DESIGN BRIEF
WHAT IS DESIGN BRIEF?
1.
Begins from the problem statement
design begins when there is a need
- invent a product?
- redesign a product?
- improve a products?
2. The design brief should be clear and simple
ex: problem: the handle of a pot becomes too hot to hold
when the pot is heated
design brief: design a handle that remains cool when the pot is
heated
Overview
The design brief techniques
Observation
•
SHADOWING
observing people using product, shopping, going to hospital, taking the train, using their cells phones.•
BEHAVIORAL MAPPING
photographing people within a space, such as hospital waiting room, over two or three days.•
CONSUMER JOURNEY
keeping track of all the interactions a consumer has with the product, service and space.•
CAMERA JOURNALS
asking consumers to keep visual diaries of their activities and impression relating to a product•
EXTREME USER INTERVIEWS
talking the people who really know or know nothing about the product or service, and evaluating their experience using it.•
STORYTELLING
prompting people to tell personal stories about their consumer experiencesThe design brief techniques
Investigation
PERTEMUAN 2
Write all the information that needed for design specification
•
FUNCTION: a functional object must solve the problem described in the design brief•
APPEARANCE: how will the object look? The shape, color, and texture should make the object attractive.•
MATERIALS: what material are available to applied? Theconsiderations are: affordable, the right physical properties: such as strength, rigidity, color, durability, etc?
