Kuisioner Jawablah pertanyaan dibawah ini dengan tanda X! Keterangan : Pertanyaan Kesetiaan Merek

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Kuisioner

Saya meminta bantuan Bapak/Ibu/Saudara sekalian untuk mengisi beberapa pertanyaan dibawah ini. Kuisioner yang saya bagikan digunakan sebagai bahan untuk melakukan penelitian. Saya mohon bantuannya untuk dapat mengisi kuisioner ini dengan sejujur-jujurnya dan sebenar-benarnya.

Jawablah pertanyaan dibawah ini dengan tanda X ! 1. Jenis kelamin a. Perempuan b. Laki-laki 2. Usia a. 20-30 tahun b. 31-40 tahun c. 41-50 tahun Keterangan :

1= Sangat Tidak Setuju 4= Setuju

2= Tidak Setuju 5= Sangat Setuju

3= Netral

No Pertanyaan 1 2 3 4 5

Kesetiaan Merek

1 Saya membeli merek yang sama setiap kali saya berbelanja 2 Bila saya menemukan merek

yang saya suka, saya akan selalu memakai merek tersebut

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setiap kali saya membeli suatu produk ®

4 Saya tidak peduli terhadap merek, yang penting saya suka dengan produk tersebut ® 5 Saya melihat produk dari harga

dan kegunannya bukan dari mereknya ®

Konsumsi Hedonic

1 Pergi berbelanja adalah salah satu kegiatan yang paling menyenangkan dalam hidup saya 2 Saya senang membeli sesuatu

yang baru dan menarik

3 Saya sangat menikmati waktu saya dalam berbelanja

4 Saya akan terus berbelanja,

bukan karena saya

memerlukannya, tetapi karena saya ingin

5 Untuk mendapatkan

keberagaman, saya berbelanja ke toko yang berbeda dan memilih merek yang berbeda

Impulse Buying

1 Saya suka terbujuk untuk membeli barang-barang diskon

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2 Saya tidak benar-benar berfikir saat membeli suatu barang 3 Saya berbelanja dengan cepat

4 Saya membeli bukan karena kegunaannya, tetapi karena saya ingin

5 Saya membeli produk pertama yang saya lihat

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Lampiran 2

HasilPengisianKuisioner (UjiAnalisis)

No Responden KesetiaanMerek KonsumsiHedonis Impulse Buying

U JK 1 2 3 4 5 Xt X1 1 2 3 4 5 Xt X2 1 2 3 4 5 Xt X3 1 2 3 4 5 6 7 8 9 10 1 1 1 2 2 4 4 1 1 2 1 1 1 1 1 1 1 1 1 1 3 2 5 3 4 2 5 2 3 3 1 1 4 2 5 2 3 4 3 3 1 1 4 2 5 2 3 4 3 3 2 2 4 3 5 2 3 5 3 3 3 2 5 3 4 2 5 2 3 3 10 8 22 13 23 10 19 17 15 15 2.0 1.6 4.4 2.6 4.6 2.0 3.8 3.4 3.0 3.0 2 4 3 3 3 4 5 4 5 2 4 4 3 3 4 5 5 4 5 2 4 5 4 3 4 5 4 5 5 4 2 5 4 4 3 4 5 4 5 5 3 5 5 4 3 5 4 4 5 4 15 23 19 17 17 23 23 21 25 17 3.0 4.6 3.8 3.4 3.4 4.6 4.6 4.2 5.0 3.4 2 1 4 3 5 4 4 4 4 2 2 2 4 3 5 4 4 4 3 1 1 1 4 2 5 4 4 4 3 1 2 2 3 2 5 4 5 3 3 1 2 2 4 3 5 4 4 4 3 1 9 8 19 13 25 20 21 19 16 6 1.8 1.6 3.8 2.6 5.0 4.0 4.2 3.8 3.2 1.2

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11 12 13 14 15 16 17 18 19 20 21 22 23 2 3 1 1 2 1 1 1 3 4 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 4 3 3 4 2 4 4 3 2 3 2 3 4 4 4 4 3 1 2 3 2 2 4 5 4 4 4 4 4 3 1 2 3 2 2 4 5 4 4 4 4 4 3 1 2 3 2 2 4 5 3 4 4 3 3 4 2 4 4 3 2 3 2 3 4 20 18 18 17 7 14 17 12 10 18 19 16 20 4.0 3.6 3.6 3.4 1.4 2.8 3.4 2.4 2.0 3.6 3.8 3.2 4.0 4 4 3 4 4 2 4 2 2 2 2 4 4 4 4 3 4 5 2 5 4 4 4 4 4 3 5 4 4 4 4 2 4 3 4 4 2 3 4 3 4 3 4 5 3 5 2 2 2 2 4 2 4 4 4 4 4 2 4 3 3 3 3 4 3 20 20 17 20 22 11 22 14 15 15 13 19 16 4.0 4.0 3.4 4.0 4.4 2.2 4.4 2.8 3.0 3.0 2.6 3.8 3.2 2 4 5 3 4 4 2 4 2 4 3 3 5 2 3 2 2 4 3 4 4 3 4 4 1 2 2 3 2 2 4 4 2 4 2 4 3 3 5 3 4 3 2 3 3 2 4 2 3 3 3 5 2 3 2 2 4 4 2 4 1 4 2 4 5 11 17 14 11 19 18 12 20 10 19 15 14 22 2.2 3.4 2.8 2.2 3.8 3.6 2.4 4.0 2.0 3.8 3.0 2.8 4.4

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24 25 26 27 28 28 30 31 32 33 34 35 36 1 2 3 1 1 1 3 2 4 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 4 3 2 4 2 2 3 3 2 4 1 3 3 4 3 2 4 4 2 2 4 2 4 1 4 2 4 3 2 4 4 2 2 4 2 4 1 4 2 4 3 2 4 2 2 3 3 2 4 1 3 3 4 3 2 4 2 2 3 3 2 4 1 3 3 20 15 10 20 12 10 14 16 10 20 5 16 14 4.0 3.0 2.0 4.0 2.4 2.0 2.8 3.2 2.0 4.0 1.0 3.2 2.8 4 2 5 5 3 4 5 1 2 1 2 2 4 4 4 5 5 4 4 4 2 3 1 2 2 5 4 2 5 4 5 4 5 3 3 1 3 1 3 4 2 5 5 4 4 5 1 2 1 2 4 4 4 3 4 5 4 4 4 1 3 1 4 2 4 20 13 24 24 20 20 23 8 13 5 13 11 20 4.0 2.6 4.8 4.8 4.0 4.0 4.6 1.6 2.6 1.0 2.6 2.2 4.0 4 4 2 1 3 3 2 4 3 1 2 3 1 4 4 2 1 4 2 4 5 4 3 1 5 3 4 4 2 2 4 3 3 5 4 4 2 4 1 3 4 2 2 3 3 3 5 3 4 2 5 2 4 3 2 1 4 2 4 5 4 3 1 5 2 19 19 10 7 18 13 16 24 18 15 8 22 9 3.8 3.8 2.0 1.4 3.6 2.6 3.2 4.8 3.6 3.0 1.6 4.4 1.8

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37 38 39 40 41 42 43 44 45 46 47 48 49 2 2 2 2 2 3 1 1 1 2 4 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 2 4 3 1 2 3 2 3 3 2 4 4 1 4 5 4 3 1 5 2 5 4 4 4 5 2 4 5 4 3 1 5 2 5 4 4 4 5 2 4 5 3 4 2 4 3 4 3 5 5 4 2 4 5 3 4 2 4 3 4 3 5 5 4 2 18 24 16 16 9 20 13 20 16 21 23 21 9 3.6 4.8 3.2 3.2 1.8 4.0 2.6 4.0 3.2 4.2 4.6 4.2 1.8 3 2 4 3 3 3 4 5 2 2 3 3 4 4 5 4 3 4 3 5 5 4 4 4 4 4 4 4 4 2 4 3 4 5 2 4 4 5 4 4 2 4 3 2 2 4 5 2 2 2 4 4 4 4 4 3 2 3 4 4 4 4 2 3 4 19 17 20 14 15 14 21 24 14 16 15 19 20 3.8 3.4 4.0 2.8 3.0 2.8 4.2 4.8 2.8 3.2 3.0 3.8 4.0 1 2 4 5 4 3 5 1 3 2 2 5 4 2 3 2 4 3 4 4 2 4 3 2 5 3 1 2 4 5 4 3 5 1 3 2 2 5 4 2 2 4 5 3 3 4 1 4 3 2 5 5 2 3 3 5 4 3 5 1 3 2 2 4 4 8 12 17 24 18 16 23 6 17 12 10 24 20 1.6 2.4 3.4 4.8 3.6 3.2 4.6 1.2 3.4 2.4 2.0 4.8 4.0

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50 51 52 53 54 55 56 57 58 59 60 61 62 1 1 3 4 1 1 1 1 2 3 2 2 2 1 2 2 2 2 2 2 2 2 2 2 2 2 3 3 2 5 5 2 3 2 5 5 3 4 3 4 4 4 5 4 4 3 4 3 3 4 2 2 4 4 4 5 4 4 3 4 3 3 4 2 2 5 4 4 4 4 3 2 3 4 2 4 2 1 5 4 2 5 5 2 3 2 5 5 3 4 3 22 19 16 24 22 15 14 15 20 18 18 14 11 4.4 3.8 3.2 4.8 4.4 3.0 2.8 3.0 4.0 3.6 3.6 2.8 2.2 2 4 3 5 3 3 4 3 4 5 5 3 4 2 4 4 4 4 2 4 4 4 5 5 4 4 3 3 3 4 4 3 4 4 4 4 4 4 4 2 4 2 4 2 4 2 2 4 4 4 2 4 1 4 1 3 3 2 2 4 4 3 2 4 5 10 19 13 20 16 14 16 17 20 21 20 17 21 2.0 3.8 2.6 4.0 3.2 2.8 3.2 3.4 4.0 4.2 4.0 3.4 4.2 5 2 4 5 3 4 5 4 5 4 4 3 4 2 2 3 5 3 3 5 2 5 5 2 3 5 5 2 3 4 3 3 5 4 5 4 4 3 4 5 1 4 5 3 4 5 3 5 5 3 3 3 5 2 3 5 3 3 5 4 4 4 3 2 4 22 9 17 24 15 17 25 17 24 22 16 14 20 4.4 1.8 3.4 4.8 3.0 3.4 5.0 3.4 4.8 4.4 3.2 2.8 4.0

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63 64 65 66 67 68 69 70 71 72 73 74 75 1 2 1 1 1 3 1 1 3 1 1 2 1 2 2 2 2 2 2 2 2 2 2 2 2 2 4 4 1 2 4 4 2 4 4 5 3 5 5 4 3 3 5 4 4 2 4 5 5 4 4 5 4 3 3 5 4 4 2 4 5 5 4 4 5 4 2 4 5 4 3 1 5 5 5 4 4 5 4 4 1 2 4 4 2 4 4 5 3 5 5 20 16 12 19 20 19 9 21 23 25 18 22 25 4.0 3.2 2.4 3.8 4.0 3.8 1.8 4.2 4.6 5.0 3.6 4.4 5.0 4 4 4 5 5 4 2 5 4 5 5 4 5 4 4 4 5 4 3 4 4 4 4 5 4 5 4 4 4 4 5 4 5 5 4 3 4 5 5 4 4 2 4 5 2 2 4 4 4 2 3 1 4 4 3 4 4 3 5 4 4 2 2 3 5 20 20 17 22 23 16 18 22 20 18 18 19 21 4.0 4.0 3.4 4.4 4.6 3.2 3.6 4.4 4.0 3.6 3.6 3.8 4.2 3 2 3 2 4 2 5 4 4 4 5 3 5 5 2 5 2 4 4 5 3 5 3 5 2 2 3 2 3 2 4 2 5 4 4 4 5 3 5 2 1 2 2 5 3 4 3 5 3 4 2 5 4 2 2 1 5 2 5 4 4 4 5 2 4 17 9 15 9 22 13 24 18 22 18 24 12 21 3.4 1.8 3.0 1.8 4.4 2.6 4.8 3.6 4.4 3.6 4.8 2.4 4.2

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76 77 78 79 80 81 82 83 84 85 86 87 88 2 2 1 1 1 2 4 1 1 3 2 2 1 2 2 2 2 2 2 2 2 2 2 2 2 2 2 2 3 5 3 2 1 3 4 5 4 5 3 3 5 4 5 4 2 2 3 3 5 3 5 3 3 5 4 5 4 2 2 3 3 5 3 5 3 2 4 4 4 4 2 1 3 4 5 4 5 3 2 2 3 5 3 2 1 3 4 5 4 5 3 12 18 18 24 18 10 6 15 19 25 19 25 15 2.4 3.6 3.6 4.8 3.6 2.0 1.2 3.0 3.8 5.0 3.8 5.0 3.0 4 5 4 5 3 4 4 4 4 4 5 5 5 4 5 4 3 4 4 4 5 5 5 5 5 5 4 5 4 5 4 4 4 4 4 4 5 5 5 4 5 2 5 4 5 4 3 2 5 5 5 5 4 5 4 3 4 4 4 4 3 4 5 5 5 20 25 18 21 19 21 20 20 18 22 25 25 25 4.0 5.0 3.6 4.2 3.8 4.2 4.0 4.0 3.6 4.4 5.0 5.0 5.0 4 3 4 4 3 2 4 2 3 3 5 3 3 3 4 4 4 3 2 3 4 2 4 5 5 4 4 4 5 4 4 3 4 3 3 4 5 5 4 4 3 5 5 3 3 4 2 2 3 4 4 3 4 4 4 4 3 2 3 4 2 4 5 5 4 19 18 22 21 16 12 18 15 12 18 24 22 18 3.8 3.6 4.4 4.2 3.2 2.4 3.6 3.0 2.4 3.6 4.8 4.4 3.6

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89 90 91 92 93 94 95 96 97 98 99 100 1 3 3 1 1 1 1 2 2 1 2 3 2 2 2 2 2 2 2 2 2 2 2 2 4 4 4 4 5 2 4 5 3 5 4 5 3 4 4 3 5 1 3 2 2 4 4 5 3 4 4 3 5 1 3 2 2 4 4 5 4 5 4 3 4 1 4 2 2 4 4 5 4 5 4 3 4 1 4 2 2 4 4 5 19 23 20 16 22 6 19 13 11 21 20 25 3.8 4.6 4.0 3.2 4.4 1.2 3.8 2.6 2.2 4.2 4.0 5.0 4 4 4 4 4 3 3 4 3 3 5 4 4 5 4 4 2 4 3 5 3 3 4 4 4 4 4 4 4 4 4 4 3 4 4 4 3 5 2 4 4 3 4 5 3 4 2 4 4 4 4 5 4 3 4 5 4 3 5 4 19 22 18 21 18 17 18 23 16 17 20 20 3.8 4.4 3.6 4.2 3.6 3.4 3.6 4.6 3.2 3.4 4.0 4.0 2 4 1 3 3 5 4 3 4 3 3 4 4 5 2 4 4 4 4 5 2 3 3 3 4 5 3 5 4 5 4 3 4 3 3 4 5 4 2 5 4 5 5 4 5 3 4 5 4 5 2 4 4 4 4 3 5 3 3 4 19 23 10 21 19 23 21 18 20 15 16 20 3.8 4.6 2.0 4.2 3.8 4.6 4.2 3.6 4.0 3.0 3.2 4.0

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Lampiran 3

Frequencies

Statistics D 100 0 Valid Missing N Statistics Usia 100 0 Valid Missing N

Frequencies Tabel

Jenis Kelamin 50 50.0 50.0 50.0 50 50.0 50.0 100.0 100 100.0 100.0 Laki-Laki Perempuan Total Valid

Frequency Percent Valid Percent

Cumulative Percent Usia 52 52.0 52.0 52.0 28 28.0 28.0 80.0 13 13.0 13.0 93.0 7 7.0 7.0 100.0 100 100.0 100.0 18-28 tahun 29-38 tahun 39-48 tahun > 49 tahun Total Valid

Frequency Percent Valid Percent

Cumulative Percent

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Lampiran 4 Laki-laki

Descriptives

Descriptive Statistics 50 1 5 2.92 .966 50 1 5 3.16 1.149 50 1 5 3.20 1.229 50 1 5 3.24 1.098 50 1 5 3.24 1.021 50 KM1 KM2 KM3 KM4 KM5 Valid N (listwise)

N Minimum Maximum Mean Std. Deviation

Descriptives

Descriptive Statistics 50 1 5 3.18 1.119 50 1 5 3.78 .996 50 1 5 3.70 1.035 50 1 5 3.34 1.239 50 1 5 3.52 .995 50 KH1 KH2 KH3 KH4 KH5 Valid N (listwise)

Descriptives

Descriptive Statistics 50 1 5 3.14 1.262 50 1 5 3.10 1.129 50 1 5 3.14 1.278 50 1 5 3.18 1.137 50 1 5 3.14 1.246 50 IMB1 IMB2 IMB3 IMB4 IMB5 Valid N (listwise)

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Lampiran 4 (Lanjutan) Perempuan

Descriptives

Descriptive Statistics 50 1 5 3.60 1.195 50 1 5 3.68 1.077 50 1 5 3.62 1.048 50 1 5 3.50 1.199 50 1 5 3.48 1.233 50 KM1 KM2 KM3 KM4 KM5 Valid N (listwise)

Descriptives

Descriptive Statistics 50 3 5 4.10 .544 50 1 5 3.52 1.147 50 1 5 3.74 .965 50 1 5 3.50 .995 50 2 5 3.60 1.125 50 KH1 KH2 KH3 KH4 KH5 Valid N (listwise)

Descriptives

Descriptive Statistics 50 1 5 3.58 1.052 50 6 25 17.88 4.881 50 13 25 19.52 2.705 50 9 25 18.08 4.328 50 1 5 3.58 .976 50 IMB1 IMB2 IMB3 IMB4 IMB5 Valid N (listwise)

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Lampiran 5

Hasil Uji Validitas Uji Analisis

Correlations

Correlations 1 .462** .442** .436** .815** .737** .000 .000 .000 .000 .000 100 100 100 100 100 100 .462** 1 .897** .928** .641** .921** .000 .000 .000 .000 .000 100 100 100 100 100 100 .442** .897** 1 .826** .542** .870** .000 .000 .000 .000 .000 100 100 100 100 100 100 .436** .928** .826** 1 .617** .893** .000 .000 .000 .000 .000 100 100 100 100 100 100 .815** .641** .542** .617** 1 .846** .000 .000 .000 .000 .000 100 100 100 100 100 100 .737** .921** .870** .893** .846** 1 .000 .000 .000 .000 .000 100 100 100 100 100 100 Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N KM1 KM2 KM3 KM4 KM5 KMTotal KM1 KM2 KM3 KM4 KM5 KMTotal

Correlation is significant at the 0.01 level (2-tailed). **.

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Lampiran 5(Lanjutan)

Hasil Uji Validitas Uji Analisis

Correlations

Correlations 1 .604** .592** .583** .430** .838** .000 .000 .000 .000 .000 100 100 100 100 100 100 .604** 1 .531** .322** .462** .734** .000 .000 .001 .000 .000 100 100 100 100 100 100 .592** .531** 1 .393** .526** .765** .000 .000 .000 .000 .000 100 100 100 100 100 100 .583** .322** .393** 1 .492** .760** .000 .001 .000 .000 .000 100 100 100 100 100 100 .430** .462** .526** .492** 1 .752** .000 .000 .000 .000 .000 100 100 100 100 100 100 .838** .734** .765** .760** .752** 1 .000 .000 .000 .000 .000 100 100 100 100 100 100 Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N KH1 KH2 KH3 KH4 KH5 KHTotal KH1 KH2 KH3 KH4 KH5 KHTotal

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Lampiran 5 (Lanjutan) Hasil Uji Validitas Uji Analisis

Correlations

Correlations 1 .436** .783** .694** .721** .846** .000 .000 .000 .000 .000 100 100 100 100 100 100 .436** 1 .577** .502** .628** .732** .000 .000 .000 .000 .000 100 100 100 100 100 100 .783** .577** 1 .783** .860** .932** .000 .000 .000 .000 .000 100 100 100 100 100 100 .694** .502** .783** 1 .735** .866** .000 .000 .000 .000 .000 100 100 100 100 100 100 .721** .628** .860** .735** 1 .919** .000 .000 .000 .000 .000 100 100 100 100 100 100 .846** .732** .932** .866** .919** 1 .000 .000 .000 .000 .000 100 100 100 100 100 100 Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N Pearson Correlation Sig. (2-tailed) N IMB1 IMB2 IMB3 IMB4 IMB5 IMBTotaL

IMB1 IMB2 IMB3 IMB4 IMB5 IMBTotaL

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Lampiran 6

Hasil Uji Reliabilitas Uji Analisis

Reliability

Case Processing Summary

100 100.0 0 .0 100 100.0 Valid Excludeda Total Cases N %

Listwise deletion based on all variables in the procedure. a. Reliability Statistics .907 5 Cronbach's Alpha N of Items Item-Total Statistics 13.56 16.916 .599 .920 13.40 14.848 .871 .864 13.41 15.315 .789 .881 13.45 15.078 .825 .873 13.46 15.726 .754 .889 KM1 KM2 KM3 KM4 KM5 Scale Mean if Item Deleted Scale Variance if Item Deleted Corrected Item-Total Correlation Cronbach's Alpha if Item Deleted

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Lampiran 6 (Lanjutan)

Reliability

Listwise deletion based on all variables in the procedure. a. Reliability Statistics .823 5 Cronbach's Alpha N of Items Item-Total Statistics 14.90 8.980 .718 .757 14.58 10.428 .595 .796 14.62 10.379 .645 .784 15.09 9.113 .568 .811 14.89 9.937 .601 .793 KH1 KH2 KH3 KH4 KH5 Scale Mean if Item Deleted Scale Variance if Item Deleted Corrected Item-Total Correlation Cronbach's Alpha if Item Deleted

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Lampiran 6 (Lanjutan)

Reliability

Listwise deletion based on all variables in the procedure. a. Reliability Statistics .911 5 Cronbach's Alpha N of Items Item-Total Statistics 13.57 16.308 .755 .895 13.54 17.584 .591 .928 13.43 15.359 .888 .867 13.49 15.909 .783 .889 13.53 15.322 .866 .872 IMB1 IMB2 IMB3 IMB4 IMB5 Scale Mean if Item Deleted Scale Variance if Item Deleted Corrected Item-Total Correlation Cronbach's Alpha if Item Deleted

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Lampiran 7

Discriminant Uji Analisis

Discriminant

Analysis Case Processing Summary

100 100.0 0 .0 0 .0 0 .0 0 .0 100 100.0 Unweighted Cases Valid Missing or out-of-range group codes

At least one missing discriminating variable Both missing or

out-of-range group codes and at least one missing discriminating variable Total

Excluded

Total

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Group Statistics 3.1520 .93683 50 50.000 3.5040 .89829 50 50.000 3.1400 1.06003 50 50.000 3.5760 .97616 50 50.000 3.9040 .54096 50 50.000 3.6160 .86552 50 50.000 3.3640 .97541 100 100.000 3.7040 .76461 100 100.000 3.3780 .99205 100 100.000 Kesetiaan_Merek Konsumsi_Hedonis Impulse_Buying Kesetiaan_Merek Konsumsi_Hedonis Impulse_Buying Kesetiaan_Merek Konsumsi_Hedonis Impulse_Buying D Laki-Laki Perempuan Total

Mean Std. Deviation Unweighted Weighted Valid N (listwise)

Tests of Equality of Group Means

.952 4.910 1 98 .029 .931 7.276 1 98 .008 .942 6.049 1 98 .016 Kesetiaan_Merek Konsumsi_Hedonis Impulse_Buying Wilks' Lambda F df1 df2 Sig.

Pooled Within-Groups Matrices

1.000 .015 .082 .015 1.000 -.115 .082 -.115 1.000 Kesetiaan_Merek Konsumsi_Hedonis Impulse_Buying Correlation Kesetiaan_ Merek Konsumsi_ Hedonis Impulse_ Buying

Analysis 1

Summary of Canonical Discriminant

Functions

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Eigenvalues

.192a 100.0 100.0 .402

Function 1

Eigenvalue % of Variance Cumulative %

Canonical Correlation First 1 canonical discriminant functions were used in the

analysis. a. Wilks' Lambda .839 16.974 3 .001 Test of Function(s) 1 Wilks'

Lambda Chi-square df Sig.

Standardized Canonical Discriminant Function Coefficients

.450 .685 .609 Kesetiaan_Merek Konsumsi_Hedonis Impulse_Buying 1 Function Structure Matrix .621 .567 .510 Konsumsi_Hedonis Impulse_Buying Kesetiaan_Merek 1 Function

Pooled within-groups correlations between discriminating variables and standardized canonical discriminant functions Variables ordered by absolute size of correlation within function.

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Canonical Discriminant Function Coefficients .471 .923 .629 -7.128 Kesetiaan_Merek Konsumsi_Hedonis Impulse_Buying (Constant) 1 Function Unstandardized coefficients

Functions at Group Centroids

-.434 .434 D Laki-Laki Perempuan 1 Function

Unstandardized canonical discriminant functions evaluated at group means

Classification Statistics

Classification Processing Summary

100 0 0 100 Processed Missing or out-of-range group codes

At least one missing discriminating variable Excluded

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Prior Probabilities for Groups .500 50 50.000 .500 50 50.000 1.000 100 100.000 D Laki-Laki Perempuan Total

Prior Unweighted Weighted

Cases Used in Analysis

Classification Resultsb,c 35 15 50 19 31 50 70.0 30.0 100.0 38.0 62.0 100.0 31 19 50 20 30 50 62.0 38.0 100.0 40.0 60.0 100.0 D Laki-Laki Perempuan Laki-Laki Perempuan Laki-Laki Perempuan Laki-Laki Perempuan Count % Count % Original Cross-validateda Laki-Laki Perempuan Predicted Group Membership Total

Cross validation is done only for those cases in the analysis. In cross validation, each case is classified by the functions derived from all cases other than that case.

a.

66.0% of original grouped cases correctly classified. b.

61.0% of cross-validated grouped cases correctly classified. c.

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Lampiran 8

HasilPengisianKuisioner (Uji Validitas)

No Responden KesetiaanMerek KonsumsiHedonis Impulse Buying

U JK 1 2 3 4 5 Xt X1 1 2 3 4 5 Xt X2 1 2 3 4 5 Xt X3 1 2 3 4 5 6 7 8 1 1 1 1 1 3 4 2 1 1 1 1 1 1 1 1 2 1 4 3 5 4 4 4 5 3 5 5 2 4 2 5 5 4 4 5 1 3 2 5 3 4 4 4 2 3 2 5 5 3 5 4 2 4 2 5 20 15 22 21 12 18 12 24 4.0 3.0 4.4 4.2 2.4 3.6 2.4 4.8 4 2 4 5 4 4 1 3 4 3 2 4 5 5 3 4 4 4 3 3 4 5 3 3 5 4 3 4 4 4 2 3 5 3 3 3 5 4 2 4 22 16 15 19 22 22 11 17 4.4 3.2 3.0 3.8 4.4 4.4 2.2 3.4 3 3 5 3 5 4 5 4 3 3 4 3 2 4 3 3 3 4 5 4 4 5 5 4 5 3 2 3 5 5 2 3 4 2 5 3 4 4 3 4 18 15 21 16 20 22 18 18 3.6 3.0 4.2 3.2 4.0 4.4 3.6 3.6