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NEWS RELEASE

Penulisan Public Relations

KOM 210

Program Studi Ilmu Komunikasi

Dosen Pengampu

Prida Ariani Ambar Astuti, S.Sos., M.Si.

Smith, Ronald D. (2003), Becoming public relations writer (2nd ed.). New

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Elements

Components

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PHYSICAL FORMAT

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PHYSICAL FORMAT

A4/Letter

1,5/2

spacing

12 point

1/1,5

margins

5/6 spaces

indent

paragraph

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COMPONENTS

(A Properly Format)

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Distribution Date

Date of Intended Use

Personal Contact

Organization Contact

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Editor’s Note (optional, message directed to editors/news directors)

Slug Line (1/2 word summary & indicating the page number)

More Line ((more)), ((more-more-more)) – after the complete paragraph

End Mark (######), ((END)),

-30-Dateline (the name of the city/town)

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ELEMENTS

(Basics of News Release Writing)

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ORGANIZATIONAL IDENTIFICATION

BACKGROUND INFORMATION (a context to report)

SECONDARY DETAILS (amplify information in the lead)

INFO/ACTION STATEMENT (ways to obtain more information)

BENEFIT STATEMENTS (the benefit you offering)

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KEY INGREDIENTS OF NEWS

Si

gnificant

Lo

cal

Ba

lanced

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LEADS

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News

Context (focus on time or location)

Delayed Detail

Names

Reference

Attribution

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Referensi

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