iii ABSTRAK
Aditya Wardana, 210110110497. Skripsi ini berjudul Makna Fashion Bagi Fashion Blogger. Pembimbing utama Dr. Hj. Jenny Ratna Suminar, M.Si dan Pembimbing pendamping Hadi Suprapto Arifin, Drs., M.Si. Konsentrasi
Marketing Communication, Program Studi Manajemen Komunikasi, Fakultas
Ilmu Komunikasi, Universitas Padjadjaran, Jatinangor.
Penelitian ini bertujuan untuk mengetahui makna fashion bagi para fashion blogger di Jakarta, dengan menganalisis motif informan menjadi fashion blogger, pengalaman menjalani tren sebagai fashion blogger, dan makna blog bagi informan. Metode yang digunakan adalah penelitian kualitatif dengan pendekatan fenomenologi Alfred Schutz. Teknik pengumpulan data yang digunakan yaitu wawancara mendalam, observasi, dan studi pustaka.
Hasil penelitian menunjukkan bahwa motif sebab informan berkaitan dengan suka hal fashion, rasa ketertarikan, dan dorongan teman. Motif tujuan fashion blogger adalah menginspirasi orang dan mengubah pandangan. Aktivitas fashion blogger adalah undangan acara fashion, diliput media, dan endorsement. Interaksi yang terjadi di antara fashion blogger membicarakan seputar fashion, blogging dan sharing masalah pribadi. Informan memaknai makna blog sebagai suatu media menambah teman baru dan menciptakan lingkungan sosial baru. Informan merasa sangat dekat dan menemukan kenyamanan dengan sesama fashion blogger, dan menganggap seperti keluarga sendiri.
Simpulan dari penelitian ini adalah makna fashion dapat menginspirasi orang, dilihat dengan gaya dan pakaian, fashion merupakan poin penting yang dapat membentuk karakter dan identitas diri seseorang. Makna fashion terbentuk dipengaruhi oleh motif menjadi fashion blogger, pengalaman informan selama menjadi fashion blogger, dan makna blog yang muncul atas pengalaman yang sudah dialami oleh informan.
iv ABSTRACT
Aditya Wardana, 210110110497. This thesis titled Fashion Meanings For Fashion Bloggers. Dr. Hj. Jenny Ratna Suminar, M.Si as the main Advisor and Hadi Suprapto Arifin, Drs., M.Si as the Co-Advisor. Concentration of Marketing Communication, Communication Management Studies Program, Faculty of Communication Science, Padjadjaran University, Jatinangor.
This study aims to determine the meaning of fashion for fashion bloggers in Jakarta, by analyzing the motives informant became a fashion blogger, experience undergoing as a trend of fashion bloggers, and the meaning of blog for informants. The method used is qualitative research with Alfred Schutz’s phenomenological approach. Data collection techniques used were interviews, observation, and literature.
The results showed that because-motives informant related to loving fashion, a sense of interest, and encouragement from friends. In-order-to motives fashion bloggers is to inspire people and change the view. Fashion bloggers activity is attending fashion event, covered by the media, and endorsement. Interactions that occur among fashion bloggers talked about fashion, blogging and sharing personal problems. Informants interpret the meaning of the blog as a media to add new friends and create a new social environment. Informants feel very close to and feel comfortable with other fashion bloggers, and regard as their own family.
Conclusions from this research is the meaning of fashion can inspiring people, seen with the style and dress, fashion is an important point that can shape a person's character and identity. Meaning of fashion influenced by the motive into a fashion blogger, experience undergoing as a trend of fashion bloggers, and the meaning of the blog that appears because the experience that already experienced by the informants.
