Mengenal dan Memahami Konsep Desain Grafis untuk Media

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Mengenal dan Memahami

Konsep Desain Grafis untuk Media

Pelatihan Jurnalistik untuk Sekretariat Negara Republik Indonesia

Coky Fauzi Alfi

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Mengenal dan Memahami Konsep Desain Grafis untuk Media

Table of Contents

Mengenal dan Memahami

Ko n s e p De s a i n Gr a f i s u n t u k Me d i a

5 6 8 10 11 13 15 17 Design Design Design Principles Design Principles Design Principles Design Principles Design Principles Design Principles Basic Concept Principles Hierarchy Balance Balance: Symmetric Balance: Asymmetric Proximity Repetition 19 21 23 24 25 26 27 Design Principles Design Principles Design Design Design Color Modes Design Color Scheme Design Scale

Unity and Variety Elements

Color Modes

RGB and CMYK Color Wheel and Palettes

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28 29 30 31 32 33 34 35 37 Design Type Design Type Design Type Design Design Principles & Elements Page Layout Page Layout Page Layout Page Layout Serif Sans Serif Rules Image Example Basic Concept Oldest Styles Modern Styles How to Look Modern? 38 40 41 42 43 44 45 46 Page Layout Page Layout Page Layout Page Layout Page Layout Column Grids Page Layout Page Layout Page Layout Informational Graphic Modular Page Design

The Four Basic Element of Pages Column Grids Samples

The Three Basic Photo Shapes Some Photo Guidelines Drawing a Dummy

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47 48 50 51 52 Page Layout Page Layout Page Layout Page Layout Ideas Design Disasters to Avoid!

Making Stories Fit The Four Basic of Paper Size

Page Layout Software Before and After

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Design

Basic Concept

Design is basically giving form and visual meaning to a publication, based on its purpose. Design is a visual language built on fundamental principles and elements.

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Design

Principles

Principles help a designer determine the relation-ship between the parts or design elements involved and serve as rules that a designer can follow when combining these elements in a design.

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Design

Principles

Hierarchy Balance Proximity Repitition Scale

Unity and Variety 1. 2. 3. 4. 5. 6.

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Mengenal dan Memahami Konsep Desain Grafis untuk Media Design

Principles

Hierarchy

Hierarchy is achieved by determining dominance or emphasizing one design element over another.

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Principles

Hierarchy

None is more dominant than another

The most dominant element is the typogrphy

The photograph is the most dominant element

1. 2. 3.

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10

Principles

Balance

Balance in a design refers to the equal distribution of visual weight in a layout.

There are two approaches to achieving balance in a layout: symmetric and asymmetric

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11

Principles

Balance: Symmetric

In a symmetrically balanced layout, identical or similar design elements are aligned in an equal way on either side of a vertical axis

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1

Principles

Balance: Symmetric

This book cover features a symmetrical layout.

If a vertical axis were drawn down the middle, the left half of the cover would mirror the right.

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1

Principles

Balance: Asymmetric

In an asymmetrical layout, balance is achieved with an unequal arrangement of elements.

Achieving asymmetrical balance is more difficult and complex because the visual weight of each element and their arrangement needs to be care-fully considered.

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Principles

Proximity

Proximity is a spatial relationship between items. The closer things are to one another, the more they must be related.

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Principles

Repetition

Repitition is a repeating visual elements and

establishing a sense of movement from one element to the next

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Principles

Scale

Scale is the size relationships between the various elements in a layout and can be used to control

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Principles

Unity and Variety

Unity is achieved by choosing and organizing design elements in a way that creates a sense of wholeness and harmony.

Variety involves choosing and adding different elements for visual interest.

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Principles

Unity and Variety

Typography in the same style and size, and a pastel color palette helped to unify the covers.

The central image on each is unique, helping to create variety and differentiate one title from the next.

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Design

Elements

Design elements are the components or the parts that make up a design composition.

The formal elements of design are shape, line, color, type and image.

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Design

Color Modes

The color mode determines what color method is used to display and print the image you’re working on.

There are two popular color modes:

RGB color mode for display on-screen

CMYK color mode for press and printing conditions

1. 2.

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Color Modes

RGB and CMYK

Red

Green

Blue

Cyan

Magenta

Yellow

Black

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Color Scheme

Color Wheel and Palattes

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Type

There are two popular families of font:

Serif

Sans Serif

1.

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Type

Serif

Times New Roman

Garamond

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Type

Sans Serif

Arial

Tahoma

Verdana

Myriad

Futura

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Type

Rules

Body copy of font should be at least 9 points and no larger than 14 points

Body copy of font should be contrast from head line

• •

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1 Image

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Page Layout

Basic Concept

Page layout is the part of graphic design that deals in the arrangement and style treatment of elements (content) on a page.

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Page Layout

How to Look Modern?

Full-color Informational graphics Packaging: user-friendly Modular layout • • • •

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Page Layout

The Four Basic Element of Pages

Headlines Text Photos Cutlines

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Mengenal dan Memahami Konsep Desain Grafis untuk Media Page Layout

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Page Layout

The Three Basic Photo Shapes

Horizontal

Vertical

Square

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Page Layout

Some Photo Guidelines

Every photo should have a clean, clear center of interest

Every photo should look natural Every photo should have a cutline Every photo should be relevant •

Mengenal dan Memahami Konsep Desain Grafis untuk Media

Mengenal dan Memahami

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Mengenal dan Memahami

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Basic Concept

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Principles

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Principles

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Hierarchy

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Hierarchy

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Balance

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Balance: Symmetric

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Balance: Symmetric

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Balance: Asymmetric

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Proximity

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Repetition

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Scale

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Unity and Variety

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Unity and Variety

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Elements

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Color Modes

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RGB and CMYK

Red

Green

Blue

Cyan

Magenta

Yellow

Black

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Color Wheel and Palattes

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Type

There are two popular families of font:

Serif

Sans Serif

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Serif

Times New Roman

Garamond

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Sans Serif

Arial

Tahoma

Verdana

Myriad

Futura

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Rules

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Image

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Basic Concept

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