S PEK 1203469 Table of content

(1)

vi Ai Siti Rodiah_{, 2016}

DAFTAR ISI

ABSTRAK ... Error! Bookmark not defined.

KATA PENGANTAR ... Error! Bookmark not defined.

UCAPAN TERIMA KASIH ... Error! Bookmark not defined.

DAFTAR ISI ... Error! Bookmark not defined.

DAFTAR TABEL ... Error! Bookmark not defined.

DAFTAR GAMBAR ... Error! Bookmark not defined.

BAB I PENDAHULUAN ... Error! Bookmark not defined.

1.1 Latar Belakang... Error! Bookmark not defined.

1.2 Rumusan Masalah ... Error! Bookmark not defined.

1.3 Tujuan Penelitian ... Error! Bookmark not defined.

1.4 Manfaat Penelitian ... Error! Bookmark not defined.

1.4.1 Manfaat Teoritis ... Error! Bookmark not defined.

1.4.2 Manfaat Praktis ... Error! Bookmark not defined.

BAB II KAJIAN PUSTAKA ... Error! Bookmark not defined.

2.1 Kajian Pustaka ... Error! Bookmark not defined.

2.1.1 Konsep Usaha Mikro, Kecil dan MenengahError! Bookmark not

defined.

2.1.1.1 Pengertian Usaha Mikro, Kecil dan MenengahError! Bookmark

not defined.

2.1.1.2 Karakteristik dan Kriteria UMKMError! Bookmark not defined.

2.1.1.3 Peran UMKM ... Error! Bookmark not defined.

2.1.1.4 Permasalahan UMKM ... Error! Bookmark not defined.

2.1.2 Industri Kreatif ... Error! Bookmark not defined.

2.1.2.1 Konsep Industri kreatif ... Error! Bookmark not defined.

2.1.2.2 Teori Industri Kreatif ... Error! Bookmark not defined.

2.1.2.3 Sektor-Sektor Industri Kreatif ... Error! Bookmark not defined.

2.1.3 Konsep Pendapatan dan Biaya ... Error! Bookmark not defined.

2.1.3.1 Pengertian Pendapatan... Error! Bookmark not defined.

(2)

vii Ai Siti Rodiah_{, 2016}

2.1.3.3 Faktor-Faktor yang Mempengaruhi PendapatanError! Bookmark

not defined.

2.1.3.4 Konsep Biaya ... Error! Bookmark not defined.

2.1.4 Konsep Laba ... Error! Bookmark not defined.

2.1.4.1 Pengertian Laba ... Error! Bookmark not defined.

2.1.4.2 Teori Laba ... Error! Bookmark not defined.

2.1.4.3 Stuktur Pasar ... Error! Bookmark not defined.

2.1.5 Konsep Modal Kerja ... Error! Bookmark not defined.

2.1.5.1 Pengertian Modal Kerja ... Error! Bookmark not defined.

2.1.5.2 Jenis-Jenis Modal ... Error! Bookmark not defined.

2.1.5.3 Unsur dan Fungsi Modal Kerja .... Error! Bookmark not defined.

2.1.5.4 Sumber dan Penggunaan Modal KerjaError! Bookmark not

defined.

2.1.5.5 Kebijakan Modal Kerja ... Error! Bookmark not defined.

2.1.5.6 Pengaruh Modal Kerja Terhadap LabaError! Bookmark not

defined.

2.1.6 Konsep Lingkungan Persaingan ... Error! Bookmark not defined.

2.1.6.1 Konsep Lingkungan Perusahaan .. Error! Bookmark not defined.

2.1.6.2 Konsep Persaingan ... Error! Bookmark not defined.

2.1.6.3 Lingkungan Persaingan ... Error! Bookmark not defined.

2.16.4 Pengaruh Lingkungan Persaingan Terhadap Laba ... Error!

Bookmark not defined.

2.1.7 Konsep Promosi ... Error! Bookmark not defined.

2.1.7.1 Pengertian Promosi ... Error! Bookmark not defined.

2.1.7.2 Tujuan Promosi ... Error! Bookmark not defined.

2.1.7.3 Promosi ... Error! Bookmark not defined.

2.1.7.4 Pengaruh Promosi Terhadap Laba Error! Bookmark not defined.

2.2 Hasil Penelitian Terdahulu ... Error! Bookmark not defined.

2.3 Kerangka Pemikiran ... Error! Bookmark not defined.

2.4 Hipotesis ... Error! Bookmark not defined.

BAB III METODE PENELITIAN ... Error! Bookmark not defined.

(3)

viii Ai Siti Rodiah_{, 2016}

3.2 Metode Penelitian ... Error! Bookmark not defined.

3.3 Populasi dan Sampel ... Error! Bookmark not defined.

3.3.1 Populasi ... Error! Bookmark not defined.

3.3.2 Sampel ... Error! Bookmark not defined.

3.4 Operasionalisasi Variabel ... Error! Bookmark not defined.

3.5 Teknik Pengumpulan Data dan Skala PengukuranError! Bookmark not

defined.

3.6 Instrumen Penelitian ... Error! Bookmark not defined.

3.6.1 Uji Validitas ... Error! Bookmark not defined.

3.6.2 Uji Reliabilitas ... Error! Bookmark not defined.

3.6.3 Uji Normalitas ... Error! Bookmark not defined.

3.7 Teknik Analisis Data dan Pengujian HipotesisError! Bookmark not

defined.

3.7.1 Teknik Analisis Data ... Error! Bookmark not defined.

3.7.2 Pengujian Hipotesis ... Error! Bookmark not defined.

3.7.2.1 Pengujian Koefisien Determinasi (R2)Error! Bookmark not

defined.

3.7.2.2 Pengujian Secara Simultan (F) ... Error! Bookmark not defined.

3.7.2.3 Pengujian Secara Parsial (t) ... Error! Bookmark not defined.

3.7.3 Uji Asumsi Klasik ... Error! Bookmark not defined.

3.7.3.1 Multikolinieritas ... Error! Bookmark not defined.

3.7.3.2 Heterokedastisitas ... Error! Bookmark not defined.

3.7.3.3 Autokorelasi ... Error! Bookmark not defined.

BAB IV HASIL PENELITIAN DAN PEMBAHASANError! Bookmark not

defined.

4.1 Temuan Penelitian ... Error! Bookmark not defined.

4.1.1 Gambaran Umum Objek Penelitian . Error! Bookmark not defined.

4.1.2 Gambaran Umum Responden ... Error! Bookmark not defined.

4.1.2.1 Karakteristik Responden Berdasarkan Jenis Kelamin ... Error!

4.1.2.2 Karakteristik Responden Berdasarkan UsiaError! Bookmark not

(4)

ix Ai Siti Rodiah_{, 2016}

4.1.2.3 Karakteristik Responden Berdasarkan Pendidikan ... Error!

4.1.2.4 Karkateristik Responden Berdasarkan Lama Usaha ... Error!

4.1.3 Gambaran Umum Variabel PenelitianError! Bookmark not

defined.

4.1.3.1 Laba ... Error! Bookmark not defined.

4.1.3.2 Modal Kerja ... Error! Bookmark not defined.

4.1.3.3 Lingkungan Persaingan ... Error! Bookmark not defined.

4.1.3.4 Promosi ... Error! Bookmark not defined.

4.1.4 Analisis Instrumen Penelitian ... Error! Bookmark not defined.

4.1.4.1 Uji Validitas ... Error! Bookmark not defined.

4.1.4.2 Uji Reliabilitas ... Error! Bookmark not defined.

4.1.4.3 Uji Normalitas ... Error! Bookmark not defined.

4.1.5 Uji Asumsi Klasik ... Error! Bookmark not defined.

4.1.5.1 Uji Multikolinieritas ... Error! Bookmark not defined.

4.1.5.2 Uji Heteroskedastis ... Error! Bookmark not defined.

4.1.5.3 Uji Autokorelasi ... Error! Bookmark not defined.

4.1.6 Hasil Analisis Data ... Error! Bookmark not defined.

4.1.6.1 Uji Regresi ... Error! Bookmark not defined.

4.1.6.2 Pengujian Hipotesis ... Error! Bookmark not defined.

4.2 Pembahasan ... Error! Bookmark not defined.

4.2.1 Pengaruh Modal Kerja terhadap LabaError! Bookmark not

defined.

4.2.2 Pengaruh Lingkungan persaingan Terhadap LabaError! Bookmark

not defined.

4.2.3 Pengaruh Promosi terhadap Laba... Error! Bookmark not defined.

BAB V SIMPULAN, IMPLIKASI DAN REKOMENDASIError! Bookmark

not defined.

5.1 Simpulan ... Error! Bookmark not defined.

5.2 Implikasi ... Error! Bookmark not defined.

(5)

x Ai Siti Rodiah_{, 2016}

DAFTAR PUSTAKA ... Error! Bookmark not defined.

(6)

xi Ai Siti Rodiah_{, 2016}

DAFTAR TABEL

Tabel 1.1 Perkembangan jumlah UMKM dan usaha besar tahun 2008-2012

Indonesia ... Error! Bookmark not defined.

Tabel 1.2 Peranan UMKM terhadap PRDB Jawa BaratError! Bookmark not

defined.

Tabel 1.3 Share Industri Kreatif Terhadap sektor Industri dan PDB di Indonesia

tahun 2006-2009 ... Error! Bookmark not defined.

Tabel 1.4 Komoditi Unggulan Kabupaten Tasikmalaya Tahun 2013... Error!

Tabel 1.5 Pendapatan, Biaya dan Laba Pengrajin Jamal Handicraft Tahun 2015

... Error! Bookmark not defined.

Tabel 1.6 Pendapatan, Biaya dan Laba Rizqi Art Shop Tahun 2012-2014 .. Error!

Tabel 2.1 Karakteristik utama dari Usaha Mikro, Usaha Kecil dan Usaha

Menengah di Negara Sedang Berkembang ... Error! Bookmark not defined.

Tabel 2.2 Kontribusi Industri Kreatif terhadap Perekonomian Indonesia Tahun

2007-2010 ... Error! Bookmark not defined.

Tabel 2.3 Sumber-Sumber dan Penggunaan Modal KerjaError! Bookmark not

defined.

Tabel 3 1 Data Pengrajin Anyaman di Kecamatan RajapolahError! Bookmark

not defined.

Tabel 3 2 Sampel Pengrajin Anyaman Kecamatan RajapolahError! Bookmark

not defined.

Tabel 3.3 Definisi Operasional Variabel ... Error! Bookmark not defined.

Tabel 3 4 Skala Likert Pernyataan Positif ... Error! Bookmark not defined.

Tabel 3 5 Skala Likert Pernyataan Negatif ... Error! Bookmark not defined.

(7)

xii Ai Siti Rodiah_{, 2016}

Tabel 3.7 Pengambilan Keputusan aturan Durbin WatsonError! Bookmark not

defined.

Tabel 4.1 Jenis Kelamin Responden ... Error! Bookmark not defined.

Tabel 4.2 Usia Responden ... Error! Bookmark not defined.

Tabel 4.3 Pendidikan Responden ... Error! Bookmark not defined.

Tabel 4.4 Lama Usaha Responden ... Error! Bookmark not defined.

Tabel 4.5 Laba Pengrajin ... Error! Bookmark not defined.

Tabel 4.6 Modal Kerja Pengrajin ... Error! Bookmark not defined.

Tabel 4.7 Gambaran Umum lingkungan persainganError! Bookmark not

defined.

Tabel 4.8 Kategori indikator jumlah produsen lain yang dianggap sebagai pesaing

... Error! Bookmark not defined.

Tabel 4.9 Kategori indikator jumlah produsen pendatang baru yang menjadi

Pesaing ... Error! Bookmark not defined.

Tabel 4.10 Harga di perusahaan lain ... Error! Bookmark not defined.

Tabel 4.11 Kategori Kualitas Bahan Baku ... Error! Bookmark not defined.

Tabel 4.12 Kategori persaingan didalam industri . Error! Bookmark not defined.

Tabel 4.13 Kategori ancaman produk subtitusi ... Error! Bookmark not defined.

Tabel 4.14 Kategori ancaman pendatang baru ... Error! Bookmark not defined.

Tabel 4.15 Gambaran Umum Promosi... Error! Bookmark not defined.

Tabel 4.16 Kategori Indiakator Iklan ... Error! Bookmark not defined.

Tabel 4.17 Kategori Indikator Promosi Penjualan . Error! Bookmark not defined.

Tabel 4.18 Kategori Indikator Publisitas ... Error! Bookmark not defined.

Tabel 4.19 Kategori Penjualan Pribadi ... Error! Bookmark not defined.

Tabel 4.20 Uji Validitas ... Error! Bookmark not defined.

Tabel 4.21 Uji Reliabilitas ... Error! Bookmark not defined.

Tabel 4.22 Ringkasan Hasil Uji Multikolinieritas . Error! Bookmark not defined.

Tabel 4.23 Hasil Uji t pada metode glejser ... Error! Bookmark not defined.

Tabel 4.24 Uji Autokorelasi ... Error! Bookmark not defined.

Tabel 4.25 Persamaan Regresi Berganda ... Error! Bookmark not defined.

Tabel 4.26 Koefisien Determinasi... Error! Bookmark not defined.

(8)

xiii Ai Siti Rodiah_{, 2016}

Tabel 4.19 t hitung Modal Kerja ... Error! Bookmark not defined.

Tabel 4.20 t hitung Lingkungan Persaingan ... Error! Bookmark not defined.

(9)

xiv Ai Siti Rodiah_{, 2016}

DAFTAR GAMBAR

Gambar 2.1 Perbandingan Daya Serap Tenaga Kerja/ Unit Usaha dan Jumlah

Usaha ... Error! Bookmark not defined.

Gambar 2.2 Kurva TR dan TC (Pendekatan Totalitas)Error! Bookmark not

defined.

Gambar 2.3 Kurva TR, TC dan Laba ( Pendekatan Marginal)Error! Bookmark

not defined.

Gambar 2.4 Keseimbangan Pasar Monopolistik Jangka Pendek yang mengalami

keuntungan ... Error! Bookmark not defined.

Gambar 2.5 Keseimbangan Pasar Monopolistik Jangka Pendek yang mengalami

kerugian ... Error! Bookmark not defined.

Gambar 2.6 Keseimbangan perusahaan persaingan monopolistik dalam jangka

panjang ... Error! Bookmark not defined.

Gambar 2.7 Perputaran Modal Kerja ... Error! Bookmark not defined.

Gambar 2.8 Konsep Modal Kerja Kuantitatif ... Error! Bookmark not defined.

Gambar 2.9 Konsep Modal Kerja Kualitatif ... Error! Bookmark not defined.

Gambar 2.10 Jenis-Jenis Modal Kerja ... Error! Bookmark not defined.

Gambar 2.11 Kebijakan Modal Kerja Konservatif Error! Bookmark not defined.

Gambar 2.12 Kebijakan Modal Kerja Agresif ... Error! Bookmark not defined.

Gambar 2.13 Kebijakan Modal kerja Mpoderat .... Error! Bookmark not defined.

Gambar 2.14 Pengaruh modal Kerja Terhadap LabaError! Bookmark not

defined.

Gambar 2.15 Sistem organisasi terbuka ... Error! Bookmark not defined.

Gambar 2.16 Model Analisis lingkungan Persaingan industriError! Bookmark

not defined.

Gambar 2.17 Macam-Macam Penerimaan jumlah tingkat Q dan Tingkat P . Error!

Gambar 2.18 Kurva Pengaruh iklan terhadap harga dan biaya produksi ... Error!

(10)

xv Ai Siti Rodiah_{, 2016}

Gambar 2.19 Pengaruh modal Kerja Terhadap LabaError! Bookmark not

defined.

Gambar 2.20 Kurva Laba dan Pada Persaingan MonopolistikError! Bookmark

not defined.

Gambar 2.21 Kurva Pengaruh iklan terhadap harga dan biaya produksi ... Error!