th UBAYA INTERNATIONAL ANNUAL SYMPOSIUM ON MANAGEMENT
)SBN )NDONES)A - 0 - -0- )SBN V)ETNAM - 0 - - 0 0-0 Co pariso of Cultural Values i Three I do esia Su -Cultures
Mir a Surya Perdha a*
Depa t e t of Ma age e t, Fa ult of E o o i s a d Busi ess, U i e sitas Dipo ego o, I do esia
De ia Arda
Maste of Ma age e t P og a , U i e sitas Dipo ego o, I do esia
*Co espo de e: i a .pe dha a@u dip.a .id
A stra t
The ai of this stud is to o pa e the ultu al alues of po e dista e a d olle ti is a o g th ee I do esia su - ultu es: Ja a ese, “u da ese a d Chi ese I do esia s. “i e ost esea h i the field of oss ultu al a age e t i I do esia ea the p o le of ultu e ge e alizatio , it is ital to i estigate ultu al alues at the su - ultu al le el. Resea h fo usi g o su - ultu al le el is a le to e plo e the ua es a d disti guished ha a te isti s a o g eth i g oups o egio s; espe iall i a ultu all - o ple ou t su h as I do esia.
To o pa e ultu al alues, this stud utilizes Value “u e Module 8 i st u e t a d adopted its al ulatio fo ula. A Total of 6 espo de ts e e i ol ed, ith the o positio of
Ja a ese, 6 “u da ese a d Chi ese I do esia s. The Value “u e Module 8
uestio ai es e e dist i uted th ough a uasi-s o all sa pli g ethod to o pa ies lo ated i Ce t al a d West Ja a.
The a al sis of ua titati e data e ealed the a iatio of po e dista e a d olle ti is s o es a o g the th ee su - ultu es. This fi di g ei fo es the a gu e t that ea h I do esia su - ultu e is u i ue, a d gi es e ide e that easu i g ultu e i a ultu all - o ple ou t su h as I do esia is i a u ate. I pli atio s fo theo a d p a ti es e e also dis ussed.
Key ords: I do esia, Po e Dista e, Colle ti is , “u - ultu al Co pa iso
. Resear h Ba kgrou d
th UBAYA INTERNATIONAL ANNUAL SYMPOSIUM ON MANAGEMENT
)SBN )NDONES)A - 0 - -0- )SBN V)ETNAM - 0 - - 0 0-0 pa ti ula atio ha e a olle ti e atio al ha a te that ill efle t thei ultu al e tal p og a i g.
To o pa e the ultu al alues of the Ja a ese, “u da ese a d Chi ese I do esia s, this stud utilize Hofstede’s di e sio of po e dista e a d i di idualis / olle ti is . Po e Dista e is the e te t to hi h less po e ful e e s of o ga izatio s/i stitutio s a ept that po e is dist i uted u e uall . This efle ts the alues of the less po e ful e e s i so iet a d also those ho ha e o e po e Pe dha a, .
Colle ti is is the te de of people to joi i a g oup o olle ti e a d taki g a e fo o e a othe i e ha ge fo lo alt a o g the . Its opposite, I di idualis , is the te de of people to at h the sel es a d thei lose elati e o l . Hofstede's easu e the deg ee of i di idualis i to t o poles of o ti uu : the lo e the deg ee of i di idualis ea s that people a e te di g to e olle ti ist. Colle ti is is the te de of people to joi i a g oup o olle ti e a d taki g a e fo o e a othe i e ha ge fo lo alt a o g the Pe dha a,
.
To easu e the po e dista e a d olle ti is s o e, this stud utilize Value “u e Module , a i st u e t de eloped Hofstede, Hofstede, Mi ko a d Vi ke . The
al ulatio fo ula fo po e dista e a d olle ti is di e sio a e as follo s:
Ta le . Cal ulatio For ula S ore for Po er Dista e a d I di idualis /Colle ti is
Power Distance = 35(m07 – m02) + 25(m23 – m26) + C(pd)
Individualism = 35(m04 – m01) + 35(m09 – m06) + C(ic)
. Ja a ese Perspe ti e o Po er Dista e a d Colle ti is
I elatio to the ultu al di e sio of po e dista e, the e a e se e al Ja a ese ultu al alues that should e take i to atte tio . The fi st Ja a ese alue is the p i iple of espe t. Ja a ese people, oth i spee h o eha io , ha e to espe t othe people i a o da e ith thei so ial status Mag is-“use o, . I di iduals should k o he to ho ou a d espe t people i highe positio , hile espo si le a d a ti g as fathe / othe to those i lo e positio s Mag is-“use o, . This a tio also efle ted i the use of la guage a d gestu e he so eo e talks to othe people i highe usi g Ja a ese k a a o lo e
usi g Ja a ese goko positio .
th UBAYA INTERNATIONAL ANNUAL SYMPOSIUM ON MANAGEMENT
)SBN )NDONES)A - 0 - -0- )SBN V)ETNAM - 0 - - 0 0-0 . Method
With the o side atio that ot all of the espo de ts ha i g good p ofi ie i E glish, the Value “u e Module Hofstede et al., e e t a slated i to I do esia . Fi e I do esia g aduate stude ts ho a e ha i g good p ofi ie i E glish had pa ti ipated i pilot testi g to o fi the a u a .
Respo de ts of ou su e s e e iddle a age s o ki g i Ja a ese o ed a d Chi ese-I do esia o ed o pa ies ased i Ce t al Ja a p o i e, I do esia. The “u da ese sa ples o igi ated f o o pa ies i West Ja a. All uestio ai es e e dist i uted th ough a uasi-s o all sa pli g ethod. I ea h o pa , esea he s asked the Hu a Resou e Depa t e t to dist i ute the uestio ai e to a age s ho et the ite ia. “pe ifi fo the Ja a ese a d “u da ese sa ples, all espo de ts ide tified the sel es as Ja a ese a d “u da ese . I Chi ese-I do esia o ed o pa ies, Chi ese-I do esia espo de ts so eti es did ot a t to ide tif the sel es as Chi ese-I do esia . The p efe to all the sel es I do esia . “u h o ditio is u de sta da le, o side i g that i the past, Chi ese-I do esia as a gued to suffe f o dis i i atio f o the Ne O de go e e t Ta , .
All o pa ies pa ti ipati g i this esea h fulfil e tai ite ia su h as ha i g at least e plo ees a d i i u et asset of Billio Rupiah e e applied. I ou su e s, pa ti ipated Ja a ese a d Chi ese-I do esia o ed o pa ies e e ope ati g i a ufa tu i g, fi a ial, health a e, tele o u i atio , i i g, o st u tio a d t adi g se to s. “u da ese o pa ies e e all ope ati g i the a ufa tu i g se to o l .
Fo the pu pose of this stud , all e plo ees ho e e i ha ge of te o o e su o di ate e e o side ed as iddle a age s. The a age s should also ha e o ked i the o pa fo at least fi e ea s.
th UBAYA INTERNATIONAL ANNUAL SYMPOSIUM ON MANAGEMENT
)SBN )NDONES)A - 0 - -0- )SBN V)ETNAM - 0 - - 0 0-0 The al ulatio of the ultu al alue s o e of po e dista e a d olle ti is e e ased o Hofstede et al.’s V“M fo ula. The utilizatio of V“M s o e e a le this stud to o pa es the ultu al alues of the Ja a ese, “u da ese a d Chi ese I do esia s.
. Result a d Dis ussio
The al ulatio esults of this stud a e p ese ted alo gside the ultu al alue s o es of po e dista e a d i di idualis / olle ti is a o di g to Hofstede et al. esult. It should e oted ho e e ; that the s o es of this esea h a ot e di e tl o pa ed ith Hofstede et al.’s s o es e ause of the diffe e e i espo de t ite ia, sa ple size, a d i ple e tatio ti e of the esea h. Thus, this stud a al ulate its o di e sio s o es fo a age s i Ja a ese, “u da ese, a d Chi ese-I do esia o pa ies. The al ulatio i this stud as ased o the data p o ided a at hi g sa ple of a age s, a d a o l a al se a d e aluate the elati e diffe e es a d te de ies of these s o es ith Hofstede et al’s s o es.
Ta le . Results of ork related alues of a agers orki g i Ja a ese o pa ies, Su da ese o pa ies a d Chi ese I do esia s o pa ies
CULTURAL VALUES JAVANESE SUNDANESE
CHINESE-INDONESIANS HOFSTEDE
Po e Dista e . . .
I di idualis / Colle ti is . . .
The po e dista e s o e of the th ee g oups of espo de ts is ot as high as Hofstede’s po e dista e s o e of I do esia. A o di g to Hofstede , the lo e le el of po e dista e a e e plai ed; espe iall e ause depe de e o the po e of othe s i a la ge pa t of ou o ld has ee edu ed o e the past t o ge e atio s p. . The de li e i the po e dista e s o e is ai l aused the i ease of li e atio a d e a ipatio o e e t, politi al t e ds, a d the i eased edu atio al le els i a ou t ies. All these aspe ts gi e o t i utio to a d the lo e s o e of po e dista e.
th UBAYA INTERNATIONAL ANNUAL SYMPOSIUM ON MANAGEMENT
)SBN )NDONES)A - 0 - -0- )SBN V)ETNAM - 0 - - 0 0-0 a age s o ki g i Ja a ese o ed o pa ies. Ne e theless, the po e dista e of a age s o ki g i all o pa ies is ot as high as the po e dista e of the I do esia s Hofstede, . The de li e i po e dista e s o e o pa ed to Hofstede’s s o e of I do esia efle ts the ha ge i politi al a d espe iall edu atio se to that has ee happe o e the last th ee de ades i I do esia.
At the sa e ti e, a age s espe iall f o the Ja a ese o ed o pa ies a e sho i g te de to a d i di idualis , o pa ed to the “u da ese a d Chi ese-I do esia a age s. Although a age s o ki g fo Chi ese-I do esia o pa ies sho a st o ge olle ti ist attitude, the e is a sig ifi a t diffe e e o pa ed to Hofstede et al. esult hi h stati g that I do esia de o st ates a e st o g olle ti ist attitude. The fi di gs suggest that I do esia s is ad a i g to a d a i di idualisti so iet .
The li itatio of this stud is the ge e aliza ilit . Although this stud a e used to ep ese t illio Ja a ese people i I do esia, illio “u da ese a d illio of Chi ese-I do esia ; ho e e ; still o l fo us o out of hu d eds of ultu al g oups i I do esia. With all of its o ple it , a p ope easu e of I do esia atio al ultu e a e e o ple i te of ti e a d osts. Fu the stud to o pa e othe su - ultu al g oup i I do esia is e ou aged; ith p io it gi e to othe la ge eth i g oup su h as Makassa , Pada g, A eh, Madu a a d A o ese.
Fi all , the fi di g of this stud ei fo es the a gu e t that I do esia’s ultu e is u i ue a d a ied. Measu i g ultu e i a ultu all - o ple ou t su h as I do esia a ot e o du ted ith ge e alizatio app oa h si e it ill lead to false a d i a u ate esult. As a additio , futu e esea h o I do esia’s su - ultu e eeds to o side appl i g ualitati e te h i ue to u o e the u i ue ultu al ha a te isti s of the o se ed eth i g oup.
. Refere es
Adle , N.J. . C oss-Cultu al Ma age e t Resea h: The Ost i h a d the T e d. The
A ade of Ma age e t Re ie , , - .
A tlo , H. . Village Leade s a d the Ne O de . I : CEDERROTH, “. & ANTLOV, H. eds.
Leade ship o Ja a : ge tle hi ts, autho ita ia ule. Ri h o d, “u e : Cu zo P ess.
A tlo ,H. . E e pla Ce t e, Ad i ist ati e Pe iphe – Ru al Leade ship a d the Ne
O de i Ja a, Cu zo P ess.
Begle , T.M., Lee, C., Fa g, Y., Li, J. . Po e dista e as a ode ato of the elatio ship et ee justi e a d e plo ee out o es i a sa ple of Chi ese e plo ees, Jou al of
Ma age ial Ps holog , , – .
th UBAYA INTERNATIONAL ANNUAL SYMPOSIUM ON MANAGEMENT
)SBN )NDONES)A - 0 - -0- )SBN V)ETNAM - 0 - - 0 0-0 Gee tz, H. . The Ja a ese Fa il : A “tud of Ki ship a d “o ializatio , Illi ois, Wa ela d
P ess.
Hofstede, G. . Cultu e's Co se ue es: I te atio al Diffe e es i Wo k Related Beha io , Ne Yo k, “AGE Pu li atio .
Hofstede, G. . Cultu al pitfalls fo Dut h e pat iates i I do esia, Jaka ta, T.G. I te atio al Ma age e t Co sulta ts.
Hofstede, G. . Cultu e a d O ga izatio s: “oft a e of the Mi d, Lo do , “age.
Hofstede, G., Hofstede, G. J., & Mi ko , M. . Cultu es a d O ga izatio s: “oft a e fo the
Mi d ed. . U“A: M G a -Hill.
I gleha t, R., Bake , W. E. . Mode izatio 's Challe ge to T aditio al Values: Who's Af aid of Ro ald M Do ald? The Futu ist, Ma h-Ap il, - .
Ka u go, R. N., Me do a, M. . Ethi al Di e sio s of Leade ship, Thousa d Oaks, “age Pu li atio s.
Koe tja a i g at. . Ja a ese Cultu e, O fo d U i e sit P ess.
Lau e t, A. . THE CULTURAL DIVER“ITY OF WE“TERN CONCEPTION“ OF MANAGEMENT.
I te atio al “tudies of Ma age e t & O ga izatio , , - .
Mag is-“use o, F. . Ja a ese Ethi s a d Wo ld-Vie : The Ja a ese Idea of the Good Life, jaka ta, PT. G a edia.
Ma , R. I. . The Cultu e of Busi ess i I do esia, Jaka ta, Gate a Books.
Mulde , N. . M sti is a d E e da Life i Co te po a Ja a: Cultu al Pe siste e a d
Cha ge, “i gapo e, “i gapo e U i e sit P ess.
Mulde , N. . The Ideolog of Ja a ese-I do esia Leade ship. I : A tlo , H. ed. Leade ship o Ja a: Ge tle Hi ts, Autho ita ia Rule.
Pe dha a, M.“. . Pe hitu ga Nilai Buda a de ga Me ggu aka Value “u e Module : “e uah Telaah K itis. Ju al Bis is “t ategi, , - .
“ hei , E. H. . O ga izatio al Cultu e a d Leade ship, “a F a sis o, CA, Josse -Bass. “ha e, “, Ve kata a a , “, Ma Milla , I. . Cultu al diffe e es i i o atio ha pio i g
st ategies. Jou al of Ma age e t, ,
-“tatisti s I do esia. . Ke a ga ega aa , “uku Ba gsa, Aga a, da Bahasa “eha i-ha i
Pe duduk I do esia: Hasil “e sus Pe duduk . Ret ie ed “epte e , f o
http://sp . ps.go.id/files/e ook/ke a ga ega aa % pe duduk% i do esia/i de .ht l
“u adi ata, L. . Co fu ia is i I do esia: Past a d p ese t. I L. “u adi ata Ed. , The
th UBAYA INTERNATIONAL ANNUAL SYMPOSIUM ON MANAGEMENT
)SBN )NDONES)A - 0 - -0- )SBN V)ETNAM - 0 - - 0 0-0 Ta , M. G. . Et is Tio ghoa Di I do esia: Ku pula Tulisa . Jaka ta: Ya asa O o
I do esia.
Tuleja, L. . I te ultu al Co u i atio fo Busi ess: Ma age ial Co u i atio “e ies. Ce gage