Objectives
Objectives
Tracking & Identifying Opportunities in
Tracking & Identifying Opportunities in
the Macroenvironment
the Macroenvironment
Demographic, Economic, Natural,
Demographic, Economic, Natural,
Technological, Political, & Cultural
Technological, Political, & Cultural
Developments
Macroenvironmental Forces
Macroenvironmental Forces
World trade enablers
World trade enablers
Asian economic power
Asian economic power
Rise of trade blocs
Rise of trade blocs
International monetary crises
International monetary crises
Use of barter & countertrade
Use of barter & countertrade
Macroenvironmental Forces
Macroenvironmental Forces
Opening of “new” markets
Opening of “new” markets
Emerging transnational firms
Emerging transnational firms
Cross-border strategic alliances
Cross-border strategic alliances
Regional ethnic & religious conflict
Regional ethnic & religious conflict
Demographic Environment
Demographic Environment
Worldwide Population Growth Worldwide Population Growth
Population Age Mix Population Age Mix
Ethnic Markets Ethnic Markets
Household Patterns Household Patterns Educational Groups Educational Groups
Geographical Shifts in Population Geographical Shifts in Population
Economic Environment
Economic Environment
Income Distribution
Income Distribution
Subsistence economiesSubsistence economies
Raw-material-exporting economiesRaw-material-exporting economies
Industrializing economiesIndustrializing economies
Industrial economiesIndustrial economies
Natural
Environment Higher Pollution
Levels
Higher Pollution Levels
Increased Costs of Energy
Increased Costs of Energy
Shortage of Raw Materials
Shortage of Raw Materials Changing Role
Accelerating Pace of Change
Accelerating Pace
of Change Unlimited Opportunitiesfor Innovation Unlimited Opportunities
for Innovation
Increased Regulation
Increased Regulation Issues in the Technological
Environment
Issues in the Technological Environment
Varying
R & D Budgets Varying
Political-Legal
Environment
Political-Legal
Environment
Increased
Legislation
Increased
Legislation
Special-Interest
Groups
Social/Cultural Environment
Review
Review
Tracking & Identifying Opportunities in
Tracking & Identifying Opportunities in
the Macroenvironment
the Macroenvironment
Demographic, Economic, Natural,
Demographic, Economic, Natural,
Technological, Political, & Cultural
Technological, Political, & Cultural
Developments
