AN PRI NS IP K ERJ AS AM A D AN PE M EN UH AN P RIN SI P K ES ANT U NA N DA LA M T IN DA K T UT UR GUR U -GURU T AM AN KA NA K-KA N AK 412 -418 Ivan Chab ibilah THE IM PO RT AN CE OF INT ERG ENE RA TIO NA L TR AN SM IS SIO N OF LAN G UA G E 419 -421 Jur iant o & S al ima h US ING VA RIOU S W RIT IN G R ES OURC ES T O PROMO TE COLL AB OR AT IV E AT M OS PHE RE IN LE AR NING W RIT ING S KILL S 422 -427 M ah ab ba tul Cam alia KOM PA R AS I P ENA FS IR AN KE PRIB ADIA N B UD AY A JA WA B ER DA SA R KA N KE LOM PO K U SIA D AL AM T UT U RA N PE NGH UN I L AP AS II B LA M ONGA N K AJIA N ET NOGR AF I K OM UN IK AS I 428 -433 Dya h T jatu rrini PE N GA RU H BUD AY A D AL AM P EM BE LA JA R AN BA HA SA (A SI N G) 434 -437 La ksana ning M ukti RE GI ST ER S A ND A CR ONY M S I N B O ARD ING S CH OOL 438 -441 Nunu ng S up riadi PE M ERT AHA NA N BA HA SA ‘DI ALE K M AND ARI N’ P AD A M AS YA RA KA T T IONG HU A DI P U RW O KE RT O 442 -445 Sar tika Hijriat i & A nisa Ar ifiyani TE AC HE R ’S ROLE OF J AV AN ES E L ANG UA G E M AI NT EN AN CE A M ONG INDE RGA RT EN ST UD ENT S I N RA A L-M U NA S EM AR ANG 446 -449

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TIM E NA M E TIT LE PAG E ROOM CH AIR PE RS ON 14.45 - 15.30 Ses sio n F M atr ix Com m ett ee Wur i S aye kt i M ET AF OR A S IM BOLI S DA N V ERB AL T UT UR AN P RA NA TA CA RA D ALA M UP ACA RA P ANGGIH PE NG ANT IN CA RA J AW A-SUR AB AY A 450 -460 Nur ha yati CONTE ST ING R EGIO NA L, NA TI ONA L, AND GLOB AL I D ENT IT IE S T HR OU GH T H E AT TIT UD E OF IN DON ES IA N L ANGUA GE S TUD ENT S 461 -465 Suh ar no IM PRO VING T H E LA NGU AG E A CC UR AC Y IN WR IT ING SK ILL T HR OUG H GRO UP DIS C US SION AND E R ROR AN ALY SI S 466 -4 70 15:30 – 16:30 Par all el Ses sio n 4 A Kr ypto n I M od er ato r be rga ntia n a nta r Pem aka lah da lam satu rua ng M isnah M an na ha li BA H AS A SIM BOL DA LA M K OM UN IK AS I B U DA YA (S U AT U K AJI AN M AK N A BUD AY A D ALA M P ERK AWI NA N A DA T BUGI S M AK AS AR) 184 -1 88 M ukh lash Abr ar M AINT AINI NG F IR ST LAN G UA G E: B ILI N GU ALS ’ V OIC ES 189 -194 Wati K ur nia wati VA RI AS I B AH AS A LAM PU NG B ERD AS AR KA N P ER BE DA AN ET IM ON DI PRO VI N SI L AM PUN G 195 -199 15:30 – 16:30 Par all el Ses sio n 4 B Kr ypto n I I M od er ato r be rga ntia n a nta r Pem aka lah da lam satu rua ng Wi sm an Hadi NE TR ALIS AS I V O KA L PA DA RE DU PLI KA SI BA H AS A M ELA YU L ANG KA T 28 2-286 Yose ph Y ap i T au m BA H AS A, WA CA NA , D AN KE KU AS AA N D AL AM K ON ST RU KS I G 30 S 36 0-363 Nor A siah I sm ai l & Nor liza Jam alud din & Anida S ar ud in M ET AF OR A ‘K EP AL A’ D ALA M P EM IK IR AN M ELA YU: AN ALISI S TE ORI B LE N DING 343 -3 48 15:30 – 16:30 Par all el Ses sio n 4 C Kr ypto n I II M od er ato r be rga ntia n a nta r Pem aka lah da lam satu rua ng Er lita Rusna ning tias THE LA NGU AGE US ED I N T HE LINGUIS TIC LA N DS CA PE F O U ND IN T H E WE ST ER N P ART OF S UR AB AY A 156 -16 1 Yett y M or elen t & S yofian i PE N GA RU H I NT ERF ERE NS I K OS A KA TA A SING DA LA M LI RI K LAGU IN DON ES IA 200 -203 Her ud jati P ur woko RE TRI EV IN G T HE S OCI O -P OLI TICA L HI ST ORY OF INDON ES IA N 456 -46 0 16:30 – 16:45 Clo sin g Kr ypto n Head of B alai Bah asa P rovin si Jawa T en ga h Ok tiva He rry Cha ndr a COM PLIM ENT -RE SP ONDI NG IN J AV ANE SE L ANG UA G E 47 6-48 1

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TABLE OF CONTENT OF THE INTERNATIONAL SEMINAR

LANGUAGE MAINTENANCE AND SHIFT IV

PRONOUNS IN SEVENTEENTH-CENTURY MALAY: A HISTORICAL

LINGUISTICS STUDY OF EDUCATIONAL TEXTS PUBLISHED BY THE VOC FOR CHILDREN IN THE EAST INDIES

Dr. Deli Nirmala, M.Hum. 1

REPRESENTATION OF JAVANESE LANGUAGE MAINTENANCE IN LOCAL NEWSPAPERS IN CENTRAL JAVA

Prof. Yudha Thianto, Ph. D. 18

UNDERSTANDING SHIFTING LANGUAGES ON INDONESIAN TELEVISION: UNDERSTANDING SOCIAL VALUE IN LATE CAPITALISM

Zane Goebel 29

TEACHERS’ COMPETENCES IN TEACHING ENGLISH TO YOUNG LEARNERS IN ELEMENTARY SCHOOL

Hepy Sri Rahayu Pujiastuti & Nia Kurniawati 43

THE ACQUISITION OF UNIVERSAL QUANTIFIERS IN INDONESIAN (ISO 639-3: IND): A PRELIMINARY REPORT

I Nyoman Aryawibawa 50

LEXICAL ERRORS IN THE ARGUMENTATIVE ESSAYS WRITTEN BY ENGLISH DEPARTMENT STUDENTS OF AIRLANGGA UNIVERSITY

Jurianto 56

DEVELOPING AN ENGLISH INSTRUCTIONAL MODEL OF READING COMPREHENSION USING QTM FOR JHS

Koeswandi 62

MULTICULTURAL FOLKTALES IN ENGLISH LANGUAGE TEACHING: PROMOTING COMMONALITY IN DIVERSITY

Nyoman Karina Wedhanti 68

KARAKTERISTIK BAHASA ANAK-ANAK DOWN SYNDROME DI KAMPUNG DOWN SYNDROME KABUPATEN PONOROGO (SUATU TINJAUAN

PSIKOLINGUISTIK)

Sumarlam & Sri Pamungkas 72

KONSTRUKSI NAMA DIRI JAWA DAN JERMAN: KAJIAN CROSS CULTURE UNDERSTANDING

Wening Sahayu 78

FOREIGNERS’PERCEPTIONS TOWARDS INDONESIAN CULTURE: A PIECE OF STUDY ON CCU

Yenny Hartanto 83

ANALISIS METODE PENERJEMAHAN DALAM MENERJEMAHKAN NOVEL THE HUNGER GAMES

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FROM LITERACY TO IDEOLOGY: SEMANTIC SHIFT ON THE REPRESENTATION OF “TUHAN” MEANING

Moh. Aniq Kh.B. 93

SHAPING COMPUTER MEDIATED COMMUNICATION (CMC) ON YOUTUBE VIDEO COMMENTS TOWARD JAVANESE BOSSANOVA AS THE MEDIA TO PRESERVE JAVANESE COLLOQUIAL LANGUAGE

Nafisa Ghanima Shanty 97

STRATEGI PENERJEMAHAN ISTILAH BUDAYA DALAM KOMIK ‘KISAH PETUALANGAN TINTIN: CERUTU SANG FARAOH’

Nurvita Anjarsari 103

UTILIZING EXPERIENTIAL MEANING FOR ANALYZING TEACHERS’ LESSON PLANS: A METAFUNCTIONS OF SYSTEMIC FUNCTIONAL GRAMMAR

Resti Wahyuni & F.X. Paula Eralina Hadomi 109

WAYS TO TRANSLATE ADDRESS TERMS FROM INDONESIAN INTO ENGLISH: A CASE STUDY IN KETIKA CINTA BERTASBIH II MOVIE

Retno Wulandari 114

INTEGRATING CULTURE, SONG LYRICS AND TECHNOLOGY IN TRANSLATION CLASS

Rica S. Wuryaningrum 118

PENANAMAN NILAI-NILAI PENDIDIKAN KARAKTER MELALUI MEDIA

GAMBAR SEBAGAI UPAYA UNTUK MENUMBUHKAN MINAT MENULIS SISWA

Rukni Setyawati 125

SOAL CERITA MATEMATIKA UNTUK SISWA KELAS RENDAH SEKOLAH DASAR DI KAWASAN PEDESAAN: ANALISIS STRUKTUR SEMANTIK

Sumarwati 130

PEMBELAJARAN BAHASA INDONESIA BIDANG POLITIK DI MEDIA MASSA

Sutarsih 136

RESEARCHING THE USE OF DICTIONARY BY STUDENTS OF ENGLISH LITERATURE DEPARTMENT AT JENDERAL SOEDIRMAN UNIVERSITY

Syaifur Rochman 140

COMMODITY FETISHISMS IN COSMETIC ADVERTISEMENTS IN INDONESIA

Titin Lestari 145

KONSEP BERKEHIDUPAN DALAM PAPADAH BANJAR

Ahmad Mubarok 150

THE LANGUAGE USED IN THE LINGUISTIC LANDSCAPE FOUND IN THE WESTERN PART OF SURABAYA

Erlita Rusnaningtias 156

MENGUNGKAP NILAI KEARIFAN LOKAL DAN EKSISTENSI NAMA-NAMA MAKANAN TRADISIONAL SUNDA BERBAHAN DASAR SINGKONG: KAJIAN ANTROPOLINGUISTIK DI KOTA BANDUNG

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MAINTAINING BALINESE LANGUAGE THROUGH WRITING SHORT STORIES IN BALI ORTI

I Nengah Sudipa 167

MAINTAINING BALINESE LANGUAGE THROUGH SCHOOL PROGRAMS IN BALI

I Nyoman Muliana 170

PETA SOSIODIALEKTOLOGIS MADURA

Iqbal Nurul Azhar 174

BENTUK DAN FUNGSI PISUHAN BAHASA JAWA: SUATU KAJIAN SOSIOPRAGMATIK

Kenfitria Diah Wijayanti 180

BAHASA SIMBOL DALAM KOMUNIKASI BUDAYA (SUATU KAJIAN MAKNA BUDAYA DALAM PERKAWINAN ADAT BUGIS MAKASAR)

Misnah Mannahali 184

MAINTAINING FIRST LANGUAGE: BILINGUALS’ VOICES

Mukhlash Abrar 189

VARIASI BAHASA LAMPUNG BERDASARKAN PERBEDAAN ETIMON DI PROVINSI LAMPUNG

Wati Kurniawati 195

PENGARUH INTERFERENSI KOSA KATA ASING DALAM LIRIK LAGU INDONESIA

Yetty Morelent & Syofiani 200

HUBUNGAN SIMBOL-SIMBOL “KESUCIAN” DALAM PENAMAAN TEMPAT DI KABUPATEN LUMAJANG: STUDI ETNOGRAFIS TERHADAP LEGENDA

PENAMAAN WILAYAH KABUPATEN LUMAJANG

Cicik Tri Jayanti 204

ALIH AKSARA ‘C’ DALAM NAMA INDONESIA KE BAHASA ARAB

Erfan Gazali 210

CODE SWITCHING AND CODE MIXING IN MULTILANGUAGE COMMUNITY CASE STUDY IN BALAI LPPU-UNDIP SEMARANG

Erna Sunarti 214

TEGALNESE YOUTH ATTITUDE TOWARDS BAHASA JAWA NGOKO

REFLECTED IN SOCIAL MEDIA USAGE AND CLOTHING INDUSTRY AS AN EFFORT OF LANGUAGE MAINTENANCE

Ihda Rosdiana & Ekfindar Diliana 220

KEKERABATAN BAHASA WAWONII, MORONENE, DAN KULISUSU (KAJIAN LINGUSTIK HISTORIS KOMPARATIF)

La Ino 225

KEHEBATAN DAN KEUNIKAN BASA SEMARANGAN

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ALIH DAN CAMPUR KODE MAHASISWA PEMBELAJAR BAHASA INGGRIS DI MEDIA SOSIAL FACEBOOK: TREN ATAU KEBUTUHAN? (STUDI KASUS KAJIAN SOSIOLINGUISTIK PADA GROUP MAHASISWA SASTRA INGGRIS UNIVERSITAS KOMPUTER INDONESIA (UNIKOM) BANDUNG DI FACEBOOK)

Muhammad Rayhan Bustam 237

CHOICE OF LANGUAGE IN JOB TITLES AT VACANCY ADVERTISEMENTS

Saidatun Nafisah 243

GROUNDING IN FACE-TO-FACE CONVERSATION: AN ETHNOGRAPHY STUDY

Udin Kamiluddin 247

REEXAMINING LEXICAL VARIATION IN DATAR VILLAGE: THE CASE OF VERB

Ageng Sutrisno & Cindy Intan Audya Putri 253

LEKSIKON PERTANIAN DALAM BAHASA JAWA DI KABUPATEN KUDUS: KAJIAN ETNOLINGUISTIK

Ahdi Riyono 258

THE KNOWLEDGE OF PROSODY IN HELPING STUDENTS RESPONSE UTTERANCES APPROPRIATELY

Emilia Ninik Aydawati 263

VISUALISATION OF DIACHRONIC CONSTRUCTIONAL CHANGE USING MOTION CHART

Gede Primahadi-Wijaya-R. 267

INCHOATIVE VERBS IN INDONESIAN

I Nyoman Udayana 271

LANGUAGE DOCUMENTATION ON JAVANESE: A SHIFT TOWARDS RECOGNIZING AND CELEBRATING COLLOQUIAL VARIETIES

Tom Conners & Jozina Vander Klok 276

NETRALISASI VOKAL PADA REDUPLIKASI BAHASA MELAYU LANGKAT

Wisman Hadi 282

MBOK: ITS DISTRIBUTION, MEANING, AND FUNCTION

Ajar Pradika Ananta Tur 287

LEKSIKON BUSANA MUSLIMAH INDONESIA (KAJAN LINGUISTIK ANTROPOLOGIS)

Asri Wijayanti 293

PENYUSUNAN KAMUS HOMONIM UNTUK PELAJAR

Ida Bagus Putrayasa 299

KALIMAT BAHASA SAMAWA-MATEMEGA: CATATAN PENELITIAN DAERAH TERPENCIL SEBAGAI UPAYA PEMERTAHANAN BAHASA IBU

Lalu Erwan Husnan & Damhujin 303

GOROAWASE DALAM BAHASA JEPANG

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KORESPONDENSI PERUBAHAN LINGKUNGAN DAN CAREGIVER TERHADAP KOMPETENSI LINGUISTIK DAN KOMUNIKASI ANAK (STUDI KASUS PADA AP)

Prihantoro 314

SUBSTANTIVWÖRTER IN GERMAN

Sulis Triyono 319

WACANA DEMOKRASI DALAM PERSFEKTIF TABLOID MEDIA UMAT

Agus Suryana 324

THE CHARACTERISTICS OF ENGLISH ADVERTISEMENTS CREATED BY STUDENTS OF BUSINESS ENGLISH CLASS AT PGRI UNIVERSITY SEMARANG. LEMBAGA PENELITIAN DAN PENGABDIAN PADA MASYARAKAT,

UNIVERSITAS PGRI SEMARANG

Akmal & Maria Yosephin WL & Sri Wahyuni 329

DICTION IN A DRAMA ENTITLED ‘ROMEO AND JULIET’ BY WILLIAM SHAKESPEARE

Ch. Evy Tri Widyahening 334

METROLOGI DALAM PERIBAHASA SUKU KAUM SEMAI: SATU KAJIAN SEMANTIK

Mohd. Rasdi Saamah & Abu Hassan Abdul 338

METAFORA ‘KEPALA’ DALAM PEMIKIRAN MELAYU: ANALISIS TEORI BLENDING

Nor Asiah Ismail & Norliza Jamaluddin & Anida Sarudin 343

PEMAHAMAN DAN PENGGUNAAN CANGKRIMAN OLEH MASYARAKAT JAWA SEKARANG

P. Ari Subagyo 349

"CRITICAL DISCOURSE ANALYSIS ON IDEOLOGY OF NEGARA ISLAM INDONESIA (NII) GROUP, INDONESIAN GOVERNMENT, AND THE JAKARTA POST REPRESENTED THROUGH EDITORIALS AND HEADLINES OF THE JAKARTA POST"

Sugeng Irianto 355

BAHASA, WACANA, DAN KEKUASAAN DALAM KONSTRUKSI G30S

Yoseph Yapi Taum 360

FUNGSI TINDAK TUTUR WACANA RUBRIK KONSULTASI SEKS PADA MEDIA ONLINE KOMPAS.COM

Achmad Dicky Romadhan 364

BRIDGING SEBAGAI ALAT PAGAR KESANTUNAN BERBAHASA DALAM MEDIA SMS

Asih Prihandini dan Juanda 368

ANALYSIS OF THE SCHEMATIC STRUCTURES OF THE STUDENTS’ WRITTEN REPORT TEXTS

Farikah 373

FENOMENA SENYAPAN: STUDI KONTRASTIF TERHADAP TUTURAN TERENCANA DAN TUTURAN SPONTAN

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THE EXISTENCE OF CINEMA TERMS IN TARAKAN TEENAGERS’ DAILY COMMUNICATION

Lisdiana Anita 383

METAFORA DALAM KOMUNIKASI BUDAYA MASYARAKAT DAYAK KAYAN GA’AI

Martvernad & Adha Ritnasih Griyani 388

A STYLISTIC ANALYSIS OF THE POEMS OF WIJI THUKUL

Nugraheni Eko Wardani 394

ANALISIS WACANA PELANGGARAN PRINSIP KERJA SAMA DALAM ACARA DISKUSI INDONESIA LAWAK KLUB (ILK) EPISODE 4 JUNI 2014 DI STASIUN TELEVISI TRANS7

Nuken Tadzkiroh Lekso 400

NEGATIVE POLITENESS EMPLOYED BY NAJWA SHIHAB IN MATA NAJWA ‘HABIBIE HARI INI’

Sabila Rosdiana 406

PENERAPAN PRINSIP KERJASAMA DAN PEMENUHAN PRINSIP KESANTUNAN DALAM TINDAK TUTUR GURU-GURU TAMAN KANAK-KANAK

Surono 412

THE IMPORTANCE OF INTERGENERATIONAL TRANSMISSION OF LANGUAGE

Ivan Chabibilah 419

USING VARIOUS WRITING RESOURCES TO PROMOTE COLLABORATIVE ATMOSPHERE IN LEARNING WRITING SKILLS

Jurianto & Salimah 422

KOMPARASI PENAFSIRAN KEPRIBADIAN BUDAYA JAWA BERDASARKAN KELOMPOK USIA DALAM TUTURAN PENGHUNI LAPAS II B LAMONGAN KAJIAN ETNOGRAFI KOMUNIKASI

Mahabbatul Camalia 428

PENGARUH BUDAYA DALAM PEMBELAJARAN BAHASA (ASING)

Dyah Tjaturrini 434

REGISTERS AND ACRONYMS IN BOARDING SCHOOL

Laksananing Mukti 438

PEMERTAHANAN BAHASA ‘DIALEK MANDARIN’ PADA MASYARAKAT TIONG HUA DI PURWOKERTO

Nunung Supriadi 442

TEACHER’S ROLE OF JAVANESE LANGUAGE MAINTENANCE AMONG INDERGARTEN STUDENTS IN RA AL-MUNA SEMARANG

Sartika Hijriati & Anisa Arifiyani 446

METAFORA SIMBOLIS DAN VERBAL TUTURAN PRANATA CARA DALAM UPACARA PANGGIH PENGANTIN CARA JAWA-SURABAYA

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RETRIEVING THE SOCIO-POLITICAL HISTORY OF INDONESIAN

Herudjati Purwoko 456

CONTESTING REGIONAL, NATIONAL, AND GLOBAL IDENTITIES THROUGH THE ATTITUDE OF INDONESIAN LANGUAGE STUDENTS

Nurhayati 461

IMPROVING THE LANGUAGE ACCURACY IN WRITING SKILL THROUGH GROUP DISCUSSION AND ERROR ANALYSIS

Suharno 466

DETERMINER PHRASES IN NINETEENTH-CENTURY MALAY

Agus Subiyanto 471

COMPLIMENT-RESPONDING IN JAVANESE LANGUAGE

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SHAPING COMPUTER MEDIATED COMMUNICATION (CMC) ON YOUTUBE VIDEO COMMENTS TOWARD JAVANESE BOSSANOVA AS THE MEDIA TO PRESERVE

JAVANESE COLLOQUIAL LANGUAGE Nafisa Ghanima Shanty

Diponegoro University, Semarang nafisa.nugroho@gmail.com

Abstract

Internet-based music stores and music video streaming sites, YouTube, has a strong role in supporting Javanese Bossanova’s popularity to preserve Javanese colloquial language. This study described how Youtube played interesting role in preserving Javanese colloquial language through Javanese Bossanova songs. Linguistic analysis was applied on 106 YouTube video comments involving CMC (Computer Mediated Communication) theoretical framework as proposed by Vagra (2009: 3-15). CMC worked on some linguistic features such as mental state vocabularies, pronouns, the use of emoticons, and level of preference which have brought Javanese Bossanova songs to success as a medium to promote and preserve Javanese colloquial language.

Keywords; Javanese Bossanova, language maintenance and shift, mass media, music,

music genre, jazz

INTRODUCTION

The influence and role of YouTube virtual community are utilized by some music industries to promote the birth of a new popular music genre. The popularity of a particular music genre could be observed from the number of audience and their comments. The power of YouTube community that was manifested through the number of viewers’ and their comments had also brought Javanese Bossanova into its popularity and success. The songs were popular to middle to high class people from Jakarta, some cities in Central Java and East Java. As a result, the production house, PT IMC Duta Record, had yielded 8 albums of Javanese Bossanova to follow the market high demands (Prasetyo, 2014).

YouTube comments can be analyzed to gain potentially interesting knowledge about users, videos, categories and community interests (Siersdorfer et al & Pedro, 2010). One framework, that is popularly used to analyze YouTube comments, is through Computer Mediated Communication (CMC) theory. CMC is “a process of human communication via computers, involving people, situated in particular contexts, engaging in processes to shape media for a variety of purposes” (December, 1997 in Vagra, 2009: 2). CMC involves different forms of synchronous and asynchronous interaction that humans have with each other using computers as tools to exchange text, images, audio and video. In a synchronous mode, “users‟ contributions are transmitted directly” (Kimmerle & Cress 2008: 435 in Vagra, 2009: 3 ), there is no time between posting the contribution and the moment in which the message is received by the recipient. Meanwhile, in asynchronous mode CMC, the message is posted at a given time and the recipient reads it at a later date.

The study on CMC to analyze “electronic language” has been discussed by some scholars earlier. CMC could figure out “various psychosocial phenomena that are related to the use of the Internet as a new medium for collaboration and it has a great potential for improvement of effectiveness in communication and in production of groups and teams” (Bubas, 2001) also identity and social interaction (Riva & Galimberti, 1998: 434). CMC demonstrates the contribution in sociolinguistics in terms of discourse styles which might draw on regional or social dialects used in online environment (Androutsopoulos, 2006: 443). Some linguistic features involving acronyms, the use of emoticons, spelling variants of personal pronouns are components to visualize the concept of CMC in analyzing YouTube comments (Vagra, 2009: 22-38). Apparently, CMC framework works out online interaction into some complementary goals.

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In this paper, the linguistic analysis of authentic video comments as “electronic language” is discussed. There are some linguistic elements such as mental state vocabularies, pronouns, the use of emoticons, and level of preference which are used by registered users responding to Javanese Bossanova video songs. This study investigated the research problem; how Javanese colloquial language was preserved through Javanese Bossanova video song entitled “Yen Ing Tawang Ono Lintang” based on CMC analysis.

CMC ON YOUTUBE VIDEO COMMENTS

CMC, as initiated by Joseph B. Walther, often focuses on the differences between online and offline interactions, though contemporary research is moving towards the view that CMC should be studied as embedded in everyday life. Research on CMC usually examines the use of paralinguistic features such as emoticons (Skovholt, 2014: 780), pragmatic rules such as turn-taking (Gracia, 1999) and the sequential analysis and organization of talk and the various socio-dialects, styles, registers or sets of terminology specific to these environments. The study of language in these contexts is typically based on text-based forms of CMC, and is sometimes referred to as "computer-mediated discourse analysis" (Herring, 2004). This study sees some concepts of CMC theory which are related to social presence and media richness (Walther, 2011: 445-455).

Figure 1: YouTube Video Mapping of LEGO Video Clips

(Godsk & Petersen 2008: 393 in Vagra, 2009:9)

Figure 1 above shows how YouTube video comments are managed. The Web designer only interacts with the users through introducing various features and limits of the comments section of YouTube page. Yet, actually he only plays a role of the frame setter. The communication mainly takes place between users from various socio-cultural contexts within the text comments section of the video page which represents the medium. The user-generated content interacts with the users and depending on their use purposes it leads to the creation of actualized outcome, the crossing point of their desired outcome and the real effect of communication. The object is represented mainly by the text of the comments, but also by the comments rating.

RESEARCH METHODS

This study worked on qualitative design and used content analysis then matched CMC theory to analyze YouTube comments as the main data. There were 106 YouTube comments responding to music video of Javanese Bossanova entitled “Yen Ing Tawang Ono Lintang” (If there were stars on the sky) with keywords; Yen Ing Tawang Ono Lintang (Bossanova Jawa) HQ, from the following link http://www.youtube.com/watch?v=PqBA-oaZbF4&list=PL7F54B5CE2BF48064. This music video had been selected because of the biggest numbers of comments among other five famous Javanese Bossanova songs such as; ‘Tanjung Mas Ninggal Janji’, ‘Nunut Ngiyup’, ‘Sewu Kutha’, ‘Solo

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Balapan’ and ‘Gambang Suling’. The analysis of the data only focused on the content of comments,

dealing with mental state vocabularies (how the commentators expressed their opinion toward the music video), the nouns or pronouns they used to refer to a certain referent, the use of emoticons and the level of their preference.

RESULTS

Mental State Vocabularies

There were 3 comments out of 106 which gave neither like nor dislike statement clearly. Yet, their statements were targeted to those who did not like the given Javanese Bossanova song, “Yen Ing Tawang Ono Lintang”. For that reason, there were 103 comments were analyzed in terms of vocabularies expressing mental statement.

The vocabularies that stated preference as used by 103 commentators were divided into 8 categories; ‘nyaman’ (comfortable), ‘mantap’ (strongly good or great), ‘damai’ (peaceful, Javanese =

ayem, emotive language; liyer-liyer), ‘nyantai’ (relaxing, Javanese emotive language; léyéh- léyéh),

‘keren’ (cool and the similarity in Bahasa Indonesia sense, like; joss, ajib, asik), awakening memory statements, such as (jadi ingat akan or that reminds me of…), some statement of hopes and ‘enak’ (nice, Javanese emotive language; maknyus, gayeng).

Graph 1: Frequency of Mental State Vocabularies

Graph 1 shows that the word ‘mantap’ (great) is mostly stated by YouTube registered users commenting on Javanese Bossanova music video, “Yen Ing Tawang Ono Lintang”. Bossanova characteristic is actually relaxing, but only 3 people state it, while the rest of them admire the great idea behind marrying Javanese song to Bossanova song.

Graph 2: Nouns and Pronouns Mentioned as Topic of the Comments

The Nouns and Pronouns

There were only 40 people mentioned clear nouns and pronouns referring to the topic of their like comments. Graph 2 above shows that ‘music’ is the biggest attention of the audience. The factor like ‘song’ becomes the second attention and ‘singer’ is ignored. However there were 9 comments talked

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about other topics than music, song and singer. The nouns and pronouns they tried to express dealt with their impression toward the given Javanese Bossanova music video. When they heard the song, the things which were in their mind were; sleeping, Java, their home—for native Javanese, and some beautiful old memories at home.

Emoticons

Only 8 commentators used emoticons in giving comments. Apparently, most of Indonesian commentators do not prefer using emoticons to support their expression. Some types of emoticons were used in a particular context. When the comment related to the commentator preference, positive emoticon like : ) was used. Yet when it dealt with memories some used sad emoticon with a moan like ;’), T_T or touching like ^_^.

Level of Preference

Likert Scale 5 point was used to measure the level of preferences that were expressed by the commentators. The category worked on the following qualification; 5 = strongly like; double consonants, double/triple/ multiple exclamation marks, positive emoticon, 4 = like; correct spelling with single consonants/vowels, clear liking statement, positive emoticon, 3 = somewhat like; correct spelling with single consonants/vowels, unclear liking statement, 2 = dislike; correct spelling with single consonants/vowels, clear disliking statement, negative emoticon, 1 = strongly dislike; double consonants, double/triple/ multiple exclamation marks, negative emoticon.

Then the result found that 39 commentators strongly liked the Javanese Bossanova songs, 37 commentators liked, while the rest 30 commentators express the lowest level of preference, but they did not express their dislike too.

DISCUSSION

Social Presence Theory

Various communication media have different capacity in transferring classes of nonverbal communication and verbal content. Simply, it is mentioned that “the fewer the number of cue (signal) systems a system supported, the less warmth and involvement users experienced with one another” (Williams & Christie, 1976 in Walther, 2011: 445).

YouTube comments as the main data in this study allow only verbal content through asynchronous text-based communication. Therefore, based on the social presence theory, the environment of giving comments on YouTube could be considered to have less warmth and involvement users. It seems that the users did not use number of cue systems when they gave comments, they just typed their opinion, then other users would gave feedback at another time.

Media Richness Theory

Media richness theory also known as information richness theory and it originally modeled the relative efficiency of different communication media for reducing equivocality (multiple interpretations) in organizational decision making (Daft & Lengel, 1984 in Walther, 2011: 448). Thus rich media are defined as multimodal or greater-bandwidth media that support multiple verbal and nonverbal cue systems.

First, face-to-face communication is the richest mode of communication because it includes multiple-cue systems, simultaneous sender-and-receiver exchanges (providing great immediacy of feed-back), natural language, and message personalization. Second, communication via telephones, letters, and memoranda progressively decline the levels of richness as found in face to face communication. The second model constructs of the model is the equivocality of a messaging situation which is subject to multiple interpretations. The equivocality of a message situation and the richness of the medium have strong correlation. “The greater equivocality requires more media richness, and lesser equivocality requires leaner media” (Walther, 2011: 448).

YouTube comments stimulate equivocality due to messaging situation experienced by users. It is supported by the finding that there were 9 comments (Graph 2) talked about other pronouns or nouns as the main topic of the discussion. It proves the existence of multiple interpretation as they related the topic to other things outside the object of discussion.

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CONCLUSION

To conclude, the comments analysis finds that most commentators have strong preference toward Javanese Bossanova song entitled “Yen Ing Tawang Ono Lintang”—in Javanese colloquial style. Their main interest was to the genre of music that made them surprised and astonished. Indirectly they accepted the idea of arranging traditional Javanese song ‘campursari’ to jazz characteristic which sounded more cool, attractive and easy listening to the youngsters. This condition has brought Javanese Bossanova albums to the road of success in promoting as well as preserving Javanese colloquial language.

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